MARCH 2023 ISSUE

ALL

Property
BLUEPRINT FOR BUSINESS AND PROPERTY

magazine

REAL ESTATE
TYCOON
William Mphepho

RULES FOR EXCEP- BUSINESS EXECU- CYBER CITY HOW TO BE A

TIONAL SUCCESS TIVES AND PUBLIC WEALTH LEADER
SPEAKING
 Contents

05

14

23 11
DIRECTOR`S NOTE 04

CYBER CITY 05

GENESIS OF MONEY 08

BUSINESS EXECUTIVES AND PUBLIC SPEAKING 11

AN INTERVIEW WITH WILLIAM MPHEPHO 14

RULES FOR EXCEPOTIONAL SUCCESS 18

HOW TO BE A WEALTH LEADER 20

DIGITAL MARKETING 23
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 MARCH 2023 ISSUE

MARCH 2023 ISSUE 3  ALL PROPERTY MAGAZINE 2023

Director`s Note Our Team
BRYONY MUZIYA

Bryony Muziya
Managing Director
David Nemaungwe
Chief Editor
Tinotenda Mabasa
Marketing Officer
Kent Mashasha
Designer
Monica Chifetete  
Journalist

W
elcome to the very first edition of the
All Property Magazine. We are all
about giving you financial news, tips
and updates concerning both the property and
business sectors of the economy of Zimbabwe. In
this edition, we met one of the top investors of a
real estate agency, William Mphepho. He is the
Founder of Carson and Carson Real Estate. He ex-
poses his secrets to staying on top of the business
industry.

This edition is set to deal with the most ba-

sic, yet very important, of topics and it covers
subjects such as building exceptional success
in business; public speaking as a CEO, digital
marketing and many more. We believe you
will be heavily impacted by the content as con-
tributed by our contributors who are experts
in their respective fields.
All Property
Magazine
March 2023 Issue
4  ALL PROPERTY MAGAZINE 2023 MARCH 2023 ISSUE
 MARCH 2023 ISSUE

DAVID NEMAUNGWE

Cyber City
T
he Cyber City roars into life in Zimbabwe dustrial conglomerate, Mulk International, a globally
recognized and reputable group of companies. Located
A cyber city is defined as a self-contained, intelli- approximately 26km from Harare CBD, Mt Hampden
gent city with high quality infrastructure. is expected to metamorphose into a world class city as
With all the glamorous eulogies attached to the term, the chairman of Mulk International, Mr. Shaji UI Mulk
‘cyber city’, the landmark development seems to be promised to reciprocate the Dubai design in the archi-
breathing life in the humble country of Zimbabwe. For a tectural miracle beseeched.
developing state like Zimbabwe, aspirations of such or-
der appear insulting and far-fetched, but alas to critics, This 500 million dollar project seats on an area cover-
progress is already in home stretch. It’s happening! The ing 15 500 hectares and is to be adorned in a landmark
most exciting real estate project in Africa. feature- the tallest building in Africa – Mulk Towers.
Congruent to the wondrous features is a 250 townhouse
The Mt Hampden cyber city, billed to be the new Ha- project to accommodate top professionals and diplo-
rare is fueled by the Zimbabwean government in part- mats as well as an array of luxurious villas, and comfort-
nership with a United Arab Emirates multinational in- able pent houses.

