Prepared by : Jagruti Limbasia

Class : F.Y.B.B.A.

Academic Year : 2007-2008

Roll No. :45

Seat No :

College : [Link] College

Submitted To : Saurashtra University

Guided By : Abhipsha Vagdia.

 DECLARATION

I, The undersigned Ms. Jagruti Limbasia the

student of F.Y.B.B.A., hereby declare that the project work
presented in this report is own work and has been carried out
under the supervision of Prof. Lalit Chande of T. N. Rao College
of Management Studies, Rajkot.

Date : _____________________

Place : ____________________

Sign.
Yours faithfully,
(Jagruti limbasia)
 ACKNOWLEDGEMENT

I am a student of F. Y. B. B. A. faculty of ‘Shri T. N. Rao college’

for the entire training schedule. I thank heartily to the B. B. A. incharge
Mrs. Abhipsha Vagadia madam for providing information. This apportunity
to under goes this training programme. I am pleased to visit the
ESTEEM Auto Pvt. Ltd. for the purpose of gaining practical knowlegde &
making a project report specially on company's promotion.

I am thankful you Mr. Bhaveshbhai of ESTEEM Auto Pvt. Ltd.

With thanks,
Jagruti Limbasia
Place : Rajkot
Roll no. : 45

F.Y.B.B.A.
T. N. RAO COLLEGE
 PREFACE
Today, India has been more and more developement country into
business area. village people has to attractive at city increase in india’s
progress. There is no exaggeration to say that where there is a rhythmic
combination of theroretical knowledge & practical experience the success
of company. India is holding good position in producing and using 2
wheelers, 3 wheelers and industrial engines.

As a student of last year B.B.A. It is very important for me to get a

practical training in company and imformation about their marketing
activities also aim of this practical training is to improve the awareness
of student regarding industries environment and business because of this
reason. I have grabbed an apportunity to make a detailed study report
on ESTEEM AUTO Pvt. Ltd. I have selected the current affairs of
ESTEEM Auto Parts-wet and dry cylinder liners. They are exporring liners
to over 15 countries across the [Link] domestic customers include
Goetz, Usha, IPL & MENON. They are also indirecstly exporting to
federal Mogul & AE.

I have tried to perform as well as possible for me. I thank one and
all for the help and co-operation. I received to make this project and to
add some value to this ESTEEM AUTO Pvt. Ltd. staff members, Directors
and Chairman.
 GENERAL DATA

 Name of the enterprise :

Esteem auto pvt. ltd.

 Years of the establish :

2003

 Form of organisation :
Private limited

 Location of enterprise :
Plant – Metoda G. I. D. C.
Ta – lodhika
Size – Small – scale industry
Dist. – Rajkot.

 Main product :
All type of cylinder liner & sleeve
Cylinder air cool block
Casting parts for automobile & industrial engine
V – Groove pulley

 Number of employees :
200

 Finance institution :
D. C. B.

 Plant capacity :
Foundry shop – 500
Machine shop – 70,000

 Location :
Approx. 225 kms. By road from ahmedabad city,
Approx. 250 kms. By road from kandla port,
Approx. 45 min. Travelling time by air from mumbai city.
 INDEX
[Link]. PARTICULARS PAGE NO.
1. Introduction
2. About Organization
3. Department Information
4. SWOT Analysis
5. Major Finding
6. Conclusion
1. INTRODUCTION
 INDEX
SR. NO. PARTICULARS PAGE NO.
1. The project
2. Objective of the
project
3. Sources of data
4. Nature of data
 THE PROJECT

ESTEEM Auto Pvt. Ltd., a leading manufacturer of wet & dry cylinder
liners, air-cooled blocks and custom made casting parts for automobile and
industrial engines. The owner of the company had established his business
in 1976 as KISHAN MANUFACTURER at Bapunagar, GIDC, Rajkot. Then
the ESTEEM Auto Pvt. Ltd. was established in 2005. The company is
having an ISO-9001:2000 certificate from the TUV since 2005. Over the
last 30 years their production capacity has increased from 4,000 cylinder
liners per month to 70,000 currently. The company is having a total
working strenth of 200 employs in various divisions having well
experienced and technically qualified personnel company guarantees the
product.

