Final Business Plan
BUtiful Totes
Elizabeth Reed - CEO
Sam Dummer - CFO
Matty Diederich - COO
Keenan Donze - COO
Meaghan Trainer - CMO
Zoe Dybowski - CMO
Marcelle Gress - Mentor
Emily Hawk - Professor
Section 04
12/02/2022
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Table of Contents
1. Product
2. Ideation
a. The Idea
b. Opportunities
c. Problems Attempted to be Solved
3. Research
a. Secondary Research and Analysis
b. Primary Research and Analysis
c. Different in Hypothesis and Results of Research
4. Management Team and Operations Plan
a. Management Team
b. Quality Control
c. Sales
d. Inventory
e. Order Fulfillment
f. Customer Service
g. Finances
h. Event Management
5. Original Plans
a. Original Business Model Canvas
b. Original Proof of Concept
c. Original Marketing Plan
d. Original Financial Plan
6. Proof of Concept Results
a. Fundamental Business Model
b. Learning Lessons from Change in the Business Model Canvas
c. Natural Next Steps for Learning
d. Proof of Concept Tests
7. Overall Financials
a. Breakeven in units
b. Loan
c. Profit Margins
d. Total Revenue
e. Total Profits
f. Income Statement
g. Enacting Contingency Plans
h. Driving Sales
8. Lessons Learned
9. References
10. Appendix
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Product
BUtiful Totes sells an eco-friendly canvas tote bag that is aesthetically pleasing and shows Butler
school spirit. The bag weighs six ounces and is one hundred percent cotton. It is sixteen inches
tall, fifteen inches wide, and has a twenty two inch handle. The product itself is seen below:
Ideation
The Idea
When brainstorming an idea, the company wanted to come up with a product that was both
functional and aesthetically pleasing. When it comes to Butler University Tote Bags, there are
already existing designs in the campus bookstore and online, however they wanted to design a
bag with a more simple, minimalistic design in comparison to existing products.
Opportunities
BUtiful Totes initially saw the opportunity to help people show their school spirit in a different
way than previously provided. They saw a way to provide convenience and style in one.
Problems Attempted to be Solved
The problems attempted to solve were the increase in demand for more unique university
merchandise and also having a bag that isn’t a school or work backpack.
Research
Secondary Research and Analysis
Industry Analysis: The industry the company planned to be involved with was the textile
industry, whose primary activities includes manufacturing textile bags - one of its major
products. The industry has generated $42.4 billion in revenue as well as $1.6 billion in profits
annually. Overall, the textile industry is expected to grow 0.9% annually over the years to 2026
with industry performance currently increasing and import penetration decreasing (Lang 2022).
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● Positives: Manufacturing can be done with automated methods, provides material input to
downstream industries, rapidly changing fashion trends creates faster shipping times that
put products on shelves faster to create a profit.
● Negatives: Increased use of less expensive overseas labor/imports by other
manufacturers, declined demand due to less sourcing from apparel manufacturers to
textiles because of increased shipping costs, penetration imports has fluctuated which has
negatively affected domestic producers, price of synthetic fiber expected to increase
which will increase selling prices/revenue, risk of deterring markets with low-cost
substitutes available
Competitor Analysis: The company found their competitors to be:
1. Butler University Bookstore
a. Advantages: Solidified presence in the market
b. Disadvantages: Limited options for tote bags, high priced ($24 for a bag)
2. Custom Ink
a. Advantages: less expensive prices, a lot of options, customizable, based only
online
b. Disadvantages: Some bags can only be purchased in 6 or more, aren’t on Butler’s
campus and don’t have an in-person store
3. Bulldog Bags
a. Advantages: Another RBE group, Butler branded, two different designs
b. Disadvantages: Limited options for designs
Target Customers: BUtiful Totes’s target customers are Butler University students, alumni,
faculty, family, or fans. According to Mintel Report, Handbags and Accessories - US - 2022,
“adults aged 18-54 tend to buy more handbags and accessories than older consumers” (Ortega
2022). Therefore the company will be marketing to ages ranging from 18 to 54 and all genders.
Geographically, they will be primarily marketing to customers in the Indianapolis area.
Customer Needs: Customers need products that are more affordable and high quality, so the tote
bag will be both high quality and durable. The market the company is targeting are customers
who also have a history of purchasing tote bags.
Primary Research and Analysis
Survey Analysis: A Google Form was sent out to a variety of potential customers. The team
collected 173 responses with 30 being completed in person. This data helps the company obtain a
better understanding of what their potential customers would like to see from their product.
