B.B.A.

DEGREE
BUSINESS ADMINISTRATION
(CHOICE BASED CREDIT SYSTEM)

SYLLABUS
(Effective from the academic year 2019 – 2020)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

Institutional Learning Outcomes

Stella Maris College, an autonomous Catholic institution of higher education, is committed
to the highest standards of academic excellence based on sound values and principles, where
students are strengthened with whole person education to lead purposeful lives in service to
the community and the nation.

The Institutional Learning Outcomes (ILOs) of Stella Maris College (SMC) reflect the
broader mission and purpose of the institution. They are the overarching set of learning
outcomes that all students, regardless of discipline, must achieve at graduation. All
programme and course learning outcomes are mapped to the institutional outcomes, thus
reflecting an overall alignment of values, knowledge and skills expected at programme
completion. ILOs are designed to help guide individual departments and disciplines in the
development of their programme learning outcomes.

The ILOs of SMC are formed by two components:

1. Core commitments: Knowledge and scholarship, values and principles, responsible
citizenship, service to community
2. Institutional values: Quest for truth, spirit of selfless service, empowerment
Upon graduation, students of Stella Maris College will
 Display mastery of knowledge and skills in their core discipline (Knowledge and
Scholarship)
 Exhibit in all actions and attitudes a commitment to truth and integrity in all contexts,
both personal and professional (Values and Principles)
 Demonstrate knowledge about their role in society at local and global levels, and
actively work for social and environmental justice (Responsible Citizenship)
 Engage in the process of self-discovery through a life-long process of learning (Quest
for truth)
 Demonstrate readiness to serve those who are in need (Spirit of selfless service)
 Be able to function effectively and with confidence in personal and professional
contexts Empowerment)
STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086
Programme Learning Outcomes/Intended Programme Learning Outcomes

Graduates of a Bachelor’s Degree will have a broad and coherent body of knowledge in their
disciplines, with a deep understanding of the underlying principles and concepts in one or more
disciplines as a basis for independent lifelong learning.
At the end of an undergraduate programme students will be able to
 Describe and define critical concepts in their discipline
 Explain and discuss concepts and ideas pertaining to their discipline
 Demonstrate a broad understanding of their discipline
 Demonstrate communication skills to present a clear, coherent and independent exposition
of knowledge and ideas
 Demonstrate understanding of the interconnections of knowledge within and across
disciplines
 Apply knowledge, theories, methods, and practices in their chosen field of study to address
real-world challenges and opportunities
 Demonstrate proficiency in experimental techniques and methods of analysis appropriate
for their area of specialisation
 Generate and analyse data using appropriate quantitative tools
 Construct and test hypotheses
 Demonstrate cognitive and technical skills to synthesise knowledge in interrelated
disciplines
 Demonstrate critical thinking and judgement in identifying and solving problems with
intellectual independence
 Demonstrate the skills needed to be able to function successfully in their field
 Show responsibility and understanding of local and global issues
 Demonstrate through their actions and speech that they are agents of social justice and
change
 Practice the discipline’s code of ethics in their academic, professional and personal lives
 Practice the values of democracy and principles of human rights
 Show self-awareness and emotional maturity
 Demonstrate career and leadership readiness
 Demonstrate intercultural, interracial, interclass, inter-caste, and ethical competency
 Exhibit the ability to work in teams
 Exhibit a strong sense of professionalism in a range of contexts
 Demonstrate sensitivity and readiness to share their knowledge, experience, and
capabilities with the marginalised and oppressed in their communities
 STELLA MARIS COLLEGE (AUTONOMOUS) CHENNAI

DEPARTMENT OF COMMERCE – SHIFT II

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

PROGRAMME DESCRIPTION

The Bachelor of Business Administration or BBA is a three year professional undergraduate

programme in Business Management. The BBA Programme provides students with the
knowledge and skills in business and management. The programme is designed to train
students effectively in management education and communication skills which will
further hone entrepreneurship skills. The methodology involves training through practical
experience in the form of case studies, projects, presentations, industrial visits and interaction
with experts from the industry. This programme is a blend of theoretical inputs, practical
exercises and internship training.

PROGRAMME SPECIFIC LEARNING OUTCOMES

At the end of a Bachelor of Business Administration (BBA) programme students will be able
to
 Acquire an in-depth understanding of the key business concepts
 Gain wider knowledge of both the micro-environmental and macro-environmental
forces that affect the firm’s ability to serve its customers
 Have an understanding of the functional managerial skills in organizations
 A clear and broader view of management of all forms of resources utilized in business
 Use business knowledge in the larger interest of the community across the entire
globe
 Demonstrate and perform tasks involving strategic and cross-functional issues in
organizations
 Acquire a set of competencies required for career in varied organisations
 Pursue higher education in management
 Acquire necessary skills to set up their own business or social ventures
 Develop good team work skills, work ethic, understanding of corporate working
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI - 600 086
DISTRIBUTION OF CREDITS AND HOURS
Bachelor of Business Administration 2019 - 2020
COURSES I II III IV V VI Total Total
C H C H C H C H C H C H Credits Hours
Part - I
Language 3 4 3 4 6 8
Part - II
English 3 4 3 4 6 8
Total 12 16
Part - III
4 5 3 4 4 5 4 5 4 5 4 5 23 29
3 4 3 4 4 5 4 5 4 5 3 4 21 27
Major Core
4 5 4 5 3 4 3 4 14 18
4 5 3 4 3 4 4 5 14 18
Allied Core 5 5 5 5 5 6 5 5 20 21
Major Elective 5 5 5 5 10 10
Int. Dis. Core 5 6 5 6
Total 107 129
Part - IV
GE / Tamil 2 2 2 2 2 2 2 2 8 8
Value Education 2 2 2 2 4 4
Soft Skills (dept.) 3 3 3 3 6 6
Soft Skills (EL) 3 3 3 3
Soft Skills (VE) 3 3 3 3
Environmental Studies 2 2 2 2
Total 26 26
Part - V
STP 1 1 2 0
SAP / SL 2 2 2 2
Remedial / Library 1 1 1 0 3
Mentoring 1 1 1 1 0 4
Total 4 9
Total 26 30 26 30 25 30 25 30 23 30 24 30 149 180
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI 600 086
B.B.A. DEGREE PROGRAMME
COURSES OF STUDY
(Effective from the academic year 2019-2020)
CHOICE BASED CREDIT SYSTEM
C-Credit, L-Lecture Hours, T-Tutorial Hours, P- Practical Hours, Ex-Exam Hours,
CA- Continous Assessment Marks, ES-End Semester Marks, M-Maximum Marks

Subject Code Title of Course C L T P Ex CA ES M

SEMESTER-I
19BA/MC/AM14 Accounting for Managers 4 4 1 0 3 50 50 100
19BA/MC/MC13 Management Concepts 3 3 1 0 3 50 50 100
19BA/AC/EA15 Economic Applications for Managers 5 5 0 0 3 50 50 100
19BA/GC/ES12 Environmental Studies 2 2 0 0 - 50 - 100
19BA/SS/PS13 Life Skills:Personal and Social 3 3 0 0 - 50 - 100
CD / ET / SC Value Education 2 2 0 0 - 50 - 100
SEMESTER-II
19BA/MC/CA23 Cost Accounting 3 3 1 0 3 50 50 100
19BA/MC/MM23 Marketing Management 3 3 1 0 3 50 50 100
19BA/AC/BL25 Business and its Legal Environment 5 5 0 0 3 50 50 100
19BA/SS/HC13 Life Skills:Health, Energy and Computer Basics 3 3 0 0 - 50 - 100
Life Skills:Personality Development (EL) 3 3 0 0 - 50 - 100
Basic Tamil I / General Elective I 2 2 0 0 - 50 - 100
SEMESTER-III
19BA/MC/HR34 Human Resource Management 4 4 1 0 3 50 50 100
19BA/MC/EG34 Ethics, Governance and Sustainability 4 4 1 0 3 50 50 100
19BA/MC/FS34 Financial Markets and Services 4 4 1 0 3 50 50 100
19BA/MC/RM34 Retail Marketing 4 4 1 0 3 50 50 100
19BA/AC/BS35 Business Statistics 5 2 0 4 3 50 50 100
CD / ET / SC Value Education 2 2 0 0 - 50 - 100
Basic Tamil II / General Elective II 2 2 0 0 - 50 - 100
SEMESTER-IV
19BA/MC/WB44 Workforce Behaviour 4 4 1 0 3 50 50 100
19BA/MC/IF44 Introduction to Financial Management 4 4 1 0 3 50 50 100
19BA/MC/SM44 Service Marketing 4 4 1 0 3 50 50 100
19BA/MC/EP43 Business Etiquette and Presentation Skills 3 3 1 0 - 50 50 100
19BA/AC/BD45 Businesss Data Analysis 5 5 0 0 3 50 50 100
Major Elective I
SEMESTER-V
19BA/MC/PM54 Performance Management 4 4 1 0 3 50 50 100
19BA/MC/BT54 Business Taxation 4 4 1 0 3 50 50 100
19BA/MC/BA53 Business Analytics 3 3 1 0 3 50 50 100
19BA/MC/LT53 Leadership and Team Management 3 3 1 0 3 50 50 100
Interdisciplinary Core Course (CO and BBA) to students of CO and BBA
19ID/IC/CM55 Compensation Management 5 5 1 0 3 50 50 100
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI 600 086
B.B.A. DEGREE PROGRAMME
COURSES OF STUDY
(Effective from the academic year 2019-2020)
CHOICE BASED CREDIT SYSTEM
C-Credit, L-Lecture Hours, T-Tutorial Hours, P- Practical Hours, Ex-Exam Hours,
CA- Continous Assessment Marks, ES-End Semester Marks, M-Maximum Marks

Subject Code Title of Course C L T P Ex CA ES M

Interdisciplinary Core Course

Creation, (BBA and BSW)
Management to studentsofofSocial
and Development BSW
19ID/IC/SE55 Enterprise 5 5 1 0 3 50 50 100
General Elective III 2 2 0 0 - 50 - 100
SAP / SL 2 2 0 0 - 50 - 100
SEMESTER-VI
19BA/MC/BP64 Business Process Automation 4 4 1 0 3 50 50 100
19BA/MC/TQ63 Total Quality Management 3 3 1 0 3 50 50 100
19BA/MC/GB63 Global Business Management 3 3 1 0 3 50 50 100
19BA/MC/PJ64 Project Management 4 4 1 0 3 50 50 100
19VE/SS/HL63 Life Skills:An Approach to a Holistic Way of Life 3 3 0 0 - 50 - 100
General Elective IV 2 2 0 0 - 50 - 100
Major Elective II
Major Elective Courses
19BA/ME/TD45 Training and Development 5 5 0 0 3 50 50 100
19BA/ME/CM45 Change Management 5 5 0 0 3 50 50 100
19BA/ME/PB45 Product and Brand Management 5 5 0 0 3 50 50 100
19BA/ME/CR45 Customer Relationship Management 5 5 0 0 3 50 50 100
19BA/ME/FB45 Family Business Management 5 5 0 0 3 50 50 100
General Elective Courses
19BA/GE/TY22 Team Dynamics 2 2 0 0 - 50 - 100
19BA/GE/CE22 Corporate Etiquettes 2 2 0 0 - 50 - 100
19BA/GE/CC22 Cross Culture Management 2 2 0 0 - 50 - 100
19BA/GE/MM22 Media Management 2 2 0 0 - 50 - 100
Social Awareness Courses
19BA/SA/RD52 Rights of Differently Abled 2 2 0 0 - 50 - 100
19BA/SA/CR52 Child Rights 2 2 0 0 - 50 - 100
19BA/SA/CA52 Civic Awareness 2 2 0 0 - 50 - 100
19BA/SA/HW52 Health and Wellbeing 2 2 0 0 - 50 - 100
19BA/SA/MH52 Mental Health 2 2 0 0 - 50 - 100
19BA/SA/RR52 Rural Realities 2 2 0 0 - 50 - 100
19BA/SA/SE52 Social and Economic Issues 2 2 0 0 - 50 - 100
19BA/SA/UR52 Urban Realities 2 2 0 0 - 50 - 100
19BA/SA/SZ52 Care of Senior Citizens 2 2 0 0 - 50 - 100
Independent Elective Course
19BA/UI/PO23 Production and Operations Management 3 0 0 0 3 - 100 100
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

ACCOUNTING FOR MANAGERS

CODE:19BA/MC/AM14 CREDITS:4
L T P:4 1 0
TOTAL TEACHING HOURS:65
OBJECTIVES OF THE COURSE
 To enable students to acquire conceptual knowledge about Accounting Standards
 To analyse and interpret financial statements from the point of view of managers and
outsiders.
 To recognize the role of budgets and variance as a tool of planning and control.
 To enable the students to gain insights into the fundamental principles of accounting
and use them in day-to-day business scenarios

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to
 Evaluate Accounting Standards and procedures which helps them to interpret and
analyze financial reports
 Identify the various tools of management accounting.
 Calculate various ratios and cash flow related to finance
 Prepare budgeting in an organizational context

Unit 1 (10 Hours)

Introduction
1.1 Accounting as Information System and Users of Accounting Information
1.2 Using Accounting Information for Decision Making, Planning and Control
1.3 Accounting Standards
1.3.1 Object of Accounting Standards - Accounting Standard Board
of India - Functions – Overview of Indian Accounting Standard
1.3.2 Overview of Indian Accounting Standards (Ind AS)–1,2,4,6,7 and 10

Unit 2 (15 Hours)

2.1 Final Accounts of Companies
2.1.1 Computation of Managerial Remuneration
2.1.2 Preparation of Final Accounts of Companies
2.1.3 Preparation of Final Accounts under Company Law
2.2 Cash Flow Statement (As Per Accounting Standard – 3)
2.2.1 Meaning, Uses, Differences between Funds Flow Statement and
Cash Flow Statement
2.2.2 Preparation of Cash Flow Statement
Unit 3 (10 Hours)
Financial Statement Analysis
2.1 Analysis and Interpretation-Need and Importance
2.2 Methods of Financial Analysis and Interpretation
2.2.1 Comparative Statements
2.2.2 Common-Size Statements
2.2.3 Trend Analysis
2.3 Ratio Analysis
2.3.1 Significance and Limitations of Ratio Analysis
2.3.2 Computation and Interpretation of Ratios - Turn Over, Liquidity,
Profitability, Solvency and Leverage Ratio

Unit 4 (15 Hours)

Analysis for Planning and Control - Marginal Costing
4.1 Marginal Costing - Meaning and Features
4.2 Cost Volume Profit analysis – Break-Even Point
4.3 Applications of Marginal Costing-Profit Planning, Product-Mix, Key Factor,
Sales Mix

Unit 5 (15 Hours)

Budgets and Budgetary Control
5.1 Concepts of Budgets and Budgetary Control
5.2 Objectives and Advantages of Budgetary Control
5.3 Classification of Budgets and its Preparation – Functional Budgets - Sales Budget,
Purchases Budget, Cost of Production Budget, Cash Budget, Flexible Budget and
Master Budget

BOOKS FOR STUDY

Gupta, R.L and M. Radhaswamy.Advanced Accountancy,Sultan Chand & Sons, 2016.
Reddy, T. S. and A .Murthy.Management Accounting.Chennai: Margham, 2007.

BOOKS FOR REFERENCE

Maheshwari, S.N. Principles of Management Accounting. New Delhi: Sultan Chand, 2016.
Jain S.P and K.L Narang.Advanced Accountancy (Part II).Kalyani, 2007.
Maheshwari S.N, Advanced Accountancy (Part1I). Vikas, 2007.
Man Mohan and S.N. Goyal. Principles of Management Accounting. Agra: SahityaShawan,
2017.

JOURNALS
The Chartered Accountant: Journal of the Institute of Chartered Accountants of India.
Indian Journal of Finance
Journal of Accounting & Finance: Research Development Association, Jaipur.

WEB RESOURCES
www. icai.org
www.journals.elsevier.com
www. emeraldgrouppublshing.com
PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A - 3 x 2 = 6 (no choice)
Section B - 3 x 8 = 24 (from a choice of four questions)
Section C - 1 x20= 20 (from a choice of two questions)

Other Components: Total Marks: 50

Assignments/Problem solving/Objective Test/Case study

End-Semester Examination: Total Marks: 100 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (no choice) -5 Questions theory and 5 Problems
Section B – 5 x 8 = 40 Marks (From a choice of seven questions – 2 Theory, 5Problems)
Section C – 2 x 20 = 40 Marks (From a choice of four questions - Problems)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

MANAGEMENT CONCEPTS

CODE:19BA/MC/MC13 CREDITS:3
L T P:3 1 0
TOTAL TEACHING HOURS:52
OBJECTIVES OF THE COURSE:
 To familiarise the students with current management practices.
 To provide the students an understanding of the management tools to identify, analyse
and create business opportunities as well as solve business problems.
 To provide the students a comprehensive understanding of management
concepts, principles and theories

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to
 Gain knowledge on various concepts related to the development of leadership skills,
motivation techniques, team work and effective communication
 Integrate management principles into management practices
 Acquire the skills to manage various functions of business organizations
 Understand the different leadership styles

Unit 1 (10 Hours)

Introduction
1.1 Meaning, Nature and Scope of Management
1.2 Importance of Management
1.3 Contemporary Approach to Management -Fayol, Taylor, Elton Mayo, Drucker,
Porter, Prahalad, Hammer and Tom Peter
1.4 New Age Management – Review of Two Management Books and Articles
Unit 2 (10 Hours)
Planning
2.1 Nature and objectives, Importance and Advantages of Planning
2.2 Planning process and Obstacles to effective planning
2.3 Methods and Types of plans
2.4 Managing by Objective (MBO)

Unit 3 (10 Hours)

Organising
3.1 Nature and purpose of organizing
3.2 Organization structure- Line and staff authority
3.3 Departmentation
3.4 Decentralization
3.5 Delegation of authority
Unit 4 (11 Hours)
Staffing
4.1 Recruitment and Selection
4.2 Training – Need, Types of Employee Training
4.3 Motivation – Meaning and Maslow’s Theory of Motivation
4.4 Leadership – Qualities, Types of Leaders, Span of Control
4.5 Communication – Types and Barriers of Communication
Unit 5 (11 Hours)
Controlling
5.1 Meaning and Definition
5.2 Process of controlling
5.3 Types of control- Budgetary and non-budgetary control techniques - Managing
productivity- Cost control- Purchase control- Maintenance control- Quality
control- Planning operations.

BOOKS FOR STUDY

Gupta.C.B ., Business Management ,Sultan Chand and Sons, New Delhi (2015)
Prasad .L.M., Principles and Practice of Management ,Sultan Chand & Sons ,New Delhi
(2014)

BOOKS FOR REFERENCE

DinakarPagare, Business Management, New Delhi, Sultan Chand, 2018
Gupta, N.S. and Alka Gupta, Essentials of Management, New Delhi, Anmol, 2010
Manmohan Prasad, Management Concepts and Practices, Mumbai, Himalaya, 2008
Shukla, Business Organization and Management S.Chand& company ltd.

