Chapter VII

Project Implementation

This chapter shows the study’s proposed timeline, sampling method, research

design, instrumentation and validation, statistical analysis, result and discussion, and

conclusions and recommendations.

Proposed Timeline

Gantt chart

Table shows the Gantt chart.

2022 2023 2024

S O N D J F MA M J J A S ON D J F MA M J J A S O
E C OE A E A P A U U U E C OE A E A P A U U U E C
Actions
P T V C N B R R Y N L GP T V C N B R R Y N L GP T
T EY T EY T

Conceptualizing possible businesses

Planning and finalizing of business to be
established
Designing the project layout
I. MANAGEMENT AND PERSONNEL
Making the Organization Chart and Job Analysis
Making the Management Proposal
II. FINANCING/FINANCIAL
Formulation of financial assumptions
Preparation of projected financial statements (pre-
operating/operating)
Preparation of financial analysis
Projection of operating costs
Projection of total project costs
III. MARKETING
Finding a location for the business and studying
the market situation
Designing the marketing strategies
IV. DESIGN AND CONSTRUCTION
Design Planning
Sample Approval
Mobilization
Ground Works
Structural Works
Finishing Works
Electrical Works
Mechanical Works
Landscaping
 V. PRODUCTION/TECHNICAL
Conceptualizing of product/service
offerings
Presentation of the flow diagram of operations
and monitoring standards
Searching for suppliers of materials, equipment,
and utilities
The setting of requirements for raw materials,
labor, and overhead
The hiring of manpower and staff
VI. LAUNCHING
Soft launching of business exclusive to
government sectors.
Grand opening of business open to the public.
Table : Gantt chart

Sampling Method

The researchers used random sampling to select their respondents. Through

random sampling, each sample has an equal chance of being selected. A random

sample is intended to be an unbiased representation of the entire population.

Research Design

This study uses the qualitative design in which it aims to identify the feasibility of

putting up a bee tourist attraction in Capiz. Through qualitative design, it determines

what can be done, how long it might take, how it is best done and the resources

needed.

Instrumentation and Validation

The instrument used by the researchers is a researcher-made questionnaire. The

researcher-made questionnaire is divided into two parts; Part 1 focuses on respondents’

personal information while Part 2 is focused on the survey questions crafted by the

researchers aligned to the purpose of the study.

The researcher-made questionnaire was validated by the researcher’s Feasibility

Study adviser.

Statistical Analysis
 Statistical analysis tools used for this study are frequency count and percentage.

This chapter presents an analysis and interprets the Survey Questionnaire

results on the study, Beeseeta Farm. The analysis of each individual's response

explains how customers think and react to the possible existence of Beeseeta Farm in

Capiz.

A survey questionnaire was conducted by the researchers to properly conduct

this study and reach out to as 100 people as possible. The researchers concluded that

a survey questionnaire was needed to properly analyze each customer's preference and

decision after gaining complete knowledge of the aggregate response of respondents.

The respondents in this study were asked multiple response questions by the

researchers. Figure 1 to 5 illustrates the Demographic profile of the respondents,

Question 1 to 7 illustrates Respondents’ Trip Decision Making, Question 8 to 13

illustrates Respondents’ Sustainable Tourism Framework Awareness, Question 14 to 23

illustrates the Respondents’ Willingness in availing the farm’s Services and Products,

and Question 24 to 27 illustrates the Promotion and Payment Method.

Results and Discussion

Demographic Profile of the Respondents

Age:
The results shown in figure (1) showed that 83% of the study sample was aged 19–30,

9% was 31–40, 5% was 18 and below, and the remaining 3% was 41 and above.

Gender:

The results shown in figure (2) showed that 38% of the study sample was male, while

62% of the sample was female.

Location:

The results shown in figure (3) showed that 29% of the study is from Roxas City; 26%

from Panay; 10% from Dumalag; 9% from Panitan; 7% from Cuartero; 5% from

Pontevedra; 3% from Ivisan; 3% from Mambusao; 2% from Jamindan; 2% from

Maayon; 2% from President Roxas; 1% from Tapaz; 1% from Sapian; and 0%

respondents from Dao, Dumarao, Pilar, and Sigma.

Occupation:

The result shown in figure (4) showed that 55% of the study sample are students; 26%

are employed; 10% are unemployed; 9% self-employed; and 0% are retirees.

Monthly Income: (estimated)

The results shown in figure (5) showed that 68% of the study sample of estimated

monthly income have P12,000-below, 15% have P18,001-P25,000, 13% have P12,001-

P18,000, 2% have P25,0001-P32,000, and 2% have P32,001 Above.