Willingness to Pay: 57% said they would be willing to pay $12-15 for the product in mind and
29% would pay $15-20. This information shows that a majority of the demographic of college
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students and parents is to pay around $15 dollars for a bag. The company's focus will be to keep
costs low in order for prices to appeal to the 57% of people that said they will buy a $12-15
canvas bag.
Consumer Product Uses: Carrying things throughout the day and shopping are the two main
reasons people use tote bags. This is useful for making sales pitches and some possible reasons
as to why somebody might buy a bag.
Influence of Butler Branding: A majority of consumers said they like things that are Butler
branded (52.3%), and only 8.7% of people surveyed said that they do not care at all about Butler
branding. From this information the company will continue to stay on course with Butler
licensing because of the 91.3% of consumers that will either be somewhat interested, like, or
even love the Butler branding of this bag.
Consumer Product Alternatives: 42.1% of people said they own 5-10 bags in their household.
This potentially adds an incentive to buy more than one bag especially because this is a product
that consumers can have many of. Knowing this helps the company with marketing, allowing
marketing to focus on why consumers need one more bag and how it will help improve the
efficiency of their lives.
Consumer Design Preference: Butler Blue IV and “Life is better at Butler” were the two most
popular design choices at 57.1% and 49.4% respectively. The company will use the information
brought by this to decide how to most effectively use the Butler license, as well as entertain the
possibility of multiple designs.
Additional Information: Most suggestions were to keep the bag price around $10-12. Many also
wanted just a bag with a Butler bulldog branded on it. Others also brought up having a colored
canvas bag besides beige, such as navy blue.
Difference in Hypothesis and Results of Research
Although the most popular choice for the bag design was Butler Blue IV, the design the company
drew up was not approved the first time, and they then found out the royalties would be far too
expensive of a risk to take. Due to this, the company decided to go with the “Life is Better at
Butler” design and only have one bag design option. The hypothesis of the target market
occurred differently than the company anticipated; they anticipated the target market to mainly
consist of students, however the most successful customer segment ended up being two campus
offices the company completed business to business sales with. The research influences multiple
aspects of the business model, such as the cost structure with the determined pricing.
Management Team and Operations Plan
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Management Team
The BUtiful Totes team chose to delegate responsibilities using the C-suite, focusing on making
sure that each member has equal and manageable roles. The roles and responsibilities are:
● Chief Executive Officer - Elizabeth Reed
○ Responsibilities: Business to Business Outreach and Task Management
● Chief Financial Officer - Sam Dummer
○ Responsibilities: Financial and Account Management
● Co-Chief Marketing Officer - Meaghan Trainer
○ Responsibilities: Brand Image and Marketing Materials Design
● Co-Chief Marketing Officer - Zoe Dybowski
○ Responsibilities: Presentation Design and Social Media Management
● Co-Chief Operations Officer - Matty Diederich - Co-Chief Operations Officer
○ Responsibilities: Product Communication and Assist with Inventory Management
● Co-Chief Operations Officer - Keenan Donze
○ Responsibilities: Inventory Management and Assist with Product Communication
Quality Control
To ensure that the proper quality standards are being met, the team will test each product to make
sure it is up to standard. Led by Matty Diederich - Co-Chief Operations Officer, the testing
process will involve putting objects into the tote bag and carrying it on a short walk. By doing
this, the team is ensuring that each bag is capable of carrying an average amount of weight.
If the product does not arrive as expected, the company will try to make any edits to the product
themselves. If they are unable to fix the product themselves, they will have to sell their product
at a lower, but still profitable, price while limiting ordering. For orders that arrive looking fine
but are poor quality, the company will try and get compensation for the faulty product.
Sales
The company will conduct their Business to Business sales by, ideally, putting in an individual
order to specifically fulfill these sales. The company will price the bags at $8 per bag for
business sales, still leaving the team to receive a roughly 40% profit margin.
For consumer sales, the company will offer in-person and online sales. The price will be $15 per
bag, creating a 70% profit margin. For in-person sales, the team will set up selling booths on
campus. Online sales will be conducted through the BUtiful Totes website which is connected to
Square. The online consumer will be able to have their item shipped directly to them for a $10
shipping and handling fee, or they will be able to pick up their order.