MARCH 2023 ISSUE 5  ALL PROPERTY MAGAZINE 2023

Cyber City
DAVID NEMAUNGWE

In response to this ambitious project enrolled, Mt But. Truth be told, everyone is entitled to his opinions
Hampden have recently witnessed the mushroom of and divergent views ought to be respected and treated
competent and updated business players who are now equally as opinion.
plying their trade in the area in preparation for this Nonetheless, the development attracts a fountain of
budding movement. Of mention is the New Parliament business opportunities and this is a call to provoke some
Building erected in the place as a gift to Zimbabwe by excitement and preparation in the Zimbabwean busi-
the government of the People’s Republic of China. ness tycoons.
Business opportunities on horizon!
The iconic feat boasts of an amalgamation of offices un- #Stay relavant_Stay up-to-date
der the same roof, and very soon Members of Parlia-
ment, The Senate and The National Assembly, as well as Disclaimer: David Nemaungwe is a Mechatronics Engi-
The Presidium will be in migration to mark the exodus neering student at Chinhoyi University of Technology.
to the newly furnished monument. He writes here in his own capacity as an ambassador
Hence, it goes without doubt, the future is in Mt Hamp- for potential business opportunities. The information
den. drafted by the writer is based on his own researches and
opinions.
While many may not fully comprehend the magnitude
of the project as of now, but verily the development The Tourism and Hospitality sector is set to develop to
shall soon speak for itself and command its deserving maximum intensity especially with contribution from
respect. Indeed, the 15 storey Mulk Towers shall spear- the towering Mulk Towers, which will not only provide
head the ‘talking’. Honestly who can resist? The tallest a scenic feature but also a duty free hub for retail activity
building in Africa. Worse more, the duty free mall and among other luxurious activities.
the region’s dominant retail hub.
O this architectural miracle! Manifest early enough. Entrepreneurs should be on look out so to make the
Zimbabwe yearns for you. most out of this promising development. Some real es-
tate moguls have already heed the call and are exten-
Thanks to the Zimbabwean Government and partners, sively purchasing land and property in Mt Hampden.
progress is now underway! And we all know, their investments shall soon pay back.
Besides edifying the look of the CBD, the decision to Now talk of rampant development once the city is in full
transpose the haven of business was a necessity in that swing. The ordinary citizen shall see himself inevitably
the current CBD had to be relieved some pressure from swallowed by the impact as well. Obviously for the city
growing activity. to assume its expensive status, the road network system
However, while the development is welcome, some ar- leading to the resort city, vegetation and power, among
gue its impact to be insignificant to the ordinary citizen other requisites ought to be in a professional agreement.
who is certainly incapacitated to afford the expenses of And the professional agreement of all these factors is
the posh set up. business development and employment!

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 MARCH 2023 ISSUE

Cyber City
DAVID NEMAUNGWE

Biography
David is a Mechatronics Engineering student at Chin-
hoyi University of Technology. As an innovator, David
is the brains behind the scientific innovation, Thermo-
electric Power Plant which dominated the awards list
at the 2020 Zimbabwe Science Fair and 2020 Africa Sci-
ence Buskers Festive Program. He is the founder and
owner of Netcom Consultants company, which assists
in amplifying business impact and influence. .He is
the Chief Editor at All Property Magazine, a leading
business and property blueprint publication firm. His
massive experience with researches explains why he
authored a number of books including the high flying,
Personal Assessment Journal.

David can be contacted on

+263786314747 / nemaungwedavid@[Link]

MARCH 2023 ISSUE 7  ALL PROPERTY MAGAZINE 2023

Genesis of Money
SIR JOHN KUDEREZA

What is Money

M
oney has never in any respect ever left the earth 1. Currency
and neither will it do so any time sooner until Currency simply means anything that’s in flow. For
the coming of our Lord, Jesus Christ. The ma- example, water and electricity flow, that’s why we
jor problem being faced by many today is the inability to have water current and electrical current. Same
understand what money is and how it works. Many peo- as to money. Money is called currency because it
ple think that money is just the printed paper or coin with flows. Where? Within the economy. Then if mon-
value added unto it; but no, there is more to money than ey flows within the economy, why is it flowing past
just that. you less than it does to others? You don’t under-
stand the tool.
According to many definitions of this world, money is re-
lated as a medium of exchange. However, after so many
years of study and coaching on money, I came up with the
following definition of money.

Money is a tool which is used for daily transactional pur-

poses within the economy. ~SIR. JOHN KUDEREZA
If money is a tool, then the reason for failing to use the
tool is simple to know. What is it? Many people are us-
ing the tool today but with no full information about the
tool. If you buy a new vehicle today, it surely comes with
a manual book for you to understand the operations of
the car, and that works the same with money. The manual
book for money is there, and I had a chance to be part of
one of the volumes through one of my books called “Wis-
dom for Wealth”.

Money has a number of names related to it. These names

we use them daily but we don’t know their meanings.
Only if we knew their meanings then we would be bet-
ter in understanding money and its rules. Money is called
currency.

