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Destination Management Planning Guide

Destination Management Planning provides tourism organizations with tools to develop sustainable and competitive tourism based on a destination's unique assets. It involves assessing assets, tourism potential, and management needs through consultation and collaboration. Destination Management Plans are developed through research on markets, assets, organizations, and regulations with input from local stakeholders to establish a vision and strategic objectives that maximize tourism potential in an integrated way and link to broader strategies.

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Marinay Joan, A.
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345 views2 pages

Destination Management Planning Guide

Destination Management Planning provides tourism organizations with tools to develop sustainable and competitive tourism based on a destination's unique assets. It involves assessing assets, tourism potential, and management needs through consultation and collaboration. Destination Management Plans are developed through research on markets, assets, organizations, and regulations with input from local stakeholders to establish a vision and strategic objectives that maximize tourism potential in an integrated way and link to broader strategies.

Uploaded by

Marinay Joan, A.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Destination Management Planning

An Overview Destination Management Planning Model

Destination Management Planning provides


tourism organizations with the tools to produce
sustainable and competitive tourism in the destination.
It is organized around a destination’s unique tourism Destination Development Planning
• Inventory of Assets
assets and unique development, marketing and
• Critical Assessment of Tourism Potential
management needs. • Consultation and Collaboration
• Investment and Infrastructure
Destination Management Planning goes beyond
destination marketing and provides a more holistic
and integrated approach to understanding the tourism Unique Tourism Strong Local
potential of the destination and the best methods of and Community and Regional
maximizing that potential. Assets Tourism Network

Destination Management Plans (DMPs) are Destination


developed after a comprehensive process of Competitivness
research within the destination (e.g., markets and Destination Destination
market potential, inventory of assets and unique Marketing Management
attributes, capacity of organizations, regulations • Research Effective Plans • Effective Structure
and bylaws, etc.), significant consultation, feedback, •Target Markets and Strategies • Protection of Assets
planning and review. Grass roots level participation • Awareness that Understand • Quality Experiences
• Visitation and Yield Trends • Sustainable Growth
from local tourism organizations, tourism boards, local
government, Aboriginal communities and tourism
operators is essential in the preparation of DMPs.
The DMP should be linked upward to Alberta’s
Tourism Framework and Travel Alberta’s marketing
plan. Source: A Practical Guide to Tourism Destination Management (UNWTO, 2007)
Key Features • Clearly contribute to
achieving the vision
of a Destination
Management Plan • Are realistic, achievable
and measurable
Best practice DMPs
establish a vision and set • Take a holistic and
integrated approach
strategic objectives.
• Identify global forces that
may impact the destination

• Include short, medium and • Facilitate continual


long term actions improvement (capacity
building)
• Deliver economic benefits
• Encourage innovation and
• Align with community facilitate collaboration
aspirations
• Support the development of
• Strengthen environmental risk management
management
• Encourage political support
for an ongoing, progressive
and innovative approach

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