MEDIA-BASED ARTS
AND DESIGN IN
THE PHILIPPINES
PRINT AND DIGITAL MEDIA
PRINT MEDIA
• Included here are large-scale
publications such as newspapers,
magazines, journals, books of all kinds,
as well as smaller-scale posters,
brochures, flyers, menus, and the like
TYPES OF PRINT MEDIA
ADVERTISING COMIC BOOKS BOOK DESIGN AND
ILLUSTRATION
COMIC BOOKS OR
KOMIKS
• The popularity of Philippine
comics began in the 1920s when
Liwayway magazine started
featuring comic strips, such as Mga
Kabalbalan ni Kenkoy (The
Misadventures of Kenkoy) created
by Tony Velasquez. Velasquez went
on to be recognized as the “Father
of Filipino Comics.”
• With the coming of the
Americans to the country, local
comics were clearly influenced
by popular U.S. comics with
superheroes as the main
characters— resulting in local
counterparts such as Darna
and Captain Barbell.
COMIC BOOKS OR
KOMIKS
• Evendecades before, however, komiks
creators had already introduced
characters, themes, and story lines
from Philippine folklore, mythology,
and history. With books and libraries
not yet readily accessible to a majority
of the Filipino public, comics became a
major form of reading material around
the country, avidly read and shared by
young and old alike
COMIC BOOKS OR
KOMIKS
• Filipino comics artists also became
recognized for their talents, both
locally and overseas. Thus, from the
1960s to the 1980s, Filipino artists
were recruited to work for foreign
comics publishers—among them
the highly popular DC Comics.
COMIC BOOK OR KOMIKS
• A more recent development in
the Philippine comics scene has
been the rise of comics series
reflecting or commenting on
current political and social issues
or on the Filipino character in a
humorous way. One such series is
the long- running Pugad Baboy,
created by Pol Medina, Jr.
BOOK DESIGN AND ILLUSTRATION
• Thanks to the visionary mindsets of
progressive Philippine book publishers such
as Bookmark, Anvil Publishing, Adarna
Books, and Tahanan Books for Young
Readers (now Ilaw ng Tahanan Publishing),
local book designers and illustrators have
been given the professional stature they
deserve and the creative freedom they
need to truly showcase their talents.
DIGITAL MEDIA
• This means that books that
were originally available
only in print are being
gradually converted to
digital format, while new
books are now
conceptualized, written,
designed, and illustrated
precisely for these online
media.
DIGITAL MEDIA
• This also means that the
manner by which today’s
readers can find, access, and
enjoy these electronic books
(or ‘ebooks’) is via digital
media tablets, ebook readers,
and other handheld reading
devices. One such device that
is available locally is the ebook
reader called Kobo, which
features international as well
as Philippine titles.
DIGITAL MEDIA
• Wattpad
• Flipreads