The Entrepreneurial Mind

BUSINESS PLAN

Submitted to:
Professor Anna Rhea Opeña
In partial Fulfillment of the Requirements for
Final

Submitted by:

GROUP 3 2A4

ALCAIDE, JULIANA NICOLE

ARBOLEDA, BERNADETTE
CAMANTIGUE, LUZ ANGELINE
DE LEON, MA. SHAIRA
RODRIGUEZ, MA. CARMELA
TORRENTE, PRINCESS ALIZA
 EXECUTIVE
SUMMARY

Pastilicious is a food enterprise that is dedicated to bringing a new and exciting dining
experience to customers through our unique dish, "pastil." Our pastil is a delicious combination of
tender chicken flakes and fluffy rice, expertly rolled in a banana leaf to enhance its flavor and
aroma. The dish is a fresh and authentic take on a traditional recipe, and we are committed to
using only the freshest and most natural ingredients to ensure the highest quality of our pastil. In
addition to offering a delicious meal option, Pastilicious is also dedicated to promoting health and
wellness through our use of all-natural ingredients that are free from preservatives and artificial
flavors. Our pastil is not only satisfying but also nutritious, making it an ideal option for busy
professionals, families, and students who are looking for a convenient and healthy meal.

Our goal is to provide customers with a unique and memorable dining experience that
combines the best of traditional flavors with modern convenience. Our use of banana leaves
instead of traditional packaging materials is not only more environmentally friendly, but it also adds
to the overall aesthetic of the dish, making it visually appealing as well as delicious. We believe
that there is a strong demand for our pastil, and we plan to market it through a combination of
online and offline channels, including social media, food festivals, and in-store promotions. Our
target market includes those who are looking for a healthy, convenient, and delicious meal option.
With our commitment to quality, unique blend of flavors, and convenient meal options, Pastilicious
is poised for success.

What makes our business attractive is our commitment to quality and our use of only the
freshest and most natural ingredients. Our pastil is made daily to ensure the highest level of
freshness and taste. Additionally, our use of banana leaves not only adds to the taste and aroma
of our pastil, but also provides a more environmentally friendly alternative to traditional packaging
materials. Pastilicious stands out in several key ways that set us apart from other food businesses.
Firstly, our pastil is a one-of-a-kind dish that combines traditional flavors with a modern twist. The
mixture of chicken flakes and rice, rolled in a banana leaf, creates a unique blend of flavors that is
both satisfying and delicious. Our pastil is a dish that is not only unique in taste, but also in its
preparation and presentation. Secondly, our commitment to using only the freshest and most
natural ingredients is another aspect of our business that sets us apart. We believe that the quality
of our ingredients directly impacts the taste and quality of our pastil. That is why we source only
the highest quality ingredients, free from preservatives and artificial flavors. By doing so, we not
only ensure the best taste, but also the health and wellness of our customers. In addition to these
 two key
areas, we also strive to provide our customers with an unparalleled level of convenience.
Our pastil is easy to eat on-the-go, making it a perfect choice for busy individuals who want a
quick and delicious meal. Additionally, our use of banana leaves instead of traditional packaging
materials is another aspect of our business that sets us apart and appeals to customers who are
conscious of their impact on the environment.

At Pastilicious, we have a clear vision for the future growth and success of our business.
Our exit plan is to eventually expand our business by opening additional locations, both locally and
internationally, and increasing our product line to include other healthy and convenient food
options. This will not only allow us to reach a wider audience and generate more revenue, but it
will also help to establish our brand as a leading provider of high-quality, nutritious, and convenient
food options. As our business grows, we also plan to explore opportunities to franchise our
business in the future. Franchising will allow us to quickly and effectively expand our reach, while
also providing opportunities for entrepreneurs to become a part of the Pastilicious family. We
believe that franchising is a key component of our growth strategy and will play a significant role in
helping us to achieve our long-term goals. In addition to expanding our physical locations and
product line, we also plan to continue investing in research and development to stay ahead of the
curve in terms of the latest trends and customer preferences. By continually improving our
offerings and staying attuned to the needs of our customers, we believe that we can solidify our
position as a leader in the industry and achieve our long-term growth and success. Overall, our
exit plan is focused on continued growth and expansion, both domestically and internationally. We
believe that by building a strong brand, expanding our product line, and staying attuned to the
needs of our customers, we will be well positioned to achieve our long-term goals and maximize
the value of our business for our shareholders.