Inventory
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The company will be picking the items up directly from the vendor, Your Image Works and will
store the inventory in the RBE lockers in the basement of Dugan Hall. Keenan Donze - Co-Chief
Operations Officer will create a spreadsheet to keep track of all inventory movement. He will
compare with Square reports to ensure inventory accuracy. The team plans on controlling
inventory on the website by having receipts sent to Keenan Donze - Co-Chief Operations Officer.
Sam Dummer - Chief Financial Officer will manage and update inventory on the website if
needed.
Order Fulfillment
The company’s order fulfillment process will start with Sam Dummer - Chief Financial Officer
checking Square for new sales and alerting Keenan Donze - Co-Chief Operations Officer for
inventory. After being alerted of sales to fill, Keenan Donze - Co-Chief Operations Officer will
update the inventory spreadsheet to track all orders. All orders will be processed through the
Square Point of Sales system, and customers will be emailed when the order is received.
For in-person pickup, customers will be emailed prior to pickup sessions letting them know
when they can pick up the product. Keenan will go to the RBE locker to get all inventory needed
for the location. All pickup orders will be clearly labeled in the spreadsheet, as well as the date
the item is picked up.
For shipping, the team will use Campus Impressions on Butler University’s campus and USPS to
ensure that all items are shipped on time. All shipping orders will be packaged and sent out at
least once a week. Keenan and another team member will get all shipping inventory together
before packaging items. To ensure that all products are delivered, the team will keep track of all
tracking numbers, estimated delivery date, and actual delivery date in the spreadsheet.
Customer Service
The company’s approach to customer service revolves around the team working together, with
the standard response time being two to three business days. The team will try to respond to
customer inquiries from Instagram, email, and website together throughout the week. Matty
Diederich - Co-Chief Operations Officer will be responsible for monitoring customer service on
all platforms, and responding to inquiries in a timely manner if the team is unable to meet.
For customer complaints and issues, the team will try to listen and understand the customer’s
issues to ensure a proper response. If they are unable to resolve the issue in a way that helps the
customer, a refund will be considered. If customers are demanding refunds, the team will look at
the issue as a whole and decide the best course of action for the situation.
If a customer does not pick up their order, they will be contacted via email and phone. If there is
no response, the team will continue to attempt to contact the customer until the end of the selling
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period. If nothing has been heard from the customer, the team will donate the bag to a local
charity. All bags will be prepaid, so donating these will not affect the company’s profit.
Finances
Sam Dummer - Chief Financial Officer will be responsible for all financial transactions,
including making cash deposits/withdrawals and making sure that all Square payments are
transferred into the account. If Sam cannot be at an in-person selling event, another team
member will be in charge of finances for that event. Additionally, Elizabeth Reed - Chief
Executive Officer will be responsible for double checking all of the financials.
Event Management
To ensure that all events are set up properly, Elizabeth Reed - Chief Executive Officer will be
responsible for booking the location of all selling events. The day of the event, Keenan Donze -
Co-Chief Operations Officer will be responsible for getting inventory needed and setting up.
Additionally, Meaghan Trainer and Zoe Dybowski - Co-Chief Marketing Officers will be
responsible for creating and sharing promotional material for these events. The entire team will
arrange for at least two individuals to be present at all times during a selling event.
Original Plans
Original Business Model Canvas
Value Propositions: The company’s value proposition focuses on the Butler University tote bag
satisfying different wants and needs of their customer pool. The bag allows a person to
simultaneously have convenience and show their school spirit. Having a reusable bag on hand
reduces the use of plastic bags, which decreases the amount of waste and therefore is a better
investment for the current world and future generations.
Customer Segments: BUtiful Totes is creating value for Butler students, alumni, faculty, family,
or fans. The primary consumers would be the students that attend Butler University. The
company’s customer demographics are 18-54 year olds of all genders. Geographically BUtiful
Totes will be primarily targeting consumers in the Indianapolis area.
Channels: Focusing on channels to reach customers, the company will advertise on Instagram to
find an audience once the style of the product is confirmed. Flyers will also be used as
advertising around campus.
Customer Relationships: The company can get more customers with the idea that a person can
never have too many tote bags. A way to grow customers would be through relationships with
current customers. If given good customer service, the likelihood to be recommended would be
high which would result in more customers.
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Revenue Streams: Currently around the market the price is around $15. The revenue model for
this product includes credit cards as well as cash in order to get maximum profits. This way the
company can reach all different types of consumers. The main pricing tactic for this product is
looking at competitors prices and offering the product at a lower price.