JOURNALS
European Journal of Business Management
International Journal of Management Reviews

WEB RESOURCES
www.exed.hbs.edu
www.hbr.org
https://online.pointpark.edu

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 Minutes
Section A 7 x 2 = 14 (no choice)
Section B 2 x 8 = 16 (from a choice of three)
Section C 1 x20= 20 (from choice of two)
Other Components: Total Marks: 50
Case study/Written quiz/Assignment/Seminar
End-Semester Examination: Total Marks: 100 Duration: 3 hours
Section A –10 x 2 = 20 Marks (no choice - Max 30 words )
Section B – 5 x 8 = 40 Marks (from a choice of seven - Max 500 words)
Section C –2 x 20 = 40 Marks (from a choice of four -Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

ECONOMIC APPLICATIONS FOR MANAGERS

CODE:19BA/AC/EA15 CREDITS:5
L T P:5 0 0
TOTAL TEACHING HOURS:65

OBJECTIVES OF THE COURSE

 To provide the students a detailed understanding of economic theory and practice
 To offer to the students a strong foundation in understanding the economic
applications that are integrated with business functions
 To enable the students to understand various market types in relation to demand and
supply of products and services.

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to

 Differentiate products /customers and factors that affect demand and supply
 Integrate the various functions with a economic and market understanding
 Comprehend the cost, production, revenue correlation in a business
 Understand pricing and profit management in different types of competition
Unit 1 (8 Hours)
Economics and its Link with Business
1.1 Meaning and Definition of Economics
1.2 Issues and Problems in Economics
1.3 Scope and Role of Economics in Business

Unit 2 (17 Hours)

Consumer Perspective of Economic Application
2.1 Demand – Law of Demand, Exceptions to the law of demand
2.2 Elasticity of Demand- Types, Measurement and Interpretation for Decision
Making
2.3 Utility – Law of Diminishing Marginal Utility, Total Utility
2.4 Indifference Curves and Maximization of Satisfaction

Unit 3 (13 Hours)

Production Decisions in Business
3.1 Supply – Law of Supply, Factors Affecting Supply
3.2 Elasticity of Supply
3.3 Production Function
3.3.1 Single Variable Input – Law of Variable Proportions
3.3.2 Two Variable Inputs – Isoquants and Least Cost Combination
Unit 4 (15 Hours)
Cost & Revenue Considerations in Business
4.1 Cost and Types of Cost
4.2 Short Run and Long Run Cost Curves – TC, TVC, TFC, AC, AFC, AVC and
MC and their Relationships
4.3 Revenue Curves – TR , AR, MR
4.4 Break Even Analysis and Profit Maximization (Conditions)
Unit 5 (12 Hours)
Market Structures and Determining Their Price and Output
5.1 Perfect Competition – Characteristics and Price – Output Equilibrium,
Shut down Point
5.2 Imperfect Competition – Characteristics and Price – Output Equilibrium of
following types
5.2.1 Monopoly – Price Discrimination
5.2.2 Monopolistic – Excess Capacity
5.2.3 Oligopoly – Price Rigidity, Product Differentiation and Kinky Demand Curve
BOOKS FOR STUDY
Mehta PL – Managerial Economics – Sultan Chand & Sons, 2016
K.K. Dewett, Modern Economic Theory: Micro & Macro Analysis – Orient Book
Distributors, New Delhi
Varshney & Maheshwari – Managerial Economics, Sultan Chand & Sons, New Delhi, 2014

BOOKS FOR REFERENCE

Adhikary, M., ’Business Economics’. Excel Books, New Delhi,.
Chopra, O.P ’Managerial Economics’, Prentice Hall Inc., New Delhi,
Dwivedi D.N, Managerial Economics, Vikas Publications, 8th edition.
V.L. Mote, Managerial Economics – Tata McGraw Hill, New Delhi, 2017
NOTE: Latest edition of Books to be used
JOURNALS
Journals for Business Economics
Business and Economics Journal-OMICS International
WEB RESOURCES
www.ddegjust.ac.in
www.businessdictionary.com
www.invetopedia.com

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A - 7 x 2 = 14 (no choice)
Section B - 2 x 8 = 16 (from a choice of three questions)
Section C - 1 x20= 20 (from choice of two questions)
Other Components: Total Marks: 50
Assignments /Objective Test/Class Presentation
End-Semester Examination: Total Marks: 100 Duration: 3 hours
Section A –10 x 2 = 20 Marks (no choice - Max 30 words )
Section B – 5 x 8 = 40 Marks (from a choice of seven - Max 500 words)
Section C –2 x 20 = 40 Marks (from a choice of four -Max 1200 words )
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI - 600 086

General Core Course Offered to students of

B.A. / B.Sc. / B.Com. / B.B.A. / B.V.A. / B.S.W. / B.C.A. Degree Programme

SYLLABUS
(Effective from the academic year 2019-2020)
ENVIRONMENTAL STUDIES

CODE:19BA/GC/ES12 CREDITS:2
L T P:2 0 0
TOTAL TEACHING HOURS:26

OBJECTIVES OF THE COURSE

 To help students to gain the fundamental knowledge of the environment
 To create in students an awareness of current environmental issues
 To inculcate in students an eco-sensitive, eco-conscious and eco-friendly attitude

COURSE LEARNING OUTCOMES

On successful completion of this course, students will be able to

 Articulate the interdisciplinary context of environmental issues

 Adopt sustainable alternatives that integrate science, humanities and social
perspectives
 Appreciate the importance of biodiversity and a balanced ecosystem
 Calculate one’s carbon footprint

Unit 1 (10 Hours)

1.1 Introduction: The multidisciplinary nature of environmental studies;
Environmental Ethics-Role of the Individual in protecting the environment
1.2 Natural Resources: renewable (forests and water)and non-renewable (minerals)-
energy resources: renewable and non-renewable sources, impact of over-
exploitation
1.3 Ecosystems: terrestrial (forest, grassland and desert) and aquatic (ponds, oceans
and estuaries); structure and function
1.4 Biodiversity: India as a mega-diversity nation; threats to biodiversity; in-situ and
ex-situ conservation of biodiversity
1.5 Solid Waste Management, Source Segregation and Rain Water Harvesting

Unit 2 (10 Hours)

2.1 Environmental Pollution: Air, Water, Noise and Plastic Pollution: causes, effects
and control measures -Impact of over-population on pollution and health –
carbon footprint
2.2 The Environmental Dimension of Sustainable Development: The United Nations
Sustainable Development Goals of the 2030 Agenda
 2.3 Climate Change and Environmental Disasters: Natural Disasters: floods,
earthquakes, cyclones, tsunamis and landslides; man-made disasters: Bhopal Gas
Tragedy and Chernobyl Nuclear Disaster
2.4 Environmental Movements: Chipko, Silent Valley and Narmada Bachao Andolan
International Agreements: Montreal Protocol, Kyoto Protocol and Climate Change
Conferences
2.5 An Overview of Environmental Laws in India: Environmental (Protection) Act
1986, Biological Act, 2002, National Green Tribunal Act, 2010, Coastal
Regulation Zone Notification, 2011

Unit 3 (6 Hours)
3.1 A study of the eco-friendly initiatives on campus
3.2 A critical review of an environmental documentary film
3.3 Ecofeminism and the contributions of Indian Women Environmentalists
3.4 The highlights of Environmental Encyclical-Laudato si-On Care for our
Common Home
3.5 Environmental Calendar

BOOK FOR STUDY

Bharucha, Erach. Textbook of Environmental Studies for Undergraduate Courses, (2nd ed.)
Universities Press, 2013.

BOOKS FOR REFERENCE

Bhattacharya, K.S. Arunima Sharma, Comprehensive Environmental Studies Narosa
Publishing House Pvt.. Ltd., New Delhi, 2015.
Saha, T.K., Ecology and Environmental Biology Books and Allied (P) Ltd., Kolkata 2016.
Sharma, J.P. Environmental Studies (for undergraduate classes) 3rd edition, University
Science Press, 2016.

JOURNALS
Journal of Environmental Studies and Sciences
Journal of Environmental Studies

WEB RESOURCES
www.enn.com
www.nationalgeographic.com

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 25 Duration: 60 minutes
Section A-10 x 1 = 10 Marks (All questions to be answered) Multiple Choice Questions
Section B - 3 x 5 = 15 Marks (3 out of 6 to be answered in 150 words each)
Other Component: Total Marks: 25
Any one of the following for 25 marks
Quiz/Scrap Book/Assignment / Poster Making/Case Study/Project/Survey/Model-Making

No End Semester Examination

 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

Soft Skills Course Offered to students of

B.A. / B.Sc. / B.Com. / B.B.A. / B.V.A. / B.S.W. / B.C.A. Degree Programme

SYLLABUS
(Effective from the academic year 2019 - 2020)

LIFE SKILLS: PERSONAL AND SOCIAL

CODE: 19BA/SS/PS13 CREDITS: 3

L T P: 3 0 0
TOTAL TEACHING HOURS: 39

OBJECTIVES OF THE COURSE

 To enable students to understand the working of Indian Governance and laws
 To empower students as citizens by teaching them how to use the RTI, the PIL and
the FIR
 To provide students an insight into the strengths and virtues essential to improve
wellbeing
 To bring about awareness of societal dynamics
 To create awareness, impart knowledge and hone skills necessary to make sound
financial decisions

COURSE LEARNING OUTCOMES

On successful completion of this course, students will be able to

 demonstrate knowledge of the working of the government

 file RTIs, PILs and FIRs
 improve their quality of life
 exhibit social consciousness
 exhibit prudent behaviour in managing personal finance

Unit 1 (13 Hours)

Legal Literacy
1.1 Structure of Government- Central and State, Urban and Rural
1.2 Laws pertaining to Women (CEDAW) and Children (POCSO)
1.3 Right to Information Act 2005, drafting and filing an RTI
1.4 Introduction to PIL, Landmark PIL cases -Vishaka Vs. State of Rajasthan,
Hussainara Khatoon Vs. State of Bihar, MC Mehta Vs. Union of India
1.5 Importance of FIR and lodging an FIR

Unit 2 (13 Hours)

2.1 Understanding Self
2.1.1 Psychological wellbeing - meaning, components and barriers
2.1.2 Gratitude- meaning, nature and expression
2.1.3 Resilience- meaning, nature, benefits and simple techniques for building
resilience.
 2.2 Understanding Society
2.2.1 Concepts of class, caste, gender, disability, race, culture, religion, ethnicity,
context and language
2.2.2 Importance of societal analysis
2.2.3 Social indicators of development – HDI, GDI, Poverty Index, Hunger Index
2.2.4 Issues and challenges for social change in India

Unit 3 (13 Hours)

Personal Financial Planning
3.1 Meaning, Need and Importance of Personal Financial Planning
3.2 Core concepts in Financial Planning – Budget, Savings and Investment
3.3 Converting non-essential expenditure into Savings and Investment
3.3.1 Forms of Savings – Deposits, Insurance
3.3.2 Types of Investments – Securities, Real Estate and Gold
3.4 Digital transformation in Finance
3.4.1 De-Mat Account
3.4.2 Net Banking and Mobile Banking

BOOKS FOR REFERENCE

Agarwal, R.C. Constitutional Development and National Movement of India. New Delhi: S.
Chand, 1988.

Ahuja Ram. Social Problems in India. Rawat Publications. 3rd Edition, 2014

Allan, R. Modern Politics and Government. New York: Palgrave MacMillan, 2000.

Baumgardner, S., & Crothers, M. Positive Psychology. Chennai: Pearson. 1st Edition,2015.

Grenville-Cleave, B. Positive Psychology A practical Guide. United Kingdom: Icon Books

Ltd, 2012.

Pandey, J.N. Constitutional Law of India. Allahabad: Central Law Agency, 2014.

Weiner, M. The Indian Paradox. New Delhi: Sage , 1989.

PATTERN OF ASSESSMENT

Continuous Assessment: Total Marks: 50

Two to three Task based components
Task based classroom activities
Case studies
Group discussions
Group presentation
Role play

No End Semester Examination

No CA test
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086
B.B.A DEGREE: BUSINESS ADMINISTRATION
SYLLABUS
(Effective from the academic year 2019–2020)

COST ACCOUNTING

CODE: 19BA/MC/CA23 CREDITS:3

L T P:3 1 0
TOTAL TEACHING HOURS: 52
OBJECTIVES OF THE COURSE
 To provide the students an understanding of the basic concepts of cost accounting
 To enable students to understand the methods of ascertaining the product cost
 To enable students to focus on the applications of cost control concepts and
techniques for effective planning and forecasting

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to
 Differentiate Cost Accounting from other branches of accounting
 Apply Cost Accounting techniques in decision making and performance evaluation
 Prepare a statement of cost and profit
 Understand the Cost Control techniques

Unit 1 (5 Hours)
Nature of Cost Accounting
1.1 Meaning, Objectives, Scope and Limitations,
1.2 Difference between Financial, Cost and Management Accounting,
1.3 Basic Concepts and Elements of Cost – Cost, Cost Center and Cost Unit

Unit 2 (12 Hours)

Material Cost and Material Control
2.1 Need and Importance of Material Control
2.2 Computation of Material Cost and Accounting Treatment for Normal,
Abnormal Loss and Scrap
2.3 Purchase Control – Purchase Procedure
2.4 Stores Control
2.4.1 Level Setting
2.4.2 Inventory Control – Methods and Techniques
2.5 Issue Control
2.5.1 Methods of Material Issue - First in First Out, Last in First Out, Average
Cost - Simple and Weighted Average

Unit 3 (10 Hours)

Labour Cost, Remuneration and Incentives
3.1 Computation of Labour Cost with Overtime and Idle Time
3.2 Methods of Remuneration- Time Rate System, Piece Rate System,
Taylor’s Differential Piece Rate System
 3.3 Incentive Plans -Halsey Premium Plan, Rowan Premium Plan
3.4 Labour Turnover – Methods of Computation

Unit 4 (15 Hours)

Overheads
4.1 Importance and Classification of Overhead Costs
4.2 Apportionment and Allocation of Overheads
4.2.1 Primary Distribution of Overheads
4.2.2 Secondary Distribution of Overheads- Direct Distribution, Reciprocal and
Non Reciprocal Methods
4.3 Methods of Absorption of Overheads
4.3.1 Direct Labour Hour Rate
4.3.2 Machine Hour Rate
4.3.3 Activity Based Absorption

Unit 5 (10 Hours)

Methods of Costing
5.1 Unit Costing- Computation of Product Cost and Profit, Preparation of Cost Sheet
5.2 Process Costing
5.2.1 Meaning and Features of Process Costing
5.2.2 Process Losses and Gains – Accounting Treatment of Normal and Abnormal
Wastage and Abnormal Gain
5.2.3 Inter-Process Profit
5.3 Operating Costing- Transport Costing only

BOOKS FOR STUDY

Jain S.P. and Narang K.L., Cost Accounting, New Delhi, Kalyani Publishers 2014
Reddy T.S and Murthy A, Cost Accounting, Chennai, Margham, 2012

BOOKS FOR REFERENCE

Khanna B.S., Pandey I.M., Ahuja G.K., Arora M.N., Practical Costing, New Delhi, Sultan
Chand, 2010
Maheswari S.N., Problems and solutions in Cost Accounting, edition, IK International
Publishing House Pvt, 2014
Ravi M. Kishore, Cost Accounting, edition, Taxmann’s, 2018
R.Palaniappan and N.Hariharan, Cost Accounting, IK International Publishing House
Pvt,Ltd,2012

JOURNALS
Cost Accounting Standards- The ICWA of India
Indian Journal of Finance
Management Accountant- The ICWA of India

WEB RESOURCES
[email protected]
www.accaglobal.com
PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A - 3 x 2 = 6 (no choice)
Section B - 3 x 8 = 24 (from a choice of four questions)
Section C - 1 x20= 20 (from choice of two questions)

Other Components: Total Marks: 50

Assignments/Case study/Quiz

End-Semester Examination: Total Marks: 100 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (no choice 5 Theory questions and 5 Problems)
Section B – 5 x 8 = 40 Marks (from a choice of seven questions – 2 Theory and 5 Problems)
Section C – 2 x 20 = 40 Marks (from a choice of four questions -Problems)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

MARKETING MANAGEMENT

CODE:19BA/MC/MM23 CREDITS:3
L T P:3 1 0
TOTAL TEACHING HOURS:52

OBJECTIVES OF THE COURSE

 To provide students an understanding of marketing concepts and its integration in business
 To acquaint students with a comprehensive knowledge in administrating a product / service
in a market place.
 To enable students to understand the various elements of a marketing mix.

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to

 Assimilate the key aspects of marketing

 Understand different market scenarios and customer buying process
 Identify customer needs and develop products in relation to the customer target group.
 Evaluate best promotional techniques for various kinds of products.

Unit 1 (10 Hours)

Market and its Environment
1.1 Definition and Concepts in Marketing
1.2 Market Scanning – Micro and Macro Environment of Business , Competition
Analysis
1.3 Marketing Mix
Unit 2 (11 Hours)
Consumer Behaviour
2.1 Consumer Buying Decision Making Process
2.2 Factors affecting the Consumer Decision Making Process
2.3 Industrial Consumer / Buyer – Participants and their Role, Concept of Tender
Purchases
2.4 Difference between Consumer Buyer and Industrial Buyer

Unit 3 (11 Hours)

Product
3.1 Market Segmentation – Classification
3.2 Product Mix – Length, Width, Consistency, Depth and Stretching
3.3 New Product Development
3.4 Product Life Cycle
Unit 4 (10 Hours)
Distribution and Pricing
4.1 Levels of Channels of Distribution, Factors in Selecting Right Channel
4.2 Types and Role of Intermediaries
4.3 Pricing – Types of Prices – Cost Based, Competition Based, Other Types
4.4 Basics of E-Logistics
Unit 5 (10 Hours)
Promotion and Advertising
5.1 Advertising – Importance and Types
5.2 Direct Sales –Meaning, Pros and Cons
5.3 Brand Equity and Brand Loyalty
5.4 Overview of Digital Marketing and Online Advertising
BOOK FOR STUDY
Kotler Philip. Marketing Management- South Asian Perspective, Pearson Publication New
Delhi 2012.
Raju M.S. Fundamentals of Marketing. New Delhi: Excel Books, 2008.