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 MARCH 2023 ISSUE

2. Capital
The sum of financial assets that are required to produce That’s why money is called the medium of exchange.
goods or services. With this definition you can under- You exchange something for money. Not nothing for
stand clearly that there is no such thing called “Zero money.
capital business”. That’s a scam. You need money to
make money hence there are what we call, “Less Capital Money is always enough
Intensive Businesses”.
Money is always adequate enough! Just that we focus
“Less Capital Intensive business is a business that uses
on what we don’t have; rather than the much you have
less capital to start. Many people think capital is only
and what you can buy or do with it. So after reading
money but even human effect os regarded as capital.
the manual book of money, studying money makes you
So once you are using effort to establish the venture,
feel like you have understood something; but until we
that’s capital. If you are doing a middlemen business
face tough times, and realistic circumstances and per-
and you are using your cellphone to connect the deals,
sonally felt the consequences, you may not understand
it simply means you are using airtime and data, which
it enough. Some lessons have to be experienced before
both come at a price, and works as capital. It might be
they can be understood.
close to zero but not zero. Hence less capital Intensive
business
In theory people must make financial decisions based
on their goals and options available to them at that time.
The rich have understood this, that’s why they make
But in real world, people must actually make financial
more money. Rule number one to making money is that
decisions based on their past experiences with money.
you have to give something in return to make money.
Hence the willingness to bear or take risks depends on
one’s personal history with money

Biography

He is a Professional speaker, a Business Consultant for

lots of Small businesses. He’s also a Money Values &
Personal Economics Coach. He is the Chief Financial
Investor @Mamre Finances Empire (pvt) Ltd.
Contact details
-Johnkudereza@[Link]
-Facebook, Instagram and Twitter

MARCH 2023 ISSUE 9  ALL PROPERTY MAGAZINE 2023

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Business Executives and

Public Speaking
Coach Andre

5 PRACTICAL WAYS THAT some note cards or prompts that guide them from
point to point, but their own words as they go along.
BUSINESS EXECUTIVES CAN GET This approach also gets more comfortable the more
BETTER AT PUBLIC SPEAKING: the speaker does it.

3. Choose your takeaway

1. What actually matters
Every form of public speaking is rooted in persuasion.

I
t’s craziness that many nervous speakers are overly What, exactly, is the point of your speech? What is the
concerned with what it is they are saying. In reality, action that you want your audience to take? You need
this is not the priority. When it comes to speeches to be completely clear on these points and gear the
the ratio of importance is 70% delivery and 30% con- content accordingly.
tent. ( Speaking is related to Performance ). Everyone Keep the speech as focused as possible to and if you
can improve delivery and use best practice in delivery take questions at the end make sure you finish by reaf-
as a basis for all future speaking engagements. firming the action you want people to take.

Good delivery is about engaging the audience - stand-

ing up, giving them audience eye contact and varying
the tone, pitch and vocalics so they don’t get bored.
The worst delivery, which should be avoided at all
costs, is sat down, reading words from a PowerPoint,
sat down, whilst talking fast and looking clearly un-
comfortable.

2. Know the approach

There are four different ways you can approach a

speech - impromptu ( off the cuff - not recommended
- only serious pros can pull this off ), scripted ( that’s
the one that usually sounds monotone and audiences
hate most ), crammed talk (you are not an actor so
don’t try this - you will end up looking up at the ceiling
and taking too fast)

The last one that is best for public speaking is ‘extem

poraneous’ delivery - this is where the speaker uses

MARCH 2023 ISSUE 11  ALL PROPERTY MAGAZINE 2023

5. Visit the venue ogetic comments just set the wrong tone. Practising
will also make sure you learn to speak eloquently and
This is especially important if you are a nervous speak- get rid of those annoying umms and ahhs that people
er as it takes an ‘unknown’ out of the equation - you sometimes do to link sentences when they are nervous.
can familiarise yourself with the surroundings, where Try and be word perfect for the first five minutes and
you will be standing and the AV equipment. then you will be on a roll as the nerves will have sub-
Also, make sure that you arrive early and meet other sided - then you can move to ‘extemporaneous’ deliv-
speakers ( if appropriate ) - this again will help relax ery.
you and ensure that your nerves have settled as you
aren’t panicking or in a rush

.4. Strip the negatives CEO KEYNOTES ARE STRATEGIC REPUTA-

TION TOOL. MASTER THE ART OF SPEAKING
During the practices make sure you strip out any neg- AND SAFEGUARD YOUR REPUTATION AS A
ative wording or phrases - self-deprecating and apol- LEADER.

