ORGANIZATION STRUCTURE TRAINING

AT
FRUITOMAN’S

A Report submitted in partial fulfillment of the requirements for the degree of

Master of Business Administration

By

RITA RAJESH

REGISTER NUMBER
2227041

Under the Guidance of

PROF. TRIPTI MAHARA

MBA PROGRAMME
SCHOOL OF BUSINESS AND MANAGEMENT
CHRIST (DEEMED TO BE UNIVERSITY), BANGALORE

JULY 2022
 ORGANIZATION STRUCTURE TRAINING
AT
FRUITOMAN’S

A Report submitted in partial fulfillment of the requirements for the degree of

Master of Business Administration

By

RITA RAJESH

REGISTER NUMBER
2227041

Under the Guidance of

PROF. TRIPTI MAHARA

MBA PROGRAMME
SCHOOL OF BUSINESS AND MANAGEMENT
CHRIST(DEEMED TO BE UNIVERSITY), BANGALORE
(Times New Roman, Font Size 16, Centre Alignment, Bold)

JULY 2022
 Declaration

I hereby declare that the Organization Structure Training report on Fruitoman’s Ltd., has
been undertaken by me for the award of Master of Business Administration degree. I have
completed this study under the guidance of Prof. Tripti Mahara.

I also declare that this Organization Structure Training report has not been submitted for the
award of any Degree, Diploma, Associate ship, Fellowship or any other title, in CHRIST
(Deemed to be University) or in any other university.

Place: Bengaluru Signature_____________

Date: DD-MMM-YYYY Rita Rajesh
2227041
 Certificate

This is to certify that the Organization Structure Training report submitted by Rita Rajesh
is a record of work done by him during the year 2022 under my guidance and supervision in
partial fulfillment of the requirements of Master of Business Administration degree.

Place: Bengaluru Signature______________

Date: Prof. Tripti Mahara

MBA Programme
School of Business and Management
CHRIST (Deemed to be University)
Bangalore
 Acknowledgement

I am indebted to all the people who helped me accomplish this Organisation Structure
Training successfully.

First, I thank the Vice Chancellor Dr Fr Abraham VM, CHRIST (Deemed to be

University), Bangalore, for giving me the opportunity to do my project.

I thank Dr.Jain Mathew, Dean, Dr.GeorgyKurien, Associate Dean(Main Campus),

Dr.Jeevananda S, Associate Dean (Kengeri Campus), Prof.Sirish V, Head (Main Campus),
Prof. Krishna MC, Head (Kengeri Campus), of MBA programme, School of Business and
Management, CHRIST (Deemed to be University),Bangalore, for their kind support.

I thank Prof.Tripti Mahara for her support and guidance during my training. I
remember her with much gratitude for his patience and motivation, but for which I could not
have submitted this work.

I wish to express my sincere thanks to my corporate mentor, Mr Tony George,

Manager, Fruitoman’s Ltd., for giving me an opportunity to work under his guidance and
successfully complete my training.

I thank my parents for their blessings and constant support, without which this
training would not have seen the light of day.

Rita Rajesh
2227041
 Synopsis

. The brand name of the products of Malabar Fruit Products Company is known as
“FRIUTOMAN’S”. The comapny belongs to the Fruit and Vegetable Processing industry. It
was established by Mr. N.J Thomas and his associate Mr. P.S Luckose in 1957. The company
was located in Vazhakulam. It has 5 departments. They are Production, Sales & Marketing,
Finance & Accounts, Personnel & Administration and Quality Control department. One of
the major strength of the Malabar Fruit Products Company is its extensive marketing
network. The weakness is the absence of Research and Development lab. Boom in the fruit
products industry is the main opportunity and high competition is one of the major threats in
the industry. The observations at ‘Malabar Fruit Products Company’ reveal the fact that the
company is involved in lots of employee activities. In this company, lot of welfare activities
for the employee is taken. This includes the mental, physical and social satisfaction. For
example the employees are given games and family tour facilities. Normally the employees
are given quarters. For specially skilled staffs the company provides loan facility to purchase
house. It uses the common fruits seen in our place and helps the farmers. The company takes
keen interest in the selection of raw materials from the market. The company is also
purchasing the raw materials from the cultivators. The basic interest of the companyis the
quality of products. This quality is assured by the experienced and qualified staff of the
company. It also gives a lot of importance to sales promotion activities. Malabar Fruit
Products is rendering its various products in high quality and standards both in national and
international levels. Visiting different departments enabled to understand the functioning and
the overall development of the organization. Time limitation, the busy schedule of the
company personnel and the matter of official secrecy were the main limitations. Time
limitation was the prime factor. It would have been possible to spend more time in different
departments and to get a detailed data if there was sufficient time. The study was successfully
completed within the stipulated time and has satisfactorily met all its objectives
Chapter Page
TABLE OF CONTENTS
No. No.
1 INTRODUCTION TO ORGANIZATION
2 ORGANIZATION STRUCTURE
3 FUNCTIONAL DEPARMENTS
4 SWOT ANALYSIS
FUNCTIONAL HIGHLIGHTS ACROSS KEY RESULT
5
AREAS
FINDINGS, RECOMMENDATIONS AND
6
CONCLUSIONS

REFERENCES / BIBLIOGRAPHY
Table Page
No. LIST OF TABLES No.
Fig Page
No. LIST OF FIGURES No.
 CHAPTER 1

