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TASK PERFORMANCE
Instructions:
1. Go to your respective groups (ones formed in the previous laboratory activity). Assign yourselves with
the following roles to ensure that everyone has a part or task to do:
o Group Leader – Spearheads everything to accomplish the task, guides each member of the
group in producing their output, keeps the group on time, and does whatever task deemed
needed
o Scribe – Writes the minutes of the meeting or brainstorming and creates a detailed output
through Microsoft Word according to the required format
o Media Developer – Creates the PowerPoint slides or other medium that will enhance the
group’s presentation, such as adding audio, video, or any form of animation
o Reporter – Represents the group in explaining the whole content of the paper or presentation
Note: If a group exceeds four (4) members, the fifth member may take the role of an additional
reporter.
2. Work with your group and create the following requirements for the hospitality facility project
covering the entire duration of this course (use the lecture handouts for reference):
I. For Prelim: Market feasibility study (maximum of five [5] pages, excluding the title page).
Research and provide applicable information on the following components:
• Concept brief • Demand generators
• Potential customers • Competitive analysis
• Economic factors and location • Sales projections
• Traffic pattern
Note: Include a cover page with the project’s name and group members
II. For Midterm to Pre-final: Project feasibility study. Read more content about the following
sections on Pages 4-9 of this file.
Section I – Executive Summary Section VI – Management
Section II – Industry Section VII – Implementation Schedule
Section III – Product Section VIII – Finance
Section IV – Market Section IX - Appendices
Section V – Operations
3. Strictly follow the timeline below regarding the specific output/s and the week of your completion or
submission for your hospitality facility project.
Period Week Output/s
Prelim Week 4 Market feasibility study
Midterm Week 9 Sections II, III, IV, V of the feasibility study and diorama
Pre-final Week 13 Title page*, Table of Contents, and all sections of the feasibility study
Final Week 18 Revised feasibility study
*see Title Page template on Page 3
4. Create your paper outputs using the formatting details below. Make sure to include your references.
Paper size: Letter (8.5” x 11”) or Font size: 11 pt.
Short bond paper Line spacing: Single
Font type: Calibri Margin: 1” all sides
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5. Create a PowerPoint presentation of your Prelim output and present it to the class on Week 4. A
maximum of 15 minutes will be given to each group for the presentation, including questioning.
Submit the PowerPoint presentation via eLMS or e-mail to your instructor a day before the
presentation. Create a title slide with the project/facility name and your names on it.
Tips on Creating a PowerPoint Presentation
Use a minimal amount of texts with a font size between 24 and 32 pt. (maximum of seven [7] lines
per slide is ideal).
Use clear and appropriate images to support the content.
Cite all references/sources of pictures and texts used.
Not everything in the printed output should be placed in the slides (avoid copied-and-pasted
content).
6. Your group output will be graded based on the following rubric:
CRITERIA PERFORMANCE INDICATORS POINTS
Content is complete and accurate; there is evidence of proper
40
Paper Output research conducted; it is written in a clear and logical manner.
50 points Printed output follows the specified format; content has proper
10
referencing of information.
Images are clear and understandable; visual aid is done well, is
PowerPoint
organized, and is used to make the presentation more interesting 15
Presentation
and meaningful.
20 points
Images from the Internet are properly cited. 5
The presenter/s maintain/s confidence, good eye contact with the
Oral Presentation 15
audience, and use/s a clear and audible voice.
20 points
The length of the presentation is within the assigned time limit. 5
Teamwork
Collaboration among the team members is evident in the output. 10
10 points
TOTAL 100
7. Submit your paper output in a folder on or before the scheduled date of your periodical examination.
Note: Always coordinate with your instructor for the schedule of presentations, submission of papers,
and for any questions or clarifications regarding the task performance.
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Put as a Header:
STI COLLEGE (CAMPUS)
*Put STI logo on the left side
Title Page:
(Hospitality Facility/Establishment Name)
(Logo)
A Feasibility Study Presented to the
Faculty of Tourism and Hospitality Management
(school name)
(school location)
In Partial Fulfillment of the Requirements in
Ergonomics and Facilities Planning
for the Hospitality Industry
for the Degree in
Bachelor of Science
in (Program)
(Surnames first; arranged in alphabetical order):
Student A
Student B
Student C
Student D
Student E
(Date submitted)
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Business Plan
It is a written document that describes in detail how a new business is going to achieve its goals. It will lay out
a written plan from a marketing, financial, and operational viewpoint. Sometimes a business plan is prepared
for an established business that is moving in a new direction.
A feasibility study is a type of business plan that is good for deciding whether to proceed with the business or
not. It includes a summary, mission statement, keys to success, basic market analysis, and preliminary analysis
of costs, pricing, and probable expenses.