In conclusion, Pastilicious is a unique and innovative food enterprise that is dedicated to

providing customers with a new and exciting dining experience through its signature dish, the
"pastil." The business is committed to using only the freshest and most natural ingredients,
promoting health and wellness, and providing a convenient and delicious meal option. With a
strong focus on quality and a unique blend of flavors, Pastilicious stands out in the market and
appeals to customers who are looking for a healthy and convenient meal option. The company's
exit plan is focused on continued growth and expansion, both domestically and internationally.
This includes opening additional locations, expanding the product line to include other healthy and
convenient food options, and exploring opportunities to franchise the business. By continually
improving its offerings and staying attuned to the needs of its customers, Pastilicious is poised for
success and is well positioned to achieve its long-term goals and maximize the value of the
 business
for its shareholders.

BUSINESS DESCRIPTION

Pastil is also known as patil, patel, patir, or pater in Maranao and paster in Iranun. It
originates from the Maguindanao people and is a popular, cheap breakfast meal in Mindanao,
especially among Muslim Filipinos. It is usually being sold in most of the restaurants in
Maguindanao province and Cotabato City. Pastil aims to provide a lingering taste of local food
among the intent individuals at such an affordable price. Filipinos' love for food that is
unparalleled. Despite three large meals comprising their day- all of which typically include at least
a cup of rice, they still enjoy extra meals in between. This is where “Pastillicious” comes in.

Our chosen main product is chicken pastil. It is a Filipino packed rice dish made with
steamed rice wrapped in banana leaves with dry shredded chicken on top. The meat is cooked
similar to adobo. We picked this since we know the process of making a "pastil". The ingredients
of pastil are very easy to found in every market. It is also very convenient especially to those
students or employees that wants to have pack lunches that is very affordable yet very delicious
that can satisfy their hunger.

We know that many students and employees are looking for an affordable and convenient
lunch option that is also satisfying and delicious. That's why we believe that our chicken pastil is
the perfect solution. Our ingredients are easy to find in any market and our process of making
pastil is tried and tested, ensuring consistent quality with every order. Our goal is to provide a
lingering taste of local food that customers can enjoy at an affordable price. To set ourselves apart
from other pastil sellers, we are committed to using high-quality ingredients and ensuring that our
pastil is always fresh and hot. We partner with local farmers and suppliers to source fresh produce
and meats, and we use the best equipment and packaging to keep our pastil hot and flavorful for
longer periods of time. As a new business, we know that we need to work hard to establish
ourselves and attract new customers. That's why we are committed to using social media and
other online platforms to promote our business, engage with customers, and offer special
promotions. We believe that by providing excellent customer service and delicious food, we can
become a go-to destination for authentic and affordable Filipino cuisine. We are excited to bring
the unique taste of pastil to the local community and look forward to serving our customers with
the best possible food and service.

 
 OPERATIONS PLAN

Facilities
The proposed business location for the Pastilicious food stall is at Brgy. 7, Calamba City,
Laguna, near the City College of Calamba. Our business offers an affordable meal, especially for
the students in the area. This includes butane to prepare the chicken pastil and serve it to the
customers. Pastilicious food stall will operate from Monday to Friday, 10:00 am to 6:00 pm.

Production

The production system at Pastilicious aims to achieve service excellence in processing the
food and serves good-quality products. Our team decided to purchase ingredients from local
suppliers that would result in low-cost production for a business. To satisfy customers'
expectations, we ensure to provide authentic and good-quality products.