OBJECTIVE OF THE PROJECT

The objective of the project are as under:

They have proprietary process developed in-house to produce

highest quality of centrifugal casting.

They have developed over 800 different types of wet & dry cylinder
liners
& air-cooled blocks for LCV, HCV, Marine Engines, Stationary
Engines, Compressors, 2 wheelers, 3 wheelers & industrial engines.
 SOURCES OF DATA

ESTEEM Auto Pvt. Ltd., manufacturing facility is located at Rajkot

in India. It consists of three 300 kgs.

 Induction furnaces

 Two oil furnaces

 A cupola furnace

Their total casting capacity is over 500 tons per month & 1 hour casting
capacity is 1,200 kgs.

NATURE OF DATA

Their goal at ESTEEM Auto Pvt. Ltd., is to ensure the highest

quality of their products & to attain that they follow rigorous quality
assurance process.

They have proprietary process developed in-house to produce

highest quality of centrifugal casting. The growth of sale target in future
is 15 crore.
2. ABOUT ORGANIZATION
 INDEX

SR. NO. PARTICULARS PAGE NO.

1. History
2. Development of the
company
3. Size of the unit
4. Form of organization
5. Products of unit
6. Organization chart
7. Duty & funcion of staff
8. Time keeping system
9. Contribution of unit in
industry
 HISTORY
 In 1976, Established plant as a KISHAN Manufacturer at Bapunagar,
GIDC, Rajkot.

 In 1991 : As a KISHAN Manufacturer at Aji industrial area, Rajkot.

 In 2003 :As a ESTEEM Auto Pvt. Ltd., at Metoda GIDC, Rajkot.

Esteem Auto Pvt. Ltd., Manufacturing facility is located at Rajkot in

India. It consists of three 300 kgs. Induction furnaces, Two oil furnaces &
a cupola furnaces. Their total casting capacity is over 500 tons per
month.

They have proprietary process developed in-house to produce

highest quality of centrifugal casting . Their goal at ESTEEM Auto Pvt.
Ltd. is to ensure the highest quality of their products & to attain that
they follow rigorous quality assurance process.

They have invested in equipment like various special gauges,

roughness, tester coating measuring meter, slip gauge, height gauge,
ferro lab, metallugical microscop & spectrometer from spectromaxx
germany to help our QA team do the best.

The company is having an ISO – 9001 : 2000 certificate from the

TUV since 2005. Over the last 30 years their production capacity has
increased from 4,000 cylinder liners per month to 70,000 currently.

Their range of liner includes Toyata, Nissan, Mazda, Cummins,

Mercedes, Komatsu, Hino, Caterpillar Yanmar, Kubota, Mitsubishi, Isuzu
etc. They have developed over 800 different types of wet & dry cylinder
liners and air – cooled blocks for LCV, HCV, Marine Engines, Stationary
Engines, Compressors, 2 wheelers, 3 wheelers & industrial engines.
 DEVELOPMENT OF THE COMPANY
The company was first started in 1976 as KISHAN Manufacturer at
Bapunagar, GIDC, Rajkot with plant area of 200 square mtrs., Products
were liner & sleeve, manufacturing facility was only a machine shop with
a capacity of 4,000 nos. per month.

Then In 1991 an another unit KISHAN Manufacturer was established

at Aji industrial area, Rajkot with plant area of 2200 square mtrs.,
Products were same liner & sleeve, manufacturing facility were foundry &
machine shop with a capacity of 25,000 nos. per month. Then later in
2003 the ESTEEM Auto Pvt. Ltd. was established at Metoda, GIDC,
Rajkot.

Thus, the company started with a small unit & Today it has
developed into a vast company.

SIZE OF THE UNIT

The size of the firm is important print to be discussed. The size of
the unit help us to decide the managerial activities. We can also know
the capacity and ability of work from its size. If the size of the firm is
largew with investment in fixed assets. They can easy adopt new
technology whereas for small – scale. It is very difficult to adopt new
technology very fast.