INTRODUCTION TO
ORGANIZATION

1.1HISTORY OF ORGANIZATION
Fruitoman’s is the best known brand among all the processed fruit products
available in India. Fruitoman’s started off way back in the late forties in a small
town called Bharanaganam. It was a rather small unit which produced pineapple
squash, and pineapple syrup.
Late Mr. N.J. Thomas Ettuparayil is the man behind this company. He was born
in Kannadi village of Alappuzha district. Because of his hard work and effort,
the organization began to grow. Mr. N.J. Thomas, who is internationally known
as man who wrote the Fruitoman’s success story, and Mr.P.S. Luckose opted for
pineapple for definite ecological and nutritive reasons. They were guided then
by the fruit-products technologist Mr. Suriaprakash Rao. N.J. Thomas was for a
significantly long time the member of the Central Advisory Committee
appointed by the Government of India to look into the affairs relating to the
processed and the canned fruits and vegitables.
In fact , intrinsic to every Frutioman’s product are certain scientific reasons for
its production. Pineapple for example, is well known for its medicinal and
nutruient qualities. According to Medical Secrets of Food juice of the fresh ripe
pineapple is cooling and nutritive , since it contains a very powerful digestive
enzyme known as bromelin, pineapple juices is used with great benefit in the
treatment of indigestion and hyper-irritability of the stomach. Frutioman’s
products are perfect from health point of view. They are generally free of
synthetic additives .
Back to Fruitoman’s in 1975, Fruitoman’s set up a canning unit at Vazhakulam
in the suburban Cochin. Even today Vazhakulam continues to be south India’s
sourcing centre for the finest pineapple available in India. All Fruitoman’s
factories are equipped with the state of art hardware, and they are manned by
scientists and technologists trained and experienced in maintaining the highest
levels of quality,cleanliness and hygiene. One thing remarkable about
Fruitoman’s is that they are commited to research and development and to the
strictest controls in quality and hygiene.
Malabar food products is a pioneer unit in manufacturing wide varieties of
sauces , squashes, crushes, syrups and mayonnaise. All the products produced
here are of low pH and preserved,giving a shelf life upto 1 year and are
marketed under the brand name “Fruitomans” which has become a household
name. The factory is located in Vytilla,Kochi, Kerala, having a production
capacity of 100 tonnes per day. The manufacturing unit is led by Mr. George
Thomas and has about 100 employees working in it. Local retailers, cateres and
hotels are the main marketing sectors. The plant has completed 30 years in 2016
and as of 2015-2016 the company has an annual turnover of 75 crores.
1.2Profile of Products
The products can be categorized under the following

 All seasonal canned fruits

o Pineapple Slices
o Pineapple Titbits
o Mango Slices
o Fruit Cocktail
 Fruit Juices
o Pineapple Juice
o Mango Juice
o Orange Juice
o Tomato Juice.
 Fruit Pulp
o Pineapple Pulp
o Mango pulp
o Grape Pulp
o Tomato Puree
 Crushes and Syrups
o Pineapple Crush
o Pineapple Syrup
 Pickles
o Cut Mango Pickle
 o Garlic Pickle
o Lime Pickle
o Tender Mango Pickle

 Sauces
o Tomato Sauce
o Chilli Sauce
 Other Products
o Baked Beans
o Carrot in Brine
o Cauliflower
o Green Peas in Brine
o Potato in Brine
o Sweet Corn

1.3Mission
The mission is to take up hi tech and innovative applications in their production
process through diligent research and development ,thus keeping up the
worldwide acclamation of their products.

1.4Objectives
The main objectives of the company are as follows:
 To familiarize with the organizational functions.
 To understand the organizational structure.
 To study various departments and functions of the company.
 To get a clear view of day to day functioning of the industrial
establishments.
 To determine overall performance of the company
 To conduct more research activities in the field of food products
  To continuously grow in business and become a significant player in
Indian market.
 To make an extra effort to reach out beyond the best on quality in every
product and service.
 To determine the strength and weakness of Malabar Food Products and to
identify the opportunities and treats faced by the firm

1.5SCOPE OF THE STUDY

The company has 5 departments-Finance and administration, sales and
marketing, production, quality control department and information technology.
Finance and administration department is in charge of all financial affairs. Sales
and Marketing department is in regular search of new goals. Production
department is mainly interested in finding out new techniques of production.
Quality Control department is vested in the hands of a group of specialists who
are always hard working for the quality control.

1.6 METHODOLOGY

This organizational study was conducted by collecting information from

primary and secondary data sources.

1.6.1 Primary data

Primary data are collected from interviewing departmental heads, staffs and
supervisors for understanding the structure and activities of each department. It
includes visiting operational sites of various departments to obtain a physical
feel of the departments and observe the activities.

1.6.2 Secondary data

Secondary data are collected from company’s website, manuals, reports,

advertisement materials etc.
1.7. LIMITATIONS OF THE STUDY

Time limit was one of the biggest problems. Being a vast project more time is
required to get all information. It was not able to get in touch with all
departments because of time limit. The busy schedule of the company personnel

also affected the data collection to a certain extend. Above all owing to the
official secrecy, possibility to collect the data was very difficult. In spite of all
these limitations and difficulties to collect the data it was possible to collect the
available information.

1.8. AWARDS,RECOGNITIONS AND CERTIFICATES

From the beginning itself the company is been recognized for the quality and
variety of taste it offers. It has got various recognistion,few of them are listed
below;

 Special awards from the government of Kerala for the export of pineapple
products.
 Gold medal and certificate of excellence for the manufacture of the best
quality fruit products.
 National Award for quality products
 ISO certification for all departments.
1.9. INDUSTRY ANALYSIS

1.9.1 Industry key players

 Grandmas Food products

Grandmas Food Products manufactures pickles, jams, rice products, spices and
canned foods from its production unit located in Kerala, India. The company
comes under the banner of the famous Grandmas Exports.