Our team must focus on promoting and implementing methods to improve the products. In
order to have a successful business, we should emphasize teamwork rather than individualism.
Each member of our team should maximize the resources and capabilities to achieve our business
goals.

Resources

The supplies, equipment, and resources necessary to make the product are listed below. It
includes the prices for preparing the cost projections for the business.
1. Kitchen Supplies
ITEM QUANTITY PRICE PER UNIT TOTAL AMOUNT
Magnolia Chicken 5 P185/Kilo P 925.00
Breast
Canola Oil (1.5L) 2 P250.95 P 501.90
Silver Swan Soy 1 P189.90 P 189.90
Sauce (3.8L)
Onion 1 Kilo P200 P 200.00
Garlic ½ Kilo P400/kilo P 200.00
Calamansi 1 kilo P54/Kilo P 54.00
 Egg 2 trays P240/Tray P 480.00

2. Equipment
ITEM QUANTITY PRICE PER UNIT TOTAL AMOUNT
Metal Casserole 2 P 899 P 1,798.00
Petron Gasul 1 P 1,499 P 1499.00
(2.7Kg)
Food Stall 1 P 25,000 P 25,000.00

Process production of Chiken Pastil

The first step is to marinate the chicken breasts for an hour before boiling them. Second,
cook it in boiling water until it becomes tender. After boiling it and making it tender, wait until it can
be shredded into pieces. Next, put oil in the pan and saute the garlic and onion. Then, put the
shredded chicken in the pan and sauté it for at least 2 minutes. Next, add soy sauce until it covers
all the chicken meat. Lastly, add salt and pepper, and wait until it cooks.

Marinate the Cook the Shred the Saute it

chicken marinated chicken with
breasts with chicken in a meat into garlic and
salt, pepper, boiling pieces. onion.
and garlic. water.

Add soy
Put in the top Put some sauce to
of the rice, salt and cover all
then wrap with pepper to the
the banana taste. chicken.
leaf.
 ORGANIZATION AND
MANAGEMENT

Our organization and management in the business plan is led by a team of highly competent
partners.
Ma. Carmela Rodriguez- serves as the Managing Partner, responsible for providing overall
direction and management of the business.
Ma. Shaira De Leon- as the Financial Partner, ensures the stability and profitability of the
company by managing its finances and preparing financial statements.
Juliana Nicole Alcaide- as the Operations Partner, oversees the production and delivery of
goods or services, and manages the day-to-day operations of the business.
Bernadette Arboleda- serves as the Marketing Partner, promoting the business and attracting
new customers through effective marketing strategies.
Princess Aliza Torrente- as the Legal Partner, ensures that the business is in compliance with all
legal requirements and advises on legal matters.
 Luz
Angeline Camantigue- as the Technical Partner, manages the company's technology
systems and stays up-to-date with advancements in technology to ensure the business stays
competitive.

LEGAL STRUCTURE OF BUSINESS

Our business, Pastilicious, is structured as a Partnership. This type of legal structure allows
us to bring together the skills, resources, and expertise of multiple individuals to achieve our
common business goals. In a partnership, each partner is responsible for contributing to the
management and finances of the business, and profits and losses are shared among the partners.

One of the primary benefits of the partnership structure for Pastilicious is the sharing of
risks and responsibilities among partners. This reduces the impact of any potential losses or
setbacks, providing stability and security for the business. The combination of different skills and
expertise from each partner can also lead to greater creativity, innovation, and success for
Pastilicious.

Another advantage of the partnership structure is the flexibility it offers. The structure
enables us to make quick decisions and respond to opportunities and challenges as they arise,
without the bureaucratic constraints of a more formal structure such as a corporation. This makes
it an ideal choice for Pastilicious, as we are able to take advantage of new opportunities and
respond to any challenges in a timely and efficient manner.

In addition to these benefits, partnerships are also easier and less expensive to set up and
maintain compared to other business structures, such as corporations. This allows us to focus on
growing and developing Pastilicious, rather than being bogged down by administrative and legal
requirements.

