TABLE OF CONTENTS

I. Personal Data Sheet

II. Descriptions of marketing principles

III. Schola de San Jose Mission and Vission

IV. What have you learned in the entire subject?

V. Cover Page

VI. Executive Summary

VII. Products/Services

VIII. Target Customers

IX. Unique Selling Proposition and Competitive Analysis

X. Pricing and Sales Volume Potential

XI. Location Analysis

XII. Marketing Strategies

XIII. Joint Ventures and Partnerships

XIV. Retention Strategy

XV. Financial Projections and Goal Setting

Marketing is the process through which producers of goods and services try to figure out where
there is a demand for specific services and products, and then discover ways to meet those
requirements as well as make consumers aware of those answers. Marketing is also the most
consumer-focused component of company, as all of its principles are directly related to the
consumer.

The marketing principles are ordered in a logical manner. A target consumer for a specific
product or service must first be selected. Knowing who utilizes a product or service is crucial for
identifying what that customer wants and how to deliver it. This is critical for businesses
operating in a free market, as success is dependent on attracting and retaining clients in order
to remain profitable and grow. Simply said, marketing is the process of managing lucrative
relationships by recruiting new customers through higher value and keeping existing customers
satisfied. Marketing must be viewed in terms of meeting the demands of customers. Marketing
is the process through which businesses generate value for customers and establish strong
client relationships in order to capture value from them.

The goal of marketing principles is for any company to be able to apply them to their marketing
plan. As a result, each of the Ps is broad, allowing it to be used globally and adapted to match
the needs of every type of organization. This makes it easier to tailor your brand to your specific
needs. In this sense, they're a terrific place to start for any company looking for direction when
building a marketing strategy—and you might have already been thinking about how you can
use them.

Marketing is crucial because it allows your company to build relationships with current
consumers while also expanding its audience to include new and prospective customers.
Creating a strategy that encompasses all departments and elements of your company will help
you stay on top of the finest marketing tactics for you, as well as new and emerging marketing
techniques that can help you advance your company. And at the heart of this strategy should lie
the underlying marketing concepts that any company, regardless of industry or sector, may use
to develop the strongest and most effective marketing strategy possible.

III. Schola de San Jose Mission and Vission

SCHOLA DE SAN JOSE VISION

SCHOLA DE SAN JOSE MISSION We commit ourselves to: Deliver an equitable access to quality education
and training opportunities to it's clientele especially to those of low socioeconomic status through giving
scholarship and grants funded by the government; develop the potencial of the student's through
quality instructions, research, and developmental programs; and expand career opportunities of the
students by improving individual competencies and specialized skills in order for them to become
excellent leaders and member of the community in 21st century.

IV. What have you learned in the entire subject?

I've learnt that there isn't just one strategy for this subject, but a variety of approaches and methods.
Everything has to work together and be planned as a whole. Your strategies will be ineffective if you use
them alone. But by working together, they can make a significant difference. The key elements of
marketing success are the same elements that apply to life. That's because marketing is all about
communicating with people about topics that they care about in a way that they find interesting. As a
result, I've realized that they're really beneficial in a lot of circumstances.

"Marketing is a set of procedures and an organizational function for developing, conveying, and
delivering value to customers, as well as managing customer relationships in ways that benefit the
organization and its stakeholders."

Prospecting, advertising, selling, purchasing, logistics, and a slew of other activities are all part of a
typical business week, but what I've learned is that marketing isn't something you do; it's everything you
do. Marketing encompasses how you answer the phone, collect receivables, choose vendors, and
manage your staff and finances.

Your message can become unclear, contradictory, and, if you're not cautious, and downright dishonest
unless you're consistent in your mission at every level of your firm and communicate your key principles
not only in words but, more significantly, in acts. Also, identifying your target market and focusing the
majority of your time and resources on capturing and maintaining that client base's attention and
loyalty. It's easy to become consumed with the goal of reaching a larger audience. It's tempting to
believe that reaching a wider, more diverse set of people will be more fruitful. This opinion is correct in a
very small number of cases. The majority of startups and small businesses struggle to narrow down their
quality and characteristics and capitalize on gaining their attention.