BOOKS FOR REFERENCE

John, Wilmshurst. Fundamentals and Practice of Marketing. New Delhi: Viva Books, 2011.
Staton, William J. Etzel, Michael J. and Walker Bruce J. Fundamentals of
Marketing.McGraw Hill (International edition) Inc, 2004.
Saxena Rajan.Marketing Management. New Delhi: Tata McGraw Hill, 2005
Keegan.W.J ,Global Marketing Management, NewDelhi, Prentice Hall of India,2013
NOTE: Latest edition of the Book to be used

JOURNALS
International Journal of Research in Marketing
Indian Journal of Marketing
Journal of Marketing Education

WEB RESOURCES
http://smallbusiness.chron.com
http://productlifecyclestages.com
http://www.innovationcoach.com
http://www.marketing-schools.org

PATTERN OF ASSESMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A –7 x 2 = 14 Marks (no choice)
Section B – 2 x 8 =16 Marks (from a choice of three)
Section C –1 x 20 = 20 Marks (from a choice of two )

Other Components: Total Marks: 50

Quiz/ Objective Test / Group discussion/Assignments/Class Presentation

End Semester Examination: Total Marks: 100 Duration: 3 hours

Section A –10 x 2 = 20 Marks (no choice - Max 30 words )
Section B – 5 x 8 = 40 Marks (from a choice of seven - Max 500 words)
Section C –2 x 20 = 40 Marks (from a choice of four -Max 1200 words )
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

BUSINESS AND ITS LEGAL ENVIRONMENT

CODE:19BA/AC/BL25 CREDITS:5
L T P:5 0 0
TOTAL TEACHING HOURS:65
OBJECTIVES OF THE COURSE
 To provide students’ knowledge of the legal environment in which businesses operate
 To acquaint students with the provisions of Indian Contracts Act.
 To educate students on provisions relating to the Contract of Sale.
 To provide a comprehensive knowledge to students on consumer protection in India

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to
 Comprehend the key concepts of Indian Contracts Act.
 Understand the regulations of Sale of Goods Act.
 Appreciate and understand the basic concepts of Intellectual Property Laws and
Information Technology Act.
 Apply the regulations of Consumer Protection

Unit 1 (15 Hours)

Indian Contract Act 1872
1.1 Meaning and Types of Contract
1.2 Requisites of a Valid Contract
1.3 Performance of Contract
1.4 Discharge of Contract, Remedies for Breach of Contract

Unit 2 (15 Hours)

Sale of Goods Act 1930
2.1 Essentials for a Contract of Sale
2.2 Implied Conditions and Warranties
2.3 Transfer of Ownership and Delivery of Goods
2.4 Rights of Unpaid Seller

Unit 3 (10 Hours)

Limited Liability Partnership and Intellectual Property Laws in India
3.1 Limited Liability Partnership Act, 2008
3.1.1 Definition and Characteristics
3.1.2 Registration Process and Regulations
3.1.3 Financial Disclosure and Annual Returns
 3.2 Intellectual Property Laws in India - An Overview, Provisions relating to
Registration and Enforcement

Unit 4 (15 Hours)

Information Technology Act 2000
4.1 Introduction
4.1.1 Objectives and Features of Act
4.1.2 Matters not covered in the Act and Provisions in the Act.
4.2 Encryption
4.2.1 Systems of Encryption
4.2.2 Types of Encryption-Single Key and Double Key
4.3 Digital Signature and Functions and Digital Signature Certificates
4.4 Electronic Documents and Contracts

Unit 5 (10 Hours)

Consumer Protection Act 1986
5.1 Overview of Consumer Protection Act
5.2 Significance, Consumer Duties and Responsibilities
5.3 Consumer Protection Councils
5.4 Consumer Disputes Redressal Agencies

BOOKS FOR STUDY

Kapoor N D, Business Law, New Delhi: Sultan Chand & Sons, 2019
Sharma Vakul, Information Technology Law and Practice, New Delhi, Universal L
Publishing Co. Pvt Ltd, 2011

BOOKS FOR REFERENCE

Aggarwal S K, Indian Business Laws, New Delhi: Galgotia Publishing Company, 2017
Singh, Avtar, Law of Contract, Lucknow: Eastern Book Company, 2018
Saharay Madhusudan, Textbook on Indian Partnership Act with Limited Liability Partnership
Act, New Delhi, Universal Law Publishing Co. Pvt Ltd, 2010
The Consumer Protection Act, 1986, Bare Act with Short notes, New Delhi, Universal Law
Publishing Co. Pvt Ltd, 2011

JOURNALS
India Law Journal
Corporate Law Reporter
Indian Journal of Law and Technology
Symbiosis Contemporary Law Journal

WEB RESOURCES
https://indiankanoon.org/
https.//www.lawctopus.com/
PATTERN OF ASSESSMENT

Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes

Section A –7 x 2 = 14 Marks (no choice)
Section B – 2 x 8 =16 Marks (from a choice of three)
Section C –1 x 20 = 20 Marks (from a choice of two )

Other Components: Total Marks: 50

Seminars/ Quiz/ Group discussion/ Assignments/ Class Presentation.

End-Semester Examination: Total Marks: 50 Duration: 3 hours

Section A –10 x 2 = 20 Marks (no choice - Max 30 words )
Section B – 5 x 8 = 40 Marks (from a choice of seven - Max 500 words)
Section C –2 x 20 = 40 Marks (from a choice of four -Max 1200 words )
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086
Soft Skills Course Offered to students of
B.A. / B.Sc. / B.Com. / B.B.A. / B.V.A. / B.S.W. / B.C.A. Degree Programme
SYLLABUS
(Effective from the academic year 2019 – 2020)
LIFE SKILLS – HEALTH, ENERGY AND COMPUTER BASICS

CODE: 19BA/SS/HC13 CREDITS: 3

L T P: 3 0 0
TOTAL TEACHING HOURS: 39
OBJECTIVES OF THE COURSE
 To sensitise students to the fact that good health lies in nature
 To create an awareness about energy obtained from different components of food and
to plan for a balanced diet
 To enable students to understand the significance of energy conservation and
strategies for conserving energy
 To provide a basic knowledge of computer fundamentals and Email configuration
COURSE LEARNING OUTCOMES
On successful completion of the course, students will be able to
 identify the importance of a few plants and their health benefits
 recognise the causes and symptoms of common disorders
 calculate food energy values and follow the Recommended Dietary Allowances
(RDA) and appreciate the need for them.
 conserve energy and use it responsibly
 understand computer configuration for purchase of personal computer and E mail
setting
Unit 1 (13 Hours)
Food and Health
1.1 Traditional food and their health benefits
1.1.1 Six tastes – Natural guide map towards proper nutrition
1.1.2 Nutritional value and significance of Navadhanya (Sesame seed,
Bengal gram, Horse gram, Green gram, Paddy seeds, White beans, Wheat,
black gram and Chick pea) and Greens (Vallarai, Thuthuvalai, Manathakkali,
Pulichakeerai, Agathi Keerai, Murungai Keerai, Karuveppilai, Puthina and
Kothamalli)
1.2 Causes, symptoms and home remedies for the following ailments
Common cold, Anaemia, Hypothyroidism, Obesity, Diabetes, Mellitus,
Polycystic Ovarian Syndrome, Ulcer, Wheezing and Hypertension
Unit 2 (13 Hours)
Food and energy balance
2.1 Units of Energy, Components of Total Energy Requirement – Basal Metabolic
Rate, energy requirements for (work) physical activity and Thermic effect of
food
2.2 Factors affecting Basal Metabolic Rate and Thermic Effect of food
2.3 Recommended Dietary Allowances and Balanced Diet, Food Energy Values-
Calculation
Unit 3 (13 Hours)
3.1 Energy conservation
3.1.1 Needs for Energy Conservation – Power consumption of domestic
appliances – Electrical Energy Audit – Strategies for Energy Conservation -
Modern lighting systems– Light emitting diode (LED), Compact fluorescent
lamps (CFL), Green indicators and Inverter, Green building - Home lighting
using Solar cell - Solar water heaters- Water and waste management - Biogas
plant
3.1.2 Safety Practices in using electronic gadgets and electricity at home –
Precautions - Shock- Use of testers to identify leakage
3.2 Computer fundamentals
3.2.1 Essentials of Purchasing a Personal Computer - Fundamentals of
Networks – Local Area Network, Internet, Networking in real-time scenario-
Computer Hacking – Computer Forensics Fundamentals – Cyber Laws -
Secure Browsing
3.2.2 Configuring Email
Configure Email Settings – Attachments – Compression – Organizing Emails
– Manage Folders - Auto Reply - Electronic Business Card - Email Filters-
Manage Junk Mail - Calendar - Plan Meetings, Appointments - Scheduling
Emails
3.2.3 Emerging Trends in IT - 3D Printing, Cloud Storage, Augmented
Reality, Artificial Intelligence, Internet of Things (IoT)

BOOKS FOR REFERENCE

Achaya K. T. The Illustrated Foods of India. Oxford Publications, 2009.

Guyton, A.C. Text Book of Medical Physiology. (12th ed.). Philadelphia: W.B. Saunders &
Co., 2011.
Joe Benton, Computer Hacking: A Beginner’s Guide to Computer Hacking, How to Hack,
Internet Skills, Hacking Techniques, and More!, Createspace Independent Pub, 2015.
John Vacca, Computer Forensics: Computer Crime Scene Investigation, Laxmi Publications
2015.
Pradeep Sinha, Priti Sinha, Computer Fundamentals 6th Edition, BPB Publications, 2003.
Srilakshmi, B. Nutrition Science (4th Revised Edition), New Delhi: New Age International (P)
Ltd., 2014.
Suzanne Le Quesne Nutrition: A Practical Approach, Cornwall: Thomson, 2003.
Therapeutic Indes – Siddha, 1st edition, SKM Siddha and Ayurveda, 2010.
Trevor Linsley, Basic electrical installation work. Newnes rint of Elsevier 2011.

PATTERN OF ASSESSMENT
Continuous Assessment: Total Marks: 50
Two to three Task based components
Task based classroom activities
Case studies
Group discussions
Group presentation
Role play
No End Semester Examination
No CA test
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

HUMAN RESOURCE MANAGEMENT

CODE:19BA/MC/HR34 CREDITS:4
L T P:4 1 0
TOTAL TEACHING HOURS:65
OBJECTIVES OF THE COURSE
 To provide the students an understanding of the relevance of HRM in the changing
global economy.
 To educate the students on the functions of human resources in an organization
 To familiarise the students with different types of training and executive development
in an organization.

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to

 Formulate Human Resource Policies

 Understand the challenges in managing Human Resources
 Comprehend the process of recruitment and selection
 Relate the process of performance appraisal and its role in compensation management

Unit 1 (10 Hours)

Introduction
1.1 Significance, Objectives, Role and Status of Human Resource Management
1.2 Functions and Scope of Human Resource Management
1.3 Personnel Management and Human Resource Management

Unit 2 (12 Hours)

Procuring Human Resource
2.1 HR Planning – Objectives, Process, Importance and Problems
2.2 Job Analysis – Concept and Importance, Job Description and Job Specification
2.3 Recruitment – Sources
2.4 Selection – Procedure

Unit 3 (13 Hours)

Induction, Training and Development
3.1 Induction- Meaning, Importance and Methods
3.2 Training – Need, Importance, Types, Assessment of Training needs, benefits of
Training, Methods and Evaluation
3.3 Development Programmes- Objective, Importance, Process, Methods and
Techniques of Executive Development.
Unit 4 (15 Hours)
Performance Appraisal and Compensation
4.1 Performance Appraisal – Objectives, Uses, Process, Problems, Methods of
Performance Appraisal
4.2 Compensation – Factors, Types – Monetary and Non-Monetary
4.2.1 Wage and Salary Compensation
4.2.2 Incentive Plan
Unit 5 (15 Hours)
Promotion and Transfers
5.1 Promotions-Meaning, Purpose and Types
5.2 Basics of Promotion – Seniority versus Merit
5.3 Transfer – Need, Purpose, Types of Transfer, Demotion-Causes of Demotion

BOOKS FOR STUDY

Aswathappa K, Human Resource Management: Text and Cases, Tata McGraw Hill, 2017.
Gupta, C. B. Human Resource Management. New Delhi: Sultan Chand, 2014.

BOOKS FOR REFERENCE

Armstrong, Michael. A handbook of Human Resource Management. U.K: Kogan Page, 2013.
Dessler Gary. Human Resource Management. New Delhi: Pearson Education, 2014.
Flippo, Edwin B. Personnel Management. Singapore: Pearson Education Co, 2014.
Khanka, S.S. Human Resource Management. (Text and Cases), New Delhi: S. Chand, 2014.
Prasad, L.M. Human Resource Management. New Delhi: Sultan Chand, 2014.

JOURNALS
International Journal of Management Reviews
The Human Resource Management Review
Human Resource Management International Digest
Human Resource Management Journal
WEB RESOURCES
http://www.whatishumanresource.com/human-resource-planning
https://www.sumhr.com/top-performance-appraisal-methods-startups-small-businesses/
https://businessjargons.com/traditional-methods-of-performance-appraisal.html
https://managementation.com/methods-of-executive-development/

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A –7 x 2 = 14 Marks (no choice)
Section B – 2 x 8 =16 Marks (from a choice of three)
Section C –1 x 20 =20 Marks (from a choice of two)
Other Components: Total Marks: 50
Seminar/Group Discussion/Assignments/Class Presentations
End-Semester Examination: Total Marks: 100 Duration: 3 hours
Section A –10 x 2 = 20 Marks (no choice - Max 30 words )
Section B – 5 x 8 = 40 Marks (from a choice of seven - Max 500 words)
Section C –2 x 20 = 40 Marks (from a choice of four -Max 1200 words )
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

ETHICS, GOVERNANCE & SUSTAINABILITY

CODE:19BA/MC/EG34 CREDITS:4
L T P:4 1 0
TOTAL TEACHING HOURS:65
OBJECTIVES OF THE COURSE
 To enable the students to be aware of various forms unethical practices in business
 To sensitize the students about ethical and none ethical choices in business decisions.
 To provide the students with the knowledge about Sustainability and Corporate
Governance.

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to

 Make personal choices of best industry practices in terms of ethics and governance
 Understand the responsibility of corporations beyond just business, in terms of ethical
and CSR practices.
 Differentiate ethical and unethical practices and take appropriate decisions
 Incorporate ethical and CSR initiatives early in their careers.

Unit 1 (12 Hours)

Understanding Business Ethics
1.1 Defining Business Ethics , Difference between ethics and morals,
Legal aspects in Ethics
1.2 Schools of Thought of Business Ethics
1.3 Need and Importance of Business Ethics

Unit 2 (15 Hours)

Ethics in Various Business Functions
2.1 Ethics in Marketing – Product, Pricing and Advertising
2.2 Ethics in Finance – Information , Insider Trading , Hostile Take over
2.3 Ethics in Human Resources – Compliances, Salary Planning, Employee equality
2.4 Whistle blowing – Meaning and Importance

Unit 3 (13 Hours)

Corporate Social Responsibility
3.1 Philanthropy and its Relevance in Business
3.2 Need and Importance of CSR
3.3 CSR in India
3.4 Salient Features of the CSR ACT 2013
Unit 4 (15 Hours)
Corporate Governance
4.1 Meaning and Principles of Corporate Governance
4.2 Need and Importance of Corporate Governance
4.3 Corporate Governance in India: Birla Committee, Clause No. 49

Unit 5 (10 Hours)

Recent Practices Enhancing Ethics, Corporate Social Responsibility and
Governance
5.1 Vigilance practices, Right to Information Act – Salient Features
5.2 Case Studies on Consumer Protection Act
5.3 Case Studies on Ethics, CSR and Corporate Governance

BOOKS FOR STUDY

Andrew Crane Dirk Matten. Business Ethics. New Delhi: Oxford University Press,
Sharma, J. P. Corporate Governance Business Ethics & CSR. New Delhi: Ane Books 2018
Joan R. Boatright. Ethics and the Conduct of Business.7th edition. Pearson.

BOOKS FOR REFERENCE

Christine, A Mallin. Corporate Governance (Indian Edition). New Delhi: Oxford University
Press.
Geeta Rani, D & R K Mishra. Corporate Governance-Theory and Practice. New Delhi:
Excel, 2008
Mathur, U.C. Corporate Governance & Business Ethics.Macmillan,.
Subhash Chandra Das, Corporate Governance in India. PHI,.
Fernando, A.C. Corporate Governance – Principles, Policies & Practice. Pearson
NOTE: Latest edition of Book to be used

JOURNALS
Business and Professional Ethics Journal
The International Journal of Corporate Social Responsibility (JCSR)
International Journal of Corporate Governance (IJCG)
WEB RESOURCES
www.tutorialspoint.com
www.bigcommerce.com

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A –7 x 2 = 14 Marks (no choice)
Section B – 2 x 8 =16 Marks (from a choice of three)
Section C –1 x 20 =20 Marks (from a choice of two )
Other Components: Total Marks: 50
Seminar/ Assignments/ Class Presentations/ Collage
End Semester Examination: Total Marks: 100 Duration: 3 hours
Section A –10 x 2 = 20 Marks (no choice - Max 30 words )
Section B – 5 x 8 = 40 Marks (from a choice of seven - Max 500 words)
Section C –2 x 20 = 40 Marks (from a choice of four -Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019 – 2020)

FINANCIAL MARKETS AND SERVICES

CODE: 19BA/MC/FS34 CREDITS: 4

L T P: 4 1 0
TOTAL TEACHING HOURS: 65
OBJECTIVES OF THE COURSE
 To educate students on the various dimensions of Financial System
 To familiarise the students with the structure and functioning of the financial markets
in India
 To expose students to Money Market and Capital Market Instruments

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to

 Demonstrate the role and functions of the financial system in India

 Evaluate the structure of financial markets and different types of securities
 Gain familiarity with the components of the Indian Financial system
 Elucidate the various functions of financial services sector

Unit 1 (10 Hours)

Introduction to Indian Financial System and its Components
1.1 Indian Financial System – Meaning, Features and Significance of Indian
Financial System
1.2 Components of Indian Financial System – Financial Institution, Financial
Markets, Financial Instruments and Financial Services
1.3 Functions of Indian Financial System

Unit 2 (10 Hours)

Financial Markets - Overview and Classification
2.1 Financial Markets – Meaning, Functions and Characteristics of Financial
Markets
2.2 Classification of Financial Markets – Debt Markets, Equity Markets, Primary
Markets, Secondary Markets, Organized Exchanges, Over-the-counter Markets,
Cash Markets, Derivatives Markets, Money Markets, Capital Markets

Unit 3 (15 Hours)

Financial Market Instruments
3.1 Capital Markets
3.1.1 Functions, Importance and Constituents of Capital Markets
 3.1.2 Structure of Capital Markets in India
3.1.3 Various Instruments of Capital Markets
3.2 Money Market
3.2.1 Functions, Importance of Money Markets
3.2.2 Various Instruments of Money Markets
3.3 Derivatives Market – Types of Derivatives and Types of Options

Unit 4 (15 Hours)

4.1 Introduction to Financial Services
4.1.1 Meaning, Functions, Features and Importance of Financial Services in India
4.1.2 Emerging Issues and Challenges in Financial Services Sector
4.2 Fee based Financial Services
4.2.1 Merchant Banking - Meaning, Definition, Functions of a Merchant Banker
and Scope of Merchant Banking in India
4.2.2 Credit rating services – Meaning and Need for Rating with Special
Reference to ICRA and CRISIL

Unit 5 (15 Hours)

Allied Financial Services
5.1 Mutual fund – Meaning, Types and Criteria for Selection of Mutual fund
5.2 Factoring - Definition, Importance and Types
5.3 Leasing – Meaning, Importance and Types
5.4 Venture Capital Financing – Meaning, Importance and Stages

BOOKS FOR STUDY

M.Y. Khan. Indian Financial System. McGraw Hill Education India; 10th edition

Gurusamy, S. Financial Services. Tata McGraw Hill, 2011

BOOKS FOR REFERENCE

Vinod Kumar, Atul Gupta, Manmeet Kaur. Financial Markets & Institutions. Taxmann,
2018edition
Jeff Madura. Financial Institutions and Markets. Cengage; 10th edition, 2014
Bharathi. V. Pathak. Indian Financial System, Pearson Education India; 4th edition, 2014
Vasanth Desai. Indian Financial System, Himalaya Publishing House; 1st Edition, 2010
JOURNALS

Journal of Service industry

Journal of International Money and Finance
Indian Journal of Finance
International Journal of Banking and Finance
PATTERN OF ASSESSMENT

Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes

Section A - 7 x 2 = 14 (no choice)
Section B - 2 x 8 = 16 (from a choice of three questions)
Section C - 1 x20= 20 (from a choice of two questions)

Other Components: Total Marks: 50

Assignments/Seminars/Class Presentation

End-Semester Examination: Total Marks: 100 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (no choice – Max 30 Words)
Section B – 5 x 8 = 40 Marks (from a choice of seven questions – Max 500 words)
Section C – 2 x 20 = 40 Marks (from a choice of four questions – Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019 – 2020)