In conclusion, the partnership structure of Pastilicious offers many benefits, including

shared resources and expertise, reduced risk and responsibilities, and a flexible and streamlined
structure that will enable us to achieve our goals and grow our business. The structure is a good fit
for Pastilicious, and we believe it will help us to succeed in today's competitive business
environment.

 
 
 
 
 PRODUCTS AND
SERVICES
Offerings

Pastilicious is a new food venture that promises to offer a delectable dish called "Special
Chicken Pastil/Pater." This dish consists of tender chicken and fluffy rice, with the option of adding
additional eggs for those who prefer a heartier meal. It is designed to cater to individuals who are
always on the go and do not have the time to cook or who simply prefer a convenient meal option.

To reach out to our target audience, Pastilicious has created a Facebook page where we
promote our healthy and delicious foods. Customers can also make online purchases of our
products through our website, making it easier for them to get their hands on our mouth-watering
dish. The products are packaged in a convenient manner, making them easy to transport and eat
on the go. Our ready-made meals are also an option for those who don't have the time or means
to prepare their own food.

The Special Chicken Pastil/Pater can be enjoyed at any time of day, whether it be for
breakfast, lunch, dinner, or even as a late-night snack. It is a versatile dish that can be customized
to suit different tastes and preferences. Pastilicious is committed to providing high-quality and
nutritious food, making it the perfect choice for those who value taste and convenience in their
meals.

Pastilicious will offer its products at the following prices:

 Chicken Pastil/Pater: P 35.00 per styro

EXTRAS:

 Eggs P 12
 Rice P 10

Sourcing

Pastilicious is committed to supporting the local community and promoting sustainability. To

achieve this, we plan to source all of our ingredients from small businesses located in the
Calamba area. By working closely with these businesses, we aim to create a positive impact on
the local economy while also ensuring that the ingredients used in our dishes are of the highest
quality. We understand the importance of providing safe and clean food, and that's why we make it
a priority to thoroughly inspect and vet all of our ingredients before using them in our dishes. Our
commitment to quality and safety is reflected in the delicious and nutritious meals we offer our
customers. Pastilicious offers ready-made meals that are both convenient and
nutritionally balanced. We understand the busy lifestyle of our customers and aim to provide them
with healthy and delicious food that can be easily enjoyed on the go. Our meals are designed to
meet the needs of different individuals, making it easier for everyone to enjoy a nutritious meal,
regardless of their schedule.

Our two primary competitive advantages are accessibility and customer satisfaction. We
strive to make our products easily accessible to everyone through online purchases and
convenient packaging. Additionally, our ability to consistently provide delicious and nutritionally
balanced meals that meet the needs and tastes of our customers sets us apart from the
competition and is key to our success.

SALES AND MARKETING STRATEGY

Sales and marketing aspects include advertising and marketing strategies, as well as
analyzing and comprehending the demands of the target market. This component is concerned
with the characteristics of the target market and the service description. This will also highlight the
marketing plan that is related to the business's operations.

Marketing Strategy

Our strategy is focused on providing a compelling customer value proposition in a

specialized market. We hope to provide Calamba downtown, particularly the near-school area and
its surroundings, with an affordable pastil. We are establishing our marketing infrastructure in
order to eventually reach more customers with our pastil offering. We are committed to meeting
the needs of Calamba's low-to-middle-class residents and students. We would like to reach out to
our target market through various means of marketing communication in order to raise their
awareness of our product Pastilicious. Furthermore, we will employ efficient advertising techniques
to market the company. The flyer is a frequent method of advertising in the area.

Goals:

1. To increase brand awareness and reach a wider audience through targeted marketing
campaigns and social media presence.
2. To establish Pastilicious as the go-to brand for convenient and nutritious food options.
3. To increase sales and revenue by 20% in the first year and 30% in the second year.
Milestones:

1. Launch of the official Pastilicious website and social media platforms within the first quarter
of operation.
2. Collaboration with local businesses and community events to increase brand exposure and
reach a wider audience.
3. Introduction of new and seasonal products to keep customers engaged and interested in
the brand.

