Rawalpindi Women University

Faculty of Humanities and Social Science

Department of Business Administration

TABLE OF CONTENTS

1. BRIEF INTRODUCTION .........................................................................................................................2

2. BRIEF DESCRIPTION OF THE COURSE ............................................................................................ 3
3. PRE-REQUISITE KNOWLEDGE ...........................................................................................................3
4. COURSE COVERAGE (TICK EACH) ....................................................................................................3
5. LIMITED COURSE OBJECTIVES OF THIS COURSE ......................................................................3
6. LEARNING OUTCOMES .........................................................................................................................4
7. COURSE CONTENTS DETAILED DISTRIBUTION ...........................................................................4
8. GRADE DISTRIBUTION (SUBJECT TO CHANGE) ...........................................................................7
9. MISC. INSTRUCTIONS: ..........................................................................................................................7
10. WEBSITES/LINKS ....................................................................................................................................8
11. TEXT BOOK(S) ..........................................................................................................................................8
12. COMPUTER TOOLS ................................................................................................................................ 8
13. INSTRUCTOR’S PROFILE ......................................................................................................................9
14. TA’S INTRODUCTION ............................................................................................................................ 9
15. FINAL COMMENTS .................................................................................................................................9
16. WHATSAPP GROUP ................................................................................................................................ 9
17. CHECKLIST ............................................................................................................................................. 10

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 1. Brief Introduction

Course Name International Business Management

Course Code MGT 402

Instructor Ms. Tehreem Ali

Semester BBA-7B

Credit Hours 3:00 CR

Class Timings 8: 30 am to 10:30 am (Monday)

8: 30 am to 9:30 am (Tuesday)

Instructors
Telephone No(s). 0341-3899112

Email [email protected]

Teaching Assistant

TA’s Email

Program Manager
Telephone No.

Abbreviations

Visiting Hours: 11:00am-12:00pm (Tuesday)

11:30am-12:30pm (Wednesday)

2
 2. Brief Description of the Course

This course provides the manager's perspective in the fields of international payments,
international trade, and the analysis of investments. Emphasis is given to the materials and
concepts that illuminate the strategies, structure, practices, and effects of multinational
enterprises. The topics to be covered are: The Nature of International Business Management;
Marketing to Customers with Diverse Cultural Backgrounds; Operations in Diverse Political
and Legal Environments; Finance in the International Marketplace; Human Resources and
Employees of Diverse Cultural Backgrounds; and Strategy and Structure of International or
Global Enterprises.

3. Pre-Requisite Knowledge

N/A

4. Course Coverage (Tick each)

Knowledge (🗹) Comprehension (🗹) Application (🗹) Analysis (🗹) Synthesis

(🗹)Evaluation (🗹)

5. Limited Course Objectives of This Course

Course Precise, Realistic and Achievable Which Program Objective does

Objective Course Objective this Course Objective Trace to?
Number
1 To familiarize students with 01
understanding the concepts and
dynamics of international business,
how and why countries are
different from each other.
2 To demonstrate an increase 02
empirical understanding of the
concepts and theories of
international business so as to
develop a capacity to work in teams
as well as making decisions.

3 To Develop the ability to apply 03

course content in solving
international case studies.

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 6. Learning Outcomes

Course Precise, Realistic and Achievable Which Course Objective does

Learning Learning Outcome this Learning Outcome Trace to?
Outcome
1 Develop an understanding of the 01
worldwide developments and
foundations for international
business and the cultural context
for managing in an overseas
environment.
2 Examines the strategies and 02
structures that firms adapt in order
to compete effectively in the
international business environment.

3 Examine functions of international 02

management in the areas of
managing political risk,
negotiations, planning, organizing
international operations, decision
making and controlling.
4 Apply the international business 03
concepts in the real situation.

7. Course Contents Detailed Distribution

Note: This schedule is tentative and can be subject to change

Weeks Topic Description CO CLOs Teaching Evaluation

Method as Method as per
per Bloom’s
Bloom’s Taxonomy
Taxonomy
1 The nature of international 01 01 Lecture &
business class
 Why study global discussion
business
 The process of
internationalization
 Theories of
internationalization
 Regional trading blocs

2-3 Cultural influences on 01 01,02 Lecture & Quiz 1

4
 international business class
 Importance & elements of discussion
culture
 Evaluating cultural
differences
 Culture and MNCs
4 The international economic 01,02 01,02 Lecture & Assignment 1
environment class
 Economic systems discussion
 Economic structure
 International
organizations (WTO,
UNO, IBRD IMF,OPEL
EU)
 Theories of international
trade
 Theories of international
investment.
 The balance of payment
 Free trade versus
protection
 Techniques of protection
 Trade in services
5-6 The international political and 01,02 01,02,03 Class Assignment 2
legal environment discussion, Class debate
 Political factors Interactive
session
 The international legal
environment
 The conflict of laws
 Arbitration
 Uniform laws
 Economic and Political
Integration
7 The multinational company 01,02 01,02 Lecture & Class Activity
 The pros and cons of class
multinationals discussion
 Control of MNC activities
 MNC conflict with national
government
 Techniques of host country
control