 Rasna International

Rasna International is one of the leading companies in the manufacturing,

marketing, and export of instant drink powders, soft drink concentrates and
ethnic food products in India. Rasna International holds a share of around 82%
in the market of in- house soft drink consumption and in the market of soft drink
concentrate it holds a market share of around 93%. This shows that the company
is a big player in the soft drinks market in India.

 Nutrine Confectionery Com.Ltd

Nutrine Confectionery Company Limited was founded in 1952 and it is a part of

the Nutrine Group. Nutrine Confectionery Company Limited was founded by
Shri B.Venkatarama Reddy. The company is involved in the business of
producing and exporting a wide range of toffees and confectionery. Since 1980,
the company is the single biggest producer of toffees and confectionery in India.

 Ruchi Soya Industries

Ruchi Soya Industries is a part of the Ruchi Group of Industries. It was founded
by late Shri. Mahadeo Shahra. Ruchi Soya Industries is one of the leading
producers of vanaspati, soya foods, edible oils and bakery fats in India. The
company is also the biggest exporter of lecithin and soya meal from India.

1.9.2 Competitor Analysis

The main competitor of Fruitoman’s is Kissan. The product range of Kissan

includes pineapple jam, mixed fruit jam, mango jam, tomato sauce, chilli sauce,
pineapple squash, mango squash, grape squash etc.
 CHAPTER 2

ORGANIZATIONAL STRUCTURE
 2.1 Business and departmental structure

Managing director

Sales Quality Finance & Personnel &

Production Administration
&Marketing control Accounts
Manager Manager
Manager Manager manager

Quality Asst. Asst. personal

Asst. Sales & Finance & &
control officer
Production UME Marketing accounts administration
Manager manager manager

Workers Electrician Quality control

assistant Clerical staff Accountant
Area manager

Peon Clerk

Sales executives
Peon

Malabar food products is a very fast growing company, having a vast

organizational structure. Each department is headed with well-educated and
experienced personnel. At the top, the Managing Director is responsible for
leading Production, Sales & Marketing, Quality Control, Finance & Accounts
and Personnel & Administration Department. Each of the above department is
headed with managers and they are supported by assistant managers.
 CHAPTER 3

FUNCTIONAL DEPARTMENTS
3.1 Finance & Accounts Department
Financing is an essential function of any business undertaking. The activities
essential for a successful administration of finance in any organization comprise
financial planning, raising the needed funds, judicial use of funds, financial
analysis and control. These activities become so complex in modern business
that a separate department is set up in most of the enterprises.
The definition of finance is the act of making money available when it is
needed. It deals with the timely acquisition of finances and their efficient
application in business.Every business, no matter how large, medium-sized, or
small, needs money to operate and reach its goals. Today, finances are so
essential that it is true to say that they are an organization's lifeblood. Without
sufficient finances, no organisation can possible achieve its goals. The activity
related with the planning, raising, controlling, and administration of funds in the
business can be roughly referred to as business finance.
An essential requirement for the success of a modern business organization is
the provision of a sufficient amount of capital. No business undertaking can
prosper unless it has got adequate money at its disposal to install up to date
machines and equipment, buy plants and buildings, meet day-to-day expenses,
and pay wages and salaries. Arrange for the transport of raw materials and
finished products, and so on. The importance of finance has increased these
days because of the adoption of capital intensive technique, increase in the sales
of operations and difficulties in raising finance.
Of all the corporate functions, the finance function is the most crucial. This role
cannot be replaced or eliminated since the company would cease operations
without funding. There is a constant demand for money. It begins with the
establishment of an enterprise and continues forever. Instead, a greater financial
investment is needed for the growth and expansion of business. It will be
necessary to raise the money from a number of places. The sources will be
chosen based on the implications that come along with them. Receiving money
alone is insufficient; what matters more is how you use it. Once received, the
money must likewise be repaid. If it is used properly, returning it will be simple;
if not, returning it will be challenging.
Finance manager is the head of finance department in Malabar Fruit Products
Company. Assistant finance manager helps the finance manager in carrying out
activities of the department. This department is functioning in the head office at
Ernakulam.
3.2 Sales and Marketing Department
Sales and marketing are critical to any company. While every department under
the roof , accounting, human resources, operations, research & development, etc
,plays a specific and essential role, aligning the sales and marketing departments
is the best way to successfully meet your customer's needs and generate sales
revenue for the company.
The sales and marketing departments in a manufacturing company work
together to:
 Identify groups of potential customers who are most likely to purchase
the company’s products or services
 Develop sales messaging and communication strategies (i.e., email, print,
telephone, face-to-face) to best deliver the message to potential
customers, and
 Regularly track and measure the results to optimize the sales strategies.
Malabar Fruit Products Company has a strong marketing wing. Marketing
Manager is the head of the marketing department. He coordinates and controls
all the activities related to the marketing departments. An Assistant manager
helps the marketing manager in his functions. Malabar fruit Products Company
is having six sales executives and five area managers marketing under the
assistant sales and marketing manager. Three persons focus on Kerala and One
at Chennai and One at Bangalore.
3.2.1 Functions
 Marketing and Sales Manager
 To handle the section
 To set a market target
 To promote sales
 Assistant Manager
 To assist manager in his functions
 To verify the orders and suppliers