Target Customer Profile:

1. Busy individuals who are looking for convenient and nutritious food options.
2. Health-conscious individuals who prioritize taste and quality in their meals.
3. Young professionals who are looking for a quick and satisfying meal option.

Success-oriented Revenue:

1. Achieve a 20% increase in sales in the first year and a 30% increase in the second year
through targeted marketing campaigns and social media presence.
2. Expand our customer base by offering new and seasonal products that meet the changing
needs and preferences of our target audience.
3. Increase brand exposure by collaborating with local businesses and participating in
community events.

Action Plan:

1. Launch the official Pastilicious website and social media platforms within the first quarter of
operation to increase brand awareness and reach a wider audience.
2. Conduct market research to understand the needs and preferences of our target audience
and use this information to inform our marketing and product development strategies.
3. Collaborate with local businesses and participate in community events to increase brand
exposure and reach a wider audience.
4. Develop targeted marketing campaigns, utilizing social media and email marketing, to reach
and engage with our target audience.
5. Offer new and seasonal products to keep customers engaged and interested in the brand.
6. Continuously monitor and evaluate the success of our marketing and sales strategies,
making adjustments as necessary to ensure that we are meeting our goals and objectives.
 COMPETITIVE ANALYSIS

SWOT ANALYSIS

STRENGHTS WEAKNESSES OPPORTUNITIES THREATS

- Almost everyone - Changes in - City government - Sudden

can be our potential customer's taste aims to promotes lockdown due to
customer. - Obsolescence local enterprise. pandemic
- It is very - Limited - Since we are - An increase in
affordable and promotional located near the
convenient to eat. school, it is our prices of raw
- Increasing opportunity to offer materials
- We are the only number of
one who will offer a our product mostly - Technological
competitors in the to students.
pastil business on food industry advances that will
the location that we shift this market
chose.
beyond our
capacity to adapt.

In terms of the strengths of our business plan, we have identified that almost everyone can
be our potential customer due to the affordable and convenient nature of our product. Additionally,
we are the only ones offering a pastil business in the location we have chosen. However, there are
also weaknesses that we need to be aware of, such as changes in customer's taste,
obsolescence, limited promotion, and increasing competition in the food industry. On the other
hand, there are opportunities we can take advantage of, such as the city government's promotion
of local enterprises, and our proximity to schools, which can allow us to focus on the student
market. Finally, there are threats that we need to prepare for, such as sudden lockdowns due to
the pandemic, an increase in raw material prices, and technological advancements that may shift
the market beyond our capacity to adapt. By considering these factors, we can develop a more
robust business plan that can navigate challenges and take advantage of opportunities in the
market.
 UNIQUE SELLING
PROPOSITION

Our USP is centered on three key aspects that differentiate us from our competition:

1. Convenient and Nutritious Meals: Our meals are designed to meet the needs of busy
individuals who are looking for a quick and satisfying meal option without sacrificing taste or
quality. We carefully balance the ingredients in each meal to ensure that they are both
delicious and nutritious. Our ready-made meals are the perfect solution for individuals who
do not have enough time to cook or prefer a meal that is ready to eat.
2. Local Sourcing: We believe in supporting the local community and promoting sustainability
by sourcing all of our ingredients from small businesses in the Calamba area. Our
customers can feel good about the food they are eating, knowing that it was sourced locally
and is of the highest quality. By supporting local businesses, we are not only helping to
strengthen the local economy, but we are also reducing our carbon footprint and promoting
sustainable practices.
3. Exceptional Customer Service: At Pastilicious, customer satisfaction is our top priority. Our
friendly and knowledgeable staff are dedicated to providing the best possible customer
experience, from the quality of our products to the friendliness of our customer service. We
are always available to answer any questions or concerns that our customers may have,
and we make sure that they are fully satisfied with their experience. We believe that by
offering exceptional customer service, we can build long-lasting relationships with our
customers and drive customer loyalty and satisfaction.