Key Resources: The company will need a variety of resources in order to sell the product
efficiently. They will first need a loan to help pay for the acquisition of the product. They will
also need to have the product in a timely manner in order to be able to show customers what they
have to offer. The company will use Campus Impressions as their shipping resource. The group
itself will be a resource in which the team will strive to have great customer relationships, which
can in turn lead to selling more items. The company is also relying on the Butler brand as a
resource.
Key Activities: In order for the company’s value propositions to be fulfilled, the company must
provide a quality durable bag that has enough space for the average consumer to hold their extra
items. A necessary part of the company’s strategy is to form a relationship with the consumers by
approaching the sale of the tote bag as a gift for family.
Key Partners: The company will be relying on Your Image Works, Inc. to obtain the product.
They will also be reaching out to various offices at Butler for the possibilities of partnering with
them to distribute the product. The company is also contemplating the idea of partnering with
online merchandisers such as Rally House, in hopes of getting the product more readily available
to consumers.
Cost Structure: The main costs are going to be related to production, advertising, and shipping.
The cost-driven cost model, attempting to cut costs whenever possible, with the company also
trying to take advantage of economies of scale. The company’s most important cost is going to
be product cost. Without having gotten an exact quote, the estimated cost per unit will be $4.08,
including setup cost and royalties, with a total order cost of $1,020. The most expensive key
resources will be advertising materials and shipping and handling costs. Additionally, the most
expensive key activity will be the production of the product.
Original Proof of Concept
General Plan: The company’s general marketing plan focuses on three main components:
Instagram, a Square website, and flyers. The Instagram profile will be linked to the website, and
this platform is where the company will try to promote the product the most. The company will
focus on making its website user-friendly, with the image being in line with the brand image.
Additionally, flyers will have a QR code to the company’s website on them, with the flyers being
placed around Butler University’s campus to attract student attention.
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Business to Consumer: When targeting consumers directly, the company’s overall goal is to
make all promotional materials aesthetically pleasing and attention grabbing. They will do this
by focusing on:
● Instagram
○ Designed to attract customers and post promotional content
● Square website
○ Designed to create a positive customer experience when purchasing
● Flyers
○ Designed to highlight the product, Instagram handle, and website (via QR code)
Business to Business: When marketing to businesses, the company will focus on professional,
put together presentations and aesthetically pleasing branding. For Business to Business sales,
they have contacted many different Butler University offices via email, each for a different
reason. The different offices contacted are:
● Office of Admissions
○ Reason: Admissions could gift the product to potential and future students
● Office of Advancement
○ Reason: Advancement could use the product as a gift to donors
● Office of Alumni Services
○ Reason: Alumni Services could use the product as a way to get Alumni to donate
The company has not heard back from the Admissions or Advancement offices, so the Operation
Officers will go to the offices in person to try and sell the products. Alumni Services responded
and said that they were not interested in purchasing the product.
Additionally, the company contacted a few program heads as well, but have not heard back. The
individuals and programs contacted via email are:
● Mrs. Ashley O’Salway with the Masters in Business Administration (MBA) program
○ Reason: The product could be gifts to new MBA students
● Mrs. Amy Chambers with the Masters in Management (MiM) program
○ Reason: The product could be gifts to new MiM students
● Miss Beth Falkenbach with the Lacy Business Scholars (LBS) program
○ Reason: The product could be gifts for new LBS students when they visit campus
Non-Butler Location: For Non-Butler location marketing, the company will focus aesthetically
pleasing & professional branding along with a social media presence.They have looked at
Business to Business partnerships with different companies in the Indianapolis area. They have
contacted via email:
● RallyHouse
○ Reason: They sell licensed merchandise, but do not sell tote bags
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● The Shop Indy
○ Reason: They are a reliable sales point for Butler merchandise
● Homespun Indy
○ Reason: They focus on selling items from individual small businesses/vendors
The company has recently been in contact with RallyHouse. They are interested in partnering
with BUtiful Totes and have transferred the information to their buying department team. The
other businesses have not reached out back in the form of email, so the Operation Officers will
go to the in-store locations to try and sell the product.
Original Marketing Plan
Meaghan Trainer and Zoe Dybowski - Co-Chief Marketing Officers are working together to
manage and maintain marketing content. Zoe Dybowski - Co-Chief Marketing Officer will create
any presentations and manage the Instagram account, and Meaghan Trainer - Co-Chief
Marketing Officer is responsible for creating content designs and flyers. Meaghan and Zoe -
Co-Chief Marketing Officers are also responsible for maintaining all marketing channels. They
will keep this updated weekly with updates and reminders to customers. Additionally, hanging
up flyers for advertising will be done with help from the team, as well as anything else that the
marketing team needs help with.
