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Adidas Company Overview and History

Adidas AG is a large German corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. Adidas was founded in 1924 in Germany by Adolf Dassler under the name Gebrüder Dassler Schuhfabrik. In 1949, following a breakdown with his brother Rudolf, Adolf created Adidas while Rudolf established Puma. Adidas is known for its three stripe branding which was adopted in 1952 and became very successful. Today Adidas operates worldwide with revenue of €21.9 billion in 2018.

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2K views1 page

Adidas Company Overview and History

Adidas AG is a large German corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. Adidas was founded in 1924 in Germany by Adolf Dassler under the name Gebrüder Dassler Schuhfabrik. In 1949, following a breakdown with his brother Rudolf, Adolf created Adidas while Rudolf established Puma. Adidas is known for its three stripe branding which was adopted in 1952 and became very successful. Today Adidas operates worldwide with revenue of €21.9 billion in 2018.

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Munikeo Lim
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Adidas
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… … …
This article is about the company. For other uses, see
Adidas (disambiguation).

Adidas AG (German: [ˈʔadiˌdas] ( listen); stylized as


adidas since 1949)[4] is a German multinational
corporation, founded and headquartered in
Herzogenaurach, Bavaria, that designs and
manufactures shoes, clothing and accessories. It is
the largest sportswear manufacturer in Europe, and
the second largest in the world, after Nike.[5][6] It is
the holding company for the Adidas Group, which
consists 8.33% stake of the football club Bayern
München,[7] and Runtastic, an Austrian fitness
technology company. Adidas's revenue for 2018 was
listed at €21.915 billion.[3]

Adidas AG

Factory outlet of Adidas


in Herzogenaurach, Germany

Formerly Gebrüder Dassler


Schuhfabrik (1924–1949)

Type Public (AG)

Traded as FWB: ADS
DAX component

Industry Textile, footwear

Founded July 1924; 98 years ago


in Herzogenaurach,
Germany (as Gebrüder
Dassler Schuhfabrik)
18 August 1949; 73 years
ago (as Adidas)[1]

Founder Adolf Dassler

Headquarters Herzogenaurach, Bavaria,


Germany

Area served Worldwide


(except North Korea,
Russia, Turkmenistan,
Afghanistan, South
Sudan, Chad and State of
Palestine)

Key people Thomas Rabe (chairman)


[2]

Kasper Rørsted (CEO)

Products Apparel, footwear,


sportswear, sports
equipment, toiletries

Revenue €21.915 billion (2018)


[3]

Operating income €2.368 billion (2018)[3]

Net income €1.702 billion (2018)[3]

Total assets €15.612 billion (2018)


[3]

Total equity €6.364 billion (2018)[3]

Number of employees 57,016 (2018)[3]

Subsidiaries Adidas Runtastic

Matix

Website adidas-group.com
adidas.com

The company was started by Adolf Dassler in his


mother's house; he was joined by his elder brother
Rudolf in 1924 under the name Gebrüder Dassler
Schuhfabrik ("Dassler Brothers Shoe Factory").
Dassler assisted in the development of spiked
running shoes (spikes) for multiple athletic events.
To enhance the quality of spiked athletic footwear,
he transitioned from a previous model of heavy
metal spikes to utilising canvas and rubber. Dassler
persuaded U.S. sprinter Jesse Owens to use his
handmade spikes at the 1936 Summer Olympics. In
1949, following a breakdown in the relationship
between the brothers, Adolf created Adidas and
Rudolf established Puma, which became Adidas's
business rival.[1]

The three stripes are Adidas's identity mark, having


been used on the company's clothing and shoe
designs as a marketing aid. The branding, which
Adidas bought in 1952 from Finnish sports company
Karhu Sports for the equivalent of €1,600 and two
bottles of whiskey,[8][9] became so successful that
Dassler described Adidas as "The three stripes
company".[8][9]

History

Products

Marketing

Sponsorship

IP protection

Corporate information

Criticism

See also

References

External links

Last edited 4 hours ago by Maxeto0910

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otherwise noted.
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