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Digital Self

People carefully craft their self-presentation and manage impressions online through selective sharing of personal information. When joining online communities, users must choose which details to include to be consistent with the group's profile. This willingness to disclose allows people to gain acceptance and facilitate relationship-building. Both online and offline, self-representation connects one's identity to others. People employ various strategies like emphasizing positive attributes, controlling negative impressions, and making vague generalizations to steer others' perceptions in a favorable way and achieve social and material rewards. The goal is to define social situations smoothly and maintain orderly interactions.

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Claire Demayo
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245 views2 pages

Digital Self

People carefully craft their self-presentation and manage impressions online through selective sharing of personal information. When joining online communities, users must choose which details to include to be consistent with the group's profile. This willingness to disclose allows people to gain acceptance and facilitate relationship-building. Both online and offline, self-representation connects one's identity to others. People employ various strategies like emphasizing positive attributes, controlling negative impressions, and making vague generalizations to steer others' perceptions in a favorable way and achieve social and material rewards. The goal is to define social situations smoothly and maintain orderly interactions.

Uploaded by

Claire Demayo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

DIGITAL SELF SELECTIVE SELF-PRESENTATION AND IMPRESSION MANAGEMENT

What motivates you to create an account online? • When people become members of a community, they must
select the relevant and appropriate pieces of information
for their self-presentation to be consistent with the profile
 Identity has many definitions, but without getting too of the group.
metaphysical, we can sum it up in a few words: you are who
Schwämmlein and Wodzicki (2012)
you are and what you do. Simply put, your identity is the
sum of your characteristics, including your birthplace and -willingness to provide personal information in member profile is
birthday, the schools you attended, your shoe size, and so high because members gain acceptance through extensive self-
on. presentation that facilitates the establishment of relationships with
other network members. Self-presentation is defined as behaviors
 Some of those characteristics never change, such as your used for creating, modifying, and maintaining other people's
birthday, and some change over time, such as your hair impression about oneself.
color.
(Burkell et al. 2014) – social media and online community
attendance increased and become significant part of our social lives.
 Similarly, when you are using the Internet, your online
identity is the sum of your characteristics and interactions. (Rui and Stafanone 2013) – managing self-presentation in online
Because you interact differently with each website you visit, communities become integral part of private and professional life.
each of those websites will have a different picture of who
you are and what you do.

 Sometimes the different representations of you are referred


to as partial identities, because none of them has the full
and true picture of who you are.

 Your online identity is not the same as your real-world


identity because the characteristics you represent online
differ from the characteristics you represent in the physical
world. Impression Management – study of how people attempt to manage
or control the perceptions which others form of them
-the aim is to steer others’ impression with the use of 1. Facilitate social interaction – define the social situation (Goffman,
controlling information, photos and videos and present them in a 1959)
proper way of social media.
-Each person has a role to play, and the interaction
-in real life, it takes place through both verbal and non- proceeds smoothly when these roles enacted effectively.
verbal communication, including body language, posture, speech
Example: Airline pilots are expected to be poised and dignified. As
and rank.
long as they convinced their passengers that they possess these
Both real life and online, self-representation connects the idea of qualities, their passengers remain calm and behave in an orderly
who we are to the outside world. fashion.

2. Gain Material and Social Rewards -

Kinds of Self-presentation Strategies

Positive impression presentation - revision impression control, and


vague impression formation of fuzzy control (Fiske, 1991).

Proactive strategy – refers that people value other people’s


perception of self-image in social media, and are willing to show the
positive side, willing to upload photos to show personal image.

Passive Strategy – refers to control the negative emotions and


negative attitudes in social media.

Fuzzy Generalization Strategy – refers that in order to avoid to


produced stereotyped images on oneself in social media, individuals
tend to express their inner thoughts and feelings vaguely.

WHY PEOPLE ENGAGE IN SELF-PRESENTATION?

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