RETAIL MARKETING
CODE: 19BA/MC/RM34 CREDITS:4
L T P:4 1 0
TOTAL TEACHING HOURS:65
OBJECTIVES OF THE COURSE
 To enhance the knowledge of students on evolution of retailing
 To sensitise the students on choosing and analyzing suitable store locations and
layout for the merchandise
 To expose students to the concept of E-Retailing

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to

 Understand the dynamic nature and evolution of retailing

 Evaluate the suitable location of store and store layout
 Comprehend the skills required for a successful merchandiser
 Capture the importance of going global
 Recognise the scope and challenges of rural retailing

Unit 1 (10 Hours)

Introduction to Retailing
1.1 Concept, Formats and Functions of retailing
1.2 Dynamic nature of Retailing - Theories
1.3 Growing importance of Retailing
1.4 Retail Industry in India

Unit 2 (15 Hours)

Retail Store Location and Layout
2.1 Types of Retail Stores Location
2.2 Factors Affecting Retail Location Decisions
2.3 Location site and types of retail development
2.4 Locational techniques- Catchment Area and Regression Analysis
2.5 Store Layout and types

Unit 3 (15 Hours)

Merchandise Management and Retail Pricing
3.1 Meaning of Merchandising, Merchandiser – skills and profile
3.2 Methods of planning and calculating inventory levels
3.3 Category Management- Range planning and Space allocation
3.4 Establishing Pricing Policies, Factors Influencing Pricing, Pricing
Strategies
Unit 4 (15 Hours)
E-tailing and International Retailing
4.1 E-tailing, Technology in Retail Marketing Decisions
4.2 Factors Influences the Growth of E-Tailing
4.3 Advantages & Disadvantages of E-Tailing
4.4 Move to International Retailing and Development
4.5 Reasons and Benefits of Going Global and Market Entry Methods

Unit 5 (10 Hours)

Rural Retailing
5.1 Overview of the Indian Rural Market
5.2 Role of Rural retailing in India
5.3 Challenges in Indian Rural Market
5.4 Rural Retail Strategies
5.5 Future of Rural Retailing
BOOK FOR STUDY
Gilbert David, Retail Marketing Management, New Delhi: Pearson Education, 2003
Mathur U C, Rural Marketing Text and Cases, New Delhi: Excel Books, 2008

BOOKS FOR REFERENCE

Cook D & Walters D., Retail Marketing- Theory and Practice, New Delhi: PHI, 2006
Ron Hasty & James Reardon, Retail Management, New Delhi TMH, 2003

JOURNALS
International Journal of Retail & Distribution Management
Journal of Retailing
International Journal of Retail Management and Research - TJPRC

WEB RESOURCES
www.managementstudyguide.com
www.fitsmallbusiness.com
www.businessmanagementideas.com

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A –7 x 2 = 14 Marks (no choice)
Section B – 2 x 8 =16 Marks (from a choice of three)
Section C –1 x 20 = 20 Marks (from a choice of two )

Other Components: Total Marks: 50

Seminars/ Quiz/ Group discussion/ Assignments/ Class Presentation.

End-Semester Examination: Total Marks: 100 Duration: 3 hours

Section A –10 x 2 = 20 Marks (no choice - Max 30 words )
Section B – 5 x 8 = 40 Marks (from a choice of seven - Max 500 words)
Section C –2 x 20 = 40 Marks (from a choice of four -Max 1200 words )
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600086
B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019-2020)

BUSINESS STATISTICS
CODE: 19BA/AC/BS35 CREDITS : 5
LTP:410
TOTAL TEACHING HOURS: 65
OBJECTIVES OF THE COURSE
 To provide students an understanding of probability and statistics
 To assist students to analyze data
 To make students exercise the fundamentals of statistical analysis in R environment

COURSE LEARNING OUTCOMES

On successful completion of the course, the students will be able to
 Use R
 Explore the data using descriptive and inferential statistics.
 Comprehend probability and sampling distributions
 Create applications of linear regression for predictive purpose

Unit 1 (12 Hours)

Descriptive Statistics
1.1 Types of Data, Nominal, Ordinal, Scale and Ratio
1.2 Measures of Central Tendency - Mean, Mode and Median
1.3 Measures of Variability, Range, Inter-Quartile-Range, Standard Deviation, Skewness
and Kurtosis
1.4 Standard Error of Mean and Confidence Intervals
1.5 Bar Chart, Pie Chart and Box Plot, Histogram, Stem and Leaf Diagram

Unit 2 (15 Hours)

Probability & Sampling Distribution
2.1 Introduction to Probability: Experiment, Sample Space and Events
2.2 Classical Probability, General Rules of Addition, Conditional Probability
2.3 General Rules for Multiplication, Independent Events, Bayes’ Theorem
2.4 Discrete Probability Distributions: Binomial, Poisson
2.5 Continuous Probability Distribution, Normal Distribution and t-distribution
2.6 Sampling Distribution and Central Limit Theorem

Unit 3 (15 Hours)

Statistical Inference and Hypothesis Testing
3.1 Population and Sample - Null and Alternate Hypothesis
3.2 Level of Significance - Confidence Intervals - Type I and Type II Errors
3.3 Students’ t Distribution
3.4 One Way Analysis of Variance and Chi Square Test
Unit 4 (10 Hours)
Correlation
41 Correlation – Meaning and Types
4.2 Correlation Matrix - Scatter Plots

Unit 5 (13 Hours)

Regression
5.1 Simple Linear Regression - R Square, Adjusted R Square - Testing of Slope -Standard
Error of Estimate - Overall Model Fitness - Assumptions of Linear Regression
5.2 Multiple Regression - Coefficients of Partial Determination - Durbin Watson Statistics -
Variance Inflation Factor

BOOK FOR STUDY

Gupta S.P., Statistical Methods, New Delhi, Sultan Chand and Sons, 2012

BOOKS FOR REFERENCE

Agarwal Y.P., Statistical Methods, Concepts, Applications and Computations, New Delhi, Sterling
Publishers Ltd.,2012

Beri, G.C., Business Statistics, New Delhi, Tata Mc Graw Hill publishing Company Ltd., 2010

Pillai, R.S.N. & Bagavathy,V.., Statistics, 13th edition, New Delhi, Sultan Chand and Sons, 2010

Sanchetti, V.C., & Kapoor, Business Statistics, 7th edition, New Delhi, Sultan Chand and Sons, 2012

Sharma J.K., Business Statistics, New Delhi, 1st edition, Pearson Education (Singapore), Pvt., Ltd.,
Indian Branch, 2012

JOURNALS
Journal of Applied Statistics
Aligarh Journal of Statistics
Journal of Applied Statistics
Statistics Journal

WEB RESOURCES
www.ststisticsofindia.com
www.indiastat.com
www.statsoft.com
http://statistics-help-for –students.com

PATTERN OF EVALUATION
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A – 3 x 2 = 6 Marks (No Choice)
Section B – 3 X 8 = 24 Marks (From a choice of Four Questions)
Section C – 1 x 20 = 20 Marks (From a choice of Two Questions)
Other Components: Total Marks: 50
Open book tests/Assignments/Problem solving/Objective Test/Case Study Analysis

End-Semester Examination: Total Marks: 50 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (No Choice) (5 Theory questions and 5 Problems)
Section B – 5 x 8 = 40 Marks (From a choice of 7 questions)
(2 theory Questions and 5 Problems)
Section C – 2 x 20 = 40 Marks (from a choice of 4 Problems)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)
WORKFORCE BEHAVIOUR
CODE: 19BA/ MC/WB44 CREDITS: 4
L T P: 4 1 0
TOTAL TEACHING HOURS: 65
OBJECTIVES OF THE COURSE
 To create an awareness on the various challenges in managing the workforce
 To expose students to the stress and conflict management strategies
 To educate students on the importance of the organizational culture
 To create an awareness on team building skills

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to

 Analyse the various factors that has an impact on individual behaviour

 Demonstrate skills required for working in groups
 Implement the Stress and conflicts resolution strategies
 Elucidate the various motivational theories

Unit 1 (10 Hours)

Introduction
1.1 Nature, Importance and Scope of Behaviour of Work Force in an Organization
1.2 Basic Concepts, Approaches and Contributing Disciplines of Organizational
Behaviour
1.3 New Challenges in Managing Work Force

Unit 2 (15 Hours)

Individual Behaviour
2.1 Individual Behaviour – Environmental Factors Influence to Individual
Behaviour
2.2 Personality – Definition, Personality Traits
2.3 Attitudes – Nature of Attitudes, Formation of Attitudes, Sources of Attitude
2.4 Perception – Meaning and Definition, Perceptual Process

Unit 3 (12 Hours)

Stress and Conflict Management
3.1 Stress- Nature of Stress, Causes and Consequences of Stress, Managing Stress in
Workplace
3.2 Conflict in Organizations – Nature of Conflict, Functional and Dysfunctional
Conflict and Strategies for Resolving Conflict
Unit 4 (13 Hours)
Organisational Structure and Culture
4.1 Organization Structure – Meaning, Features of Good Organisational Structure,
Importance and Types of Organisational Structure
4.2 Organisational Culture- Meaning and Definition, Changing Organisational
Culture
Unit 5 (15 Hours)
Group Dynamics and Motivation
5.1 Benefits of Groups – Types of Groups – Group Formation and Development
5.2 Group Dynamics – Meaning, Features and Importance
5.3 Motivation – Concept of Motivation - Motivational Theories of Maslow,
Herzberg, David Mc Clelland, and Porter and Lawler

BOOKS FOR STUDY

Aswathappa, K, G. Sudarsana Reddy, Organisational Behaviour. New Delhi: Himalaya,
2015.
Robbins P. Stephen. Organisational Behaviour – Concepts, Controversies and Ap plications,
New Delhi: Prentice Hall, 2005.
BOOKS FOR REFERENCE
Luthans, Fred. Organisational Behaviour. Singapore: McGraw Hill, 2010.
Mishra M. N. Organisational Behaviour. New Delhi: Vikas, 2010.
Prasad L.M. OrganisationalBehaviour. New Delhi: Sultan Chand, 2007.
Sekaran Uma. Organisational Behaviour – Text and Cases. New Delhi: Tata McGraw Hill,
2006.
JOURNALS
International Journal of Management Reviews
Journal of Leadership and Organisational Studies
Journal of Organisational Culture, Communication and Conflict
SSRN – E Journal

WEB RESOURCES
www.exed.hbs.edu
www.hbr.org

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A - 7 x 2 = 14 (no choice)
Section B - 2 x 8 = 16 (from a choice of three questions)
Section C - 1 x20= 20 (from a choice of two questions)
Other Components: Total Marks: 50
Assignments/Seminars/Group Discussion/Class Presentation
End-Semester Examination: Total Marks: 100 Duration: 3 hours
Section A – 10 x 2 = 20 Marks (no choice – Max 30 Words)
Section B – 5 x 8 = 40 Marks (from a choice of seven questions – Max 500 words)
Section C – 2 x 20 = 40 Marks (from a choice of four questions – Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019 –2020)

INTRODUCTION TO FINANCIAL MANAGEMENT

CODE:19BA/MC/IF44 CREDITS:4
L T P:4 1 0
TOTAL TEACHING HOURS:65

OBJECTIVES OF THE COURSE

 To acquaint the students with the basic tools and principles of financial management
 To provide the student with a sound conceptual frame work for financial decision-
making
 To enable students to evaluate the Capital Budgeting proposals
 To demonstrate to the students the importance of working capital management

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to

 Evaluate the financial viability of investments

 Apply the techniques of Time Value of money
 Identify the factors affecting investment decisions
 Estimate the working capital requirements of the business concern

Unit 1 (10 Hours)

Nature of Financial Management
1.1 Modern Approach to Financial Management
1.1.1 Investment Decisions
1.1.2 Finance Decisions
1.1.3 Dividend Decisions
1.2 Objectives of the Firm
1.2.1 Profit Maximisation
1.2.2 Wealth Maximisation
1.3 Significance of Financial Management
1.4 Meaning and Significance of Time Value of Money in Financial Decisions
1.4.1 Computation of Time Value of Money
1.4.2 Compounding Techniques
1.4.3 Present Value Techniques

Unit 2 (12 Hours)

Measurement of Cost of Capital
2.1 Meaning and Significance
2.2 Cost of Equity and Retained Earnings
2.3 Cost of Debt and Preference - Redeemable and Irredeemable
2.4 Computation of Overall Cost of Capital - Book Value and Market Value
Unit 3 (13 Hours)
Capital Structure
3.1 Meaning and Significance
3.2 Theories of Capital Structure – Net Income Approach, Net Operating
Income Approach, Traditional Approach, Modigliani & Miller Approach

Unit 4 (15 Hours)

Capital Budgeting
4.1 Nature of Capital Budgeting
4.2 Evaluating Techniques - Pay Back Period, Average Rate of Return, Net Present
Value, Internal Rate of Return and Profitability Index

Unit 5
Working Capital Management (15 Hours)
5.1 Need for Working Capital Management
5.2 Determinants of Working Capital Management
5.3 Computation of Working Capital Requirements

BOOKS FOR STUDY

Khan, M.Y. and P.K. Jain. Basic Financial Management. New Delhi: Tata McGrawHil,
2017.
Pandey, I. M. Financial Management. New Delhi: Vikas Publication House, 2016

BOOKS FOR REFERENCE

Chandra, Prasanna. Fundamentals of Financial Management. New Delhi: Tata McGraw Hill,
2017
Van Horne, James C. Financial Management and Policy. New Delhi: Prentice Hall of India,
2012
Kalra, Ashish.Financial Management. New Delhi: IGP, 2017
Maheshwari, S. N. Financial Management. New Delhi: Vikas Publication House, 2018.
Ravi M. Kishore.Taxmann’s Financial Management. New Delhi: K. L. Taxmann,8th
edition,
2016

JOURNALS
Journal on Risk and Financial Management
Indian Journal of Finance
Finance India

WEB RESOURCES
www.indianjournaloffinance.co.in/
www.financeindia.
https://www.emeraldinsight.com/doi/abs/10.1108/0025174931003185
PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 mins.
Section A - 3 x 2 = 6 (no choice)
Section B - 3 x 8 = 24 (from a choice of three questions)
Section C - 1 x20= 20 (from choice of two questions)

Other Components: Total Marks: 50

Assignments/Objective Test

End-Semester Examination: Total Marks: 100 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (no choice 5 Questions theory and 5 Problems)
Section B – 5 x 8 = 40 Marks (from a choice of seven questions – 2 theory and 5problems)
Section C – 2 x 20 = 40 Marks (from a choice of four questions- Problems)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

SERVICE MARKETING
CODE:19BA/MC/SM44 CREDITS:4
L T P:4 1 0
TOTAL TEACHING HOURS:65
OBJECTIVES OF THE COURSE
 To acquaint the students with the various aspects of Service Industry
 To provide the students a comprehensive understanding of the nuances in Service
management and Quality model
 To sensitise students to the working of the service industries

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to:

 Discuss the core concepts of the service industry

 Comprehend the differences in operations across the different business verticals.
 Identify the critical aspects of service management across main industries
 Explain the service pricing strategies and tactics

Unit 1 (10 Hours)

Introduction to Service Marketing
1.1 Introduction - Growth of the service sector - The Concept of Service
1.2 Characteristics of Service: Intangibity, Inseparability, Inconsistency, Inventory
1.3 Classification of Service: Consumer vs Industrial
1.4 Designing of the Service, Blueprinting, Using Technology, Developing Human

Resources, Building Service Aspirations

Unit 2 (15 Hours)
Marketing Mix in Service Marketing
2.1 Product Decision,
2.2 Service Pricing- Strategies And Tactics,
2.3 Promotion of Service
2.4 Placing Of Distribution Methods For Services.
2.5 Additional Dimension In Services Marketing – People, Physical Evidence And
Process

Unit 3 (15 Hours)

Effective Management of Service Marketing
3.1 Marketing Demand and Supply through Capacity Planning and Segmentation
3.2 Internal Marketing of Services
3.3 External versus Internal Orientation of Service Strategy.
Unit 4 (15 Hours)
Service Quality and Customer Satisfaction
4.1 Monitoring and Measuring Customer Satisfaction
4.2 Concepts and Importance of Quality in Services
4.3 Service Quality Models: Parusram – Zethamal Biter Gaps Model,
SERVQUAL, SERVPERF - Gronos Mode

Unit 5 (10 Hours)

Characteristics and Cases in Service Marketing to Specific Industries
5.1 Financial Services – Insurance and Banking
5.2 Health Service – Hospitals
5.3 Hospitality Services - travel, hotels and tourism
5.4 Professional Service - Public Utility Services
5.5 Educational Services – Government and Private Institutions

BOOKS FOR STUDY

Balaji B Service Marketing and Management S.Chand Publication ,2015
Shajahan S Service Marketing Concept, Practices and Cases .Mumbai: Himalaya, 2016

BOOKS FOR REFERENCE

Jan Van Bon IT Service Management Van Haren Publication
Norman Richard Service Management Wiley
Valarie A.et al, Service Marketing Fourth edition ,McGrand Hill 2017
Sinha, P.K Sahoo S.C Service Marketing Text and Reading Mumbai :Himalaya 2012

JOURNALS
International Journal of Research in Marketing
Journal of Service Marketing
Journal of Professional Service Marketing

WEB RESOURCES
http://www.managementstudyguide.com/
http://blog.clientheartbeat.com/
www.scribd.com

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A - 7 x 2 = 14 (no choice)
Section B - 2 x 8 = 16 (from a choice of three questions)
Section C - 1 x20= 20 (from a choice of two questions)
Other Components: Total Marks: 50
Assignments/Seminars/Class Presentation
End-Semester Examination: Total Marks: 100 Duration: 3 hours
Section A – 10 x 2 = 20 Marks (no choice – Max 30 Words)
Section B – 5 x 8 = 40 Marks (from a choice of seven questions – Max 500 words)
Section C – 2 x 20 = 40 Marks (from a choice of four questions – Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086
B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

BUSINESS ETIQUETTE AND PRESENTATION SKILLS

CODE:19BA/MC/EP43 CREDITS:3
L T P:3 1 0
TOTAL TEACHING HOURS:52
OBJECTIVES OF THE COURSE
 To familiarise students with the code of conduct at workplace
 To expose students to the rules of good workplace manners
 To acquaint students with the essentials of good presentation skills
 To assist students in recognising the positive and negative emotions

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to
 Develop and implement the essentials of business etiquettes in the appropriate
business situations
 Use interpersonal skills to enhance their job effectiveness
 Conduct themselves professionally at meetings and business settings
 Use the required skills to create their own Presentations

Unit 1 (10 Hours)

Business Etiquette - Introduction
1.1 Etiquette – Meaning, Impact of Etiquette in Today’s Life and Difference
between Etiquette and Mannerism
1.2 Business Etiquette – Meaning, Need and Importance of Business Etiquette
1.3 Classifications of Business Etiquette –Telephone Etiquette, Interview Etiquette,
Meeting Etiquette and Netiquettes - Overview

Unit 2 (11 Hours)

Workplace Behaviour and Emotional Intelligence
2.1 Workplace Etiquette – Meaning, Do’s and Dont’s of behaviour at workplace
2.2 Emotional Intelligence – Meaning, Categories and Nature of Emotional
Intelligence
2.3 Use of Emotional Intelligence at Workplace
2.4 Tips to Enhance Interpersonal Relationship at Workplace
2.5 Significance of Interpersonal Relationships in Professional Life

Unit 3 (11 Hours)

Rules of Etiquettes
3.1 Telephone Etiquette
3.2 Interview Etiquette
 3.3 Meeting Etiquette
3.4 Netiquettes

Unit 4 (10 Hours)

Presentation - Introduction
4.1 Presentation – Meaning, Elements and Principles of Effective presentation
4.2 Types of Presentation
4.3 Salient steps to Develop Presentations
4.4 Causes of Ineffective Presentation

Unit 5 (10 Hours)

Skills for Presentation
5.1 Meaning of Presentation skills and Ways to improve the Presentation Skills
5.2 Thumb rule in making Presentation
5.2.1 10-20-30 Rule
5.2.2 6X6 Rule
5.3 Features and Techniques of Good Presentation

BOOKS FOR STUDY

Barbara Pachter with Denise Cowie. The Essentials of Business Etiquette. Mc Graw Hill
Education, 2013
Ishita Bhown. Improve Your Presentation Skills. V & S Publisher, 2014
BOOKS FOR REFERENCE
Paul. A. Argenti. Corporate Communication, 6th Edition, 2013
Ann Marie Sabath. Business Etiquette – 101 ways to conduct Business with Charm and
Savvy. Fw Media; 3rd Edition, 2010
Kelly M. Quintanilla & Shawn T. Wahl. Business and Professional Communication. SAGE
Publications, Inc; 2nd Edition, 2013
JOURNALS
Journal of Business Communication
International Journal of Management
Journal of Education for Business

PATTERN OF ASSESSMENT
Continuous Assessment Total Marks:50
1. Case Study – Situational Analysis 30marks
2. Group Discussion 10marks
3. Role Play 10marks

End-Semester Examination Total Marks:50

Individual Presentation with Audio Visual aids
and Project with Viva 50marks
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600086
B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019-2020)

BUSINESS DATA ANALYSIS

CODE: 19BA/AC/BD45 CREDITS: 5
L T P: 4 1 0
TOTAL TEACHING HOURS: 65
OBJECTIVES OF THE COURSE
 To familiarize students about statistical techniques available for data analysis
 To provide knowledge to students on data cleaning
 To acquaint the students to time series

COURSE LEARNING OUTCOMES

On successful completion of the course, the students will be able to
 Understand multivariate analysis
 Develop predictive models using Logistic Regression
 Apply and build models in the context of Time Series

Unit 1 (12 Hours)

Introduction to Time Series
1.1 Nature of Time Series, Components of Time Series, Secular Trend,
1.2 Seasonal Variations, Cyclical Variations, Irregular Variations, Time Series
Decomposition,
1.3 Smoothing Techniques, Moving Average, Weighted Moving Average, Exponential
Smoothing, Double Exponential Smoothing,
1.4 Regression Trend Analysis, Autocorrelation and Autoregression.

