BM 204 Research Methods in Management
MBA II
Level I
BM 504 Research Methods in Management
Prerequisite Completion of senior secondary course with basic IQ Level
Learning Objectives The objective of the course are :
[Link] create an understanding regarding the topic
[Link] gain knowledge about the subject
[Link] have understanding about the technologies involved Able to "analyze
different aspects of the course
Sailent Features The students will be able to
[Link] to conceptualize different points of the topic involved
[Link] to get better understanding of the subject
[Link] involve in analysis of the situation
Utility The student will be able to gather knowledge for the practical life and profession
UNIT -I Research & Research Design
Meaning of research, Nature of research, Applications of research, Research Design- Exploratory,
Descriptive and Causal, Research Process
UNIT-II Data Collection
Primary & secondary sources of data collection, questionnaire, interviews, observations, projective
techniques.
UNIT -III Sampling
Sampling, sampling process, probability techniques, non-probability technique
UNIT-IV Hypothesis Testing:
Two tailed and one tailed of hypothesis, chi-square and analysis of variance, simple regression and
correlation, the sign test, the raum test, the man-Whitney test, rank correlation, Basics of Hypothesis-
Parametric and non Parametric test
UNIT-V Scaling & Report Writing : Types of scale- nominal, ordinal, interval and ratio,
scaling techniques-socio metric, scalogams , Report writing.
Text Book: Kothari
Reference Book: Shashi K. Gupta, Praneet Rangi
Mode of evaluation: Assignment/Quiz/Viva- voce/Student seminar/Written examination/Presentations
Recommended by PRACTICALS:
BOS : l. Analysis of exploratory research design using software's
2. Analysis of descriptive research design using software
3. Preparing questionnaire using software
4. Preparing interview
5. Preparing survey
6. Preparing a report on banking company
7. Prepare a report on ethical hacking
8. Preparing diagnostic research design
9. Derivation of rank sum test using SPSS
[Link] of chi square problem using SPSS
1 I .Derivation of ANNOVA problem using SPSS
12. Derivation of Z test using SPSS
13. Derivation of T test using SPSS
14. Derivation of regression using SPSS
15. Derivation of mean, mode & median using SPSS
16. Derivation of man whitney U test using spss
Three Practical from each unit .
One simulation exercise.
Practical will be conducted as per the practical manual