 Area Manager
 Supervise sales executives
 Give report to company on the market
 Discussion and negotiation with distributors
 Sales executives
 Work with the distributors to find new markets
 Ensure good distribution
 Give daily report
 Clerical Staff
 Order processing
 Maintaining records of customers
 Advertisement
Advertisements are the lifeline of business today. Nowadays the world has
become very competitive. In this age of competition, goods cannot be sold
without proper advertisement. Malabar Fruit Products Company advertises its
products in
 Television
 Radio
 Newspapers
 Magazines
 Journals
 Displays
 Sales Promotion
Sales promotion has become a significant factor on the success of marketing in
recent years representing short term incentives to encourage the purchase or sale
of product or service.
Following are the sales promotional methods adopted by
Malabar Fruit Products Company:-
 Free samples of new products are given to consumers along with the existing
products.
 Coupons are presented with the products and prizes are awarded.
 Giving regular offers to the distributors and retailers.
 Seasonal offers to distributors and retailers.
 Consumer contests are organized.
 Channels of distribution
A channel of distribution is an organized network or a system of agencies and
institutions which, in combination, perform all the activities required to link
producers with users and users with producers. Philip Kotler defines channels as
“a set of independent organizations involved in the process of making a product
or service available for use or consumption”. Malabar Fruit Products Company
has an extensive distribution network throughout Kerala and Tamilnadu. The
company markets its variety of products through distributors and agencies.
These distributors were across Kerala, Madras, Hyderabad, Mumbai, Gujarat
etc. The company is having 237 distributors, among which 67 were
Kerala distributors.
 Pricing Strategies
Pricing is the art of translating into quantitative terms, the value of the product
or a unit of a service to customers at a point in time. Different companies use
different pricing methods. In Malabar Fruit Products Company, the price of a
product is fixed mainly on the basis of cost. Also the price of the competitor is
considered when pricing a product.
 Market Research
Market research agencies help Malabar Fruit Products Company in conducting
market research. Before launching a new product market research is done. After
launching the product also, market research is done in order to know the
consumer response. Market research is also conducted at regular intervals.
3.3 Personnel and Administration Department
Human resource is a resource like any other natural resource. It means that
management can get and use the skills, knowledge, ability etc through the
development of skills tapping and utilizing them again and again. Human
resource is that process of management which develops and manages the human
elements of enterprise. Human resource management is concerned with the
human beings in an organization. It reflects a new outlook which views an
organization's manpower as its resources and assets. The values, ethics beliefs
of the individuals working in an organization also form a part of human
resources. The resourcefulness of various categories of people and other people
available to the organization can be treated as human resources.
Human resource is the most critical resource in any organization. It plays an
essential role in the success of an organization. To achieve the predete4rmined
objectives, an organization should have efficient, satisfied and well motivated
employees. According to Flippo “Personnel Management is the planning
organizing directing and controlling of the procurement, development,
compensation, integration ,maintenance and separation of human resources to
the end that individual, organizational and social objectives are accomplished”.
Personnel management is an integral but distinctive part of management
concerned with people at work and their relationship within the enterprise that
are conducive both to practical work and human satisfaction.
The software HRMS is developed for the efficient, easy and reliable
management of human resource management information in Fruitoman’s. This
system computerizes all the activities done in that department, this also includes
reports to the transactions handled hence computerized storage of human
resource management details can be achieved through this system.
Personnel management is concerned with getting better results with the
collaboration of the people. To carry out these activities, every organization will
have a personnel
department. In Malabar fruit Product Company also there is a P&A
department. This department is headed by personnel manager. Assistant
Manager-P&A helps the personnel manager in matters related with the
department.
The following are the major activities of the P&A department:-
 To maintain better industrial relations in the organization.
 To implement & manage welfare measures for the employees.
 To support all personnel records and carry out all the administrative works
related with the department.
 To formulate & implement personnel policies and procedures.
 Functions
Recruitment & Selection
Recruitment is the process of searching for prospective employees and
stimulating and encouraging them to apply for jobs in an organization.
Selection is the process of picking up individuals with requisite qualifications
and competence to fill in the organization.
Malabar Fruit Product Company is much aware about the importance of
Recruitment and selection process. Hence it has a properly planned selection
and recruitment process.
Source of Recruitment
Internal-(recruitment from within the enterprise) Company’s database,
Employees, and relatives and friends
External-(recruitment from outside) Press advertisements, agencies, Labour
Contractors
Selection Process:-
The Selection process consists of a series of steps. Each step must be
successfully cleared before the applicant proceeds to the next .The actions
included in selection.
Processes are as follows:-
Steps:-
1. Test: An aptitude test will be conducted on the basis of the position and
number of applicants. The candidates are short listed for the interview.
2. Primary interview: The Primary discussion will be with the junior
managers or selection heads.
3. Final interview: The final interview will be with the interview board
headed by MD and Manager-HR
The rating of the interview is done with the help of an interview rating form.
The experience of the candidate will also be given consideration.
Training:-
Training is the act of increasing the knowledge and skill of an employee for
doing a particular job. Every organization needs the services of trained persons
& for performing the activities in a systematic way. The main objective of
training is to bring about efficiency and effectiveness in an organization. So that
the organization may remain competitive in highly competitive market
situations and for the achievement of organizational goals.
Malabar Fruit Products Company gives training to newly selected employees in
order to acquaint themselves with the jobs and the new working environment.
The company also offers training to existing employees to improve their level of
performance. Internal trainers and external trainers give training to the