Survey Questions: Respondents’ Trip Decision-making

Q1. Do you usually go on a trip or excursion?

The data shows that 66% of the respondents usually go on trips or excursions, while

34% of them don’t.

Q2. Whom do you usually travel with?

The data shows that 47% of the study sample usually travels with their family, 33% of

them travel with their friends and classmates, 10% of them travel with their partner, 8%

of them travel alone, and 2% of them travel with their colleagues.

Q3. What is your main purpose or plan when you go on a 1-day trip?

The data shows that 74% of the study sample’s purpose or plan when going on a 1-day

trip is relaxation activity, 18% plan for walking or sightseeing, 4% plan to go swimming,

3% are out of curiosity, and 1% plan for an educational trip.

Q4. Are you sensitive to transportation costs when traveling?

The data shows that 63% of the study sample are sensitive to transportation costs when

traveling, while 37% of the respondents don’t.

Q5. How much are you willing to spend on transportation when traveling within

the province?

The data shows that 38.8% of the study sample is willing to spend P151-P200 on

transportation when traveling within the province; 32.5% of the respondents are willing

to spend P150 or below; 13.8% of the respondents are willing to spend P201-P250;

7.5% are willing to spend P251-P300; and 7.5% are willing to spend P301 above when

traveling.

Q6. How much do you usually spend on snacks and drinks on a trip?
The data shows that 34% of the study sample usually spent P101-P200 on snacks and

drinks on a trip, 25% spent P201-P300; 13% spent P501 above; 12% spent P100

below; and 6% spent P401-P500.

Q7. If you usually go on a trip to see the beach, theme parks, and resorts, are you

willing to go on farms for a change of pace?

The data shows that 94% of the study sample are willing to go on a farm for a change of

pace, and 6% are undecided.

Respondent’s Sustainable Tourism Framework Awareness

Q8. Are you aware of sustainable tourism?

The data shows that 58% of the study sample are familiar with the sustainable tourism

framework; 22% of the respondents are very familiar; 19% are somewhat familiar; and

1% are unfamiliar.

Q9. If very familiar, familiar, or somewhat familiar, do you believe the community

would benefit from developing a sustainable tourism framework?

The data shows that 59% of the study sample agree that the community would benefit

from developing a sustainable tourism framework; 40% of the respondents strongly

agree; and 1% didn’t know.

Q10. Do you believe that well-managed attractions, and a maintained natural

state, are important to attracting tourism?

The data shows that 64% of the study sample strongly agree that well-managed

attractions and a maintained natural state are important to attracting tourism; 35% of the

respondents agree; and 1% didn’t know.

Q11. How much knowledge do you have about the world of bees?

The data shows that 48% of the study sample are less knowledgeable about the world
of bees; 42% are knowledgeable; 7% are very knowledgeable; and 3% are not

knowledgeable.

Q12. How interested are you to learn more about bees?

The data shows that 55% of the study sample are interested in learning more about

bees; 25% are very interested; and 20% are somewhat interested.

Q13. How much are you willing to pay to see the bees?

The data shows that 54% of the study sample are willing to pay a P100 entrance fee to

see the bees; 27% of the respondents are willing to pay P150; 15% are willing to pay

P200; 3% are willing to pay P300; and 1% are willing to pay P300.

Respondent’s Willingness to avail of Farm Services and Products

Q14. Are you interested to avail farm sauna service (bathhouse)?

The data show that 62% of the sample study are interested in availing of the farm sauna

service; 21% are undecided; and 17% are not interested in availing of the service.

Q-15. How much are you willing to pay for the farm sauna service?

The data shows that 75.3% of the respondents are willing to pay P250 for farm sauna

service; 15.3% are willing to pay P300; 4.7% are willing to pay P350; 2.4% of them are

willing to pay P400; and 2.4% are willing to pay for P402 and above.

Q16. Are you interested to participate in the farm honey harvest activity?

The data show that 75% of the sample study are interested to participate in the farm

honey harvest activity; 15% are; undecided and 10% are not interested to participate in

the activity.
Q17. How much are you willing to pay to participate in the farm honey harvest

activity?

The data shows that 50.5% of the study sample are willing to pay for P40–P55 for the

harvesting activity; 21.5% are willing to pay for P56–P65; 11.8% are willing to pay for

P86 and above; 10.8% are willing to pay for P66–P75; and 5.4% are willing to pay for

P76–P85.

Q18. Are you interested to visit the bee farm museum?

The data show that 84% of the sample study are interested to visit the bee farm

museum; 10% are undecided; and 6% are not interested to go visit the farm museum.