The size of the unit of the ESTEEM Auto Pvt. Ltd., are as
under :

2003 : ESTEEM Auto Pvt. Ltd.

at Metoda,
GIDC,
Rajkot.

Total area of the unit : 11,200 Sq.

Mtr.

Foundry division – 1 : 10,000 Sq. Mtr.

Foundry division – 2 + Semi Finish Machine shop : 8,000 Sq. Mtr.

Finish Turning, Boring & Honing shop : 11,500 Sq. Mtr.

Finish Grinding & Final Inspection : 9,000 Sq. Mtr.

 Finish Goods packing & Storage : 6,000 Sq. Mtr.

Office Area : 3,000 Sq. Mtr.

FORM OF ORGANISATION

ESTEEM Auto Pvt. Ltd., is a small – scale industries. Small – scale

industry is an industry in which the investment in it’s fixed assets does
not exceed Rs. 25 lakh. The established of initial investment is of Rs.
3,00,000 which show us that it is a small – scale industry.

Inspite, of being small – scale industry. It has adopted the latest

technology & has used it fully. All though it is a small – scale it has
monopoly over all the cylinder & liners industries in Saurashtra.

ESTEEM Auto Pvt. Ltd., is working at a city level. The firm is

working with an objective of profit motive get it has then fulfilling the
motive to serve the society.

Thus, the development of different forms of organization leads to

the development of the country’s economic as both are interconnected.
 PRODUCTS OF THE UNIT
One range of liner includes Toyata, Nissan, Mazda, Cummins,
Mercedes, Komatsu, Hinu, Caterpillar, Yanmar, Kubota, Mitsubishi, Isuzu,
etc.

ESTEEM Auto Pvt. Ltd. have developed over 800 different types of
wet & dry cylinder limers & air – cooled blocks for HCV, LCV, Marine
Engines, Stationary Engines, Compressors, 2 wheelers, 3 wheelers &
industrial engines.

ORGANIZATION CHART

ESTEEM Auto Pvt. Ltd. is a diagrammatical presentation of a

structure of organisation frame work. It mentions information regarding
functions & responsibility of a department unit, selection & an individual
more illustratively than any other mode.
 DUTY & FUNCTION OF STAFF

Duty of staff :

In ESTEEM Auto Pvt. Ltd., the characteristic feature of staff

organisation is that line officials do administrative work as usual but they
are assisted by the experts. This group of experts is known as ‘staff’.
The legal adviser gives advice to the sales manager, personal manager
& purchase officer,etc. in the matters pertaining to their functions.

The word ‘staff’ means a stick carried in the hand for support. This
emphasises the main feature of staff activity which is to aid & advice.

Function of staff :

The discussion so far creates the impression that staff plays only
an advisory role. There are other functions of the staff over and above
that of advising.

The planning and controllong departments carry out the function of

achiving co-ordination among different departments.
 TIME KEEPING SYSTEM

The time system of workers as well as officers are playing a vital

role in any or if this system’s management is powerful then there will a
reflect result in production capacity, demand for the product, inventor
conversion period, credit of a company & also in customer relation. The
time schedule of officers & workers are as under

Time : Only one shift -

8 a.m. to 8 p.m.

Sometimes in situation of peak demand the workers are asked to

work for overtime also. The overtime duration is generally for 12 hours.
 CONTRIBUTION OF UNIT IN INDUSTRY

Contribution of the unit of ESTEEM Auto Pvt. Ltd. in industry is as

under :

 Automan spares
11, Bhaktinagar St. Plot, Rajkot.

 Kishan metals
Plot no. 92 , Mira udyog ,
Ring road bypass, Rajkot-3.

 Harsha machine tools

Plot no. 11 , Mira udyog ,
Ring road bypass, Rajkot-3.