employees. The methods adopted for training are on the job training and class
room training.
Performance Appraisal:-
Performance appraisal is the evaluation of the individual with respect to his or
her performance on the job and his or her potential for development.
In Malabar Fruit Products Company after selecting and giving training to a new
employee, the performance of the employee is evaluated. Also the performances
of all the employees are assessed during each year. Based on performance
appraisal reports, the company is adopting new training programs in order to
strengthen the employees and avoid their weaknesses.
Malabar fruit Products Company gives cash awards for the best performing
employees in order to motivate them.
Promotions and Transfers
A Promotion is the transfer of an employee to a job that pays more money or
that enjoys some preferred status
A transfer is a job transition where the new position is roughly equivalent to the
previous one. inters of pay, status and responsibilities.
In Malabar Fruit Products company transfers and promotions are made on the
basis of performance and the need of the position to the company.
Remuneration and Benefits:-
The needs of the jobs and qualifications of persons who will take those jobs are
taken into consideration while fixing remuneration in Malabar fruit Product
Company. The company takes all the steps to attract and retain suitable persons.
The pay till bill is prepared on or before 26th of every month.
Employee Welfare:-
Anything done for an employee's comfort and growth, intellectual or social,
above and beyond the payment of salary that is not a requirement is referred to
as employee welfare. to the industry.
In order to make workers happy, satisfied and efficient Malabar Fruit Product
Company is engaged in a lot of employee's welfare activities. The company
provides accessible transportation facilities to the employees. The employees
can also spend their time in the reading room in collaboration with LIC the
company has insured the life of every employee. The company pays the
premium of the life insurance policies of the employees. The company also
provides loans to the employees for purchaser of consumer goods.
Industrial Relations
The relationship between employers and employees is called industrial
relations. Industrial progress is impossible without labour management co
operation and industrial harmony.
In Malabar Fruit Products Company, the management is maintaining good
relationship with the employees. Personnel department gives more importance
to solve the problems of the employees.
Disputes
Disputes are solved at the same level of happening. There is no history of
employer-employee controversy in the firm.
Grievance Handling
There is proper machinery for handling grievances in Malabar Fruit Products
Company. There is a grievance committee in order to analyze the grievances
and find solution. In some cases the grievances is referred to an arbitrator. The
doors of the HR department are always open for the employees.
Records Keeping
The two vital records prepared and maintained by the personnel department are
personnel file and the service book of each employee. Personnel file contains
bio-data, details of educational qualification, medical certificate, Appointment
order, etc of the employee service book includes the details of date of joining,
promotion, transfer, leaves, suspension or any other punishments, etc of the
employees.
Working time
The working time of all the employees other than factory workers is from 10am
to 5pm. In factory there are three shifts
• 6am to 2pm - First shift
• 2pm to 10pm – Second shift
• 10pm to 6am – Third shift
3.4 Production Department
Production is the process of transferring input into output. The main aim of any
production system is to produce economically the goods and services required
by the customer. Production is the process of making products. In this process,
different inputs like materials, human, capital and other resources are
transformed into higher valued goods and services. Productions are a process by
which goods and services are created. The software purchase and management
system is mainly developed to fulfil the needs of purchase in Fruitoman’s
Ernakulam. This system is designed considering the processes included in the
purchase department of Fruitoman’s. This system computerizes all the
requirements for the completion of the day to day activities done on that
department. There includes reports related to the transactions handled, finished
product so on. Hence, computerized storage of purchase details can be achieved
through this system. In Malabar Fruit Products Company, Production manager
is the head of the Production department. Assistant production manager helps
the production manger in duties related to the department. Under the Assistant
production manager there are two engineers.
1. Production Engineer
2. Utilities and Maintenance Engineer(UME)
Production Engineer deals with the various steps in production. He is
responsible for the shift allocation of the employees. The utilities and
maintenance engineer maintains at reasonable conditions. Fruitoman’s
pineapple jam is remarkably unique among all brands of jam available in India.
Only Fruitoman’s pineapple jam contains the highly essential and natural
pineapple fibre and, it doesn't include absolutely any synthetic colour.
Fruitoman’s canned products do not contain any artificial flavour or
preservative at all. Since canned foods are cooked, sterilized and packed in
vacuum, they remain intact for more extended periods. Once opened, most
foods will last as long in the can as ordinary cooked food, but the same thing
will last longer if stored in a refrigerator. It is best to empty the fruits from the
can into a glass or stainless-steel dish. There are a lot of precautions to be taken
while canning: we have to make sure that there is no fermentation taking place
within the can, that there is no hydrogen production brought on by corrosion,
overfilling, or insufficient ventilation exhausting, and that there is no harbouring
of deadly clostridium botulinum. Fruitoman’s green pepper in brine is
immensely popular in both the Europe and the states as well as in the Far East.
Fruitoman’s makes a vast array of confectionery complements- like custard
powder, corn flour, ice- cream mix, baking powder, jelly crystals, gelatine,
china grass, icing sugar and vanilla powder. All these Fruitoman’s
confectionery compliments are extremely popular with the discerning
housewives and those interested in cooking specialized dishes, cakes and
pastries. The purchase of raw materials is also handled by the production
department. The production manager has the responsibility of purchasing raw
materials.
Production Infra Structure
Malabar Fruit Products Company has a state of the art production facility
located at Vazhakulam in central Kerala. The facility conforms to Fruit Products
Order(FPO) standards for manufacturing units.
Qualified, experienced personnel drawn from a cross-section of food product
industry man the facility.
Hygiene- The Highest Priority
Hygiene is given much importance in the manufacturing process.
Raw material level
Through pre-cleaning and inspection is done before any raw material is passed
on to production. Examination for the microbial contamination and pesticides is
done in sophisticated labs.

