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Key PPC Mistakes to Avoid

The document discusses common mistakes that marketers should avoid when running Google Ads campaigns. It identifies four key mistakes: not using negative keywords which allows ads for undesirable phrases like "free" and "cheap"; not using location targeting to focus ads in the local area; setting and forgetting campaigns without ongoing optimization; and not protecting the brand name by allowing ads on the brand that could send users to competitors. It also notes the importance of having a fast loading website for pay-per-click campaigns.

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Ali Ayub
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83 views9 pages

Key PPC Mistakes to Avoid

The document discusses common mistakes that marketers should avoid when running Google Ads campaigns. It identifies four key mistakes: not using negative keywords which allows ads for undesirable phrases like "free" and "cheap"; not using location targeting to focus ads in the local area; setting and forgetting campaigns without ongoing optimization; and not protecting the brand name by allowing ads on the brand that could send users to competitors. It also notes the importance of having a fast loading website for pay-per-click campaigns.

Uploaded by

Ali Ayub
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PPC

Mistakes
Every
Marketer
Should Avoid
Tathagata Banerjee
@thetathagatabanerjee
SAVE
THIS
POST
thetathagatabanerjee

It's probably not shocking to you,


but running a successful Google
Ads campaign is a lot harder
than it looks
thetathagatabanerjee

Not using Negative Keywords


By default, Google will display ads for phrases such as
"free" and "cheap" unless you tell it not to.

Take advantage of the negative keyword list to improve


your return on investment.
thetathagatabanerjee

Not using Location Targeting


If you're a local business in Gurugram, you probably only
want to target people in Gurugram.

Running ads in other provinces and cities might sound


like a good idea to increase brand exposure, but in
reality, you're throwing money down a bottomless pit.
thetathagatabanerjee

Setting & Forgetting your


Campaign
Repeat after me: PPC has no "setting & forgetting"
campaign.

Campaigns only become successful due to the weeks or


months of ongoing optimizations.
thetathagatabanerjee

Not protecting your brand


name
Running ads on your brand name will be cheaper for you,
but it dramatically reduces users' chance of going to a
competitor.
thetathagatabanerjee

Having a slow website


If you're serious about getting the most out of your PPC
spend, having a fast website is crucial.

No one will wait 5 seconds for your website to load.


@iamtathagata_ Save for Later

Which mistake do
you think is the
worst?
Let's discuss in the comments!

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