 Kaizen auto
101 O’neill Ct., Lawrenceville,
NJ 08648, USA.
[Link] INFORMATION
 INDEX
SR. PARTICULARS PAGE
NO. NO.
1. Personnel Department
2. Marketing Department
3. Finance Department
4. Production Department
 I. PERSONNEL DEPARTMENT

This is most important department in every organisation. Though

today in this modern time there is automation in all the organisation.
Personal are very important in all the organisation. We can not imagine
the organisation in which there are no personnel.
 INDEX
SR. PAGE
PARTICULARS
NO. NO.
1. Department Chart
Personnel Record of
2.
Employee
3. Trade Union
Recruitment & selection
4.
process
Training & development
5.
program
6. Wage & Salary Distraction
 DEPARTMENT CHART
ESTEEM Auto Pvt. Ltd. follows the following organizational chart
for better management of personnel department.

Organisation is a group of people working toghether co – opratively

under authority & responsibility towards the achievement of goal &
objective. It means organisation stucture deals with the over all
organisation arrangement in firm. Here organisation is consistof the
assignment of specific function to designated person or department with
authority to have them carried out provided function described by chief
executive.
 PERSONAL RECORD OF EMPLOYEE
Employees hold a key place in business. No business enterprise
can exist & function without employees. The success of business
enterprise depends to a large extent on the quality of its personnel. The
plan of business may be logically sound and structure of organisation
may be perfect, but if the recruitment & training of personnel are
unscientific, business can not grow. The growth of business depends
mainly on the willingless and ability of its employees.

Personnel management is a part of management. It is concerned

with human relations. It is concerned with procurement, development and
maintenance of a satisfactory & satisfied labour force through recruitment,
promotion & transfer. The 200 men are working in ESTEEM Auto Pvt.
Ltd.

Administration staff (office) – 13

Administration staff (plant) – 17

Worker (production) – 170

It means 20 % men are quality engineer, 5 % management

department & another 75 % workers.

TRADE UNION
The employees are paid 8.33 % bonus of their rasic salary once in
every year.

Trade union or labour union is a continuous & voluntary association

of the salary earners or wages earners. In this unit workers are very
less so trade union does not enter in it. Further all the reasonable
demand of workers are duly considered & fulfilled by the management of
ESTEEM industries. Thus industrial relation is in the unit is very good.
 RECRUITMENT & SELECTION
Recruitment :

Production planning is required for smooth functioning of the

production work, similarly it is necessary to make an estimate of the
number of employees that would be requiredin different departments. The
figures representing the differences between future requirements &
available talent.

The next step is filling up employment requisition by the head of

the department where the vacancies arise. It is the duty of the personnel
manager constantly to keep in touch with the sources of labour supply
so that suitable employees may be appointed as promptly as possible.

In ESTEEM Auto Pvt. Ltd. a list of a major sources of labour supply is

as follow :
< a > Promotion & transfer of the employees within the organisation.
< b > Former employees who are willing to return.
< c > Technical schools, relatives & institutions.
< d > Employment exchanges.
< e > Waiting list.

Selection :

After applications of required number of employees are secured

through different methods of recruitment, selection process begins.

The main purpose of selection procedure is to find the right man for
each job. Selection of ESTEEM Auto Pvt. Ltd. requires two things :

 Knowledge regarding the qualities which a person should possess

in order to do given job properly.

 The evalution of qualities possessed by a candidate for the job.

It has suggested a scientific order of different stages of selection as

follows :

< a > Reception of applicant

< b > Preliminary interview
< c > Application blank
< d > Employment tests
< e > Interview
< f > Investigation of past career
 < g > Preliminary selection
< h > Final selection
< i > Physical examination
< j > Placement

So, above this information they have follow recruitment & selection
process of worker.

TRAINING & DEVELOPMENT

It is important for the management to know the outcome of training

development. It must be determined whether the programmes have been
successful or not.

ESTEEM Auto Pvt. Ltd. suggested levels at which evalution can take
place :

The training programme is evaluted on the basis of the reactions of

trainees in respect of matters covered by the training programme.
Trainer’s ability to train etc. can be evaluted on the basis of the extent
to which the trainees have learnt, the time period within which they have
learnt. It is the overall effect on the organisation as a whole in the form
of increased productivity, improved quality, increased morale of the
employees, increase in total sales etc. that will determine the usefulness
of training programme. It should achieve the goals of individual
employees for personal development & social goal of maximum social
benefit.