Original Financial Plan
Projected Sales and Revenue: The company is projecting to sell at least 15 bags a week, with
slight weekly variations. In total, the company plans to sell a total of 150 bags, all of the
inventory purchased in the initial order. With the price being set at $15 per bag, the company
plans to generate $2,250 in sales during the eight week selling period. The individual weekly
breakdown is shown below:
Expenses and Profits: The company is estimated to have $1,243.25 in variable costs and $70 in
fixed costs, for a total of $1,313.35 in total expenses over the course of the selling period. In
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addition to these costs, the cost of goods is $714.12 dollars. Specifically, the non-cost of goods
expenses breakdown is:
After accounting for all costs, the company will end the period with $222.63 in net income.
Proof of Concept Results
Fundamental Business Model
The company’s original fundamental business model changed in several ways over the course of
the semester. When looking at the various aspects of the Business Model Canvas they concluded
a few things.
Key Partners: The company had changes to their key partners over the course of the selling
period. They did not successfully partner with all of their potential business partners. The
company was unable to sell to Butler Admissions and Rally House. These were two of their
biggest targets in terms of B2B. They also did not partner with any online retailers as planned.
However, the company was able to partner with the Butler Libraries and Admissions.
Value Proposition: Sustainability was one of the company’s key marketing concepts before they
got the product. As the selling period went on, the company did not talk about that as much as
they would have liked. They relied more on the idea of customers never having too many bags.
Customer Segments: The company’s customer segment was primarily female and did reach
people over the age of 54. This age range was broader than expected. The primarily female
customer segment was one of the biggest changes noted throughout the selling period.
Cost Structure: Costs were relatively similar to the company’s estimates. The ad flyers were not
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as expensive as projected. Various other costs came up but they were anticipated by the team in
advance.
Pricing: The company didn’t specifically look at competitor pricing throughout the semester.
They compared pricing at the start and that helped formulate the original cost range. The price
also went below the company’s initial range during the discount code period at $8.
Customer Relationships: While the company did not change anything in terms of their plan, they
believe that they excelled more than anticipated with customer relationships. They have had
many positive interactions and believe the decision to write handwritten notes paid off in the end.
Channels, Key Resources, Key Activities, Revenue Streams: The company’s channels, resources,
key activities, and revenue streams remained fairly consistent over the course of the selling
period from beginning to the end.
Learning Lessons from Change in the Business Model Canvas
The company learned about most of the changes in the primary business model canvas through
trial and error. For example, they reached out to Rally House, Admissions, and other online
retailers they wanted to partner with. They attempted to show the potential partners what the
product could do for them and how the partnership would be beneficial. However, some of these
companies did not respond or denied their offer. They also used trials to see how well their
product sold at various costs. With more inventory left due to not as many projected sales, the
company lowered the price in order to sell more of the remaining inventory.
Natural Next Steps for Learning
As far as the next natural steps for more learning in relation to this business, the company has a
variety of tests and ideas they would attempt to install. The company would continue to run other
POC tests such as setting up in different locations and seeing how these different locations would
impact sales and revenue. If the team were to continue the company, they would also like to
expand their product to other local universities. The company believes this would expand their
market and lead to increased sales. They would also look to partner with primarily business to
business deals as they believe this is more efficient, as they sold much more B2B than through
the online store and in-person selling periods.
Proof of Concept Tests
The company ran a variety of POC tests throughout the selling period. They ran online sales,
marketplace selling, gazebo selling, and implemented a discount code.
POC Test Units Revenue
Online Sales (not including 69 $1,025
discount code)
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Marketplace 27 $405
Discount Code 37 $416
Gazebo 7 $70
The following results both exceeded and under performed in relation to the company’s original
projections. For example, they did not think the gazebo was going to make any more than $50
due to weather and other circumstances. Online sales in the first few weeks exceeded their
projections by a large measure. However, as the selling period went on, online sales were under
their projected values. The company included this to be due to their heavy social media presence
at the start.