Biography
Who is Andrew Mungoriwo?

Andrew Mungoriwo is a certified public speaking coach

and speaker who empowers his learners/listeners with
new knowledge, coaching tools, techniques and
research findings that they immediately apply in their
public speaking engagements to deliver impactful and
insightful presentations.
He is also the Founder and CEO of Coach Andre Inc.,
providing public speaking and leadership training to
business professionals and individuals who want to
boost their confidence and their careers. He is on his
journey to becoming a successful entrepreneur and he
wants to leave a legacy by creating several multi-million
dollar companies in Africa and beyond.

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MARCH 2023 ISSUE 13  ALL PROPERTY MAGAZINE 2023

AN
INTERVIEW
WITH

William Mphepho
THE PROPERTY TYCOON

T
he business tycoon was not slow when asked remained just as aspirations.
of his secrets to stardom. ‘Quality services’, the Yet starting a business is a exciting and interesting ven-
man said with a triumphant smile. Our publi- ture. The dream can be so daring that one can abandon
cation is forever grateful to the baptism of wisdom we luxuries ansd niceties in pursuit of the consummate vi-
received from the generous real estate mogul, Mr Wil- sion of running ‘orders’.
liam Mphepo, who took his time to furnish our hunger
with the requisite tools for business. Asked of the same, the Chief Executive Officer of the
prominent Carson and Carson Real Estate Agency,
For William, a successful business leader, his counsel William Mphepo was not slow to confess his long ro-
is unquestionable because it is tested and proven as mance with entrepreneurship. l have been in involved
evidenced by his dominance in the property industry, in sales and marketing business since l left school. Af-
hence reliable! ter completing A’level studies l enrolled for a Market-
Many people aspire to start businesses. But for the ing Diploma with IMM (a school), and from there ven-
majority,aspirations have betrayed them because have tured into selling electrical and hardware components’.

14  ALL PROPERTY MAGAZINE 2023 MARCH 2023 ISSUE

AN MARCH 2023 ISSUE
INTERVIEW
WITH

William Mphepho
T h e P r o p e r t y Ty c o o n

The now successful business leader was smart enough to certified real estate agent and a premise. Loyal to his
identify the requisite price and he was willing to pay the dream, he paid for a premise and hired a registered real
price. The need for proper understanding came to his estate agent in compliance the demands from the REA
attention, and the man invested in his education to fur- Council.
ther improve his understanding over the subject matter.
However, his path to stardom was not stroll in the park ‘Opening a bank account was quite a rigorous process,
as he faced a myriad of [Link] could not because the bank could not allow me open a bank ac-
count without prior registration with the Real Estate
Agency Council which furthermore required me to
have a registered real estate agent and a premise to op-
erate at..You see how difficult it was’

Now one cannot imagine paying rentals without having

a properly registered company. What a risk. But such
was the daring passion of William who was willing to
give his all for the realisation of his dream. What a gen-
tleman!
‘ We could not open a bank account without a registra-
tion from the council , and at the same time we were
supposed to do work and deposit money into the bank
account, so it was very difficult...it took me about 4
months to open a bank account’.
Addressing his choice of business location, The proud
CEO, pointed out the affordability of the place as well as
the attractive scenary of the place.

A banner out there can easily attract a client compared

hide his frustration over the lengthy and delaying com- to a station in the CBD where eracting a billboard is
pany registration procedures. Yet all this was mounting quite expensive’.
on a man who had a longing $80 000 capital.
The company registration process in Zimbabwe is quite Asked on how he built a dense network of clientele,
long. I do not know why the turnaround period is too the Carson and Carson boss victorious announced his
long, because it consumed about 3months before l suc- quality services and professional business ethos.
cessfully registered my company’. ‘ This business thrives on referrals’, the man said. ‘Satis-
As if that was not enough, poor determined William fied clients invite others more and so forth. It’s all about
did not know that a mountain more of challenges were reputation, and that is what we do here’.
awaiting him. His second success factor was answered by his ability to
organize and maintain a motivated team.
For him to open a bank account, he had to first regis-
ter his company with the Real Estate Agency Council Property Sales and Marketing. Their official business
of Zimbabwe, yet the Council required him to have a platforms are listed beloww