If productivity has increased & total production has increased as a

result, it can be concluded that the training programme has been
successful.

The scope of management development is divided into three areas

( I ) knowledge development
( II ) skill development
( III ) attitude development

The development of all the three components will lead to all round
development of the total personality of trainees.

( I ) The horizon of knowledge is fast expanding. There is great

development in knowledge in the field of management. The executives
must be kept in touch with this knowledge.
( II ) There are three types of skill which must be developed for
managers. They are (a) technical skill (b) human relations skill and (c)
conceptual skill. Such skills must be taught to the executives.

( III ) Attitude includes (a) his idea as an administator (b) his consciously
putting himself in the position of others and understanding view points of
others (c) team spirit and (d) acceptance of human value.

The executive developement programme must be designed to include all

of these constituents.

WAGES & SALARY

It is the prime duty of the firm to pay proper & reasonable amount
to the workers for their services. The wages of the labour depends upon
the number of unit that is produced by them.

Generally the wages range from the production units per day in the
firm. Every year there is an increase in the salary of clerical depending
on the work efficiency of employee and the demand of employee.

Salaries are paid on every first of the monthly. The amount of

provident fund, E. S. I. Income law etc. is deducted from salary as
applicable as per low.
 II. MARKETING DEPARTMENT

The word marketing basically comes from market. Marketing

occupies am important position in the organisation of a business unit. It
is the process by which produce is made available to the ultimate
consumers from their point of origins. Marketing is the essence of full
business. It is the function of business concerned with the certain of
customers. Marketing play a key role for public relationship and sale of
products for the above side importance. ESTEEM Auto Pvt. Ltd. is
having marketing department. In charge of marketing department is Mr.
Ramjibhai limbasia, who is well experience and expert in marketing
department.
 INDEX
SR. PAGE
PARTICULARS
NO. NO.
1. Organisation chart
2. Market segmentation
3. Product planning
4. Pricing policy
5. Advertising
6. Market research
 ORGANISATION CHART
In ESTEEM Auto Pvt. Ltd. marketing positions are arranges as
follows :
 MARKET SEGMENTATION

Basically market segmentation is the process of disaggregating total

market into number of sub-markets. In other words marketing
segmentation division of attaining the market. Market segmentation and
efficient by deciding the target market and making a study of the
characteristics of buyer within a group.

PRODUCT PLANNING
The product is the most important single element of the marketing
programme. Without a product there is nothing to promote or to price.
Good products are the paths of market success.
 PRICING POLICY
The simple meaning of price is the exchange value product. Price is
only element in the marketing mix that produces revenue. While other
elements produce costs. Price is also one of the most flexible elements
of marketing mix in that can also be changed quickly unlike product
feature and channel commitments. Price still remains one of the most
important elements determining company’s market shares and profitability
decision is an important decision area, if the film takes to the price route
in its marketing strategy completion contribute the loopholes in the
decision seriously affects the firm its growth, profit and future.

ADVERTISING
“Advertising is a printed written, oral, or illustrated art of selling
its object as to encourage sales of the advertiser’s products and to
create in mind of people, individually or collectivity and impression
in favors of the advertiser’s products”
- Frank Presbrey

In order to attract the buyers to purchase the product advertising is

the most efficient tool of marketing. Some times it may happen that
those who are in need of the product are totally unaware of the product
so advertising may be sent through newspapers, painting, hoardings etc.
The Manufacturing then not able to spare time for advertising then he
can give the contract to advertising agency also.

Advertising is very expensive promotional tools. it is widely believed

that much advertisement spend is wested. Marketing advertisement has
become an inseparable part of the business marketing activities hardly.
There is business in the modern whole without advertisement however
the form of advertisement may differ from business to business.
 MARKET RESEARCH
Market research is the process of systematically gathering , recording
and analyzing data and information about customers, competitors and the
market. Its uses include to help create a business plan, launch a new
product or service, fine tune existing products and services, and expand
into new markets. Market research can be used to determine which
portion of the population will purchase a product / service, based on
variables like age, gender, location and income level.