Unit 2 (12 Hours)

Univariate Time Series Models
2.1 Tests for Stationarity, Graphical Method, Unit Root Test,
2.2 Augmented Dickey Fuller Test, Phillips–PerronTest, Schmidt–Phillips Test, KPSS Test,
2.3 Identification of ARMA Models & Parameter Estimation, Testing Significance with
forecasting, Stationary Restriction for ARMA Models,
2.4 ARIMA Models, Model Parameter Estimation, Testing Parameter Significance.

Unit 3 (15 Hours)

Overview of Multivariate Analysis
3.1 Nature of Multivariate Analysis - Validity and Reliability,
3.2 Types of Multivariate Techniques - PCA and Factor Analysis
3.3 Multiple Regression - Logistic Regression
3.4 Canonical Correlation - Conjoint Analysis, Cluster Analysis
3.5 Multi-Dimensional Scaling - Correspondence Analysis
3.6 Structural Equation Modeling - Multivariate Model Building
Unit 4 (15 Hours)
Data Cleaning and Multivariate Techniques
4.1 Graphical Examination of Data - Convert Un-Tidy Data into Tidy Data
4.2 Missing Data - Imputation of Missing Data by Central Tendency and KNN Method
4.3 Outliers - Winsorization of Outliers, Testing the Assumptions of Multivariate Analysis
4.4 Incorporating Nonmetric Data with Dummy Variables - Managerial Overview of the
Results

Unit 5 (11 Hours)

Logistic Regression
5.1 Binary Classification versus Point Estimation, Odds versus Probability - Logit Function
5.2 Classification Matrix - Individual Group Classification Efficiency, Overall Classification
Efficiency - Nagelkerke R Square
5.3 Receiver Operating Characteristic Curve, Sensitivity, Specificity - Area Under ROC
curve, Cut-Offs - True Positive Rate and False Positive Rate

BOOK FOR STUDY

Gupta S.P., Statistical Methods, New Delhi, Sultan Chand, 2017
Hair, J. F. et al. Multivariate Data Analysis, 6th edition. NJ: Prentice Hall, 2015

BOOKS FOR REFERENCE

Aiken, L. S., & West, S. G. Multiple Regression: Testing and Interpreting Interactions. Newbury
Park, CA: Sage. 1991
Hamilton, J. D. Time Series Analysis. Princeton University Press. 1994
Enders, W. Applied Econometric Time Series. Hoboken, NJ: John Wiley & Sons. 2010
Menard, S. Applied Logistic Regression Analysis. Thousand Oaks, CA: Sage. 2002
Tabachnick, B. and Fidell, L Using Multivariate Statistics, New York: Allyn & Bacon. 2007

JOURNALS
Open Journal of Statistics - SEIRT
Journal of Multivariate Analysis
Journal of Applied Statistics

WEB RESOURCES
www.ststisticsofindia.com
www.indiastat.com
www.statsoft.com

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A – 3 x 2 = 6 Marks (No Choice)
Section B – 3 X 8 = 24 Marks (From a choice of Four Questions)
Section C – 1 x 20 = 20 Marks (From a choice of Two Questions)
Other Components: Total Marks: 50
Open book tests/Assignments/Problem solving/Objective Test/Case Study Analysis

End-Semester Examination: Total Marks: 50 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (No Choice) (5 Theory questions and 5 Problems)
Section B – 5 x 8 = 40 Marks (From a choice of 7 questions)
(2 theory Questions and 5 Problems)
Section C – 2 x 20 = 40 Marks (from a choice of 4 Problems)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

PERFORMANCE MANAGEMENT

CODE:19BA/MC/PM54 CREDITS:4
L T P:4 1 0
TOTAL TEACHING HOURS:65
OBJECTIVES OF THE COURSE
 To develop an understanding of the importance and need for Performance
Management systems in a business
 To provide the students a comprehensive knowledge on the process of performance
planning and execution
 To acquaint the students with the nuances of Performance Management that is
common in most business

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to

 Understand the performance appraisal system and its importance in organisations

especially in the early years of their career
 Comprehend the Potential areas and relate it to their performance at work place.
 Understand the duty of as an employee and as a manager in the performance
management system of the company
 Assimilate knowledge on training and competency mapping

Unit 1 (12 Hours)

Performance Planning
1.1 Performance Planning- Definition, Meaning
1.2 Determining Key Job Responsibilities – Key Result Areas and Key Performance
Indicators
1.3 Goal Setting and Goal Statement-SMART Objectives
1.4 The Performance –Planning Meeting, Responsibilities of the Employees and
Managers

Unit 2
Performance Execution (13 Hours)
2.1 Performance Tracking and Performance Motivators
2.2 Performance Execution – Managerial and Employee Responsibilities
2.3 Role of Top Management in Performance Evaluation Process
2.4 Self-Appraisal – Importance and Methods
Unit 3 (15 Hours)
Performance Assessment
3.1 Performance Appraisal Methods: Straight Ranking, Paired Comparison, Critical
Incident, Free Essay, Check List, Behaviorally Anchored Rating Scale, MBO ( in
Brief)
3.2 Performance Evaluation Form – Characteristics of an Ideal form, Kinds of
Questions
3.3 Rating Scales and Rating Errors
3.4 Bias and Issues in Performance Assessment

Unit 4 (13 Hours)

Performance Review
4.1 Performance Review Discussion (PRD) – Constructive Feedback
4.2 Roles of employee and manager in review process
4.3 Closure of review process
4.4 Documentation of Appraisal review

Unit 5 (12 Hours)

Performance Appraisal Report
5.1 Linking Scores to Compensation Planning , Training and Competency Mapping
5.2 Reasons for Failure of Performance Appraisal
5.3 Management training requirements for performance appraisals

BOOKS FOR STUDY

Rao T V, Performance Management – Towards Organizational Excellence – Sage
Publications 2016
Bhattacharya D K , Performance Management Systems and Strategies , Pearson Publicatons ,
2011

BOOKS FOR REFERENCE

John Ivancevich: Human Resource Management , McGraw- Hill Publications
Demartini Chaiara , Performance Management – Design, Diagnosis and Use, Springer, 2014
Cleveland Jeanette, Murphy R Kevin and Hanscom Madison, Performance Appraisal and
Management . Sage Publications , 2017
Heman Agunis Performance Management , Pearson Education 2007

JOURNALS
International Journal of Productivity and Performance Management
South Asian Journal for HRM
Human Resource Management Review

WEB RESOURCES
https://www.emeraldinsight.com
www.businessdictionary.com
www.sciencepublishinggroup.com
PATTERN OF ASSESSMENT

Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes

Section A –7 x 2 = 14 Marks (no choice)
Section B – 2 x 8 =16 Marks (from a choice of three)
Section C –1 x 20 = 20 Marks (from a choice of two )

Other Components: Total Marks: 50

Quiz/Group discussion/Assignments/Class Presentation/Case Study

End-Semester Examination: Total Marks: 100 Duration: 3 hours

Section A –10 x 2 = 20 Marks (no choice - Max 30 words )
Section B – 5 x 8 = 40 Marks (from a choice of seven - Max 500 words)
Section C –2 x 20 = 40 Marks (from a choice of four -Max 1200 words )
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI - 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019-2020)

BUSINESS TAXATION
CODE:19BA/MC/BT54 CREDITS:4
L T P:4 1 0
TOTAL TEACHING HOURS:65
OBJECTIVES OF THE COURSE
 To provide an overview of Direct Taxation law
 To acquaint the students with the provisions relating to GST.
 To equip the students with practical knowledge of computing the taxable income
and tax liability of an individual assesse.

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to
 Compute taxable income and tax liability of an individual
 Identify tax planning avenues
 Appreciate the nuances of GST Law.
 Compute business and professional income

Unit 1 (10 Hours)

Introduction
1.1 Taxation – Meaning, Importance, Features and Types of Tax
1.2 Basic Concepts in Income Tax
1.3 Residential Status and Incidence of Tax

Unit 2 (15 Hours)

Income under the Head Salaries
2.1 Salary – Meaning, Basis of Charge
2.2 Allowances, Perquisites, Other Receipts.
2.3 Treatment of Provident Fund
2.4 Computation of Taxable Salary

Unit 3 (15 Hours)

Income under the Head House property and Profits and Gains from Business
and Profession
3.1 House Property - Basis of Charge and Computation of Self-Occupied
and Let out House property income
3.2 Computation of Profits and Gains of Business and Professional Income
3.3 Capital Gains – Computation of Short Term and Long Term Capital Gains

Unit 4 (15 Hours)

Computation of Taxable Income and Tax Liability
4.1 Income from Other Sources – Casual and General Incomes
4.2 Set-off and Carry forward of Losses
4.3 Deductions
4.4 Computation of Tax Liability
Unit 5 (10 Hours)
Overview of GST
5.1 Basic concepts, Levy and Liability under GST
5.2 Central GST Act 2017, Integrated GST Act 2017, State GST Act 2017, Union
Territory GST Act 2017

BOOKS FOR STUDY

Balachandran, V. Indirect Taxes. New Delhi: Sultan Chand
Gaur, V.P. and D.B Narang. Income Tax Law and Practice. Kalyani Publishers

BOOKS FOR REFERENCE

Ahuja, Girish and Gupta Ravi. Practical Approach to Income Tax, 37th Edition, Wolter’s
Kluwer
Mehrothra, H.C. Income Tax Law and Practice. Sahitya Bhawan 59th Edition,
Singhania, Vinod K. Student’s Guide To Income Tax. Taxmann, 59th Edition,
T.S. Reddy & Y.Hariprasad , Business Taxation. Margham,
NOTE: Latest edition of Books to be used

JOURNALS
Excise Law Times (Fortnightly Reporting Journal)
Excise and Customs Cases (Fortnightly Reporting Journal)
Excise and Customs Reporters (Fortnightly Reporting Journal)
Direct Taxes Report Journal

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A - 3 x 2 = 6 (no choice)
Section B - 3 x 8 = 24 (from a choice of four questions)
Section C - 1 x20= 20 (from choice of two questions)

Other Components: Total Marks: 50

Assignments/Test/Quiz

End-Semester Examination: Total Marks: 100 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (no choice 5 Questions theory and 5 Problems)
Section B – 5 x 8 = 40 Marks (from a choice of seven questions – 2 theory and 5problems)
Section C – 2 x 20 = 40 Marks (from a choice of four questions- Problems)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600086
B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019-2020)

BUSINESS ANALYTICS
CODE: 19BA/MC/BA53 CREDITS : 3
LTP:310
TOTAL TEACHING HOURS : 52
OBJECTIVES OF THE COURSE
 To provide students a comprehensive knowledge on data base management systems
 To expose students to various programming languages in the field of Analytics
 To equip the students for further analysis of Datasets

COURSE LEARNING OUTCOMES

On successful completion of the course, the students will be able to
 Gain familiarity with SQL
 Apply SAS and Python for data analysis
 Use R programming for Data presentation and descriptive statistics
 Handle data manipulation techniques

Unit 1 (10 Hours)

Introduction
1.1 Business Analytics – Meaning, Definition and Importance
1.2 Data – Meaning, Organisation and Sources of Data
1.2 Database Management System - Definition, Characteristics, Architecture and Security
1.2 Types of Data Models - Concepts and constraints of RDBMS

Unit 2 (12 Hours)

Structured Query Language
2.1 Introduction
2.2 MySql Installer - Download sample Database - Loading Sample Database
2.3 SQL Process, SQL Commands – DDL, DML, DCL, DQL, SQL Constraints
2.4 Data Integrity, Data Types, SQL Operators, Expressions,
2.5 Querying Database, Retrieving result sets, Sub Queries,
2.6 Syntax for various Clauses of SQL - Functions and Joins, Indexes, Views, Transactions

Unit 3 (10 Hours)

Basics of SAS
3.1 Introduction to SAS, Installation of SAS University Edition,
3.2 Prerequisites for data analysis using SAS, SAS Architecture, Data Types, Formats and
Informats
3.3 SAS coding- Data step and proc step, Libraries
3.4 Importing external data, Reading and Manipulating Data
3.5 Functions - Data Transformations - Conditional Statements
Unit 4 (10 Hours)
Python
4.1 Basics of Python, Installation of Anaconda Navigator,
4.2 Data types – String, Tuples, Set, Lists, Dictionary, Arrays, Spyder
4.3 Importing and Exporting Files - Data Manipulation
4.4 Descriptive Statistics and Documentation with Jupyter

Unit 5 (10 Hours)

R Programming
5.1 Basics of R - Installation of R studio
5.2 Vectors, Matrices, Data types
5.3 Importing files, Writing files, Merging Files, Data Manipulation
5.4 Creation and Deletion of New Variables, Sorting of Data
5.5 Functions, Graphical Presentation and Descriptive Statistics

BOOK FOR STUDY

Edward Mize, Data Analytics: The Ultimate Beginner's Guide to Data Analytics, Venture Ink, 2019

BOOKS FOR REFERENCE

DuBois, MYSQL cookbook, O’Reily, 2014
Delwiche & Slaughter, SAS: The little SAS Book. SAS Institute, 2012

Hemedinger & McDaniel. SAS for dummies. Wiley, 2010

McKinney. Python for Data Analysis. O’ Reilly, 2017

Grolemund. R : Hands-on Programming; Garrett, O’ Reilly, 2014

JOURNALS
Journal of Business Analytics
International Journal of Business and Data Analytics
International Journal of Data Science and Analytics

WEB RESOURCES
www.data-flair.training.com
www.informit.com
www.udemy.com

PATTERN OF EVALUATION
Continuous Assessment Tests
Total Marks: 50 Duration: 90 mins.
Theory 20 Marks 30 mins (Objective Questions)
Practical 30 Marks 60 mins.

Other Component
List of Evaluation modes:
Assignments
Test
End Semester Examination
Total Marks: 100 Duration: 3 hours
Theory - 1 hour 40 marks
Section A – 20 x 1 = 20 (Objective Questions)
Section B – 4 x 5 = 20 Marks (from a choice of six)
Practical - 2 hours 60 marks
Section A – 3 x 10 = 30
Section B – 2 x 15 = 30 Marks
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

LEADERSHIP AND TEAM MANAGEMENT

CODE:19BA/MC/LT53 CREDITS:3
L T P:3 1 0
TOTAL TEACHING HOURS:52
OBJECTIVES OF THE COURSE
 To expose students to the leadership behavior and their styles.
 To familiarise students about various leadership theories
 To acquaint students with Team Management process
 To inculcate the qualities for building and leading a Team

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to
 Apply leadership theories and practices to their decision-making
 Develop and implement critical thinking skills in team building
 Recognise the implications of leadership style and its impact on team and organizational
performance
 Demonstrate the skills required to work effectively with teams to achieve high
performance

Unit 1 (10 Hours)

Leadership – Introduction
1.1 Leadership – Meaning, Definition, Attributes and Characteristics of Leader
1.2 Styles and Approaches of Leadership,
1.3 Types of Leadership and Steps for effective Leadership

Unit 2 (10 Hours)

Leadership – Theories and Factors
2.1 Theories of Leadership – Types - Trait Theory, Behavioral and Style Theory,
Managerial Grid Model Theory, Functional Theory, Transactional and
Transformational Theory
2.2 Factors Influencing Leadership

Unit 3 (10 Hours)

Team - Introduction
3.1 Team – Meaning, Nature and Importance of Team
3.2 Purpose of Team, Types of Team
3.3 Models of Team
3.4 Characteristics of a Good Team
Unit 4 (12 Hours)
Team Development and Team Building
4.1 Team Development – Meaning, Tuckman’s Team Development Model
4.2 Team Building – Meaning, Importance and Principles of Team Building
4.3 Success Factors in Team Building
4.4 Difference between Team Building and Team Development

Unit 5 (10 Hours)

Team Management
5.1 Team Management – Meaning and Features of Team Management
5.2 Team Management Skills and Team Management process
5.3 Leadership Roles in Team Management
5.4 Responsibilities of Team Leader

BOOKS FOR STUDY

Jan Carmichael, et.al. Leadership and Management Development, Oxford Publications, 2011
Uday Kumar Haldar, Leadership and Team Building, Oxford Publications, 2010

BOOKS FOR REFERENCE

Chandra Mohan, Leadership and Management, Himalaya Publishing House, 2007
Richard Hughes, Robert C. Ginnett, Gordon J Curphy, Leadership: enhancing the lessons of
Experience, McGraw –Hill Publication, 6th Edition, 2011
T.V. Rao, Charu Sharma, 100 Managers in Action, McGraw- Hill Publication, 2012
Bonnie T Yarbrouch, Leading groups & Team, Cengage Learning, New Delhi, 2011