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  UNCTAD codes
 The OECD codes
8-9 Direct foreign investment 02 02,03 Lecture & Assignment 3
 Trends in direct foreign class
investment discussion
 Reasons for direct foreign
investment
 Strategies for direct
foreign investment
 Acquisitions
 Cross border mergers and
takeovers
 Transaction cost analysis
10 International technology 03 03,04 Lecture & Case Study
transfer class
 Reasons for technology discussion
transfer
 Licensing and franchising
 Legal aspects of
franchising
 Patent violations
 Protection of trade mark
 International agreements
concerning intellectual
property
11 International logistics and 03 03,04 Lecture & Quiz 2
distribution class
 Sea transport, air discussion
transport, rail and road
transport
 INCOTERMS
 Warehousing
 Distribution channels
 Use of agents and
distributors
 Agency contracts
 Special Distribution
problems

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12-13 International financial 02,03 03 Lecture & Assignment 4
management class
 The international discussion
monetary system
 Exchange rates
 International capital
markets
 Management of foreign
exchange risk
 Bills of exchange, letters
of credit and factoring
14 International business entries 02,03 02,03,04 Lecture & Class Activity
 Exporting, Joint ventures, class
Subsidiaries discussion
 Locating export markets
 International marketing
research
 International market
segmentation
15-16 Final Project (Report Submission 02, 03 03,04 Class
& Presentations) presentation

8. Grade Distribution (Subject to change)

S. No. Head Marks

1 Mid Term 25
2 Final Term 50
3 Assignment 10
4 Quiz 10
5 Presentation 05

9. Misc. Instructions:

 Class Participation
Active participation from the students in class discussion is highly encouraged in order to
make the comprehension better. This will not only improve their communication skills but
also will be fundamental in enhancement of their confidence and problem-solving skills. For
this a special class debate session will be planned on regular basis on the topic under
discussion and groups will present opposing point of view and defend their point of view
through valid arguments in this debate. Every student will get a chance to present her point of
view.

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  Project Instructions
A group of 3-4 students will be formulated for the project. Every group will be assigned an
international business organization. The group will study functions of international business
management in the areas of managing political risk, negotiations, planning, organizing
international operations, decision making and controlling, the mode of international market
entry, the scope of operations, the international logistics, and financial management. The
group will then formulate a report and slides for presentation and would deliver the contents in
front of class. The time allocated for presentation would be 15-20 minutes for each group.
Every member of the group is required to appear in presentation. In case any member is not
present; he/she will get 0 in presentation.
 Assignments
Approximately 4 assignments shall be given during the semester. The graded assignments shall
be returned within a week. The assignments shall clearly reflect the indigenous work of the
student. Plagiarism is not allowed which may result in cancellation of an assignment, in
addition to reporting the matter to the management for appropriate action.

 Discussion on Respective Faculty’s Research Papers

Relevant research papers will be given for reading, analysis and class discussion.

 Quiz Policy
Approximately 2 quizzes shall be given during the semester i.e. one quiz shall be planned
before midterm exam and one quiz after midterm exam. The quizzes shall preferably be
unannounced. The duration of each quiz shall be about 10-15 minutes. No make-ups will be
offered for missed quizzes. The graded quizzes shall be returned in the next week.

 Final and Midterm Papers (General Guidelines)

A revision and paper discussion session shall be planned in the last class before midterm and
final term exam. In the session students will be guided about how to attempt the paper and
exam related rules and procedures will be elaborated.

10. Websites/Links
https://classroom.google.com/u/4/c/NTY5MjIxOTAzNDY3

11. Text Book(s)

 Roger Bennett. (1996). International Business. Financial Times Management. Pitman

publishing. (Latest edition)
 Charles W. Hill (2009) International Business: Competing in the global marketplace.
McGraw-Hill: New York. (Latest edition)
 Czinkota Michael, R., RonkainenIlkka, A., Moffet Michael, H., & Moynihan Eugene, O.
(2001). Global Business. (Latest edition)
 Jonnard, C. (1997). International Business and Trade Theory, Practice, and Policy. CRC
Press. (Latest edition)

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 1. Instructor’s Profile
Ms. Tehreem Ali is Ph.D. scholar at Iqra University Islamabad. Her field of specialization is
marketing. She has completed her MS in marketing from UIMS-PMAS Arid Agriculture
University, Rawalpindi. She has a vast teaching and administrative experience at different
public and private universities. She has published research papers in international and
national journals. Also, she has attended and presented papers at international conferences.
Moreover, she has also been part of various training workshops. Her areas of interest among
others include Consumer Behavior, Digital Marketing, Sustainable Marketing, Relationship
Marketing and International Marketing.

2. TA’s Introduction
N/A

3. Final Comments
The course outline has been prepared and planned according to required standards by
Department of Business Administration, the Rawalpindi Women University. However, the
instructor reserves the right to make changes in the syllabus including due dates of the
assignments according to circumstances.

4. Whatsapp Group
https://chat.whatsapp.com/JLxC5uQL2QMLMaPft97XtD

*errors /omissions accepted

THE END & BEST OF LUCK