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Bammc S

The Bachelor of Arts in Multimedia and Mass Communication (BAMMC) program is a full-time, six semester program spanning three years. The program consists of 36 total papers and courses. In the third year, students specialize in either Advertising or Journalism. Coursework covers areas like effective communication, visual communication, advertising, journalism, media studies, film, computers and more. Electives are offered in the third and fourth year in subjects like electronic media, radio production, and motion graphics.

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Sainath Vavilala
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281 views2 pages

Bammc S

The Bachelor of Arts in Multimedia and Mass Communication (BAMMC) program is a full-time, six semester program spanning three years. The program consists of 36 total papers and courses. In the third year, students specialize in either Advertising or Journalism. Coursework covers areas like effective communication, visual communication, advertising, journalism, media studies, film, computers and more. Electives are offered in the third and fourth year in subjects like electronic media, radio production, and motion graphics.

Uploaded by

Sainath Vavilala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Bachelor of Arts in Multimedia and Mass Communication –

BAMMC

PROGRAM DETAILS:
The program shall be a full time program. The duration of the program shall be six semesters
spread over in 3 years.The B.A.(M.M.C.) program shall consist of total 36 papers.The third
year of the program consists of specialization in Advertising & Journalism.

F.Y.B.A.(M.M.C.) First Semester F.Y. B.A.(M.M.C.) Second Semester


Name of the course Name of the course

Effective Communication–I Effective Communication–II

Foundation Course -I Foundation Course -II

Visual Communication Content Writing

Fundamentals of Mass Communication Introduction to Advertising

Current Affairs Introduction to Journalism

History of Media Media, Gender & Culture

S.Y.B.A.(M.M.C.) Third Semester S.Y.B.A.(M.M.C.) Fourth Semester


Name of the course Name of the course
Elective Courses (Choose any two) Elective Courses (Choose any two)

Electronic Media-I Electronic Media-II


Theatre & Mass Communication-I Theatre & Mass Communication-II
Radio Program Production-I Radio Program Production-II
Motion Graphics & Visual Effects-I Motion Graphics & Visual Effects-II

Core Courses Core Courses


Corporate Communication & Public Writing & Editing for Media
Relations Media Laws & Ethics
Media Studies Mass Media Research
Introduction to Photography Film Communication- II
Film Communication-I Computers & Multimedia- II
Computers & Multimedia- I
T.Y.B.A.(M.M.C.) ( Advertising ) T.Y.B.A.(M.M.C.) ( Advertising )
Fifth Semester Sixth Semester
Name of the course Name of the course

Core Courses Core Courses


Copywriting Digital Media
Advertising & Marketing Research Advertising Design

Elective Courses (Choose any four) Elective Courses (Choose any four)

Globalization & International Advertising Advertising In Contemporary Society


Brand Building Brand Management
Agency Management Media Planning & Buying
Account Planning & Advertising Advertising & Sales Promotion
Social Media Marketing Rural Marketing & Advertising
Direct Marketing & E-Commerce Retailing & Merchandising
Consumer Behaviour Entertainment & Media Marketing
Documentary & Ad Film Making Television Program Production

T.Y.B.A.(M.M.C.) ( Journalism ) T.Y.B.A.(M.M.C.) ( Journalism )


Fifth Semester Sixth Semester
Name of the course Name of the course

Core Courses Core Courses

Reporting Digital Media


Investigative Journalism Newspaper And Magazine Design (Project)

Elective Courses (Choose any four) Elective Courses (Choose any four)

Features and Writing For Social Justice Contemporary Issues


Writing and Editing Skills Lifestyle Journalism
Global Media and Conflict Resolution Photo And Travel Journalism
Business and Financial Journalism Magazine Journalism
Mobile Journalism and New Media Sports Journalism
News Media Management Crime Reporting
Journalism and Public Opinion Fake News And Fact Checking
Media Laws and Ethics Television Journalism

Note: The college will be opting for “Elective Subject” on the basis of selection done by
maximum students.

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