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Comprehensive Business Plan Outline

This document outlines the table of contents for a business plan, including sections on an introduction, executive summary, business background, organization, skills, operational plan, marketing plan, and financial plan. The business background section includes details on the business profile, industry, vision, mission statement, ethics statement, goals, and action plan. The operational plan covers checklists, requirements, and risk management. The marketing plan focuses on situational analysis, strategies, tactics, implementation, and exit strategy. The financial plan addresses start-up costs, expenses, projected income statements, balance sheets, cash flows, and breakeven analysis.

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Mohamed Samba Bah
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185 views2 pages

Comprehensive Business Plan Outline

This document outlines the table of contents for a business plan, including sections on an introduction, executive summary, business background, organization, skills, operational plan, marketing plan, and financial plan. The business background section includes details on the business profile, industry, vision, mission statement, ethics statement, goals, and action plan. The operational plan covers checklists, requirements, and risk management. The marketing plan focuses on situational analysis, strategies, tactics, implementation, and exit strategy. The financial plan addresses start-up costs, expenses, projected income statements, balance sheets, cash flows, and breakeven analysis.

Uploaded by

Mohamed Samba Bah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

TITLE COVER PAGE

THE TABLE OF CONTENTS

1.0 INTRODUCTION
2.0 EXECUTIVE SUMMARY
3.0 THE BUSINESS BACKGROUND
3.1 Business Profile
3.2 Industry Information
3.3 Business Vision
3.4 Business Mission Statement
3.5 Business Ethics Statement
3.6 Goals
3.7 Action/Activity Plan

4.0 ORGANIZATION

5.0 SKILLS
6.0 OPERATIONAL PLAN
6.1 Operational Plan Checklist
6.2 Operational Requirement

6.3 Risk Management

7.0 MARKETING PLAN

7.1 Executive Summary and Table of Content

7.2 Situational Analysis

7.3 Marketing Strategy

7.4 Marketing Tactics


7.4.1 Product
7.4.2 Place
7.4.3 Price
7.4.4 Promotion
7.4.5 Implementation Controls
7.5 Exit Strategy
8.0 FINANCIAL PLAN
8.1 Start-up Costs
8.2 Monthly Expenses
8.3 Projected Income Statement
8.4 Balance Sheet
8.5 Cash Flows
8.6 Breakeven analysis

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