The
RMBC Method
for Writing
Winning
Sales
Letters
by Stefan
Georgi
LESSON 1
Module
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6 Visit Me At:
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Fascinations
OVERVIEW
LESSON 1
6
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Fascinations MODULE 6
Overview
TABLE OF
CONTENTS
Fascinations Overview 4
Examples of Each 5
Fascination Types
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3
Stefan Georgi
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FASCINATIONS
OVERVIEW
Fascinations are also sometimes referred to as “curiosity bullets”…
And according to Tony Flores and Clayton Makepeace…
THE POINT OF FASCINATIONS IS TO:
• Stimulate curiosity and intrigue.
• Get prospect to keep reading.
• Build desire and create urge to know the secret that the bullet reveals.
• Capture and keep your prospect’s attention.
• Make your message more readable.
• More dimensions to your promotion.
• Crush headline block.
THE PLACES YOU’LL MOST OFTEN
SEE FASCINATIONS:
Headlines
Lead
Product Description (For Books and Courses)
Ads
HERE ARE THE TOP TYPES OF
FASCINATIONS I USE:
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Fascinations MODULE 6
Overview
Why…
How…
When…
What…
The “Secret” Bullet
The “List” Bullet
The “Never” Bullet
The “Contrarian” Bullet
The “Named Oddity” Bullet
The “Speedy” Bullet
The “Plus” Bullet…
EXAMPLES OF EACH
FASCINATION TYPES:
WHY…
Why people with high blood pressure should NEVER go for a swim in a
chlorinated pool.
Why this Nobel Prize Winning Scientist from Louisiana believes he can
PREDICT hurricanes three months in advance.
Why 4 out of 5 car salesman surveyed REFUSE to drive American Made
Automobiles (Hint: it has nothing to do with engineering).
Why global warming will mean HOTTER profits for these 7 tech stocks (page
12).
HOW…
How to instantly cripple any thug who attacks you using nothing but your
index finger (and even if you’re 84 years old).
How eating more bacon each morning could be the secret to burning 5lbs of
stubborn belly fat fast…
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Stefan Georgi
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How the Ultra Rich are using something called “Backstopping” to practically
guarantee triple digit returns on their investments. (page 73).
WHEN…
When the best time of the year is to become pregnant – according to New
York’s most celebrated maternity expert.
When to dump all of your stocks and buy gold instead (Hint: you’ll know if
you hear the President saying these five words…which are revealed on
page 26 of your free report)…
WHAT…
What the world’s top 0.1% of investors do during a recession that the rest
of us don’t (This Can Make You Rich).
What flight attendants know about booking 5 Star Hotels for pennies on the
dollar…
What most doctors never tell you about lowering your blood sugar (Hint: it
has nothing to do with ACE Inhibitors, Diuretics, or any other type of drug).
THE “SECRET” BULLET…
The secret reason why professional bullfighters never struggle to get an
erection (it has nothing to do with testosterone).
The real secret behind Donald Trump’s incredible rise to the Presidency…
The “mayonnaise and raisins” secret behind this 75 year old celebrity’s
wrinkle-free skin.
THE “LIST” BULLET
3 never-discussed memory hacks that bulletproof your brain FAST…
The 7 major signs that an economic recession is less than twenty days
away (page 65)…
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The one golden phrase that makes any man desperate to ask you out on a
date.
THE “NEVER” BULLET
Why you should NEVER grill meat in the weeks following a natural disaster.
The 5 words you should NEVER say to a police officer during a crisis…
The handy little hack that can ensure you NEVER get another speeding
ticket as long as you live (even if you act like a NASCAR driver behind the
wheel).
THE “CONTRARIAN BULLET”
Brushing your teeth is the best way to avoid gum disease right? NOPE.
See why dentists now say swishing this silver-colored liquid in your mouth
is 10x more effective (page 45).
Think turmeric will help stop inflammation? WRONG! Here’s three kitchen
spices you should use instead.
The truth about salt…and why more may be better when it comes to your
cholesterol.
THE “NAMED ODDITY” BULLET
Why using something called the “Peking Duck Grip” can make you up to 3x
more deadly with a knife.
How something called “Weeping Willow Syndrome” could explain the real
reason you feel less balanced during menopause…
The “Black Chalk Equation” famed economist John Maynard Keynes used
to predict every single recession in his lifetime (usually up to 6 months in
advance).
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