MARCH 2023 ISSUE 15  ALL PROPERTY MAGAZINE 2023

AN
INTERVIEW
WITH

William Mphepho
T h e P r o p e r t y Ty c o o n

‘I put together my team through my friends who rec- Sadly our interview with William was cut short by a
ommend me with the best. We work together well, and phone call from clients who were on hunt after the re-
motivate them by our handsome offers. We appreciate liable services. Had it not been, the man could have
them and pay them in time. continued exposing the very foundations of successful
Asked on how he advertise, William said they took entrepreneurship. Nonetheless, we are grateful for his
advantage of their affiliation with the regulatory body, humility. In a nutshell, Carson and Carson Real Estate
Praz. In the same vein, they also used social media and Agency offers an array of services, from , property man-
commercial media platforms such as WhatsApp, Face- agement, property evaluation, land development and
book, Property Book.

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MARCH 2023 ISSUE 17  ALL PROPERTY MAGAZINE 2023

 Rules for exceptional
Success
KELVIN MUBAIWA

3 Important Rules of Success fools. Now let’s go.

Risk taker

E
liminating Fear and Taking Risks Every new speaker talks of this statement and even
Two things that ruined many great successful other prominent people share of it. But come to think
people on earth - Fear and Risk. We all have of it, how many ideas have you risked but some nev-
been told by different speakers not to fear and be risk er worked? Now, what lacked was that, they forgot to
takers. Now this statement alone will not make you say, “they took calculated risks”. It simply means sitting
a winner but a failure if not carefully taken to heart. down with your plan and think through the idea. Put
It’s ok to be fearful. It’s OK not to take risks. Common into consideration, the people around you, doing a
sense is free of sale but a few have it. Just because I am cost~benefit analysis; taking a close look of where you
a Speaker doesn’t mean I speak sense daily. Take calcu- have come from, where you are and what you have, and
lated risks and be fearful of taking some moves in life. then check where you want to be.
Think through and use your mind not emotions.
Fear nothing and replace fear with faith. True, faith is
Common sense is not common after all. But however I the opposite of fear. But come to think of it. Many great
don’t blame you guys, I blame some of us speakers who people died miserably only because they didn’t fear
right for business but not understanding the impact some cases in life. Brethren, it’s fine to be fearful and
the article might have to the reader. If you have a mind run with your life. Be it in business and life in general.
of a speaker or writer, please do share information that Men, it’s OK to allow your name to be said negatively
is real and helps the next person without making them on some bets than try to prove the world on something
that will kill you.

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The 3 Success Rules Rule2: Use other people’s Experience

Success and Wealth have no formulas to Building them Time and study are needed for success. Now if you dont
but a set of principles that, when followed well, they understand what you are dealing with, you will get
allow you to enjoy the gratification of what life has; No broke. Knowledge is power and the lack of it is weak-
matter who you are or where you come from. ness. Acquire knowledge, acquire success. Remember,
Marshall Sylver once said “Anyone can be a millionaire not just any knowledge but rightful knowledge from
and the trick is simple; just follow and track what other the rightfully experienced people.
millionaires are doing.” Making it to the top is easy and Before starting my business I had to make a few calls
possible what’s hard is maintaining the status and level to those who had enough knowledge and experience of
of reach. It’s easy getting $6000, What’s hard is keeping the industry and guess what? What took them 20years
the $6000 and making it bring in more money. Rule 3: Use other people’s Money
to learn was shared to me in 2hours.
Besides knowledge being power, money is also power
Rule1: Use other people’s Time and you need that power. How do you attain the pow-
er, by using other people’s money. A secret you might
Are you employed? If yes, then your boss is using want to know; banks make money using other people’s
your time to make more money for him. Time is never money. Borrow to start a business. Invest using other
enough and when you hire someone to do a job for people’s money and get intrest.
you, it simply means you are allowing yourself to focus
on other things as the employees use their time to focus True Success, is when we understand how our money
on things you cant do concurrently. works, telling it where to go, and where to stay. Money
is a faithful servant, you just gotta learn about it.

Biography
Mr Kelvin Mubaiwa is a
Network Marketing Officer and he’s also the
Executive with the prestigious Green world Zimba-
bwe Company.
He is also a Business Person, Motivational and inspi-
rational writer and speaker.
Mr Mubaiwa is also a Health Consultant.