In conclusion, our USP sets us apart from our competition by offering convenient and nutritious
meals, supporting the local community, and offering exceptional customer service. These key
differentiators are what will make Pastilicious a standout brand in the market and drive customer
loyalty and satisfaction.

 
 
 
 
 
 FINANCIAL PLAN
A. Projected Start-up Cost
We’ve outline the pre-opening cost of beginning a Chicken Pastil food business and
the description the costs you ought to expect for each.
The projected start-up cost
Start-up Expenses
Business Insurance P 1,500
Permit & Licenses 5,000
Supplies Expense 2,550
Equipment Expense 28,288
Advertising Expense 2,500
Salaries Expense 40,000
Total Start-up Expense P 79,838

B. Funding Proposal

Start-Up Capital
Start-Up Assets
Kitchen Tools 3,000
Equipment 28,288
Total Start-up Assets P 31,288
Start-Up Expenditures
Kitchen Supplies 51,000
Salaries 40,000
Advertising expense 2,500
Licenses, Permits, and Registration Expenses 5,000
Total Start-up Expenditures P98,500
Contingency Fund 20,212
Total Start-up Capital P 150,000

C. Projected Profit and Loss

Pastilicious Food Stall

Profit and Loss Statement
February 2023
Costs/Expenses
 Business Insurance (P 1,500)
Permit & Licenses (5,000)
Supplies Expense (51,000)
Equipment Expense (28,288)
Advertising Expense (2,500)
Salaries Expense (40,000)
Total Costs (P128,288)

Income/Sales
Chicken Pastil Regular 45,000
Chicken Pastil Spicy 52,000
Chicken Pastil with Egg 50,000
Total Sales P147,000
Profit/Loss P 18,712

D. Financial Analysis

Pastilicious Food Stall

Statement of Financial Position
For the year ended February 2024
ASSETS Debit Credit
Current Assets
Cash 439,681
Kitchen Supplies 612,000
Total Current Assets 1,051,681
Non-Current Assets
Equipment and Tools 93,864
Less: Accumulated Depreciation 18,773
Total Non-Current Assets 75,091
Total Assets P 1,126,772
LIABILITIES & PARTNER’S EQUITY
Partner’s Equity 150,000
Net Profit 976,772
Total Liabilities & Partner’s Equity P 1,126,772
1. Explain in detail your basic product. What will be the brand name of your
product? Logo? What will your product do to satisfy the needs and the wants of the
consumer?

Pastilicious is a brand that offers a unique twist on a traditional Filipino delicacy - the pastil.
Our product is made with high-quality ingredients, including tender chicken flakes and fluffy rice,
which are then carefully wrapped in a banana leaf to create a triangle-shaped treat. The banana
leaf not only adds a touch of authenticity to the product, but also helps to keep the flavors and
textures perfectly intact.

Our aim is to satisfy the needs and wants of consumers who are looking for a convenient
and delicious snack or meal option. With its compact size and portable design, Pastilicious is the
perfect option for those who are on-the-go, as well as for those who are looking for a quick and
easy lunch option at work or school. Additionally, the use of high-quality ingredients and traditional
preparation techniques make Pastilicious a healthier option compared to many other convenience
foods.

At Pastilicious, we are committed to providing consumers with a unique and satisfying

dining experience. Our brand is all about delicious flavor and quality ingredients, combined with
convenience and accessibility. Whether you're looking for a quick snack or a full meal, Pastilicious
is the perfect choice.

The Pastilicious logo features a beautifully designed representation of the key ingredients
that make up our product: a chicken, a banana leaf, and a pile of rice. The use of these elements
immediately communicates the essence of what Pastilicious is all about, making it a recognizable
 and
memorable emblem for our brand.

The chicken represents the high-quality and juicy meat that is the centerpiece of our
product, while the banana leaf symbolizes the traditional preparation techniques that we use to
make our pastils. The pile of rice signifies the rich and flavorful accompaniment that completes
each bite.