Market research is generally either primary or secondary. In

secondary research, the company uses information compiled from other
sources that appears applicable to a new or existing product. Primary
market research involves testing such as focus groups, surveys, field
tests, interviews or observation, conducted or tailored specifically to that
product.

Market research is for discovering what people want, need, or

believe. It can also involve discovering how they act. Once that research
is complete it can be used to determine how to market your specific
product.
 III. FINANCE DEPARTMENT

Finance is the life blood of the business. It is rightly termed as the

science of money finance the administrative area of set of administration
functions in an organization which related with the arrangement of cash
and credit. So that the organization may have the means to carry out its
objectives as satisfactorily as possible : It has been said that a business
takes money to make money. This mean department of finance is
necessary for all.

In ESTEEM Auto Pvt. Ltd. Finance and account department is joint

one. Where work of both department are done together. The in charge
of this department is Mr. Jatinbhai R. Limbasia.
 INDEX
SR. NO. PARTICULARS PAGE NO.
1. Department Chart
2. Sources of finance
3. Financial Planning
4. Budgeting
5. Capital structure
DEPARTMENT CHART
 SOURCES OF FINANCE

From following sources the firm gets finance :

1. Development Credit Bank, Rajkot.
2. Share capital
3. Bankers C. C.
4. Unsecured loans

FINANCIAL PLANNING

Planning is an essential tool of management and it is referred as

most valuable and important when the planning is of financial. Finance
planning means to plan the future activities in accordance with financial
planer has also responsibility to manage the finance to carry out the
future planes and projects which are designed to maximize the wealth of
share holders.
 BUDGETING

DEFINITION:
Planning for how much money you have and how much money you
spend.

Budgeting your money is the cornerstone of a sound financial plan.

This page will provide tips on how to create a budget and track
expenses along with other money management techniques.

For many people, the word "budget" has a negative connotation.

Instead of thinking of a budget as financial handcuffs, think of it as a
means to achieve financial success. Business enterprise, individuals,
institutions and government prepare estimates of income and expenditure
for the whole year in advance. The statement showing the estimated
figures of income and expenditure is called budget. According to one
definition, budget is a systematic estimate which includes certain or all
activities of the enterprise for a specified time period and future
requirements.

Budget is prepared for a future fixed time period.

Budget is a tool for planning and results or targets to be
included and decided before hand.

Budget can be for the various sections, department, activities,

or branches, or for the activity of the entire enterprise.

Budget makes accomplishment of objectives easy. It becomes

a guideline for institutions.

Budget provides information for planning and programmes.

Those units that prepare budget can easily get finances.

Optimum utilization is possible due to budget and cost can be

reduced.
 CAPITAL STRUCTURE

Capital structure of company refers to the items in the balance

sheets and it is most significant part financial analysis, capital structure
shows us the type of capital invested its proportion to total capital and
the return of each type of capital, Capital invested in business is called
capitalization in commercial jargon, Capital structure can be of three
types.

 More Debt and less Equity

 Debt and equity in proportion i.e., 50% debt and
50% equity.

 More equity and less debt.

 IV. PRODUCTION DEPARTMENT

Production department has basically to deal with the manufacturing

of goods. Production is the conversion of raw – material in to finished
goods. As the production is the basic function of any organization the
product must be of good quality otherwise organization would fail, so,
every organization should have a good production department for that
purpose ESTEEM Auto Pvt. Ltd. is having a separate production
department. The production department is headed by Mr. Ramjibhai
Limbasia.
 INDEX

SR.
PARTRICULARS PAGE NO.
NO.
1. Department Chart
2. Trend of production
3. Manufacturing process
4. Raw material & sources
5. Machinery
6. About quality standard
7. Overall production
 DEPARTMENT CHART

TECHNICAL ASSISTANT
QUALITY
CONTROL
MANAGER

TECHNICAL QUALITY
ASSISTANT ASSISTANT

TECHNICAL TECHNICAL HYDRELIC

ENGINEER ELECTRICIAN CONTROLLER

SUPERVISOR SUPERVISOR SUPERVISOR

WORKERS
WORKERS WORKERS WORKERS
 TREND OF PRODUCTION

Trend of product in Esteem Auto Pvt. Ltd.