Other types of business plans are: growth/expansion plan, strategic plan, operations plan, and internal plan.
Feasibility Study Checklist
This checklist highlights the areas which need to be considered in preparing your feasibility study. Some parts
may not apply, and you should tailor your plan to the specific circumstances of your conceptualized hospitality
facility. In any event, the checklist is designed for use as an aide-mémoire (French word meaning memory-aid;
a document that is produced to summarize key findings and important recommendations of an evaluation)
and is divided into the following sections for ease of reference:
o Executive Summary o Operations
o Industry o Management
o Product o Implementation Schedule
o Market o Finance
o Appendices
Section 1 – Executive Summary
This should provide a brief overview of the plan. It is the most important section in that it may well determine
the amount of consideration your proposal will receive from the potential investor. It must briefly express the
uniqueness and viability of your business. Its purpose is to summarize the key points of the document to its
readers, saving them time and preparing them for the upcoming content.
Recommendations
• Contain the executive summary to a maximum of two (2) pages
• Include your vision and mission statements
• Write it after the rest of the feasibility study is complete
• Ask several knowledgeable business contacts to review the summary to test its effectiveness
Key Elements
1. Describe your business and why it is unique
• What is your product or service?
• Who are your customers?
• Who are your competitors?
• Why are your products or services preferable to those of your competitors?
• How far has your company evolved to date?
2. Briefly state management’s qualifications
• What abilities does management bring to the venture?
• How is ownership to be distributed?
3. Present the summary of your financial projections
• How much growth is expected?
• What earnings are projected?
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• Over what period will these be achieved?
4. Indicate the amount, form, and use of finance
• How much finance is required?
• What form will the funding take? (Equity? Debt?)
• What will the money be used for?
• How will finance be repaid?
• What are the risks/rewards for the investor?
Section 2 – Industry
This is an outline explaining how your business relates to other participants in the industry and what trends
affect your industry gives the reader a basis upon which to evaluate your plans.
Key Element
1. Describe the industry in which you operate
• What is the current size of the industry?
• Who are the major participants in the industry? (Competitors? Market leaders? Suppliers?)
• What factors are important to succeed in your industry?
• If available, what do published forecasts say about the future growth and profile of the industry?
• What fashions, legislations, or environmental trends affect your industry?
Section 3 – Product
This provides a full description of the product. It includes considering planned developments and assessment
of any competitive products.
Recommendations
• Use charts where appropriate to compare your product with those of your competitors.
• Include photographs or drawings if you think they are helpful.
• Do not make this section too technical; if necessary, attach an appendix.
• Describe the advantages of your product.
Key Elements
1. Fully describe your product (food, accommodation, tourist activities, recreation, service, etc.)
• What need does it fulfill?
• What features make your product unique (cost, technology, versatility, etc.)?
• How is your product perceived in the industry?
2. Discuss the development of your product
• How fully developed is your product? (Working model? In production? In use?)
• Are there opportunities to expand the product line?
3. Discuss competitive products/services/attractions on the market
• How do they compare in quality and features with your products/services/attractions?
• Why do customers buy the competitors’ products/services/attractions?
• What pricing strategies are pursued for these products/services/attractions?
• Is it normal to pay commissions or offer discounts?
4. Research and development
• What are the future developments and objectives?
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• Discuss the influence of new technology.
• What resources are required – both financial and human to come up with such
products/services/attractions?
• What are the technical risks?
• Describe the state of your competitors’ technological developments and how these will affect you.
5. Financial considerations
• Explain your pricing strategy.
• Indicate the required levels of stocks of raw materials and finished products.
• Consider cash flow requirements.
Section 4 – Market
This describes the opportunities involved in your market and shows how your proposal will exploit them
successfully. It may be helpful to prepare this section of the plan first since some of the other services, such
as operations and finance, will be dependent on the ability of the business to penetrate and expand in the
market.
Recommendations
• Show that a market exists for the products or services you will provide.
• Make a realistic estimate of your potential market share based on sound assumptions.
• Give a concise appraisal of the competition, and do not overestimate your strengths and weaknesses
with competitors.
Key Elements
1. Describe your customers
• Who are they?
• Where are they located geographically?
• How sensitive are they to price, quality, and service?
• Who has bought or expressed an interest in the product?
2. Describe your market
• How developed is the market, and what is its history?
• What do published forecasts predict about the market’s future?
• Identify unusual market characteristics such as barriers to entry
• What is your market share?
• Are you aiming for particular market segments?
3. Discuss your business competition
• What companies or establishments do you compete with?
• What are their strengths and weaknesses?