MARCH 2023 ISSUE 19  ALL PROPERTY MAGAZINE 2023

How to be
Wealth Leader
COACH RUSSEL

Being a wealth leader today action or setting an example for others to follow. So by
extension being a wealth leader has less to do with your
current financial standings and more to do with how
Leadership and Money. you plan to take initiative in building wealth and setting

T
an example for others. But don't get me wrong, at some
wo very closely related areas of life that are often
point, people are going to need to see results.
mistaken to be distinctly separate, Leadership
and Money. Take a moment to look at things
Ask yourself what you are doing to initiate the process
from the following perspective.
of building wealth for yourself and others around you. If
nothing, take initiative and do something!!
Look at the leaders around you, whether be it in busi-
ness or other industries, one fact remains coherent. The
Thereafter, ask yourself how you might be exemplary to
top charters will always earn or be paid more. It's not a
others around you when it comes to wealth and related
surprise since they most probably have also contributed
matters. If you can find no reason for others to look up
more value than people who are at lower levels of the
to you as a wealth leader, then you've got a lot of work
hierarchy in that specific industry or others. Essentially
to do!!
the point to be taken is that Money is attracted to value
and Leadership is value at its best therefore leaders will
Also, note that when I speak of wealth leaders I don't
make more money.
mean people who just have big businesses but rath-
er those with big personal bank accounts. I'm talking
Now, look at it from the opposite perspective, where in-
about your net worth as an individual. Being a wealth
stead of being a top charter a person in a specific indus-
leader means not only just having a business that is
try makes more money than the average civilian simply
profitable but to be rich yourself to an extent where just
because of the industry he works in, regardless of their
putting your money or a fraction of it into the bank can
position in the industry hierarchy. This person obvious-
allow you to live lavishly even without you having to
ly will be richer than most people and whether it's fair
work. You shouldn't be dependent on the profits of your
or not, their money gives them access to resources that
business, that is true leadership in wealth!!
allow them to lead more effectively than the so-called
Business Aggression
natural-born leaders. In essence just as money is at-
tracted to leadership which is value in abundance, lead-
A common problem with the vast majority of people is
ership is simplified by the abundance of money.
their failure to commit to building wealth. Most people
are just interested in the idea of being rich.
What it means to be a wealth leader.
Leading is defined by google as the initiative in taking

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 MARCH 2023 ISSUE

Ever heard someone merely chanting the words... "I

want to be rich"??. This is a statement of interest and Aggression when it comes to building wealth intails
nothing more. It's more than obvious that this person having the grit to Invest in multiple sources of income.
is not taking any action towards building wealth. They The worst form of betrayal, to your financial growth and
just want money and they are under the impression that wealth accumulation, is to depend on a single stream of
it will come to them miraculously. There is no sense of income.
leadership, conviction or intent behind these words."
Upon reading 15 personal finance books including the
Ever heard someone declare the words, " I'm going to be likes of Rich dad poor dad, the millionaire next door,
rich"??. This one is definitely beyond interest, he doesn't the science of getting rich, the millionaire Fastlane, the
just want it, he's going to get what he wants. That right richest man in Babylon, think and grow rich and many
there is the beginning and birth of an undying commit- others, I came to realise that there wasn't a single one
ment to building wealth. that justified or encouraged dependency on a single
source of income. Yes, the vague notion is to prioritize
Now have you ever come across a person who states, " I one major income stream and grow its income limit-
am taking the necessary steps required for wealth accu- lessly but all the authors of these books, in one way or
mulation. " These are the nature of words you will hear another encourage investing in multiple sources of in-
only from a true wealth leader. His words a packed with come.
undeniable conviction and inevitable intent. He is not
going to do it, in fact, he's already making it a reality.
That is true leadership in work.