Therefore, marketing assists businesses in informing their prospects and existing customers about what
their products or services can do to suit the needs of their ideal customer or client. Although there are
numerous obstacles to overcome as you seek for success in your business. That is why several
approaches and analyses have been undertaken in order for the business/company to find a far more
effective solution that will target your problem and find a strategy to resolve it as quickly as feasible.

And it's from there that I've concluded that it's remarkably comparable to how we communicate our
emotions in our everyday lives. The most essential marketing lesson I've learnt is that effective
promotional techniques focus on connecting your brand with your target audience rather than merely
selling your items or services. Sales will follow when you've established your brand as an authority in
your sector, and most crucially, after you've demonstrated that your products or services can address
the demands of your target audience with an exceptional quality.

Grandeur Café & Pastry House

Grandeur Café & Pastry House will open in Polomolok, South Cotabato, as a modest entrepreneurial
coffee and pastry store. Coffees and pastries will be available in a range of flavors, sizes, styles, toppings,
and decorations, as well as courses of coffees and pastries. Customers will be able to stop in and sit in
this coffee and pastry shop, which will include a comfortable seating area. Grandeur Café & Pastry
House will also offer a shipping service for large orders for groups or if you simply want your food
delivered to where you are currently staying, making it more convenient for customers. Grandeur Café
& Pastry House will have a large target market as a bakery.

As a result, people of all ages enjoy delectable snacks and coffees, and thus form part of the target
market. The sold items are reasonably priced; they are accessible to almost everyone! everybody,
regardless of money, thereby maintaining a huge target market. This shop will be able to meet the
needs of a wide range of clients thanks to its extensive product alternatives, convenient services, and
large target market.

In the food industry, product quality is crucial. As a result, Grandeur Café & Pastry House will emphasize
on product quality by using fresh ingredients, selling only fresh desserts and freshly prepared and served
coffees, and maintaining a clean environment. Innovation is also a top priority and goal for the company.
This will be accomplished in part by developing new coffee and treat/pastry flavors each month and
making them available for a short time. This will enable the company to test different items and decide
which ones customers like. Similarly, Grandeur Café & Pastry House will provide client coffees with
tastes that correlate to the customer's desired taste, and they will be given the opportunity to create
their own coffee by expressing their own perspective on how to make their own coffee. Seasonal
goodies are given away for free, as well as vouchers for special events such as Valentine's Day, New
Year's Eve, Christmas, birthdays, and anniversaries of customers who plan to dine at the shop.

The company's main focus will be on product quality and innovation. Grandeur Café & Pastry House will
begin as a single, typical business, but it will aspire to grow over time. If the bakery proves to be a
success, the company plans to open other locations near the original. Grandeur Café & Pastry House will
gradually expand to a larger range of locations as the overall performance of the business grows.
Customers will be able to see everything the shop has to offer, as well as place orders, if the company
has a website. Grandeur Café & Pastry House will be able to accommodate a bigger number of clients as
a result of these expansions.

Grandeur Café & Pastry House will strive to keep its prices comparable with the rest of the industry.
Costs and expenses will be evaluated to give the company a low-cost choice, avoiding any losses. The
company will also do research into the prices of similar items offered by other similar firms in the area in
order to determine the price criteria necessary to remain competitive. Grandeur Café & Pastry House
will choose prices that are comparable to its competitors as long as the industry prices are high enough
to cover the assessed costs.
Grandeur Café & Pastry House will hold a grand opening to raise customer awareness when it first
opens.