The choice of yellow for the color of the logo speaks to the warm, sunny, and inviting spirit
of the brand. Yellow is often associated with happiness and joy, making it the perfect color to
represent the Pastilicious brand. The shade of yellow chosen is bright and cheerful, creating a
bold visual impact that catches the eye and conveys a sense of energy and excitement.

Overall, the Pastilicious logo effectively captures the essence of the brand and what it
represents: delicious and authentic Filipino cuisine, made with love and care. The combination of
visual elements and color creates a memorable and impactful logo that will resonate with
consumers and help establish Pastilicious as a recognizable and trusted brand in the market.

2. Explain your target market.

At Pastilicious, our target market is primarily made up of college students who are looking
for a quick, affordable, and delicious food option. College students often have busy schedules,
tight budgets, and high demands for convenience, making them the perfect audience for our
product. Our compact, portable pastils are the perfect solution for students who are always on-the-
go, whether they're rushing to class, studying in the library, or participating in extracurricular
activities.

In addition to being convenient and affordable, Pastilicious also appeals to college students'
desire for delicious, authentic food. Our pastils are made with high-quality ingredients and
traditional preparation techniques, offering students a taste of the Philippines in every bite. But the
appeal of Pastilicious extends beyond just college students. Our product also appeals to anyone
who is looking for a quick, satisfying snack or meal. Whether you're a busy professional, a parent,
or anyone in between, Pastilicious is the perfect choice for a delicious and convenient meal on-
the-go.

Overall, our target market is made up of individuals who value convenience, affordability,
and great taste, and who are looking for a quick and easy way to satisfy their hunger without
sacrificing quality or flavor. Whether it's for a quick snack or a full meal, Pastilicious is the perfect
 choice for
anyone who wants delicious food, fast.

3. What is the competition for your product?

As a food business operating within a college campus, it is likely that your primary
competition will come from other food establishments and vending machines that offer quick and
convenient meal options. These competitors may include fast food chains, food trucks,
convenience stores, and other snack vendors that offer similar products to Pastilicious. It is
important to conduct a thorough analysis of these competitors to understand their strengths and
weaknesses, as well as their marketing strategies, pricing, and target audience. This information
can then be used to develop a competitive advantage for Pastilicious and to ensure that your
product stands out from the competition. In addition to traditional food establishments, there may
also be competition from new and emerging food businesses that offer alternative food options
such as plant-based products, healthy snacks, and organic food. While these businesses may not
necessarily offer the same type of product as Pastilicious, they may still be attracting customers
who are looking for a quick and convenient food option. Regardless of the competition, Pastilicious
has the potential to establish a strong position in the market by offering a unique, delicious, and
affordable product that appeals to the needs and wants of college students and busy individuals.
With a clear target audience, effective marketing strategies, and high-quality products, Pastilicious
can successfully compete in a crowded and competitive market and establish itself as a leader in
the quick food and snack industry.

4. What resources would be needed to make your product? Are they available?

To produce Pastilicious, several key resources will be required, including:

1. Raw ingredients: The primary ingredients for Pastilicious include high-quality chicken meat,
rice, and banana leaves. These ingredients will need to be sourced from reputable
suppliers to ensure that they meet the quality and safety standards required for food
production.
2. Equipment: To produce Pastilicious, you will need equipment such as kitchen appliances
(such as a stove, oven, or steamer), utensils (such as knives and cutting boards), and
packaging materials (such as banana leaves or plastic wrap). You will also need a facility
 with the necessary electrical, plumbing, and ventilation systems to
accommodate the production of your product.
3. Labor: Depending on the scale of your operation, you may need to hire a team of workers
to assist with the production of your product. This may include kitchen staff, delivery
personnel, and customer service representatives.
4. Marketing and advertising: To promote your product, you will need to invest in marketing
and advertising initiatives. This may include creating a website, producing flyers, or running
social media ads.

