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Coursera 1

Digital channels refer to communications paths and platforms that transmit digital signals and promote products and services through electronic means like websites, mobile apps, and messaging platforms. Digital channels allow targeting of core audiences more precisely to reduce waste and improve branding while enhancing tracking capabilities compared to traditional channels. For example, a sales ad on a website can be tracked for effectiveness in driving sales better than a regional TV campaign.

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kaashifun kamil
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117 views1 page

Coursera 1

Digital channels refer to communications paths and platforms that transmit digital signals and promote products and services through electronic means like websites, mobile apps, and messaging platforms. Digital channels allow targeting of core audiences more precisely to reduce waste and improve branding while enhancing tracking capabilities compared to traditional channels. For example, a sales ad on a website can be tracked for effectiveness in driving sales better than a regional TV campaign.

Uploaded by

kaashifun kamil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

A communications path that handles only digital signals.

All voice and video signals have to be


converted from analog to digital in order to be caried over a digital channel. Contrast with
analog channel
Digital Channels means the communications path and platforms that promote, market or sell
Our products, Services, Electronic Service, brands, ideas, and/or serve Advance Written
Notices to You (this include but is not limited to Website, mobile application, Our electronic
Senvice Machine (SSM) or via any electronic channel which We may introduce in the
shop. Self
future )

Digital Channels means third-party digital messaging platfoms and applications, may be as
generally made accessible through Your subscription, for use in connecting end users to contact
center agents. Examples of Digital Channels include, but are not limited to, WhatsApp. Apple
Business Chat, Facebook Messenger (each, a "Social Media Digital Channel'), and SMS, web
chat and email. 2. Acknowledgement and Conditions If You opt-in to utilize one or more Social
Media Digital Channels, You acknowledge and represent that You:
f's important to think about who exactly is your core target audience. Think of it as a bul's eye
segment of people that you want to reach with your communication. Digital enables you to
understand who they are, understand how effective it is, and then deliver more of the same
communication through things like marketing automation, for example.

This has the following results:

Reduces resource wastage: You can reach priority audiences whilst also reducing the resource
wastage that may be a consequence of traditional communications.
Improves brand image: By using a medium that is attractive to the core target audience, you can
forge a greater relationship and understanding with that target audience. It'll have a positive
affliation to your brand.
Enhances user tracking capabilities: In tems of tracking capabilities, digital is superior to
traditional channels.
For example, le>'s contrast a sales web advert or an ad banner on Yahoo with a traditional TV
campaign. Now, in traditional TV you can have a regional TV campaign or aspect. However, you
don't generally know how effective that TV campaign has been on sales within that particular
region. Some of the key issues that may arise is you don't quite know if the person who's bought
the product has been exposed to that TV advert, for example. Or you're not quite sure what
other things are going on in the ether which may have impacted on a person's purchase
decision to buy that various product or service.

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