Free samples of a variety of items offered by the company will be distributed at the event in order to
pique client curiosity and demand, which will lead to increased consumer purchases. Grandeur café will
benefit immensely from community involvement since the company will demonstrate its willingness to
participate in and contribute to the community. Because community people are constantly exposed to
the brand name, such involvement will boost consumer awareness. Grandeur Café's plans are designed
to assist the company become more successful and lucrative.

The organization will be able to determine which of these methods are genuinely productive to help the
business develop by using financial analyses, customer surveys, and market share comparisons.
Grandeur Café & Pastry House will discover what is required for the company to be a complete success
by evaluating the efficiency of various marketing tactics.

II. Products/Services

Grandeur Café will be a commercial size coffee shop located in Polomolok, South Cotabato offering
various coffee's from hot coffee's to cold coffee's. And also includes pastries like cookies, cakes and
cupcakes.

The company will be entrepreneurial, with enough personnel to ensure smooth operations. A few of
baristas will be assigned to producing coffee at the bar, the pattisier to making delight in the kitchen,
and the rest employees to taking orders and meeting client demands.

This company's main product will be coffee and pastries, which will be served with their beverage.

Grandeur Café & Pastry House will serve a selection of coffee and pastries in a variety of flavors.
Grandeur Café & Pastry House will offer a variety of solutions to meet customers' common health and
diet needs in order to stand out from the competition. Whether allergies spur it or it's merely a
preference, a craving for caffeine, organic, natural, grown coffee, sweets, and wonderful pastries and
nibbles all come together. More customers will feel welcome at this Café if they can get both of these
things, since their requirements will be recognized and met. Customers will be able to stop in and sit
down in the café's cozy lounge area, which will have tables and sofas. Customers will allso benefit the
Grandeur Café's convenience. Grandeur Café & Pastry House's site will be considered as one of the
business' advantage. This café will be the first, and thus the only, café and pastry shop in town to
provide customers with the ability to work and study in peace while enjoying their coffee and snacks
inside the shop, or to take a break while enjoying the view inside or outside the shop; without similar
businesses nearby, competition for this café will be fierce.

minimal. The company will operate out of a storefront on the town's main street, ensuring that it is
highly visible to all customers. Grandeur Café will be easily accessible by all residents of Polomolok
because of its central location. Grandeur café and Pastry house will be able to distinguish out from the
competition thanks to its extensive coffee and pastry menu, as well as its convenience and accessibility.

III. Target Customers

Granduer Café & Pastry House will appeal to a wide range of customers as a coffee and pastry business.
People of all ages, from youngsters to adults, love good coffee and pastries, therefore the target market
will be expanded.

This product is not expensive, therefore it will be accessible to practically everyone, regardless of their
financial situation. Because this business is located in a tourist-heavy location, travelers will be its
primary target market; nevertheless, many locals will also partake in these delights.

Grandeur Café & Pastry House's offerings will appeal to anyone looking for a sumptuous treat, a quiet
spot to study, or a relaxing environment. This café will be able to accommodate large groups.

their requirements Grandeur Café & Pastry House will be open for those who want to come in and sit
down.

Customers that like a peaceful, modern, and comfortable ambiance prefer this location. Visitors and
locals

Grandeur Café & Pastry House will target a wide range of tourists in town, including those of various
ages and financial levels.

IV. Unique Selling Proposition and Competitive Analysis

Although Grandeur Café & Pastry House will be the only shop in town that allows clients to do their
work while they wait for their coffee and pasties, it will be the only shop in town that does so. There will
be competition from other retailers and cafés.

Despite the presence of similar businesses in the region, Grandeur Café & Pastry House will have a few
advantages that will set it apart from the competition. Grandeur Café & Pastry House will be ready to
accommodate customers who require customized changes to match their health and nutritional
requirements.
Grandeur Café & Pastry House's central location will be an additional valuable asset, as it will allow the
company to reach a big market. Finally, Grandeur Café & Pastry House's main attractions will be its
convenient shop service and cozy lounge where clients may rest while enjoying their delectable treats.