All of these resources should be carefully evaluated to determine if they are available and
accessible in the market. If not, alternative sources or solutions may need to be explored to ensure
that production can proceed smoothly and effectively. Additionally, it may be necessary to budget
for the costs associated with acquiring these resources, as well as any ongoing expenses related
to their maintenance and upkeep. Overall, by carefully assessing and acquiring the necessary
resources, Pastilicious can successfully bring its delicious and convenient product to market, meet
the demands of its target audience, and establish itself as a leading brand in the quick food and
snack industry.

5. What would be a reasonable price for your product (based on competition and cost)?

         Pricing a product is one of the hardest things to do in business. There are many factors that
may be considered, such as how the competitor prices the same product we sell and the inflation
of food ingredients. Pastlicious were priced at 20 pesos each. It was reasonably priced based on
the total expenses that we get for buying all the ingredients and number of outcomes. Below is the
computation on how we came up with our reasonable price.

PRICES NO. OF ITEMS TOTAL

AMOUNT

Magnolia Chicken ₱    189.90/Kilo 1 ₱    189.90

Breasts

Canola Oil (200 ml) ₱    43.50 1 ₱    43.50

Onion ₱    200.00/kilo 5 pcs ₱    35.00

Garlic ₱    8.00 1 ₱    8.00

 Soy Sauce (385 ml) ₱    21.50 1 ₱    21.50

Red Chili ₱ 1.00 5 pcs ₱ 5.00

Total Expenses ₱  302.90

Total Expenses                                       ₱ 302.90

Divided by: Number of Outcomes                     30
Reasonable Price                                 ₱     10.09 or 10.00
Mark-Up 10.00
Price ₱   20.00

6. How will your product be tested before you do full-scale promotion?

Before launching Pastilicious on a larger scale, it is important to thoroughly test the product to
ensure that it meets the needs and expectations of customers. This can be done through several
methods, including:

1. Focus groups: A focus group is a group of people who are brought together to discuss and
provide feedback on a particular product. Focus groups can provide valuable insights into
the strengths and weaknesses of Pastilicious, and can help to identify any necessary
changes or improvements before launching the product more widely.
2. Sampling: Sampling allows you to distribute small quantities of Pastilicious to a select group
of people to get their feedback and opinions on the product. This can help to determine if
the product is well received, and if there are any areas for improvement.
3. Surveys: Surveys are a great way to gather feedback from a large number of people. You
can distribute surveys to your target audience to get their opinions on the flavor, texture,
and overall appeal of Pastilicious.
4. Pilot launch: A pilot launch involves introducing Pastilicious to a small market before
launching it on a larger scale. This allows you to test the product in a real-world setting and
make any necessary changes or improvements before launching it more widely.

By utilizing these testing methods, Pastilicious can ensure that its product is of the highest quality
and meets the needs and expectations of its target audience. This, in turn, will increase the
chances of success when launching the product on a larger scale.
7. Where will you sell your product (place)?

The location of a business can have a significant impact on its success. For Pastilicious, it has
been decided that the product will be sold near the City College of Calamba, with the target
audience being the students of the college.

Selling Pastilicious near the college offers several advantages, including:

1. Convenient location: The proximity of Pastilicious to the college means that it will be easily
accessible to students, who are the target audience. This can help to increase foot traffic
and drive sales.
2. Student-friendly atmosphere: By selling Pastilicious near a college campus, you can create
a welcoming atmosphere that appeals to students and meets their needs. This can help to
build brand loyalty and increase repeat business.
3. High traffic area: Colleges and universities are typically located in high traffic areas, which
can increase visibility and exposure for Pastilicious. This can help to attract new customers
and drive sales.
4. Demographic fit: By targeting college students, Pastilicious will be able to reach a
demographic that is known for being price-sensitive and looking for quick and convenient
food options.

By selling Pastilicious near the City College of Calamba, the business can take advantage of the
unique opportunities and benefits that this location provides. This, in turn, can help to increase
sales and drive success for the business.

 
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