In Process Hygiene
Systematic, standard cleansing procedures for boiler, ducts and vessels is done
under expert supervision. Personal hygiene of workers is ensured by antiseptic
dips at entry and exit. Work clothes are cleaned and sterilized in a state of the
art facility.
Finished Product Hygiene
The bottles for packing finished products are cleansed and sterilized by an
advanced technique. Caps also pass through a similar process.
Machinery and Equipments Used
 Can beading Machine
 Cabinet Drier
 Syrup Filler
  Orange-Shirding Machine
 S.S Kettle
 Coring Machine
 Flange
 Pineapple Slicer
 Fruit Mill
 Hydraulic Press
 Mango Pulper
 Exhaust Box with Conveyer Belt
 Lubeck seamer
 Coconut Milk Extractor
 Colloid Mill
 Homogenizer
 Juice Expeller
 Boiler with accessories
 Automatic Seaming machine
 Reformer Machine
 Vessels
 Electric Hoist
Raw Materials Used
The primary raw materials are
 Pineapple
 Mango
 Jack fruit
 Carrot
 Tomato
 Orange
 Lime
 Potato
  Garlic
The primary raw materials used are pineapple, mango and jack fruit. They are
seasonal, leaving the plant idle for about six months, causing high overhead
expenses and low capacity utilization. The company is trying to find out other
horticulture products which can fill gaps in production. The company has also
plans to set up a cold storage, using which the company can store horticulture
products in peak season and process them later.
Present Product Mix
The brand name of the products of Malabar Fruit Products Company known as
“FRUITOMAN’S”. Fruitoman’s is the best known brand among all the
processed fruit products available in India. Fruitoman’s products are perfect
from the health point of view. Fruitoman’s products are generally free of
synthetic additives. There is, for example, absolutely no artificial colour in
Fruitoman’s pineapple jam. Colour heightens typically the appeal of processed
food and fruit products, but colour has no nutritional or preservative functions.
Fruitoman’s Sarsaparilla Syrup is an excellent health tonic and it lends itself to
a myriad of delectable cocktails and refreshing mocktails. Fruitoman’s
Sarsaparilla Syrup is considered an excellent rejuvenator and revitalize. Top
authorities in cake-baking and pastry-making recommend fruitoman’s
confectionery complements. Fruitoman’s makes a vast array of confectionery
complements like custard powder, Corn flour, ice cream mix, baking powder,
jelly crystals, gelatine, china grass, icing sugar and vanilla powder. We can
make really stunning dishes with Fruitoman’s products
All varieties of jam in 20gm packing are specially used for in-flight and 5-star
catering purposes.
3.5 Quality control department
The role of quality control department is to ensure the quality of raw materials
before it is used for processing and after the marketing for final product. The
quality control department is headed by the quality control manager. When raw
materials are collected from outside, the manager assures the quality of raw
materials and then it is transferred to the production department. They conduct
the following analysis.
 Colour
 Flavour
 Taste
 Acidity ratio
 Pulp percentage
 Microbiological analysis
 Water analysis
The employees under this department are
 Quality Control Manager
 Quality Assurance Officer
 Quality Assurance Assistance
The quality control manager has the responsibility of checking whether the
production processes are under the
 Quality Control Manager
 Quality Control
 Quality Control
 Assistant
Quality assurance officer and quality assurance assistants assist him for
checking the quality measurements. Quality ants are doing the above mentioned
analysis inassurance help the company at every stage of production and report it
to the production manager. The quality assurance assistant gives proper
assistance to quality assurance officer for maintaining quality of the final
product. Those assistants are also responsible for monitoring the environment of
the manufacturing process because factors not directly involved with the
process may affects its efficiency and the quality and safety of the final product.
These responsibilities include
 Monitoring action taken to prevent infestation of the processing plant by
insects, birds and animals
 Accessing the effectiveness of cleaning and sanitizing programmes
 Determining that staffs are clean, in good health and dressed in appropriate
garments
 Making sure storage spaces are spotless and organised, and have proper
temperatures and humidity
 Determining that waste disposal systems are operating satisfactorily
The company takes every care from the selection of raw material to the final
product. The principal characteristic of the product is quality. Malabar Fruit
Products Company ensures the quality and hygiene of the products. The
qualified professionals of the company analyze all the quality parameters during
production are constantly monitored to ensure that the final product is produced
with desired quality. The company maintains the highest quality standards to
meet the requirements of the customers in national and international markets.
Quality test
In order to test the samples like pulp, juice, water, cans etc some
laboratory test are conducted periodically. These tests are performed
during different stages of operations to ensure the quality of the finished
products.
The tests are:-
Physical test
 Taste
 Appearance of the tin
 Labelling details
Chemical test
 Acidity
 Acid ratio
Microbiological test
 Yeast and mould
 Total plot count
 CHAPTER 4