Part of the target market of Grandeur Café & Pastry House includes tourists.

Regrettably, these

Consumers are only present for a portion of the year, resulting in lower revenue during the off-season.
Another potential problem of this firm is its competition with long-established enterprises. Locals
frequently choose to patronize small companies. With these habits established, Grandeur Café & Pastry
House may find it challenging to attract customers from the community who already have a favorite or
preferred shop.

The expansion of Grandeur Café & Pastry House may be constrained by the company's location. Because
the business is in a small town, the market is significantly smaller than if it were in a big city.
Nevertheless, the expanding coffee shop trend bodes well for Grandeur Café & Pastry House's
prosperity.

V. Pricing and Sales Volume Potential

Price is a major contributing factor to the overall success of a company. Before Grandeur Café & Pastry
House can operate, it must first invest in a facility, as well as equipment and supplies for coffee, baking,
seats, lounge, sofas, and decorations. The bakery will also incur ongoing costs for supplies, employee
compensation, and any modifications or repairs that are required. All of these factors must be
considered when determining the price in order to return investments and eventually earn profits. The
business owner will first calculate the cost of simply making each individual oastry and coffee based on
the supplies used.

The owner will also consider employee compensation and the amount of income required to recover
investment costs. The company will produce a minimal price option based on all of these estimates. The
organization will then look into the prices of similar products offered by other businesses in the area.
Grandeur Café & Pastry House will choose prices that are competitive with the industry as long as rivals'
prices are high enough to meet the costs determined for this café.

The Grandeur Café & Pastry House's main goals after it opens will be to gain a large market share,
survive, and make a profit.
Obtaining these goals will allow the company to become profitable in the long run. With these
objectives in mind, the corporation will set pricing that are competitive in the market. This would allow
Grandeur Café & Pastry House to stay in business while not charging prices that are too high in
comparison to competitors, which would drive customers away. However, by not falling significantly
below market value, the company will be able to earn as much money as possible while being
competitive. Because these prices ensure Grandeur Café & Pastry House's significant market share and
existence, the company will be able to use income to pay returns on investments and, eventually, profit.

At Grandeur Café, our pricing strategies will consist of cost-plus pricing ensuring

we make a reasonable margin. We will also incorporate competition based pricing

for certain products, to ensure that our beverage prices will be comparable to other

upscale local cafés. That being said, we also have a goal to enhance our local

community. A certain portion of our profits will be donated to local charities and

organizations in town. We feel as though our target market would greatly

appreciate this generosity. This in turn would promote brand loyalty, setting us up

for a promising future with a substantial loyal customer base.

VI. Location Analysis

The delivery network that includes everyone involved in bringing the product to the consumer will be
valued by The Grandeur Café & Pastry House. Because of the Grandeur Café's relatively small size, this
network, as well as the distribution approach, will be quite simple. Our organization has suppliers who
provide us with the things we need to satisfy our customers. This means that there are no
intermediaries between our company and our customers, making us a level one channel. We'll look at
the three parts of our value delivery chain in further detail. We take pleasure in only using products that
are either locally or ethically sourced.

VII. Marketing Strategies

Although the firm began as a modest bakery in a small town, the goal of the company is to continue to
grow and establish a brand in the industry that many consumers would want to enjoy because of its
excellent service and distinctive style. To accomplish this, the corporation will progressively open more
of the same shop in surrounding towns, then expand to wider areas. Similarly, if more shops open, the
comfort and service will improve, and it may become able to serve to many clients and introduce new
menus one at a time.

Because the internet is such an effective tool for expanding a firm to a wider range of markets, we will
create a website where clients can place orders. Customers will then pick up their order at a nearby
location or, if not, find a suitable method of properly shipping the pastries. This will not only boost the
amount of customers who can shop at Grandeur Café & Pastry House, but it will also allow the company
to determine the best places for new café locations based on where the most orders are placed.