JOURNALS
Journal of Leadership Education
Journal of the Human Factors and Ergonomics Society
Academy of Management Journal
Journal of Education for Business

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A - 7 x 2 = 14 (no choice)
Section B - 2 x 8 = 16 (from a choice of three questions)
Section C - 1 x20= 20 (from a choice of two questions)

Other Components: Total Marks: 50

Assignments/Seminars/Class Presentation

End-Semester Examination: Total Marks: 100 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (no choice – Max 30 Words)
Section B – 5 x 8 = 40 Marks (from a choice of seven questions – Max 500 words)
Section C – 2 x 20 = 40 Marks (from a choice of four questions – Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMUS), CHENNAI-600 086
Interdisciplinary Core Course Offered by the Department of Commerce (Corporate
Secretaryship and Business Administration) to B.Com Corporate Secretaryship and
B.B.A. Degree Programmes

SYLLABUS
(Effective from the academic year 2019–2020)

COMPENSATION MANAGEMENT
CODE:19ID/IC/CM55 CREDITS: 5
LTP510
TOTAL TEACHING HOURS:78
OBJECTIVES OF THE COURSE
 To acquaint students with the compensation concepts
 To provide to the students various dimensions of Compensation Management
 To enable students to understand the legal provisions relating to employee benefits

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to
 Relate compensation management to behavioural theories and concepts
 Identify the internal and external environment factor which impact the salary structure
 Comprehend the provisions relating to compensation management
 Understand the concepts on wage payments

Unit 1 (16 Hours)

Wage and Salary Administration
1.1 Concept of Wages and Salary, Theories of Wage
1.2 Types of wages, Components of wages
1.3 Factors determining wages, Principles of wage administration
Unit 2 (16 Hours)
Wage Legislations
2.1 Principles of Equal Pay for Equal work
2.2 Job Evaluation – Definition , Objectives,
2.3 Methods, Classification, Factor Comparison Method and Point Method
of Job Evaluation
Unit 3 (17 Hours)
Compensation Classification
3.1 Types - Incentives, Fringe Benefits
3.2 Strategic Compensation Planning
3.3 Determining Compensation
Unit 4 (16 Hours)
Wage Structure
4.1 Wage Fixation – Flat Rate, Merit Rate, Wage Surveys.
4.2 Wage Payment – Wage Payment Policies - Wage Payment Systems –
Wage Incentive Plans, Blue Collar Employees, White Collar Employees.
Unit 5 (13 Hours)
Workmen’s Compensation Act, 1923
5.1 Object, Scope and Coverage of the Act
5.2 Definitions – Dependent, Employer, Partial and Total Disablement,
Workmen Injury Accident
5.3 Rules Regarding Employees Compensation
5.4 Amount and Distributions of Compensation, Notice and Claim

BOOKS FOR STUDY

Kapoor .N.D. Elements of Industrial law , Sultan Chand and Sons ,New Delhi, 2017
Singh, B.D Compensation & Reward Management. Excel Book, New Delhi, 2016
Gupta. C.B. Human Resource Management, Sultan Chand Publishers, New Delhi, 2017
Flippo, Edwin B. , Personnel Management, McGraw Hill
George.T. Milkovich, Compensation:special Indian edition, McGraw Hill,2017

JOURNALS
Journal of Commerce
Journal of Management
Journal of Compensation Management

WEB RESOURCES
https://www.hr-guide.com/data/G400.html
www. mca.gov.in

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A –7 x 2 = 14 Marks (no choice)
Section B – 2 x 8 =16 Marks (from a choice of three)
Section C –1 x 20 = 20 Marks (from a choice of two )

Other Components: Total Marks: 50

Seminars / Assignments/Class Presentation/Multiple Choice Questions/Case study

End-Semester Examination: Total Marks: 100 Duration: 3 hours

Section A –10 x 2 = 20 Marks (no choice - Max 30 words )
Section B – 5 x 8 = 40 Marks (from a choice of seven - Max 500 words)
Section C –2 x 20 = 40 Marks (from a choice of four -Max 1200 words )
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI - 600 086

Interdisciplinary Core Course Offered by Bachelor of Business Administration and

Bachelor of Social Work for B.S. W. Degree Programme

SYLLABUS
(Effective from the academic year 2019-2020)

CREATION, MANAGEMENT AND DEVELOPMENT OF SOCIAL ENTERPRISES

CODE : 19ID/IC/SE55
CREDITS : 5
LTP:510
TOTAL TEACHING HOURS: 78

OBJECTIVES OF THE COURSE

 To provide students with an overview on Social Enterprise as a major sector
 To orient students with case studies on Successful Social Enterprises.
 To sensitise students on the need assessments frameworks.

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to

 Identify and differentiate types of organisations involved in the Social Enterprise

Sector from Private and Public sectors.
 Have skills that are important for the creation, management and development of social
enterprises
 Assess the needs of the communities/clients to be served/ being targeted.
 Build competencies in Social Audit of the organisations.

Unit 1 (15 Hours)

The Third Sector, Emergence of Social Enterprises and the Concept of
‘Business at the Base of the Pyramid’.
1.1 Third Sector as a distinct Sector from Public and Private Sectors, Range of
organisations that are termed as Third Sector Organisations.
1.2 Social Enterprises: Definition, Meaning, Factors leading to the emergence of
Social Enterprises.
1.3 ‘Business at the base of the Pyramid’ – understanding the Latent Market
Potential of the Poor.
1.4 Principles underlying the BOP concept

Unit 2 (15 Hours)

Social Entrepreneurship
2.1 Characteristics and Role of a Social Entrepreneur
2.2 Supporting Agencies – Ashoka, Skoll Foundation, Miller Center for Social
Entrepreneurship
2.3 Case studies: Bunker Roy – BARE FOOT COLLEGE, Joseph Nkandu –
NUCAFE, Harish Hande – SELCO, Anushka Ratnayake – MYAGRO,
Arunachalam Muruganantham – JAYAASHREE INDUSTRIES.
Unit 3 (18 Hours)
Creation of Social Enterprise
3.1 Vision, Mission, Objectives, Board
3.2 Need Assessment-Baseline Survey, Participatory Project Planning Techniques,
PRA, RRA, Logical Frame Work Analysis
3.3 Development of a Product or Service
Unit 4
Management of NGOs (15 Hours)
4.1 Concept of Volunteerism, Charity, Welfare and Development
4.2 National Policy Related to NGO
4.3 Legal Aspects in NGOs
4.4 NGO Environment
Unit 5
Functional Framework in NGOs (15 Hours)
5.1 Office Procedure and Documentation
5.2 Fund Raising and Accounting Practises
5.3 Pareto Optimality Concept in Planning
5.4 Social Marketing
BOOKS FOR STUDY
Paramasivan C, Social Entrepreneurship, New Delhi, UBS Publishers Distributers Pvt Ltd.
2016.
Nicholls, Alex. Social Entrepreneurship, New Models of Sustainable Social Change, Oxford:
Oxford University Press, 2011.
BOOKS OF REFERENCE
Ridley-Duff, R. J. and Bull, M. Understanding Social Enterprise: Theory and
Practice, London: Sage, 2011.
Bornstein, David. How to Change the World, New York: Penguin Books. 2005.
Bansal, Rashmi, I have a dream, Noida: Westland and Tranquebar Press, 2011.
Yunus, M, Banker to the Poor, USA: Penguin Books, 1999
Padaki & Manjulika, Management Development in Non-Profit Organisation, New
Delhi: Sage. 2005
Chambers, R. The Origins and Practice of Participatory Rural Appraisal, World Bank.
UK: Elsevier Science Ltd, 1994
Crutchfield, R. Leslie and McLeod Heather, Grant, Forces for Good: The Six Practices
of High-Impact Nonprofits, USA: HB Printing, 2007.
Kramer.R, Mark. Measuring Innovation: Evaluation in the Field of Social Entrepreneurship,
USA: Foundation Strategy Group, 2005.

JOURNAL
Journal of Social Entrepreneurship (http://www.tandfonline.com)
WEB RESOURCES
https://www.ashoka.org
http://www.skollfoundation.org
Video on Arvind Hospitals - https://www.youtube.com/watch?v=4Mg3-eOQYYQ
Video on “Building Social Business Ventures” by Muhammad Yunus
https://www.youtube.com/watch?v=kW-4gJmXy5M
PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 mins.
Section A – 7 x 2 = 14 marks (No choice)
Section B – 2 x 8 = 16 marks (from a choice of 3 questions)
Section C – 1 x 20 = 20 marks (from a choice of 2 questions)

Other Components:
Seminars/Assignments/Problem Solving Case Studies/Quiz/Open book tests
End-Semester Examination Total Marks: 100 Duration: 3 hours
Section A – 10 x 2 = 20 marks (no choice – max. 30 words)
Section B – 5 x 8 = 40 marks (from a choice of 7 questions – max. 500 words)
Section C – 2 x 20 = 40 marks (from a choice of 4 questions – max. 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600086
B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019-2020)

BUSINESS PROCESS AUTOMATION

CODE: 19BA/MC/BP64 CREDITS: 4
L T P: 2 1 2
TOTAL TEACHING HOURS: 65
OBJECTIVES OF THE COURSE
 To introduce students to various topics Machine Learning
 To conceptualize Data Mining procedures
 To develop skills of using machine learning for solving practical problems

COURSE LEARNING OUTCOMES

On successful completion of the course, the students will be able to
 Develop an appreciation to a wide variety of algorithms
 Evaluate and interpret the results of the algorithms.
 Select an appropriate model basing on evaluation of algorithms.
 Design and implement machine learning solutions to classification, regression, and clustering
problems

Unit 1 (15 Hours)

Classification and Regression Tree
1.1 Classification & Regression - Working of a Decision Tree
1.2 Attribute Selection Measures - Information Gain, Gain Ratio, Gini Index
1.3 Building Decision Trees - CART, C5.0, and CHAID Trees
1.4 Prediction by Decision Tree - Advantages and Disadvantages of Decision Trees
1.5 Model Overfitting - Building Decision Trees in R.

Unit 2 (15 Hours)

Clustering
2.1 Cluster Analysis versus Factor Analysis - Overview of Basic Clustering Methods
2.2 Agglomerative Hierarchical Clustering - Within-Group Linkage, Nearest Neighbour or
Single Linkage, Furthest Neighbour or Complete Linkage
2.3 Centroid Clustering - Ward’s Method, K-Means Algorithm
2.4 Dendogram - Profiling of Cluster, Cluster Evaluation

Unit 3 (15 Hours)

Artificial Neural Networks
3.1 Structure of a Neural Network - Input Layer, Hidden Layer, Output Layer
3.2 Nodes - Synaptic Weights - Analogy with Biological Neural Network
3.3 Scaling of Data - Activation Functions, Hyperbolic Tangent, Sigmoid, Identity, Softmax
3.4 Optimization Algorithms - Scaled Conjugate Gradient, Gradient Descent, Model
Accuracy
Unit 4 (10 Hours)
Support Vector Machine
4.1 Decision Boundaries for Support Vector Machine
4.2 Maximum Margin Hyperplanes - Structural Risk Minimization
4.3 Linear SVM-Separable Case - Linear SVM-Non-Separable Case
4.4 Kernel Function - Kernel Trick - Kernel Hilbert Space - Model Evaluation

Unit 5
Market Basket Analysis (10 Hours)
5.1 Market Basket Analysis and Association Analysis
5.2 Market Basket Data - Stores, Customers, Orders, Items, Order Characteristics, Product
Popularity - Tracking Marketing Interventions
5.3 Association Rules - Support, Confidence, Lift, Chi- Square Value, Sequential Pattern
Analysis

BOOK FOR STUDY

Mitchell. Machine Learning. McGraw Hill, 2013

BOOKS FOR REFERENCE

Han, Jiawei and Kamber, Micheline. Data Mining: Concepts and Techniques. Morgan Kaufman
Publishers. 2012
Tang, P.N., Steinback, M. and Kumar, V. Introduction to Data Mining. Pearson. 2014
Myatt, Glenn and Johnson, Wayne. Making Sense of Data II. Wiley. 2009
AnandRajaraman. Mining of Massive Datasets. Cambridge University Press. 2011

JOURNALS
Journal of Machine Learning Research
International Journal of Machine Learning and Computing
Machine Learning with Applications

WEB RESOURCES
www.sas.com
www.informit.com
www.emerj.com

PATTERN OF EVALUATION

Continuous Assessment Tests

Total Marks: 50 Duration: 90 mins.
Theory 20 Marks 30 mins (Objective Questions)
Practical 30 Marks 60 mins.

Other Component
List of Evaluation modes:
Assignments
Test
End Semester Examination
Total Marks: 100 Duration: 3 hours
Theory - 1 hour 40 marks
Section A – 20 x 1 = 20 (Objective Questions)
Section B – 4 x 5 = 20 Marks (from a choice of six)
Practical - 2 hours 60 marks
Section A – 3 x 10 = 30
Section B – 2 x 15 = 30 Marks
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086
B.B.A DEGREE: BUSINESS ADMINISTRATION
SYLLABUS
(Effective from the academic year 2019–2020)
TOTAL QUALITY MANAGEMENT

CODE:19BA/MC/TQ63 CREDITS:3
L T P:3 1 0
TOTAL TEACHING HOURS:52
OBJECTIVES OF THE COURSE
 To introduce to students the basic concepts of Total Quality Management
 To acquaint students with the Framework of Total Quality Management
 To impart knowledge to students on various quality systems like ISO and its
standards.
 To educate students on the relevance of Total Quality Management in manufacturing
and service industry

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to
 Comprehend the key aspects of Total Quality Management
 Apply TQM techniques in manufacturing and service processes
 Understand the standards in Quality Management Systems
 Recognize the importance of Six Sigma and its Framework

Unit 1 (10 Hours)

Introduction to Total Quality Management
1.1 Meaning of Quality, Quality Control, Quality Assurance
1.2 Importance and Dimensions of Quality
1.3 Basic Principles of Total Quality Management
1.4 Evolution of Total Quality Management
1.5 TQM and Traditional Management

Unit 2 (11 Hours)

Philosophical Framework to Total Quality Management
2.1 Deming’s Contributions-Principles, Chain reaction, Deming Wheel,
Seven Deadly sins
2.2 Juran’s Quality Triology and Breakthrough sequence
2.3 Philip Crosby’s Zero Defects
2.4 Taguchi’s Quality Loss Function
Unit 3 (10 Hours)
Benchmarking
3.1 Meaning, Definition and Types of Benchmarking
 3.2 Benchmarking Process- Advantages and Pitfalls
3.3 Concept of Kaizen and its Applications

Unit 4 (10 Hours)

Quality Management Systems
4.1 Introduction to Quality Management Systems
4.2 International Standards Organization (ISO) Registration and Benefits
4.3 Environmental Management System (EMS)
Unit 5 (11 Hours)
Quality Control and Six Sigma
5.1 Quality Control- Tools and Quality Function Development
5.2 Introduction to Six Sigma
5.3 Six Sigma Process – An Overview

BOOKS FOR STUDY

Besterfield H Dale, Total Quality Management, New Delhi: Pearson Education, 2011
James R. Evans, Management and Control of Quality, New Delhi: Cengage Learning, 2012
BOOKS FOR REFERENCE
Kiran D R, Total Quality Management: Key Concepts and Case Studies, New Delhi: B S
Publications, 2017
Bhat. Shridhar, Total Quality Management, New Delhi, Himalaya Publication, 2010
Dodrajaka Sangeeta, Total Quality Management Text and Cases, New Delhi: Deep & Deep
Publications Pvt Ltd, 2007
Mukherjee P N, Total Quality Management, New Delhi: Prentice Hall of India, 2010

JOURNALS
The TQM Journal
TQM Journal
International Journal of Quality and Reliability Management
Journal of Quality and Reliability Engineering

WEB RESOURCES
https://www.sixsigmadaily.com/
https://the9000store.com/
http://leansixsigmadefinition.com/
https://quality-one.com/six-sigma/

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A –7 x 2 = 14 Marks (no choice)
Section B – 2 x 8 =16 Marks (from a choice of three)
Section C –1 x 20 = 20 Marks (from a choice of two)
Other Components: Total Marks: 50
Seminars/ Quiz/ Group discussion/ Assignments/ Class Presentation.
End-Semester Examination: Total Marks: 50 Duration: 3 hours
Section A –10 x 2 = 20 Marks (no choice - Max 30 words )
Section B – 5 x 8 = 40 Marks (from a choice of seven - Max 500 words)
Section C –2 x 20 = 40 Marks (from a choice of four -Max 1200 words )
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

GLOBAL BUSINESS MANAGEMENT

CODE:19BA/MC/GB63 CREDITS:3
L T P:3 1 0
TOTAL TEACHING HOURS:52
OBJECTIVES OF THE COURSE
 To provide the students a comprehensive understanding from a global perspective
 To enable the students to administer the various business functions and managing
their work in a global business environment
 To acquaint the students with the cultural differences between countries

COURSE LEARNING OUTCOME

On successful completion of the course, the students will be able to
 Understand the cultural differences that are important in business practices.
 Choose the best form of international business modes, based on product or industry
 Comprehend the functional process in working across countries with specific
reference to HR, Finance, Marketing.
 Assimilate the differences in business practices in business across countries.

Unit 1 (10 Hours)

Understanding Global Business
1. 1 Globalization – Meaning and Growth
1.2 Understanding Cultural Dimensions
1.2.1 Hosfstede’s Cultural Dimensions
1.2.2 Trompennar’s Understanding of Cultural Differences
Unit 2 (12 Hours)
International Business – Country’s Perspective and Forms
2.1 Porters Model for Understanding Country Competitive Advantage
2.2 County Risk and Political Risk in International Business
2.3 Various modes of International Business – Meaning , Features , Pros and Cons:
Mergers and Acquisitions, Franchising, Licensing ,Wholly Owned Subsidiary

Unit 3 (10 Hours)

Human Resource Management in a Global Perspective
3.1 Work Diversity
3.2 Compensation Planning
3.3 Decision Making and Organizational Structures
Unit 4 (10 Hours)
Marketing in A Global Perspective
4.1 Product Planning and Customizing
4.2 Advertising – Localized Adverting and Customer Loyalty to Domestic Products
4.3 E-Advertising and Online Marketing for Global Reach
4.4 Establishing International Brand Equity

Unit 5 (10 Hours)

International Financial Institutions – An Overview
5.1 International Monetary Fund
5.2 World Bank
5.3 World Trade Organisation

BOOKS FOR STUDY

Hodgetts,- Luthas - Doh, , International Management , McGrawHill , 6th Edition
Keegan W. J. Global Marketing Management. New Delhi: Prentice Hall of India, 2013
Holton R K , Global Finance , Routlegde, USA and Canada, 2012

BOOKS FOR REFERENCE

Johansson J.K. Global Marketing.4th edition. New Delhi: Tata, McGraw Hill, 2010.
Epstean A Gerald Financialization and the World Economy, Edward Elgar Publishing, USA,
Adekola Abel and Sergi S Burno, Global Business Management – Ashgate Publising , UK,
Peter.J.Drooling and MaronFesting, International HRM ,Cengage Learning Ind(P) Ltd.

