Search Engine Optimization

Assignment 4 (20 Marks)

Hello Learners,

We hope you are having a great learning week. This assignment tests your
ability to understand the core concepts of search engine optimization and
make decisions accordingly.

Please read the assignment instructions carefully before attempting the

assignment.

Grading Parameters:

Module - Search Engine Optimization

Maximum
Scale
Criteria Marks
10 Marks 5 Marks 0 Marks
Q1) Research Able to research and Basic research Mis-understood the
and decoding understand the given scenario and understanding concept of
skills and explain it in depth with of the given "on-page SEO" or
good formatting and command scenario with the given scenario
over the language. At least basic explanation completely OR No
80% of the steps mentioned with good submission
10
are relevant. formatting and
command over the
language. At least
50% of the steps
mentioned are
relevant.
Q2) Analytical Successfully ran the search Successfully ran Failed to run the
skills query and identified the meta the search query search query OR
description & Keywords in the but was unable to No submission
article identify either
10
meta description
or keywords in the
article

Maximum marks 20

1
 Section - 1

Q1. Explain how on-page SEO would work for a "News publishing website".
As an SEO practitioner what are the steps you would take to improve the
on-page SEO for this website.

Section - 2

Q2. Run a search query for "digital marketing tools" and answer the
following questions. ( Most results will be blog websites)
a.) What is the meta description of the first result?
b) Which are the important keywords in the article

Assignment Submission Deadline - November 02, 2022 by

10:00 PM

To submit your assignment click on the “Submit Now” button

Good Luck!
Testbook Skill Academy