Grandeur Café & Pastry House will be a modest business that will open in the spring. However, the
company will aim to grow over time. The expansion will begin in the towns surrounding the initial shop.
Grandeur Café & Pastry House will gradually expand its operations to other larger places, possibly in a
city setting, as the total business grows.

Because the internet is now such an effective tool for growing a business. A company's reach is greatly
increased when it uses online marketing. As a result, Grandeur Café & Pastry House will build a company
website where consumers will be able to browse the store's whole menu as well as place orders.

Customers can then pick up their orders at a nearby Grandeur Café & Pastry House or have them mailed
if they are not close by. To ensure that their orders arrive at their destination in the same condition as
when they were sent, the company will use packaging designed to secure each individual treat and
ensure that the coffee and or treats they ordered arrive at their destination looking exactly as they did
when they were sent. For the best shipping results, each treat will be freshly baked and fully decorated,
as well as coffees. At the same time, the meals will be packaged in a secure manner to ensure the
quality of the foods and to make them appear more appealing to customers, just as they would when
getting them from the shop. This shipping method will enable the company to establish Grandeur Café &
Pastry House as a well-known cafè store in town.

●Customer service

To ensure that our customers are happy with the products and services, we must make sure that we
meet or exceed their expectations by supplying a high-quality product. We must also use sound,
fragrance, and decor to create a welcome and appropriate environment. Above all, we must thoroughly
prepare.
the service team that will be providing them with food After everything is said and done, no matter how
good the product or ambience is, if the service is poor, the customer will be dissatisfied with their
overall experience at your establishment. That is why one of our primary focuses at the Grandeur Café is
customer service. We aim to make sure that our customers get the greatest experience possible when
visiting us. We'll do this by employing a human resources manager to adopt appropriate policies and
develop an orientation program right away. This will ensure that our employees are equipped to
operate in the food service business. By employing a human resource manager, the company can ensure
that its employees are well-trained and happy in their jobs. Employee satisfaction translates to satisfied
consumers, as staff are undoubtedly your most significant asset in running a firm.

VIII. Joint Ventures and Partnerships

We take pleasure in only using products that are either locally or ethically sourced. As a result, we value
our suppliers and work closely with them to ensure that they fulfill our high requirements and deliver
outstanding products. Meridian Specialty Coffee Company, our first and possibly most essential source,
provides us with our coffee. We opted to collaborate with them since their environmental and fair trade
ideals are similar to our own.

Other suppliers who are of great value to us include, Sweets Unlmtd Baking Depot, Aunt Ludy's, Feast of
Tea, and Aphrodite cakes and garden are some of our other important suppliers. All of these companies
are from PEI and provide us with tea, bread, and baked goodies. We also require art supplies, which we
almost exclusively order from A and C Baking Supplies and Art Supplies via the internet. Other vendors
include the landlord, who rents us the building space, the firms who provide us with electricity, water,
heat, and internet, as well as the companies that print our menus and sell us utensils and restaurant
equipment.

Following the provision of all essential tools to our organization, the following stage is for us to prepare
the product and service to be purchased. We may then proceed to the final phase of the value delivery
network, which is distributing the prepared product to our clients, once we have completed this.

IX. Retention Strategy

Personal selling, whilst being the most expensive tool per customer reached, is frequently the most
effective. So, despite our limited advertising budget, we wish to invest some time and effort on this
component. We'll also incorporate a sales promotion by handing out discount cards as an incentive for
people to come into the café and try it out for free. The act of generating positive publicity, often known
as public relations (PR), is something we hope to take advantage of. Advertising and public relations
both reach large audiences. However, unlike advertising, public relations is free and is generally
regarded as more reputable by consumers, leading to a higher likelihood of them considering your
company. In order to complete the promotional mix, we will employ direct marketing by developing a
website that has all of our company's information. We'll also use social media to promote our product.
We'll set up a Facebook, Twitter, Instagram, and Snapchat account. These are four of the most popular
and widely used social media platforms, and if we use them in a clever and interactive way, we may
attract some market attention in a very cost-effective manner.