JOURNAL
Journal of International Business Studies
International Business Review
Global Business Review

WEB RESOURCES
www.edx.org/learn/international-business
www.businessdictionary.com

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A - 7 x 2 = 14 (no choice)
Section B - 2 x 8 = 16 (from a choice of three questions)
Section C - 1 x20= 20 (from a choice of two questions)
Other Components: Total Marks: 50
Assignments/Seminars/Class Presentation
End-Semester Examination: Total Marks: 100 Duration: 3 hours
Section A – 10 x 2 = 20 Marks (no choice – Max 30 Words)
Section B – 5 x 8 = 40 Marks (from a choice of seven questions – Max 500 words)
Section C – 2 x 20 = 40 Marks (from a choice of four questions – Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019 – 2020)

PROJECT MANAGEMENT
CODE: 19BA/MC/PJ64 CREDITS: 4
L T P: 4 1 0
TOTAL TEACHING HOURS: 65
OBJECTIVES OF THE COURSE
 To provide the students a complete understanding of projects and its various stages
 To enable the students to understand the stages in project management.
 To equip the students to integrate all the stages of a project from introduction to
completion.

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to
 Plan and execute projects/tasks in a planned and phased manner
 Quantify the progress and use appropriate tools at various project stages for
evaluation
 Comprehend the team dynamics in project execution
 Evaluate a project

Unit 1 (13 Hours)

Introduction of Project Management
1.1 Understanding Project – Characteristics and Types
1.2 Constrains of a Project
1.3 Project Life Cycle- Importance and Phases

Unit 2 (13 Hours)

Project Identification and Selection
2.1 Project Management Process
2.2 Feasibility Study - Technical , Social , Ecological , Economic
2.3 Project Initiation Document (PID) – Contents and Importance

Unit 3
Project Planning (13 Hours)
3.1 Tools, Structure, Sub Plans
3.2 Budgeting
3.3 Risk Management Process

Unit 4
Project Evaluation, Measurement and Control (13 Hours)
4.1 Managing Changes
4.2 Measurement – using Tools and Charts
4.3 Project Control Management System – Performance and Conformance Report
4.4 Reviews, Reports, Meetings and Post Completion Audit
Unit 5
Human Aspects of Project (13 Hours)
5.1 Pre requisites of a Good Project Manager
5.2 Roles within the Project Team
5.3 Project Termination and Reasons for Failure of a Project
5.4 Case Study

BOOKS FOR STUDY

Passenheim Olaf Project Management . Bookboon, A E- Book Company , 2012
Harold Kerzner, Project Management: A system Approach to Planning, scheduling and
controlling, New Delhi: Wiley Publication,2013.

BOOKS FOR REFERNCE

PMBOK Guide, Project Manager Institute, 5th Edition.
Jack RMerdith, Samuel J Mantel JR, Scott M.Snafer, Project Management: A Managerial
Approach,USA:John Wiley &
Sons,2014.
GautamV.Desai,Eril.W.Larson,CliffordF.Gray, Project Management:The Managerial
Process,6th
Edition
Lionel SM Alley , Corporate Project Management, USA., (E-Book)

JOURNAL
International Journal of Project Management
Project Management Journal - PMI
WEB RESOURCES
https://www.projectmanagement.com
https://www.pmi.org.in/
https://www.apm.org.

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 mins.
Section A - 7 x 2 = 14 (no choice)
Section B - 2 x 8 = 16 (from a choice of three questions)
Section C - 1 x20= 20 (from a choice of two questions)

Other Components: Total Marks: 50

Assignments/Seminars/Class Presentation

End Semester Examination Total Marks: 100 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (no choice – Max 30 Words)
Section B – 5 x 8 = 40 Marks (From a choice of seven questions –Max 500 words)
Section C – 2 x 20 = 40 Marks (From a choice of four questions –Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

DEPARTMENT OF VALUE EDUCATION

SYLLABUS
(Effective from the academic year 2019–2020)

LIFE SKILLS : AN APPROACH TO A HOLISTIC WAY OF LIFE

CODE:19VE/SS/HL63 CREDITS:3
L T P:3 0 0
TOTAL TEACHING HOURS:39
OBJECTIVES OF THE COURSE
 To help students grow in spirituality and to experience themselves as integrated
persons
 To help students understand themselves as relational beings and appreciate their role
in family and society
 To help students recognize the commonality and differences of the different religious
in India
 To help students grow in an awareness of the protective laws regarding women
 To prepare students to make informed choices in family and career

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to
 Appreciate themselves as integrated persons
 Recognize their role in family and society and become aware of the different
protective laws in favour of women
 Make prudent choices for career and family
 Manage work life balance
 Live a harmonious life and be a channel of peace

Unit 1
Spiritual Self (10 Hours)
1.1 Understanding spirituality-Understanding the Spiritual side of oneself
1.2 Role of religious practices and growing in spirituality
1.3 Acceptance of self – self-identity, self-worth, self-respect, self-appreciation and
self- presentation
1.4 Nurturing self - being at home with self, being able to connect with the inner self
1.5 Relationship with the Divine:
Discovering the Divine in self, creation, and others – St. Francis of Assisi-
Canticle of creatures Seeking the Divine through meditation, prayer and
worship

Unit 2
Relational Self: Women in the family (17 Hours)
2.1 Understanding one’s self in the context of family
2.2 Family networks
2.3 Family time – prayer, meals, and relaxation
 2.4 Family and social values: respect for others, understanding individual needs and
responsibilities – give and take
2.5 Understanding different parenting styles – authoritarian, permissive and
democratic
2.6 Appreciating the gift of womanhood – foundress-Mary of the Passion’s vision of
womanhood
2.7 Opting for marriage, single, religious or a life committed to a cause
2.8 Marriage and family, choice of life partner, marital relationships, planning of
family
2.9 Other types of relationships - pre-marital relationships, live-in relationship and
LGBT issues
2.10 Roles and responsibilities of women as home makers and career woman, work
life balance (WLB)
2.11 Marriage as a sacred bond and fidelity in marriage

Unit 3
Integrated Self (12 Hours)
3.1 Integrating the spiritual, relational, social/political self
3.2 Integrating one’s past with the present and the future for holistic living
3.3 Social Issues- crimes against women, harassment, gender discrimination, dowry,
abortion, separation, divorce and cyber-crimes
3.4 Legal rights of women-property, marital and adoptive rights
3.5 Sensitization to different religions and religious practices in family and society
3.6 Challenges of inter caste and inter religious marriages
3.7 Integration of self with family, community and society

Retreat/Workshop – Required for course completion.

BOOKS FOR REFERENCE

Davidar(Eds). Human Values. All India Association of Christian Higher Education. (

AIACHE) New Delhi: 2013.

James, G.M. et.al. In Harmony-Value Education at College Level. Chennai: Prakash, 2011.

James, G.M. Personality Development For Life Issues and Coping Strategies. Chennai: 2011

Teaching / Learning Methods

Lectures /Group Discussions/Presentations/Seminars/Guest Lectures

PATTERN OF ASSESSMENT: Marks: 50

Task based/Seminars/Poster Making/Scrap book/Assignment

 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086
B.B.A DEGREE: BUSINESS ADMINISTRATION
SYLLABUS
(Effective from the academic year 2019 -2020)

TRAINING AND DEVELOPMENT

CODE: 19BA/ME/TD45 CREDITS: 5

L T P: 5 0 0
TOTAL TEACHING HOURS: 65
OBJECTIVES OF THE COURSE
 To acquaint students with the need for training and development in an organisation
 To facilitate the students to design and develop training programmes
 To expose students to the different techniques of training

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to
 Identify skills required to design effective training programmes
 Explain the role of training and development
 Analyse problems and provide solutions to enable effective presentation of input and
activities
 Provide constructive feedback to trainees

Unit 1 (15 Hours)

Introduction to Training and Development
1.1 Overview of Training and Development system.
1.2 Role of External Agencies in Training and Development.
1.3 Objectives or Purpose of Training and Development.

Unit 2 (10 Hours)

Training Need Assessment (TNA)
2.1 Meaning and Purpose of TNA.
2.2 TNA at Different Levels, Approaches for TNA
2.3 Output of TNA, Methods used in TNA

Unit 3 (15 Hours)

Training Methods and Techniques
3.1 Introduction to Training Methods and Techniques
3.2 Training Methods- On the Job Training- Off the Job Training
3.3 Relationship between Principles of Teaching and Learning Methods

Unit 4 (15 Hours)

Designing Training and Development Programs
4.1 Organization of Training and Development Programs- Training Design,
Need for Training and Development
4.2 Kinds of Training Development Programs- Competence Based and Role Based
Training
4.3 Objectives of Designing Training Plan, New Employee Training
Unit 5 (10 Hours)
Evaluation of Training
5.1 Reasons for Evaluating Training and Development Program, Problems in
Evaluation
5.2 Methods of Evaluating Effectiveness of Training
5.3 Different Evaluation Frame Work, Feedback and Assessment

BOOK FOR STUDY

K. Ashwathapa “Human Resource Management”, Mc Graw Hill Education 2017
L.M. Prasad “Human Resource Management”, Sultan Chand 2018

BOOKS FOR REFERENCE

.
Prior, John, “Handbook of Training and Development”, Jaico Publishing House,
Bombay.2015
Art of Training and Development in Management by Leslie Rae, Publisher: Crest
Publication.2007
Jack J. Phillips, “Handbook of Training Evaluation and Measurement Methods
Routledge2016

JOURNALS
International Journals of Training and Development
Global Journal of Management and Business Research
Journal of Management Development

WEB RESOURCES
www.rroji.com
www.yourarticlelibrary.com
https://blog.commlabindia.com

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 mins.
Section A - 7 x 2 = 14 (no choice)
Section B - 2 x 8 = 16 (from a choice of three questions)
Section C - 1 x20= 20 (from a choice of two questions)

Other Components: Total Marks: 50

Assignments/Seminars/Class Presentation

End Semester Examination Total Marks: 100 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (no choice – Max 30 Words)
Section B – 5 x 8 = 40 Marks (From a choice of seven questions –Max 500 words)
Section C – 2 x 20 = 40 Marks (From a choice of four questions –Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

CHANGE MANAGEMENT

CODE: 19BA/ME/CM45 CREDITS: 5

L T P:5 0 0
TOTAL TEACHING HOURS:65
OBJECTIVES OF THE COURSE
 To acquaint students with best practices for tactical change management
 To expose students to the personal and organisational approaches when dealing with
change.
 To provide the students, skills for effectively communicating change.
 To provide knowledge to the students on planning and managing change

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to
 Create a road map in bringing the change in the organization
 Develop and implement a range of skills relevant to the change management
process
 Build a shield against resistance while implementing the change
 Elucidate the role of ‘change agents’ and its applicability in organisational settings

Unit 1 (10 Hours)

Introduction
1.1 Change - Definition, Meaning and Nature of Organization Change
1.2 Forces of Organizational Change – External and Internal Forces
1.3 Theoretical Frameworks of Organization Change

Unit 2 (10 Hours)

Process and Communicating Change
2.1 Process of Change Management
2.2 Need for Communicating Change, Factors Involved in Communicating Change
2.3 Methods and Techniques for Communicating Change
2.4 Role of Top Management in Communicating Change

Unit 3 (15 Hours)

Resistance to Change
3.1 Nature of Resistance, Factors Contributing to Resistance
3.2 The Behavioral Elements, Types of Resistance, Recognizing and Reducing
Resistance to Change
 3.3 Suggestions for Managing Resistance to Change
3.4 Methods of Handling Resistance and Techniques of Managing Resistance

Unit 4 (15 Hours)

Change Agent
4.1 Change Agent – Meaning, Types of Change Agent
4.2 Role and responsibility of Change Agent
4.3 Competencies of Change Agent
4.3.1 Personality Traits of a Change Agent
4.3.2 Knowledge of a Change Agent
4.3.3 Skills required for an role of a change Agent
4.4 Characteristics of successful Change Agent

Unit 5 (15 Hours)

Implementing and Evaluating the Change
5.1 Strategies and Procedure to Implement Change
5.2 Key Factors in Effective Change Management
5.3 Concept of Monitoring and Evaluation, Methods of Evaluation and Feedback
Process

BOOKS FOR STUDY

Radha R Sharma. Change Management and Organisational Transformation. Tata McGraw
Hill Education Private Limited; 2nd edition, 2012
Michael Reiss. Change Management-A Balanced and Blended Approach. Books on Demand,
2012

BOOKS FOR REFERENCE

James McCalman, Professor Robert A Paton, Sabina Siebert. Change Management: A Guide
to Effective Implementation. SAGE, 2015
Frank Voehl, H. James Harrington. Change Management: Manage the Change or It Will
Manage You. Routledge; 1st edition, 2016
C.S.Venkataratnam: Negotiated Change – collective Bargaining, Liberalisation and
structuring in India, Response Books, New Delhi.2003
John P. Kotter, Leading Change. Harvard Business Publishing. 2012
C.Jung. The Importance of Change Management in Organisations. GRIN Verlag, 2011

JOURNALS
Journal of Management Development
Academy of Management Journal
International Journal of Management
Journal of Change Management
PATTERN OF ASSESSMENT

Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes

Section A - 7 x 2 = 14 (no choice)
Section B - 2 x 8 = 16 (from a choice of three questions)
Section C - 1 x20= 20 (from a choice of two questions)

Other Components: Total Marks: 50

Assignments/Seminars/Class Presentation

End-Semester Examination: Total Marks: 100 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (no choice – Max 30 Words)
Section B – 5 x 8 = 40 Marks (from a choice of seven questions – Max 500 words)
Section C – 2 x 20 = 40 Marks (from a choice of four questions – Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019 – 2020)

PRODUCT AND BRAND MANAGEMENT

CODE: 19BA/ME/PB45 CREDITS : 5

LTP :500
TOTAL TEACHING HOURS: 65
OBJECTIVES OF THE COURSE
 To educate students in developing strategies for each stage of Product Life Cycle
 To sensitise students on the role of brands and brand equity and the advantages of
creating strong brands.
 To provide knowledge to students on the importance of choosing brand elements
 To acquaint students with alternative branding strategies
 To impart knowledge on building and managing online brands

COURSE LEARNING OUTCOME

On successful completion of the course students will be able to
 Identify the key elements that create strong brands
 Apprehend the importance of creating strong brands
 Evaluate the best branding strategies for various kinds of products
 Manage the issues related to online brands

Unit 1 (10 Hours)

Product Management
1.1 Product Planning and Prelaunch
1.2 Product Dimensions
1.3 New Product Management
1.4 Product Portfolio Analysis and Market Strategies
1.5 Product Life Cycle Stages and Corresponding Strategies

Unit 2 (15 Hours)

Brand Positioning
2.1 Brand Concepts and Strategies
2.2 Brand Value, Benefits, Functions and Types of Brands
2.3 Brand Image, Personality and Loyalty
2.4 Brand Identity – Kepferer Brand Identity Prism Model
2.5 Challenges & Opportunities, Co-branding, Store brands, In-Store Concepts

Unit 3 (15 Hours)

Brand Equity and Extension
3.1 Strategic Brand Management Process
 3.2 Brand Attribute Management and Architecture
3.3 Brand Portfolio Strategy - Making a Brand Strong
3.3.1 Brand Equity and Sources
3.3.2 Aakers Brand Equity Model
3.4 Brand Leveraging, Brand Extension and Stretching
3.4.1 Types of Brand Extension
3.4.2 Factors Influencing Decision for Extension
3.5 Re-branding and Re-launching

Unit 4 (15 Hours)

Brand Positioning and Audit
4.1 Types of Brand Positioning
4.2 Brand Differentiation and Identifying Gaps using Perceptual Maps
4.3 Brand Audit
4.4 Brand Valuation Components and Types of Valuation

Unit 5 (10 Hours)

Designing Marketing Programs to Build Online Brands
5.1 Building and Managing Online Brands – Case Study on Reputed Brands like
Amazon, Flipkart, etc.
5.2 Marketing Communication Options
5.3 Using Social Media to build Brands
5.4 Building Brands on E-Commerce Platform – Case Study on Brands like
Pepperfry

BOOKS FOR STUDY

Keller. L. Kevin & Parameswaran M.G. Strategic Brand Management, New Delhi: Pearson
Education India, 2015
Donald R. Lehmann, Russell S. Winer, Product Management, New Delhi: TMH, 2006

BOOKS FOR REFERENCE

Kotler Philip & Pfoertsch Waldermar, B2B Brand Management, Springer online.
Rosenbaum Richard & Percy Larry, Strategic Brand Management, Oxford University Press,
2018
Majumdar Ramanuj, Product Management in India, New Delhi: PHI Learning Pvt Ltd, 2007
Dutta Kirti, Brand Management: Principles and Practices, New Delhi, OUP India, 2012
Verma V Harsha, Brand Management: Text and Cases: New Delhi, Excel Books, 2008

JOURNALS
Journal of Brand Management
Journal of Product and Brand Management
Journal of Brand strategy
WEB RESOURCES
https://www.managementstudyguide.com/brand-management.htm
https://www.mbaskool.com/
http://www.innovationcoach.com
http://www.marketing-schools.org
PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 minutes
Section A –7 x 2 = 14 Marks (no choice)
Section B – 2 x 8 =16 Marks (from a choice of three)
Section C –1 x 20 = 20 Marks (from a choice of two )

Other Components: Total Marks: 50

Seminars/ Quiz/ Group discussion/ Assignments/ Class Presentation.

End-Semester Examination: Total Marks: 50 Duration: 3 hours

Section A –10 x 2 = 20 Marks (no choice - Max 30 words )
Section B – 5 x 8 = 40 Marks (from a choice of seven - Max 500 words)
Section C –2 x 20 = 40 Marks (from a choice of four -Max 1200 words )
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019-2020)

CUSTOMER RELATIONSHIP MANAGEMENT

CODE:19BA/ME/CR45 CREDITS:5
L T P:5 0 0
TOTAL TEACHING HOURS:65
OBJECTIVES OF THE COURSE
 To acquaint students with the concepts and principles of CRM
 To familiarise the students about the role and changing face of CRM
 To enable students to understand the use of technology in managing customer
relationships

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to

 Assess the concept of value creation in Customer Relationship Management

 Identify methods of implementing Customer Relationship Management in the
business
 Understand Customer Loyalty with reference to Customer Retention and Customer
Lifetime Value
 Develop and implement Customer Retention strategies

Unit 1 (15 Hours)

Introduction
1.1 Definitions - Concepts of Relationship Management
1.2 Evolution - Transactional vs Relationship Approach – CRM as a Strategic
Marketing tool
1.3 Types of Relationship Marketing
1.4 Steps Involved in Building Customer Brand Equity

Unit 2 (15 Hours)

Customers Acquisition
2.1 Customer Life Cycle Acquisition Tactical Management (ACTMAN)
2.2 Customer Profiling- Difference Between Profile and a Model, Regression Scoring
2.3 Estimation of future Value of Customer

Unit 3 (10 Hours)

Customer Satisfaction and Retention
3.1 Customer Retention- Definition, Significance of Customer Retention
3.2 Major Customer Retention Strategy
3.3 Customer Satisfaction, Factors and Level
Unit 4 (10 Hours)
CRM Planning and Implementation
4.1 CRM Planning Process – Meaning, CRM Tools, Role of
CRM Managers
4.2 CRM Implementation - Defining success factors - Implementation issues
Preparing a Business plan
4.3 Preparing for a Relationship Marketing Strategy, Guidelines for Implementation

Unit 5 (15 Hours)

Customer Loyalty
5.1 An Overview of Customer Loyalty- Loyalty Effect
5.2 Building Loyalty through Customer Retention- Degree of Loyalty
5.3 Devising a Loyalty based Relationship Building Strategy

BOOKS FOR STUDY

Philip Kotler, Kevin Lane Keller, Marketing Management, Pearson Education, 2017
Alok Kumar Rai ‘Customer Relationship Management, Concepts and Cases’, Prentice Hall
of India Private Ltd New Delhi 2017

BOOKS FOR REFERENCE

S. Shanmugasundaram, Customer Relationship Management, Prentice Hall of IndiaPrivate
Limited, New Delhi, 2010
Dr.Pallavi (Joshi) Kapoori, Customer Relation Management, Idea Publishing 2017.
Francis Buttle, Stan Maclan, Customer Relationship Management Concepts & Tools,
Routledge publishing, 2015
V.Kumar, Customer Relationship Management - A Database Approach, Springer, 2018.