 All type of cylinder liner & sleeve

 Cylinder air cool block

Trend of product in unit group of company

 Casting parts for auto mobiles & industrial engine.

 V – Groove pulley

MANUFACTURING PROCESS

Their manufacturing process with facility are as under :

 Foundry :

 Centrifugal Casting
 Induction furnace – 4 nos.

 Sand Casting
 Shell molding machine – 2 nos.
 Cupola furnace (22” diameter) – 1 nos.
 Oil fire furnace

 Machining :

 Semi finish turning

 Lathe machine – 19 nos.

 Finish boring
 Vertical boring – 7 nos.

 Finish turning
 CNC turning – 2 nos.
 Lathe machine – 48 nos.
 Copy turning machine – 3 nos.
 Honing :

 Hydraulic honing machine – 4 nos.

 Conventional honing machine – 2 nos.

 Grinding :

 Cylindrical grinding machine – 4 nos.

 Center less grinding machine – 2 nos.

 Final inspection / Testing :

 Metallurgical inspection
 Spectrometer
 Microscope
 Ferro instant lab
 Hardness tester

 Metrological inspection
 Ra tester
 Micrometers
 Digital vernier calipers
 Bore gauges
 Plunger type dial indicators
 Lever type dial indicators
 Bevel protector
 Slip gauges
 Surface plate
 Special purpose inspection fixtures & gauges
 Comparator dial stand
 Radius gauges
 Height gauge
 Coating measuring meter

 Packing & Dispatch :

 Cleaning machine
 Laser marking machine
 Strapping machine
 Bar coding system
 Strapping machine
 Sealing machine
MANUFACTURING PROCESS CHART

RAW MATERIAL

FOUNDRY

MACHINING

HONING

GRINDING

TESTING / FINAL INSPECTION

PACKING & DISPATCH

 RAW MATERIAL & SOURCES

The main Raw – Material used by the company to manufacture in

scrape company purchases different variteties of scrape such as bids
scrape, steamer scrape and etc. The company generally purchased this raw-
material from Shaper, Rajkot, Bombay and Ahemdabad.

MACHINERY

The company used machinery for products are as under :

 Shell molding machine
 Lathe machine
 Vertical boring machine
 Copy turning machine
 Hydraulic honing machine
 Conventional honing machine
 Cylindrical grinding machine
 Center less grinding machine
 Spectrometer
 Microscope
 Micrometers
 Cleaning machine
 Laser marking machine
 Bar coding machine
 Strapping machine
 Sealing machine

So, many machinery used in production of the product in Esteem

Auto Pvt. Ltd.

ABOUT QUALITY STANDARDS

They at Esteem Auto Pvt. Ltd. are committed to quality first. They
are committed to enhance customer satisfaction by manufacturing and
supplying auto parts such as Sleeves , Liners etc. Continues improvement
at every stage of manufacturing is followed. Every care is taken to
ensure that every single product is passed through stringent quality
standards.

They are equipped with a full fledged lab consisting of equipment and
gauges to measure consistent quality at every stage.

They have a state of laser marking machine that ensure clear part
number identification which lasts life long on the products. This they shall
achieve by :

Effective implementation of ISO 9001 : 2000 QMS

Continual improvement in business and product quality
Involvement of employees
Continuously reducing non – value added activities
Ensuring effective process execution

Quality system :
[1] ISO 9001:2000 Certified by TUV Nord,
Cert. No. – 04100 2005 7193 – E 3/Date – 08. 09. 2005

OVERALL PRODUCTION
Production may be called a technique of foreseeing the long series
of operations involved in a manufacturing process and take appropriate
steps with a view to achieve maximum production efficiency. It helps in
achieving the desired result.