SWOT ANALYSIS

The main strength of the Malabar Fruit Products is headed with good marketing
network. That is company's area sales managers are in direct contact with state
wise and regional distributors, this will lead to get more business. High quality
machineries, imported from developed nations are primary backbone of
Malabar Fruit Products. Pineapple is mainly grown in middle Kerala. As a
blessing of god the prominent place is Vazhakulam and the factory is also
located at Vazhakulam. Moreover the company is having a dedicated group of
staff. Like the two sides of a coin, there are some weaknesses also. Lack of R &
D lab leads to the shortage of new products and new techniques of products.
The general public is not bothered about the brand name of the product which
will show the people in seek of low quality products. Advertisement costs are
very high and the company is forced to limit advertisement. Now the general
public is looking forward to new varieties of fruits in spite of other heavy food.
Fruit products are having vast demand all over the world. This will lead the
company to seek new opportunities. At present similar products are imported
from other countries at less cost. Kerala is mainly depending upon monsoon.
Hence at off-season, the raw materials have to be paid at extreme. Moreover the
customers are always looking forward to new taste and their wishes are also
constantly changing.
 Strengths
 Extensive marketing network of Malabar Fruit Products Company.
 Imported high quality machineries produce fantastic quality products
at less cost.
 Having the factory in the middle of Kerala's own pineapple market.
 Malabar Fruit Products Company has built up a solid customer base
through its quality products.
 Advanced machineries.
 Dedicated employees of the organization.
 Good Customer Relations: Maintaining good relationship with
customers is one of the significant functions of every firm.
 Good Fire & Safety measures to avoid accidents.
 Weakness
  Absence of good R & D lab is a limitation for Malabar Fruit Products
Company.
 Motivation level of workers is found to be low.
 Less brand awareness among the public.
 Lack of effective advertisement.
 Opportunities
 Boom in the fruit products industry.
 Create new items and innovate to address unique needs.
 Broad market all over the world.
 Adding more countries to its export list.
 Vast consumption of fruits.
 Threats
 High competition.
 High quality products from other countries.
 High cost of fruits in the off season.
 Change consumer’s preference and taste.
 CHAPTER 5

FUNCTIONAL HIGHLIGHTS
ACROSS KEY RESULT AREAS

5.1 FINANCE AND ACCOUNTS DEPARTMENT

The contributions of the finance department to any business and how these
efforts enhance organisational performance are greatly influenced by elements
like the owner's or manager's level of involvement. The following are just a few
of the jobs and duties of a finance department:
 a) Bookkeeping
The finance department's most fundamental duty is to perform this. Daily
recording, analysis, and interpretation of a company's financial transactions are
all part of it. This will involve keeping track of all outlays (such as payments
and purchases) as well as finished goods sales. This position is frequently
filled by a bookkeeper in some start-up businesses; however, as the business
develops and grows, more specialised payables and receivables clerks may
take over. The books maintained in Malabar food products are;
 Journal
 Ledger
 Sales register
 Purchase Registration
 Cash book
 Balance sheet
 Bills receivable book
 Bills payable book
 Bank book
 P&L accounts.