Student ambassadors are used by companies from outside the country, such as Aerie, Soap and Glory,
and Huggle, to promote their products and services on the University of Wisconsin campus. Grandeur
Café will borrow ideas from these companies and enlist the help of students in promoting the brand.
Student brand ambassadors are gaining in popularity as marketing strategies. They're a terrific
technique to interact with pupils since they can relate to them and convey the perspective of their
classmates. They also build a degree of trust that marketers are unable to achieve. Student brand
ambassadors demonstrate to other students that the product is trustworthy and the service is
worthwhile of their time and money (Social Chain, 2017).

Coupons for both new and returning customers Online ordering businesses such as Food Panda
frequently offer new users coupons such as free delivery or a discount of 100 pesos on their first order.
For our first order, we'd offer a 15% discount. We'd also put in place a free delivery coupon that could
be utilized during midterm and finals weeks to boost sales. Coupons are a terrific method to grow your
market share by attracting new customers who would not have tried the product otherwise, as well as
creating a large number of purchases all at once.

Furthermore, offering coupons or promotions after the first order will boost the number of consumers
who return to Grandeur Café's services, resulting in increased revenue and giving the business a
competitive advantage through customer loyalty (Spagnola, 2016)

X. Financial Projections and Goal Setting

Even with a well-thought-out marketing strategy, things may not always go as planned. We have
established a contingency plan to help us respond to large unforeseen occurrences in the event that our
projections are off, so that we may focus our efforts on running the business as smoothly as possible.
We'll consider this the best case scenario if revenue exceeds our expectations. We will be able to
achieve certain of our objectives sooner than expected if we exceed our revenue expectations. We can
also put more money into advertising, hiring more people, and expanding our event schedule.

We will use funds to support our community in addition to increasing the amount spent on these
initiatives. We'll do so by donating to charities that align with our overall mission. In the worst-case
scenario, we fall short of our sales forecasts and will need to make adjustments. If we don't produce
enough money, we'll have to lay off some of our employees in order to keep the business running.

To get back on track, we'll have to use some of our available money to advertising in order to promote
awareness.

Our company's visibility We'll start asking our frequent satisfied customers for referrals as well. "We
develop our firm through referrals from delighted clients," we'll write on our business cards. Please tell
your friends and coworkers about us if we delivered amazing items and service. Please let us know if we
made a mistake so we can correct it. "We want to make sure that every consumer is completely
satisfied" (Emerson 2015). Our clients will be able to benefit from referrals. From customers by
demonstrating our sincere desire to meet their needs of our clients' requirements.

After completing the marketing plan, we all agreed that in order to truly comprehend marketing
concepts, it is necessary to put them into practice. We realized that we didn't fully understand certain
phrases and ideas, despite the fact that we had studied them. For example, the SWOT analysis is a
concept that is frequently referenced in class, but actually conducting the research that goes into the
whole analysis gave us a better understanding of the benefits it can provide to a company. We had to
refer back to it frequently during the process, so it served as a true standard.

I learned a lot about marketing and the business that we chose to do our plan on as a result of working
on this project. And also gained a better understanding of the sector and the competitiveness that exists
within it. The market analysis was also fascinating. I really began to see how all of the principles tied
together and worked to establish the customer relationships we usually mention in class by conducting
consumer research, segmenting, targeting, and finally positioning. Although the entire strategy was a
learning experience, we all agreed that the most difficult and eye-opening element was figuring out how
all of the components fit together.

Each piece is straightforward on its own, but finding out how each one goes together is a challenge. And
that for me the most difficult element of the strategy is seeing the larger picture. In this case,
collaboration was quite beneficial. And then fortunately, when I eventually completed and saw all of our
hard work come together into a cohesive paper, I realized how much time and effort I had put into this
business to make it work.