Q19. How much are you willing to pay to see the bee farm museum?
The data shows that 30.1% of the study sample are willing to pay for P30 to visit the

bee farm museum; 28% are willing to pay for P25; 19.4% are willing to pay for P41 and

above; 16.1% are willing to pay for P40; and 6.5% are willing to pay for P35.

Q20. How interested are you to purchase farm pure honey?

The data shows that 48% of the study sample are interested to purchase honey from

the farm; 34% are very interested; 13% are somewhat interested; and 5% are not

interested in purchasing farm pure honey.

Q21. How much are you willing to pay for 500ml of pure honey?

The data shows that 81.1% of the study sample are willing to pay P250 for pure honey;

14.7% are willing to pay for P350; 2.1% are willing to pay for P450; and 2.1% are willing

to pay for P451 and above.

Q22. Are you interested to buy a farm souvenir gift (beeswax candle)?

The data shows that 76.3% of the sample study are interested to buy farm souvenir

gifts; 15.8% are undecided; and 7.9% are not interested in purchasing beeswax

candles.

Q23. How much are you willing to pay for a beeswax candle?

The data shows that 81.4% of the sample study are willing to pay P150-P200 for

beeswax candles; 12.9% are willing to pay for P201-P250; and 5.7% are willing to pay

for P251-P300.

Promotion and Payment Method

Q24. Which medium do you prefer for the farm to reach you?
The data shows that 94% of the sample study prefers social platforms such as

Facebook, Tiktok, and Instagram to reach them; 2% prefer Flyers, and 2% prefer TV or

Radio Advertisement.

Q25. Are you interested in availing of the farm services discounts?

The data show that 98% of the sample study are interested in availing of the farm

services discounts, and 2% are not interested in availing of farm services discounts.

Q26. Are you interested in availing of the farm package deal promo?

The data show that 91% of the sample study are interested in availing of the farm

package deal promo, and 9% are not interested in availing of the package deal.

Q27. What type of payment method do you prefer?

The data shows that 77% of the sample study prefers cash as their payment method;

19% prefer Gcash and pay Maya; 3% prefer Debit/Credit Card; and 1% prefer Bank to

Bank Transfer (Online).

Synthesis

Statistical analyses as a tool used for this study are frequency and percentage.

Based on the pie and bar graphs, we have calculated the percentage distribution.

Summary of Findings

1. What is the Demographic profile of the respondents in terms of?

Age;

Gender;

Location;

Occupation; and

Estimated Monthly Income

The researchers studied the elements that encompass the Beeseeta Farm customer

profile. After processing all the data and inputs the following findings were gathered:

a. Majority of the respondents belonged to the Millennial and Generation Z age group

with 5% of the study sample being aged 18 and below; 83% being aged 19–30; 9%

aged 31–40 and the remaining 3% were aged 41 and above.

b. Out of a total of 100 respondents, 38% of the study sample was male, while 62% of

the sample was female. Which clearly states that females outnumbered males.

c. In Terms of the respondents’ location 9% are from Roxas City; 26% are from Panay;

10% are from Dumalag; 9% are from Panitan; 7% are from Cuartero; 5% are from

Pontevedra; 3% both are from Ivisan and Mambusao; 2% each from Jamindan,

Maayon, and President Roxas; 1% each are from Tapaz and Sapian; and 0% of

respondents are from Dao, Dumarao, Pilar, and Sigma.

d. In terms of occupation, the majority of the respondents are students with 55%; 26%

are employed; 10% are unemployed; and 9% are self-employed.

e. In terms of the estimated monthly income of the respondents, 68% have P12,000-

below; 15% have P18,001-P25,000; 13% have P12,001-P18,000; and both 2% for

P25,0001-P32,000 and above. 68% of the respondents belonged to minimum wagers.

2. Based on the data collected from respondents’ trip decision-making, 66% usually go

on a trip and 43% don’t usually go on a trip. 47% of the respondents travel with their

family and 33% with their friends and classmates. The majority of 74% who usually go

on a trip spend their travel on relaxation activities and 1% on an educational trip, this

proves that Capiz doesn’t have much of an educational type of tourism, thus, the

creation of Beeseeta Farm in the province will bring something new to Capizeños travel

lists. When it comes to transportation costs, 63% are mindful of the fare and gas cost

and 37% don’t mind at all. 51.8% of the respondents can spend P151-P250 on

transportation, and the location of the farm from the capital city, Roxas City, costs P148-

P170 for two-way travel which still supports the respondents’ preference. And 94% of

the respondents are willing to go on a farm for a change of pace, thus, this shows the

potential customers of the farm in the future. The farm offers both educational and

relaxation services that will provide Capizeños travel needs.