b) Management of company’s cash flow

A company's finance department is responsible for overseeing all cash inflows
and outflows and making sure there is always enough money on hand to cover
day-to-day expenses. In order to ensure that suppliers and creditors are paid
correctly and on time, as well as that the firm is paid correctly and as when due,
this area also includes the credit and collections policies for the company's
customers.
The primary transactions in Malabar Food Products Company is sales, purchase
of raw materials and other material payment, salaries and other wages and other
payments
c) Budgets and forecasting
The finance department collaborates with management to create the company's
budgets and forecasts, as well as to provide input on the company's financial
situation. This data can be used to forecast corporate staffing levels, meet each
department's cash needs, and budget for asset purchases and expansions before
they become necessary. The finance department can also leverage historical
data from the relevant departments to improve long- and short-term forecasts
and budgets.
In Malabar Food Products Company, budgeting is based on the sales turnover
and back down on machines and average loss.
d) Advising and sourcing longer-term financing
The finance department has a responsibility to advise businesses on the optimal
financing mix that will result in the firm making the most money, as well as to
assist them in finding longer-term financing at the best rates so that there is a
profit-level of liquidity.
e) Management of Taxes
Running a company involves paying tax, and it is the duty of the finance
department to handle tax issues. This includes creating good corporate
relationships with the government by remitting PAYE (Pay As You Earn) to the
relevant authority, and ensuring that implementation of tax matters are done
within the framed policies.
f) Management of Company’s Investments
Apart from analyzing and selecting new investments, it is also the duty of the
finance department to manage the company's existing assets. The finance
department should be concerned with current assets apart from fixed assets. The
company's working capital needs to be managed efficiently in such a way as to
maximize profitability relative to the amount of funds tied up since it has more
implication on the firm's liquidity than its fixed asset.
g) Financial Reporting and analysis
Financial reporting and analysis is the function that takes primary accounting
entries and transforms them into meaningful, usable and comparable financial
statements. The finance department contributes to organizational growth by
measuring and reporting on regular bases, key numbers that are vital to the
success of the company. This will likely include a summary of all funding
sources, expenditures and reserves available for future use (excluding those
already committed and budgeted for current period) some non-financial
information. And are usually communicated to managers in a logical and
understandable format.
h) Assist managers in making critical strategic decisions
The finance department provides company management with information
necessary to make strategic decisions such as which markets or projects to
pursue, the payback periods for large capital purchases, decision on what should
be given out as dividend out of the company’s earnings and what to plough back
into the business, the best financing mix that could yield the company the nest
profit, decision on how to allocate funds to investment etc., thus, making sure
that money is being used in the best way.
5.2 SALES AND MARKETING DEPARTMENT
A sales and marketing department has many job tasks, but most are responsible
for;
a) Set your goals
The marketing department will specifically help determine the appropriate time
and product quantities. The team will guide production departments on proper
scheduling to meet demand and avoid waste.
b) Develop Your Pricing Strategy
The role of sales and marketing department is to find out whether the company
needs to alter product prices or perhaps abandon production altogether. The past
sales will again prove helpful in decision making. Other factors will include
customer feedback and market trends. The two departments must also deliberate
on the best product placement activities to propel product sales.
c) Customer relations
Customer satisfaction is yet another responsibility for sales and marketing. User
feedback is the best way to understand product performance, such as reviews or
surveys.
Additionally, these teams must address any negative feedback promptly—plus
have standard processes for dealing with product recalls. In such events, the
marketing department must be swift in reassuring customers through public
announcements, media campaigns, and other tactics.
d) Collaborate with All Departments
The sales and marketing department must ensure their goals align with the
company goals. Therefore, keeping clear lines of communication and
maintaining transparency with other teams is crucial. For instance, the product
development team must always know about product changes, whether source
materials or quality demands.
e) Innovation
The sales and marketing department’s responsibility is to also know the latest
market trends, understand the company’s position in the industry, and propose
solutions. Apple is an excellent example of the impact of innovation in
increasing sales. Today and because of staying ahead of market trends and
innovating superior products, iPhones have displaced Nokia, once a leading
brand in the mobile phone industry.
5.3 Personnel and Administration Department
The software HRMS is developed for the efficient, easy and reliable
management of human resource management information in Fruitoman’s. This
system computerizes all the activities done in that department, this also includes
reports to the transactions handled hence computerized storage of human
resource management details can be achieved through this system.
Personnel management is concerned with getting better results with the
collaboration of the people. To carry out these activities, every organization will
have a personnel
department. In Malabar fruit Product Company also there is a P&A
department. This department is headed by personnel manager. Assistant
Manager-P&A helps the personnel manager in matters related with the
department.
The following are the major activities of the P&A department:-
 To maintain better industrial relations in the organization.
 To implement & manage welfare measures for the employees.
 To support all personnel records and carry out all the administrative works
related with the department.
 To formulate & implement personnel policies and procedures
5.3 Production Department
Production is the process of transferring input into output. The main aim of any
production system is to produce economically the goods and services required
by the customer. Production is the process of making products. In this process,
different inputs like materials, human, capital and other resources are
transformed into higher valued goods and services. Productions are a process by
which goods and services are created. The software purchase and management
system is mainly developed to fulfil the needs of purchase in Fruitoman’s
Ernakulam. This system is designed considering the processes included in the
purchase department of Fruitoman’s. This system computerizes all the
requirements for the completion of the day to day activities done on that
department. There includes reports related to the transactions handled, finished
product so on. Hence, computerized storage of purchase details can be achieved
through this system. In Malabar Fruit Products Company, Production manager
is the head of the Production department. Assistant production manager helps
the production manger in duties related to the department.

5.4 Quality Control

The role of quality control department is to ensure the quality of raw materials
before it is used for processing and after the marketing for final product. The
quality control department is headed by the quality control manager. When raw
materials are collected from outside, the manager assures the quality of raw
materials and then it is transferred to the production department. They conduct
the following analysis.
 Colour
 Flavour
 Taste
 Acidity ratio
 Pulp percentage
 Microbiological analysis
 Water analysis
The employees under this department are
 Quality Control Manager
 Quality Assurance Officer
 Quality Assurance Assistance
The quality control manager has the responsibility of checking whether the
production processes are under the
 Quality Control Manager
 Quality Control
 Quality Control
 Assistant
Quality assurance officer and quality assurance assistants assist him for
checking the quality measurements. Quality ants are doing the above mentioned
analysis inassurance help the company at every stage of production and report it
to the production manager. The quality assurance assistant gives proper
assistance to quality assurance officer for maintaining quality of the final
product. Those assistants are also responsible for monitoring the environment of
the manufacturing process because factors not directly involved with the
process may affects its efficiency and the quality and safety of the final product.
These responsibilities include
 CHAPTER 5

6.1 FINDINGS
During the organization study at Malabar Fruit Products Company, it was
possible to observe a lot of things. Organizational analysis helped to familiarize
with different functions and the organizational structure also. This study helped
to know about the other departments of the company and also the various parts.
The company is involved in a lot of employee welfare activities. For the success
of an organization winning the confidence of the employees is an essential
factor. Advertisements help in developing a favourable consumer attitude
towards the product. Malabar Fruit Products Company also has realized the
importance of ads and is spending a lot of money in this field. Also the
company gives a lot of significance to sales promotion activities. Due to this
study, it was possible to observe the overall performance and the functioning of
the company
6.2 SUGGESTIONS
 The study reveals that the awareness of the brand exists, but more
information has to be informed about the different brands of MALABAR
FOOD PRODUCT available in the market.
 Customers demanded for small quantity packets. So if possible
MALABAR FOOD PRODUCT should think of it.
 Majority of the customers believe advertisement plays an important role,
so more investments are needed in that area.
 Introduction of a brand ambassador can be an effective method for
advertising the products to increase the sale.
 Credit facilities should me introduced
6.3 CONCLUSION
The organizational study conducted at Malabar Fruit Products Company, the
manufactures of Fruitoman’s brand food product was beneficial in studying the
functioning of various departments, through proper communication and
interaction with the personnel. This study was helpful to know that the company
has a good organization structure and an effective management system. Also the
company has a good position in the fruit products industry.