JOURNALS
International Journal of Electronic Customer Relationship Management
International Journal of Business and Social Science
International Journal of Customer Relationship Marketing and Management
WEB RESOURCES
www.crmbyweb.com
www.crm.dynamics.com
www.crm-eur.com

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 mins
Section A - 7 x 2 = 14 (no choice)
Section B - 2 x 8 = 16 (from a choice of three questions)
Section C - 1 x20= 20 (from a choice of two questions)
Other Components Total Marks: 50
Assignments/Seminars/Class/Presentation
End Semester Examination Total Marks: 100 Duration: 3 hours
Section A – 10 x 2 = 20 Marks (no choice – Max 30 Words)
Section B – 5 x 8 = 40 Marks (from a choice of seven questions –Max 500 words)
Section C – 2 x 20 = 40 Marks (from a choice of four questions –Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019 – 2020)

FAMILY BUSINESS MANAGEMENT

CODE: 19BA/ME/FB45 CREDITS :5
LTP:500
TOTAL TEACHING HOURS: 65
OBJECTIVES OF THE COURSE
 To acquaint students with the unique features of family business
 To familiarise students with the governance issues and conflict in family business
 To enable students to understand the growth and sustainability of family business
 To create an awareness on succession planning in family business

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to:
 Understand the relevance of family business
 Analysis the process of transition
 Outline the growth in business and relationship in family
 Comprehend the modes of succession planning in family business

Unit 1 (10 Hours)

Family Business Development Models
1.1 Introduction of Family Business
1.2 Conceptual Models of Family firms
1.2.1 Three Dimension Development Model
1.2.2 Ownership Development Dimension
1.2.3 Family Developmental Dimensions
1.2.4 Business Developmental Dimensions

Unit 2 (15 Hours)

Family Business Types
2.1 Four Classic Family Business types
2.2 Founders and the Entrepreneurial experiences
2.3 Growing and evolving family business
2.4 Complexity of family enterprise
2.5 Diversity of successions: Different Dreams and challenges.

Unit 3 (15 Hours)

Narcissism, Envy and Myths in Family Firms
3.1 Personality types
3.2 Managerial implications of dysfunctional narcissism
3.3 Importance of individuation – power of envy
3.4 Role of family myths and impact of family myths on family business
3.5 Common personality characteristics of founder
3.6 Common defensive structures in founder – maintaining the balance.
 Unit 4 (15 Hours)
Leadership Transition
4.1 Options for Tackling Succession Problem
4.2 Inheritance
4.3 Psychological Pressure on New Leaders
4.4 Systematic View of Business Family
4.5 Family System Prosposition
4.6 Family Scripts and Rules
4.7 Practical Example of Family System Thinking – Diagnosing Family
Entanglements
Unit 5 (10 Hours)
Transition and Change
5.1 Lewin‟s idea of change
5.2 Model of individual change
5.3 Major themes in the individual journey towards change
5.4 Process of change within organization
5.5 Change process in families – family focus or organizational focus.
BOOKS FOR STUDY
Lansberg, Iven- Generation to generation Life cycles of Family business ; Harvard Business
School publishing India Pvt Ltd.
Manfred F.R. Kets de Vries, Randel S. Carlock, Elizabeth Florent – Treacy ; Family Business
on the Couch – A psychological perspective – Wiley Publisher 2007.
BOOK FOR REFERENCE
Lansberg, Ivan - Succeeding Generations Realizing The Dream Of Families In Business ––
Harvard Business School Publishing India Pvt Ltd.
JOURNALS
Journal of Family Management
Journal of Family Business Strategy
Journal of Family Business and Management
WEB RESOURCES
https://hbswk.hbs.edu/
https://www.um.edu.mt/
https://onlinelibrary.wiley.com/

PATTERN OF ASSESSMENT
Continuous Assessment Test: Total Marks: 50 Duration: 90 mins.
Section A - 7 x 2 = 14 (no choice)
Section B - 2 x 8 = 16 (from a choice of three questions)
Section C - 1 x20= 20 (from a choice of two questions)
Other Components: Total Marks: 50
Assignments/Seminars/Class Presentation
End Semester Examination Total Marks: 100 Duration: 3 hours
Section A – 10 x 2 = 20 Marks (no choice – Max 30 Words)
Section B – 5 x 8 = 40 Marks (From a choice of seven questions –Max 500 words)
Section C – 2 x 20 = 40 Marks (From a choice of four questions –Max 1200 words)
 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

General Elective Course Offered by B.B.A to students of

B.A / B.Sc. / B.Com. / B.Com (CO) / B.Com (A&F) / B.C.A. / B.V.A Degree Programme

SYLLABUS
(Effective from the academic year 2019 – 2020)

TEAM DYNAMICS

CODE: 19BA/GE/TY22 CREDITS: 2

L T P: 2 0 0
TOTAL TEACHING HOURS: 26
OBJECTIVES OF THE COURSE
 To acquaint students with team building skills
 To familiarise students with the importance of team work
 To provide students an understanding of conflicts in a team

COURSE LEARNING OUTCOME:

On successful completion of the course, students will be able to:

 Demonstrate an understanding of the skills required for team work

 Develop problem solving skills
 Appreciate the significance of team spirit
 Understand the pre-requisites of having an effective Group and team building

Unit 1
Team Dynamics - Introduction (6 Hours)
1.1 Team Dynamics– Meaning, Nature and Importance of Team Dynamics
1.2 Purpose of Team Dynamic, Types of Team Dynamic,
1.3 Characteristics of a Good Team Dynamic

Unit 2
Team Development and Team Building (10 Hours)
2.1 Team Development – Meaning, Tuckman’s Team Development Model
2.2 Team Building – Meaning, Importance and Principles of Team Building
2.3 Success Factors in Team Building
2.4 Difference between Team Building and Team Development

Unit 3
Handling Conflicts in a Team (10 Hours)
3.1 Team Conflict - Meaning, Definition, Causes of Conflicts
3.2 Levels of Conflict, Stages of Conflict
3.3 Measures to Stimulate Team Conflict
3.4 Consequences of Conflicts – Positive Aspects of Conflicts
BOOKS FOR STUDY
Jan Carmichael, et.al. Leadership and Management Development, Oxford Publications, 2011.
Uday Kumar Haldar, Leadership and Team Building, Oxford Publications, 2012

BOOKS FOR REFERENCE

Richard Hughes, Robert C. Ginnett, Gordon J Curphy, Leadership: enhancing the lessons of
Experience, McGraw –Hill Publication, 6th Edition, 2011
T.V. Rao, Charu Sharma, 100 Managers in Action, McGraw- Hill Publication, 2012
Bonnie T Yarbrouch , Leading groups & Team, Cengage Learning, New Delhi, 2011
Rao, V.S.P. Human Resource Management, New Delhi. Excel Books.

JOURNALS
SAGE Journals
Research in Higher Education Journal
Journal of the Human Factors and Ergonomics Society
Academy of Management Journal.
Journal of Education for Business.
International Journal of Project Management

PATTERN OF ASSESSMENT

Continuous Assessment Test: Total Marks: 25 Duration: 60 minutes

Section A – 5 x 1 = 5 marks (Objective questions)
Section B – 5 x 2 = 10 marks (from a choice of seven)
Section C – 2 x 5 = 10 marks (from a choice of four)

Other Components Total Marks: 25

Assignments/Objective Test/Quiz/Presentation

No End Semester Examination

 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

General Elective Course Offered by B.B.A to students of

B.A / B.Sc. / B.Com. / B.Com (CO) / B.Com (A&F) / B.C.A. / B.V.A Degree Programme

SYLLABUS
(Effective from the academic year 2019 – 2020)

CORPORATE ETIQUETTES
CODE: 19BA/GE/CE22 CREDITS: 2
L T P: 2 0 0
TOTAL TEACHING HOURS: 26
OBJECTIVES OF THE COURSE
 To familiarise students with the code of conduct at workplace
 To expose students to the rules of good workplace manners
 To enable students to recognise positive and negative emotions
 To create an awareness and empower them with employability skills

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to
 Create a professional image and maintain positive office relationships.
 Develop the confidence and skills to interact in the business environment
 Conduct professionally at meetings and business settings
 Develop the capacity to deal effectively with situations that cause strong emotions

Unit 1 (8 Hours)
Etiquette at Workplace
1.1 Corporate Etiquette – Meaning, Need, Essentials of Corporate Etiquette
1.2 Classifications of Corporate Etiquette –Clothing Etiquette, Email Etiquette,
Telephone and Meeting Etiquette and their do’s and dont’s
1.3 Desktop Etiquette - Codes of Conduct required at the Workstation

Unit 2 (9 Hours)
Communication skills
2.1 Principles, Forms and Process of Communication
2.2 Types of Communication Barriers
2.3 Communication gaps
2.4 Tips to improve the communication skills

Unit 3 (9 Hours)
Interview Etiquette and Emotional Intelligence
3.1 Types of Interview, Codes of Conduct for Interview
3.2 Preparation of Resume, Preparation for Group Discussion
3.3 Emotional Intelligence – Meaning, Tips to enhance interpersonal relationship at
Workplace
3.4 Significance of interpersonal relationships in professional life
BOOKS FOR STUDY
Vivek Bindra. Everything About Corporate Etiquette. Bloomsbury India, 2015
Saurabh Bhatia. Indian Corporate Etiquette. Saurabh Bhatia; 2nd Edition, 2011

BOOKS FOR REFERENCE

Paul. A. Argenti. Corporate Communication; 6th Edition, 2013
Lesikar and Flatley.Basic Business Communication. Mcgraw-Hill (Tx); 9th Edition,
Kelly M. Quintanilla & Shawn T. Wahl. Business and Professional Communication: KEYS
for Workplace Excellence. SAGE Publications Inc; 2nd Edition, 2013

NOTE: Latest edition of the Book to be used

JOURNALS
Journal of Business & Management
International Journal of Management

PATTERN OF ASSESSMENT

Continuous Assessment Test: Total Marks: 25 Duration: 60 minutes

Section A – 5 x 1 = 5 marks (Objective questions)
Section B – 5 x 2 = 10 marks (from a choice of seven)
Section C – 2 x 5 = 10 marks (from a choice of four)

Other Components Total Marks: 25

Assignments/Objective Test/Quiz/Presentation

No End Semester Examination

 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI - 600 086
General Elective Course Offered by B.B.A to students of
B.A / B.Sc. / B.Com. / B.Com (CO) / B.Com (A&F) / B.C.A. / B.V.A Degree Programme

SYLLABUS
(Effective from the academic year 2019 -2020)

CROSS CULTURE MANAGEMENT

CODE: 19BA/GE/CC22 CREDITS : 2

LTP:200
TOTAL TEACHING HOURS: 26
OBJECTIVES OF THE COURSE
 To sensitise the students to cultural differences
 To enable the students to act and react appropriately to various behavioural aspects
 To provide the students with a knowledge to comprehend and manage cultural
differences in business functions

COURSE LEARNING OUTCOME

On successful completion of the course students will be able to
 Understand that differences across countries is not restricted to religion, caste or
language, but have various other dimensions of differentiation
 Comprehend the cross border working
 Manage customers/employees across various countries
 Act appropriately and accustom themselves to simple behavioral differences that
would help even when we visit various countries as tourists or host foreign national as
visitors/business partners.

Unit 1 (8 Hours)
Understanding Cross Culture
1.1 Culture – Meaning, Features
1.2 Cultural Dimensions of Explaining Cultural Differences

Unit 2 (10 Hours)

Culture and Business Communication

2.1 Communication – Kinetics, Non Verbal communication, High Context vs Low
Context
2.2 Working in Teams with Members from Various Cultures
2.3 Negotiation - Meaning and process; Managing of Negotiation and Conflict due to
Cultural Differences

Unit 3 (8 Hours)
Leadership, Motivation and Decision Making Across Cultures
3.1 Leadership Types across Various Cultures
3.2 Motivation – Work and Non-Work Motivation in various Cultures
3.3 Decision Making- Meaning and Process, Managerial Implications that vary
across Different Countries
BOOKS FOR STUDY
Hodgetts, Fred Luthans, Jonathan Doh, International Management, Mcgraw Hill
Education,6th Edition
Shobana Madhavan, Cross Culture Management, Oxford University Press, 2016

BOOKS FOR REFERENCE

Geet Hofsted, Cultures and Organizations: Software of the Mind, McGraw-Hill Education,Third
Edition
Browaeys Marie – Joelle and Price Roger , Understanding Cross Cultural Management , Pearson
Publication , 2015
Bhattarcharya Kumar Dilip, Cross Cultural Management, Prentice Hall India Learning P Ltd,
2010
Holden Nigel, Cross Cultural Management, Financial Times Prentice Hall, 2002

PATTERN OF ASSESSMENT

Continuous Assessment Test: Total Marks: 25 Duration: 60 minutes

Section A – 5 x 1 = 5 marks (Objective questions)
Section B – 5 x 2 = 10 marks (from a choice of seven)
Section C – 2 x 5 = 10 marks (from a choice of four)

Other Components Total Marks: 25

Assignments/Objective Test/Quiz/Presentation

No End Semester Examination

 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086
General Elective Course Offered by B.B.A to students of
B.A / B.Sc. / B.Com. / B.Com (CO) / B.Com (A&F) / B.C.A. / B.V.A Degree Programme

SYLLABUS
(Effective from the academic year 2019 – 2020)

MEDIA MANAGEMENT

CODE: 19BA/GE/MM22 CREDITS : 2

LTP :200
TOTAL TEACHING HOURS: 26

OBJECTIVES OF THE COURSE

 To provide a perspective to students on the evolution of media.
 To expose students to an Integrated Marketing Plan by using a wide variety of media.
 To acquaint students on regulations of Media Management.

COURSE LEARNING OUTCOME

On successful completion of the course, students will be able to

 Understand the evolution of media and identify the key challenges in current scenario
 Evaluate best practices and tools to design and develop dynamic media content.
 Appreciate the use of technology in Media Management

Unit 1 (6 Hours)
An Overview of Media Industry
1.1 A Historical Perspective on Media
1.2 Media Consolidation
1.3 Public Ownership of Media
1.4 Institutional Investors and Financial Firms
1.5 Fragmentation of Media Markets, Preparing for a New Media World

Unit 2 (10 Hours)

Media Management
2.1 Focus on Media Management
2.2 Indian Media- Broadcast, Print, Audio-visual, Cinema
2.3 Influence of Media
2.4 News Media- Broadcasting, News Magazines, Newspapers, Newsreels
2.5 Online Journalism and News Coverage

Unit 3 (10 Hours)

Media Management Regulations and Electronic Media Management
3.1 Preventing Legal Problems
3.2 General areas of legal concern- employee health and safety
3.3 Privacy, Free press/ Fair Trial issues
3.4 Media Convergence and Interplay of Technology Development
BOOKS FOR STUDY
B K Chaturvedi, Media Management, New Delhi: Global Vision Publishing House,
Sandra Diehl and Matthias Karmasin, Media and Convergence Management- Springer,

BOOKS FOR REFERENCE

Looy V. Amy. Social Media Management, Technologies and Strategies for Creating
Business Value, Springer, Online.
Kundra S, Media Management, New Delhi, Anmol Publications

JOURNALS
International Journal on Media Management
Journal of Digital Media Management
Journal of Media Studies
Media, Culture and Society: Sage Journals
Journal of Media and Communication Studies

PATTERN OF ASSESSMENT

Continuous Assessment Test: Total Marks: 25 Duration: 60 minutes

Section A – 5 x 1 = 5 marks (Objective questions)
Section B – 5 x 2 = 10 marks (from a choice of seven)
Section C – 2 x 5 = 10 marks (from a choice of four)

Other Components Total Marks: 25

Assignments/Objective Test/Quiz/Presentation

No End Semester Examination

 STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI – 600 086

B.B.A DEGREE: BUSINESS ADMINISTRATION

SYLLABUS
(Effective from the academic year 2019–2020)

PRODUCTION AND OPERATIONS MANAGEMENT

CODE: 19BA/UI/PO23 CREDITS: 3

OBJECTIVES OF THE COURSE

 To provide the students a comprehensive knowledge on the principles of
production and operations management
 To familiarise the various operations management techniques
 To educate students on the responsibilities in the areas of operations
management

COURSE LEARNING OUTCOMES

On successful completion of the course, students will be able to

 Appreciate the relationship of operations with other managerial functions

and differentiate between Product and Service.
 Understand the principles of good plant layout
 Assimilate the concept of different stages of product development
 Identify the factors affecting production, planning and control

Unit 1
Introduction
1.1Overview of Process and Operation Management
1.2Relationship of Operations with Other Functions-Marketing, Finance, Human
Resource
1.3Difference between Product and Service.

Unit 2
Plant Location and Layout Planning
2.1Plant Location- Meaning, Objectives of Location
2.2Plant Layout-Meaning, Advantage and Principles of a Good Layout

Unit 3
Product Design and Development
3.1 Definition, Objectives, Factors Affecting Product Design
3.2 Product Development – Meaning, Methods, Scope of Development
3.3 Stages of Product Development
Unit 4
Production Planning and Control
4.1 Meaning, Objectives, Scope, Importance of Production Planning
4.2 Production Schedule, Dispatch Follow up
4.3 Production Control- Meaning, Factor Affecting Production and Control

Unit 5
Total Quality Management
5.1 Introduction- Quality Circle, Stages of Quality Circle
5.2 Total Quality Management (TQM) –Meaning, Responsibility for Quality and
Factors for the Success of TQM

BOOKS FOR REFERENCE

Ashwathappa.K & Sridhara Bhatt ‘Production and Operations Management’, Himalaya
Publishing House, Mumbai, 2015
Chunawalla, S.A and Patel D.R, ‘Production and Operations Management’, Himalaya
Publishing House, Mumbai, 2017

Khanna. K.K ‘Production and Operations Management: Logistical Approach’, Himalaya

Publishing House, Mumbai, 2015 Panner Selvam R.-‘Production and Operations
Management’, Prentice Hall of India, NewDelhi, 2012

Dan R. Reid, Sanders R. Nada, Operations Management - An Integrated Approach’

3rd Edition, Wiley India (P) Ltd., New Delhi, 2012

Render Barry and Heizer Jay , Operations Management, 6th Edition, Pearson Publications,
2016

JOURNALS
Journals of Operation Management
International Journal of Service and Operation Management
International Journal of Production Economics
Journal of Production Research

WEB RESOURCES

https://smude.edu.in
www.athabascau.ca
www.ateneo.edu

PATTERN OF ASSESSMENT

End-Semester Examination: Total Marks: 100 Duration: 3 hours

Section A – 10 x 2 = 20 Marks (no choice – Max 30 Words)
Section B – 5 x 8 = 40 Marks (from a choice of seven questions –Max 500 words)
Section C – 2 x 20 = 40 Marks (from a choice of four questions –Max 1200 words)