3. Based on the data collected from respondents’ sustainable tourism framework

awareness, 58% are familiar, 22% are very familiar, and 19% are somewhat familiar.

99% of the respondents support the framework that the host community will benefit from

developing sustainable tourism and a well-managed and well-maintained natural state

are a significant aspect of attracting tourism. Beeseeta Farm is a tourist attraction,

whose main attraction is the bees. About 49% of the respondents have enough

knowledge about the world of bees and about 48% are less knowledgeable. Although

the result is divided, there are still about 80% who are willing to learn more about bees.

4. Based on the data collected from respondents’ willingness to avail of farm services

and products, 62% are interested in availing of the sauna service of the farm and 75.3%

are willing to pay P250 for the service. 75% of the respondents are interested to

participate in a honey-harvesting activity and 72% are willing to pay P40-P65 for the

service. 84% of the respondents are interested to come and visit the bee farm museum

and 93.6% are willing to pay P25-P40 for the entrance fee. 82% of the respondents are

interested to buy 500ml pure honey from the farm and 95.8% are willing to pay P250-

P350 for the product. 76.3% of the respondents are interested to buy farm beeswax

candles and 81.4% are willing to pay P150-P200 for the product.

5. Based on the data collected from respondents’ preference for promotion and

payment methods, 94% prefer social platforms such as Facebook, Tiktok, and

Instagram as a way for the farm to reach them. 98% of the respondents are interested

in availing of the farm services discounts. 91% are interested in availing of the farm

service package deal. 77% prefer cash as their payment method and 19% prefer Gcash

and other mobile payment methods. The farm will provide such features to reach its

potential customers.

6. Are there significant differences in customer preferences when grouped according to

age, gender, location, occupation, and monthly income? Customers seek information to

determine whether a product or service will satisfy particular criteria when assessing it.

The researchers looked at how age, gender, location, occupation, and monthly income
affected people's perceptions of the importance of the various elements that drive

customers to purchase a product or service that may be possible to offer. The survey

questionnaire mostly reached individuals between ages 19-30, meaning that the

respondents are mostly students and employed to be specific. The researchers have

concluded that there is a significant difference when grouped that mainly revolves

around the respondents’ preferences.

Conclusion and Recommendation

Conclusion

From the summary of the results, it could be seen that the research questions

were answered by the respondents completely. And based on the findings, the following

conclusions are fulfilled:

The Province of Capiz is dubbed, the Seafood Capital of the Philippines because

of the variety of fresh seafood catches, in terms of tourism, Capiz is rich in stunning

islands best for beach hopping while inland destinations include historical museums, old

churches, eco-parks, and waterfalls. But less known to the public that Capiz has rich but

unutilized agricultural lands.

Beeseeta Farm is a nature-based type of tourism that support and promote

sustainable tourism that takes full account of its current and future economic, social and

environmental impacts, addressing the needs of visitors, the industry, the environment,

and host communities by fostering bees, the number one pollinator in the ecosystem.

Based on the result of the research, the proposed business is feasible here in

Capiz. In terms of customers’ trip decision-making, there are 80% of the respondents go

on a trip with their family and friends whose purpose is to relax and take a break, thus,

the Beeseeta Farm can provide the specific travel needs of the Capizeños.
 Recommendation

After gathering all the facts and information from this feasibility study, the

researchers made the following recommendations about the results and conclusion.

There are no records of beekeeping in Capiz, so the main concerns of the

business are the lack of knowledge of beekeeping among farmers here in the province

and the lack of support from the local government. To compensate, establishing close

coordination with the local government to promote research and programs related to the

proposed project. The business will acquire farmers who know the animal and plant

science, as bees, flowers, and plants are the biological assets of the farm, the farm will

make sure that all biological assets are being taken care of. The business will have a

program that will send the farmers to UPLB to undergo seminars and training in

beekeeping to deepen their knowledge and other paid seminars and training from

private beekeepers in the Philippines.

Developing sustainable tourism requires proper talent, and promoting the

industry is crucial. One of the best ways to promote the business is to hold various

activities in schools and universities, as the result shows that 55% of the sample study

are currently students to make everyone aware of its potential and the way the

community can benefit from it.

According to the study, agritourism is a growing industry and younger families

are becoming a large portion of the client base. It shows from the sample study that the

majority are from the Millennial and Generation Z age groups. Thus, this supports the

statement that Beeseeta Farm can thrive in the province and will be a success.