ESTEEM Auto Pvt. Ltd. have produced over 800 different types of
wet and dry cylinder liners and air – cooled blocks for LCV, HCV, Marine
Engines, Stationary Engines, Compressors, 2 wheelers, 3 wheelers &
industrial engines. Their range of liner includes Toyota, Nissan, Mazda,
Cummins, Mercedes, Komatsu, Hino, Caterpillar, Yanmar, Kubota,
Mitsubishi, Isuzu etc.
4. SWOT ANALYSIS
 SWOT ANALYSIS
INTERNAL FACTORS:
[A] Strength:
1. Quality of products
2. Research and development department
3. Own laboratory
4. Efficient staff
5. Availability of bulk product
6. 50 years experience in same field
7. More benefits because agriculture

[B] Weakness:
1. Price rigidity
2. Unemployees
3. Substitution problem
4. Location is far from market

EXTERNAL FACTORS:
[A] Opportunities:
1. Image of company
2. Capture more market because export
3. Using latest technology because enough funds

[B] Threats:
1. Competitors
2. Price war with competitors
3. Govt. policy in export business
4. Transportation problem in export business.
5. MAJOR FINDING
 INDEX
SR. PAGE
PERTICULARS
NO. NO.
1. Major observation of the company
2. Performance of the company
Future development Plan of the
3.
company
 MAJOR OBSERVATION OF THE COMPANY

From the deep study of Esteem Auto Pvt. Ltd. I come to give
major observation of the company that its work is very bright and hard,
it will progress more in coming years because workers are working very
sincerely. Their industrial relation is also very good because of the main
aim of quality maintaining of the company.

PERFORMANCE OF THE COMPANY

Esteem Auto Pvt. Ltd. ‘s performance in industry is very well.

They provides their worker good canteen facilities. So, in current year
company achieving top level in industrial area.
 FUTURE DEVELOPMENT PLAN OF THE COMPANY

Esteem Auto Pvt. Ltd. a leading manufacturer of wet & dry

cylinder liners, air cooled blocks & custom made casting parts for
automobile & industrial engines. They have proprietary process developed
in – house to produce highest quality of centrifugal casting. Their goal at
Esteem Auto Pvt. Ltd. is to ensure the highest quality of their products
and to attain that they follow rigorous tester , coating , measuring meter ,
slip gauge , height gauge , Ferro lab, metallurgical microscope and
Spectrometer from spectromaxx Germany to help their QA team do the
best.

Main future plan of Esteem Auto Pvt. Ltd. is to increasing

productivity and profitability and exporting their goods in all over the
world one of their dream is that to provide best quality at a reasonable
price to their customers by this way. They have to capture the market of
middle class peoples also.

Every company has its own dream that it is the best company in
world in future for achieving this dream. They are thinking for their plan
and also take following step.

They wish to continuous their journey in same way for long & long
term.
They are being recognized outside also.
They want to develop more & more.
The firm has a very bright future.
6. CONCLUSION
 INDEX
SR. PAGE
PARTICULARS
NO. NO.
1. Conclusion
2. Bibliography
 CONCLUSION

The meaning of the conclusion is that discussion to the important

characters of point of records. The conclusion is the point at the reports.
This conclusion is the point where we are able to explain our view.

It concludes that ESTEEM Auto Pvt. Ltd. having good reputation in

market. There is very good department system in this organization which
improve every work enthusiastically when we had visited the office &
factory. We observed that there was cleanliness & discipline of this unit
is good. So, it can be said that ESTEEM Auto Pvt. Ltd. has a bright &
good future for coming year looking to the good management &
maintenance of quality of their product.

My best complements of the company for its progress and

prosperity.

BIBLIOGRAPHY

[Link]

Modern business organization management

By
S . A. SHERLEKAR & V. S. SHERLEKAR
PUBLISHER : Himalaya publishing house
EDITION : 1998 – 1999

Principle & practice of management

By
PRASAD L. M.
PUBLISHER : SULTAN CHAND & SONS.
EDITION : 1998 – 1999

Marketing management
o – PHILIP Kotler