MANAGERIAL ECONOMICS I Code: 1.2 Total hours: 50 Workload: 4 hours per week Pedagogy: Lectures, Assignments, Cases etc.
. Objectives 1. To familiarize the students with basic concepts of micro economics and its applications. 2. To acquaint the students with different micro concepts for choosing the alternatives. Module I
Definitation, Nature and scope of Managerial Economics. Micro and Marco Economics: Meaning, Importance and its limitations, Nature and scope of managerial Economics.(6 hrs)
Module II
Demand and supply Analysis: a. Demand: Meaning, Law of demand, factors influencing the demand. b. Demand Forecasting: Meaning, purposes and methods. c. Supply: Meaning, Law of supply, factors influencing supply. (12 hrs)
Module III
Production and cost analysis production: Factors of production (only meaning) returns to scale, economics of scale. Cost: Cost concepts: TFL, TVL, TL, AL and ML their meanings and computation, cost curves in short run and long-run. (12 hrs)
Module IV
Market structure and pricing practices. Market: Perfect competion, monopoly, oligopoly and monopolistic competion: Features and price and output determination. Pricing policies and practices: Skimming and penetration, price discrimination and price leadership.
(14 hrs) Module V
Profit: Break even analysis: Its meaning and computation, graphical representation. (6 hrs)
Suggested Books:
1. Managerial Economics by D. M. Mithani, Himalaya Publishing House. 2. Managerial Economics by P.N. Mishra, Pragat Prakashan, Meerut. 3. Managerial Economics by R.L. Maheshwari
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PRINCIPLES OF MANAGEMENT Code: 1.3 Total Hours: 50 Work load 4 Hrs/ week. Pedagogy: Lectures, Seminars, Assignments, Field work, Cases etc Objective: This introductory course makes the students to put on their management hat. The students will learn the traditionally proven management concepts and their relevance in solving managerial problems Module I The concept of management, development of management thought, schools of management thought, the process of management, management and administration. (4 hrs) Module II Types of business organizations: sole, proprietorship, partnership, joint stock companies, public ltd private Ltd & co-operative societies: meaning nature scope, merits and demerits. (6 hrs) Module III Decision Making: Meaning, Types of decisions, steps in Rational decision making, Difficulties in decision making (5 hrs) Module IV Planning: The concept, nature, and purpose of planning, objectives of planning, planning process, types of plans, making planning effective. (6 hrs) Module V Organising: Concept, nature and principles of organising, span of control, departmentation, line and staff organisation, authority relationship, centralisation versus decentralisation of authority, delegation of authority, committees. (6 hrs) Module VI Staffing: Concept of staffing, Importance and need for proper staffing. Directing : Concepts and nature of directing and supervision. Motivation : Meaning, Theories of motivation (Maslow, Herzberg, theory X and Y). (7 hrs) Module VII Co-ordination: Concept of co-ordination, need for co-ordination, principles of coordination. Qualities of effective leader and leadership styles and applications. Control: Concept and process of control, techniques and tools, control of over-all performances. (13 hrs) Module VIII Modern trends in management: Introduction management by objectives, participative management, social and ethical issues in management. (3 hrs) Suggested Books: 1. Principles of management: By Tripaty & Reddy, Tata McGraw Hill Publication, 2. Principles and practices of management: By L.M. Prasad, Chand Publication,
New Delhi
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3. Principles and practice of management: By V.S.P. Rao & P.S. Narayan, Konark publication. 4. Essentials of management: By Koontz, Tata McGraw Hill Book Publication. 5. Business Studies: By C. B. Gupta, Tata McGraw Hill Publication. 6. Essential of Management:- Massie. 7. Principles of management:- Gupta.