Biography
Russell Gutu is a young, life coach residing and working from Harare.
The
young man is well equipped with three years of experience in the indus-
try
to his name. Since the commencement of his journey in April 2020
Russell
Gutu has managed to achieve the following:
1. Certified Public Speaker.
2. ICMAA nominated (2021) Wealth Accumulation Coach.
3. Published Author.
4. Entrepreneurial Founder & Director of coaching and seminar
facilitating brand- Finevi Inc.
5. Part-time Fine Artist.
Coach Russell’s Mission is to deliver indispensable value through
his content and guide you to produce tangible financial results in
your personal finances through his coaching, workshops and
seminars
MARCH 2023 ISSUE 21  ALL PROPERTY MAGAZINE 2023
22  ALL PROPERTY MAGAZINE 2023 MARCH 2023 ISSUE
 MARCH 2023 ISSUE

Digital
Marketing
COACH KUDA DUBE

HOW TO TAKE A DIGITAL you have the opportunity to network with potential
customers through digital marketing.
MARKETING ADVANTAGE Every year, you witness new and unexpected digital
trends that lay the groundwork for marketing's future.
IN YOUR BUSINESS Businesses have a platform to interact with their cus-

D
tomers and audience thanks to digital marketing.
id you know, digital marketing has become one This assists businesses in more accurately determining
of the most sought-after professions in India the needs of their clients and builds client loyalty and
and globally. With over 462 million internet brand recognition.
users, India is the world's second largest country with a
large internet population. Marketing in 2022 will necessitate business owners like
Let's dig dip to find out what digital marketing? you who are willing to take risks, invest in their brand-
ing, and listen more intently than ever before when en-
gaging with customers online, or risk failure as compe-
What Is Digital Marketing ?
tition grows at unprecedented rates.
Here are 3 digital marketing trends to check out today:
Digital marketing refers to digital channels such as
Am aware trends are a lot out there today but today just
search engines, websites, social media, e-mails and mo-
allow me to focus on just 3 trends you didn't know exist:
bile applications at a high [Link] builders like

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Digital
Marketing
COACH KUDA DUBE

1. Progressive Web Apps (PWAs) (data insights) to define audience target and maximise
effort.
There is a latest trend in the world of PWAs, or progres- 3. Understand your ideal audience buyer’s journey to
sive web [Link] put, PWAs are app-like brows- have the right impact at the right time.
er-driven webpages that act like apps. They provide us- Pro Tip
ers with the experience of a standalone application and Focus on personalized content and target your commu-
can sometimes be installed as well. nication reflecting your value.
There are examples of PWAs available. Twitter, Airbnb, Remember everybody likes good news, here is a bonus
Yummly, Facebook, Hulu, and Netflix are all possibili- for you, some of the books I recommend as a owner of
ties. a digital agency to help you widen your perspective on
social media and digital marketing worth looking for.
2. Augmenting User Experience with Aug-
mented Reality 7 digital marketing books worth reading:
Users can use augmented reality to insert digital objects
into real-life video capture. This can be done in a variety 1. Jab, Jab, Jab, Right Hook - Gary Vanynerchuk
of ways. You can even combine this with your PWA or 2. Youtility - Jar Bear
app to improve user experience and content. 3. Hug Your Haters - Jar Bear
4. Epic Content Marketing - Joe Pulizzi
3. Create Experiences: Events and Promo- 5. Permission Marketing - Seth Godin
tions 6. The Art of SEO (3rd Edition) - Eric Enge
AR, mobile, and PWAs have all been mentioned. 7. Web Analytics 2.0 - Avinash Kanshik
When you do it correctly, all of these provide positive
customer experiences. It essentially just augments the real world with curated
stimuli and responses in the hopes of positively influ-
encing the real world.
Marketers remember these are 3 how to Conclusion
tips to avoid rushing your digital market- Now your turn, which digital marketing trend you aware
ing efforts: of which I didn’t mention?Remember you should be fo-
1. Define your success plan keeping in mind the chang- cused on your agility, flexibility and openness to chang-
es and time to adapt factors. ing with the times. It’s already a big year, so as 2023 it’s
2. Leverage on analytics going to be a big year for advancements in technology,
digital marketing tools and forward-thinking strategies.

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Biography
Kuda Dube is a marketing entrepreneur, an Ai enthusiast and
an internationally certified Life and transformational Coach.
He’s the Founder of Digital Fingers (ZW) , a digital agency
that specialises in online marketing for small to medium
businesses and also the cofounder of an online street wear
urban clothing label ‘Skirifool’,

Coach Kuda is has been a certified digital marketer for over 5

years from one of the biggest online digital marketing learn-
ing platform in the world (Google, Hubspot). He’s very pas-
sionate about inbound marketing and using sales psychology.
In his leisure time, he loves to travel, research and uplifting
others.
Kuda Dube says, “Work Smart Play Smart!”

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