Overall Financials
Breakeven in units
● 150 Tote Bags costed $714.12 ($4.76 each)
● Broke even at 46 bags sold ($720 made at $15 each)
Loan
● $784.12 loan amount
● Payed back
● Was able to pay back on 10/18/22
Profit margins
The bags were bought from Your Image Works for $4.76 a bag. The bags were then sold for $15
each. This means that the profit margin for the regular bags was $10.24 or 68.2%. There was also
a discount for the bags at a certain time. This made the selling price $12 dollars. This means the
profit margin for the discounted bags was $7.24 or 60.3%. Once the inventory of bags was
running low the price was again lowered to $10 per bag. This brought the profit margin to $5.24
or 52.4%. Finally, the business to business bags were sold at $8 a bag. This profit margin was
$3.24 or 40.5%.
Total revenue
● Revenue from regular sales: $2,000.31
● Revenue from Business to Business Sales: $1,164.60
● Total Revenue: $3,164.91
Total profits
● Profit from regular sales: $1,286.19
● Profit from Business to Business sales: $480.48
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● Total Profit: $1,766.67
Income statement
Enacting Contingency Plans
The company did have to enact some contingency plans throughout the semester. The first one
they had to enact had to do with the product arriving late. They had to communicate with the
vendor and continue to sell the product as a pre-sale. The second plan they had to enact was
when the bags came with some mistakes. They had to make changes to the bags themselves so
that the bags were up to their standards. They also had a point in time where they did not have as
many sales as they wanted. This caused them to lower the price of the bags with a discount.
Driving Sales
The company drove sales by putting out informational posts on social media platforms such as
Instagram and Facebook. They also had in-person sales and discounts to make the product more
appealing. With these two strategies, the company gained interest in their product which allowed
for more sales overall.
Lessons Learned
The key findings in this project have been to be open and not locked into one target audience.
The team was confident that the target for this product would be students at Butler, and, in sales,
the team was not getting the numbers that were planned. By staying confident in the product, the
team found two extremely successful bulk orders of 100 tote bags and 50 tote bags in Business to
Business sales. When confirming these sales, having the credibility of working with Butler
Campus offices assisted in team pitches to sell the product to many LSB faculty members.
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The biggest challenge that the team had to overcome was a poor performance in the RBE
Marketplace, especially when compared to other RBE groups. The team’s placement at the
Marketplace led to them being overshadowed by the teams surrounding them. There were four
teams in a 12 foot stretch, which made it difficult to be seen by consumers walking around the
Marketplace. Additionally, the team’s sales performance at Marketplace was inhibited by the
lack of marketing. While there were posts made on social media about the event, the team
struggled with standing in front of the table to attract customers. As a whole, performance at the
Marketplace was influenced by a mix of factors that the team could and could not control, which
allowed them to learn how to navigate situations such as this.
From a sales perspective, the team learned that they could have implemented different sales
strategies throughout the semester. An example would have been creating a Buy One Get One
deal, which would have lessened inventory while still allowing the team to make profit.
Additionally, they could have lowered prices sooner or created more discounts and deals.
As for the continuation of the business, there is little viability in continuing because the market is
limited. One way the company could continue is through focusing purely on Business to
Business transactions with other Universities in the Indianapolis area, such as Marion University
and IUPUI. Additionally, the profits would not be high enough to make a sustainable business if
labor was actively paid.
While the company is not viable past this point, the team did work hard to make the company
viable during the selling period. They were able to successfully prove their proof of concept and
achieve more than originally anticipated. No one on the team had prior entrepreneurial
experience, and every member developed strong entrepreneurial skills to help run the business.
They learned about the importance of creating clear processes to keep important information
organized - such as receipts and inventory. They also learned about the importance of diligence
when it comes to keeping everything completely accurate for records. In addition to all of the
business skills learned, the team also developed further soft skills, such as working as a team
during difficult situations, communicating with vendors and business offices, and brainstorming
to find creative solutions to problems faced. While the road to success was unpredictable and
sometimes difficult, the lessons learned by the team along the way made the process ultimately
more rewarding.
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References
Bulldog Bags (n.d.). https://bulldog-bags.square.site/
Custom Ink. (n.d.). Custom Tote Bags - Create Branded Totes w/ Logo Design.
https://www.customink.com/products/bags/tote-bags/37
Efollett. (n.d.). https://www.bkstr.com/butlerstore/search/ keyword/tote%2520bag
Lang, C. (2022, July). Textile Mills in the US. IBISWorld. https://www.ibisworld.com/
Ortega, Marissa (2022). Handbags and Accessories - US - 2022. Mintel. https://mintel.com/
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Appendix
Excel Sheets
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Final Business Model Canvas
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Team Member Resumes
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23
24
25
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