• What are their marketing strategies?
• Consider the potential for new competitors to enter the market
4. Explain how you will achieve your sales goals
• What marketing strategy will you employ?
• How will potential customers be identified?
• How will you attract customers away from the competitors?
• Are advertising efforts important to your strategy?
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Section 5 – Operations
This describes how your business will successfully and efficiently provide its products and services. Include the
production process, the raw materials required, and whether any particular skills are needed.
Recommendation
• Highlight any competitive advantages
Key Elements
1. Describe the production process
• How will critical elements (bottlenecks, quality, delivery, and the like) be controlled?
• To what extent are you dependent on key factors – suppliers, materials, skilled labor?
• What makes or buy decisions are involved?
• What raw materials are required?
• What is the production capacity? Is it sufficient for the future?
2. Discuss personnel requirements
• What are your employees’ needs? Discuss any particular skills needed.
• What are your labor costs, including benefits?
• How will you attract sufficient, suitably qualified employees?
3. Evaluate your plant and equipment needs
• What facilities and equipment do you require?
• What future additions will be required for expansion, and how much will they cost?
• Is there a need to rely on subcontractors?
4. What are your needs for premises?
• What are your existing premises, and where are they located?
• Are your existing premises suitable for your needs?
• Do you need any additional premises?
Section 6 – Management
Investors will be particularly interested in the strength and quality of the management team.
Recommendations
• Openly discuss the strengths and weakness of current management
• Show what steps will be taken to rectify any weaknesses highlighted
• Indicate what additional skills be required as the venture grows
• Include full profiles of key individuals and an organization chart in the Appendices
Key Elements
1. Discuss the structure of the organization
• How are the responsibilities distributed?
• Is the management a one-man show?
• What additions to management are anticipated?
2. Identify key management personnel and their backgrounds
• What are their goals for the organization?
• Is there a balance of skills among the members of the management (marketing, research, finance,
and the like)?
• What steps have been taken to ensure that key members of the organization will be retained?
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3. Describe the role of any outsiders in the venture
• Are there to be any non-executives on the board of directors? What skills will they bring to the
organization?
• What professionals (lawyers, accountants, bankers, and so on) does the company rely upon?
4. Include general personnel details
• Employment terms of key personnel
• Planned staff numbers
• Future recruitment plans
• Other incentives issued to staff
• Qualifications and skills required
Section 7 – Implementation Schedule
This outlines all the activities required to implement the proposal set out in other sections of the feasibility
study.
Key Elements
1. The schedule should be internally consistent and coordinated with the financial projections and
requests for finance (Section 8). Typical factors should include timings for:
• Obtaining finance
• Capital expenditure program
• Staff recruitment
• Product testing
• Contacting distributors
• Obtaining orders
2. A timetable should indicate expected completion dates and milestones.
3. Decision points in the company’s growth should be identified where the choice may be made to
commit further funds.
Section 8 – Finance
Investors will want to assess your current financial position, and you will need to provide your latest audited
accounts, together with a commentary on the trends they reflect. The investor will also be interested in
forecasts of profits and cash flows, incorporating the proposal detailed elsewhere in the plan. Also, the amount
and form of finance sought and a schedule for its repayment should be set out. Bear in mind that investors in
start-up businesses will want to see evidence of financial commitment on your part.
Recommendations
• Document your assumptions explicitly
• Include a commentary on the financial projects
• Do not include too many spreadsheets. Computer-produced analyses will help prepare and evaluate
financial forecasts, but the statements included in your plan should be clear and to the point.
Key Elements
1. Include historical statements
Where possible, include full financial statements (balance sheets, income statements, statements
of sources, and applications of funds) for the past two (2) to five (5) years.
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2. Present financial projections
Prepare projected income statements, balance sheets, and cash flow statements for the next
three (3) to five (5) years. These should be monthly for the first year and then quarterly. Include:
• Assumptions you have used in preparing the projections
• The impact of capital expenditure, fixed costs, and research and development costs on the
cash flow
• A break-even/sensitivity analysis, identifying the split between fixed and variable costs
• A contingency element
Section 9 – Appendices
This should include documentation that supports or further explains the strategies and observations noted
elsewhere in the plan, for example:
• Profiles of key management personnel (track record, age, marital status, education record,
professional qualifications)
• Organization chart/s
• Market research studies
• Photographs or drawings of the product
• Detailed technical specifications
• Plant layout
• Contracts (e.g., management agreements, technology rights, leases)
• Magazines, newspaper, and trade articles about your business and its operating environment
Reference:
Ward, S. (02 February 2020). How to write a business outline step by step: The business plan outline. In Small
business. Retrieved 22 January 2021 [Link]
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