Autumn

2021
PROSPECTUS
International & Overseas
BS Programmes
1. BS Library & Information Sciences
2. BS Mass Communication
3. Bachelor’s in Business Administration (BBA)

Allama Iqbal Open University, Islamabad

 PROSPECTUS
FOR
INTERNATIONAL & OVERSEAS STUDENTS
BS-4 Years Programmes
BS-LIBRARY AND INFORMATION SCIENCES
BS-MASS COMMUNICATION
BACHELOR’S IN BUSINESS ADMINISTRATION (BBA)

For
SEMESTER: AUTUMN, 2021

Directorate of International Collaboration & Exchange

 CONTENTS
Page

Vice-Chancellor’s Message ..................................................................................................................................... iii

Important Activities ................................................................................................................................................. iv
Complete Procedure to Enroll in AIOU Programme & Submission of Form in AIOU ................................... v
Step by Step Guide to fill up online application Forms ........................................................................................ vi

ALLAMA IQBAL OPEN UNIVERSITY ............................................................................................................................ 1

FACULTY OF SOCIAL SCIENCES AND HUMANITIES...................................................................................... 1

Department of Library and Information Sciences ............................................................................................................... 2

BS (Library & Information Sciences) Programme ................................................................................................................... 2

Department of Mass Communication .................................................................................................................................. 5

BS Mass Communication ........................................................................................................................................................ 5

Department of Business Administration ............................................................................................................................... 8

Bachelor of Business Administration (BBA 4 years) ............................................................................................................... 9

GENERAL INFORMATION ................................................................................................................................. 13

Availability of Learning Material and Procedure for Fee Payment ........................................................................... 14
Procedure for Fee Payment ........................................................................................................................................ 14
Regulations for Refund of Admission Fee................................................................................................................. 14
Important Telephone Numbers .................................................................................................................................. 16
 Vice-Chancellor’s Message

Dear Student,

Allama Iqbal Open University (AIOU) is one of the mega universities of the world and it occupies a
unique position in the education sector of Pakistan. Because of its affordability and high-quality distance
and online academic programs. AIOU has now turned into the most favorite university of the country
with high international of repute. The university made a landmark progress by ensuring access to quality
education rural areas under-privileged students for the people of all ages particularly the females can now
select and join the programs of their choice while sitting at their residence and along with continuing their
jobs. After assessing the success of many degree programs in Pakistan, AIOU is now going to offer a
ranges program for the students in UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, USA and many
other countries currently. More than 1.3 million students are getting benefits from the high-quality
educational services of AIOU in all regions of the country through more than fifty regional offices of the
university. It offers-suggests many undergraduate and Post Graduate programs at rural and remote areas providing an unparalleled
opportunity to all the poor and deprived sections of the society at an affordable cost. The university has recently digitalized all its
student-support services for facilitating its students on priority basis. This digitization of the system, it is hoped, will enable AIOU
students to get all kinds of educational using their Learning Management system (LMS) portal support online.

Committed for your bright future

Prof. Dr. ZiaUl-Qayyum

Vice Chancellor, AIOU

iii
 IMPORTANT ACTIVITIES TO BE REMEMBERED

Activity Spring Semester Autumn Semester

Admissions March – April September – October

Study Period June – October December – April

Examinations October – November April – May

Result January July

Note: Contact Directorate of International Collaboration & Exchange for exact schedule of
activities. Simultaneously all information is placed on website ([Link]).

It is informed that the students of all Postgraduate programs are required to upload their
assignments (in typed form) on AAGHI LMS PORTAL. Hand written assignments shall not be
accepted in any case.

iv
 COMPLETE PROCEDURE TO
ENROLL IN AIOU PROGRAMME AND SUBMISSION OF FORM IN AIOU ISLAMABAD
International & Overseas Students Shall Submit Their Admission Using Online System.
ADMISSION PROCEDURE

Fresh International/Overseas Students

1. Online Admission form is available at [Link]

2. Click on Online Admission Form
3. Create your profile by using your email ID
4. Complete Admission Form
5. Select your required program
6. Upload required documents
7. Submit your application
8. Click on fee payment link
9. Download fee payment challan and note down your challan number
10. Go to [Link]
11. Enter challan number and click on "search" button
12. Check & tally your challan details with the generated challan then click on "submit fee" button
13. Enter credit/debit card number, card holder name, expiry and CVV code (mentioned on back side of card).
14. Click on "pay now" button
15. A successful payment notification will be appeared with an Order ID
16. Write Order ID and Transaction Date on the space given below.
17. Save the Order ID in your record till confirmation of your admission

v
 STEP BY STEP GUIDE TO FILL UP ONLINE APPLICATION FORMS
Here we will share/guide you how to fill up the online admission form for Post Graduate Diploma(s):
• First open our website in any Browser [Link] you will be at this page/window.

• Click Online Admission Forms under the ADMISSIONS Tab.

vi
• On next window you will find following Four Options.
1. Admissions for Fresh Students
2. Enrolment for Continuing Students (will start from 16 August 2021)
3. Download Prospectus (For National Students)
4. Download Prospectus (For International and Overseas Students)
Please click option 4 if you want to read or download the prospectus otherwise click on option 1 to fill-up online admission
form Click on Admission for Fresh Applicants.

vii
On clicking Admission for Fresh Applicants, you can view the window as shown in picture. Here you will have to create your
account with your email (Phone number option is not available for international and overseas students).
• Please click on Create Account.
•

viii
On creating account with email, you will receive a CODE through your email. Write down that code at this page and proceed
further.

• On successful creation of your account with AIOU you will have to sign in with your email and password as per shown
example:

After Clicking the Login Button you will sign in to your University Account.
• Click on Apply for New Program. You will see two options Face to face Programs and Open Distance Learning
Programs.

ix
• Click Open Distance Learning Program.

After Selecting Open Distance Learning Program Select Option No 5 if you are wishful to apply for BS-4Years Program
(i.e. BBA 4-Years):

• After selecting your desired degree program, you will be at the new window there you will have to fill up the required
information.
x
• For BS Programmes fill-up, the information on this page, i. e. your last degree information. Under Degree Type click Degree
and under Degree Level click 12 years of education. Under DEGREE click relevant option. Then your Preference/Major
click relevant option and then under Board/university select your university from which you passed your last degree.
• After this you will have to provide INFORMATION about your MARKS. Under Starting Year and Passing Year select
the year you started and passed your degree.
• Under Roll Number type your roll number or registration no of that degree.
• In Exam type Annual or Semester and Grading.
• Then fill up Total Marks and Obtained Marks. Then Division will be auto filled by the system.

xi
On Next Window you will find an option to choose your degree program in which you want to get admission. In Program
Type all International and Overseas Students are required to choose INTERNATIONAL as shown in picture below:

xii
• Click one by one on the given options Program of Study, Personal information, Academic Record, Professional
Experience, Course Information, Photographs & Documents and fill up accurately all the requisite information under these
headings.
• Applicants of BS(4-Years), Associate degree Programs, B.E.D Programs, Online Certificates and Post Graduate Diplomas will
pay their fee online after filling up their online admission form.

xiii
• In Professional Experience students who don’t have any work experience shall click as shown in the picture and click on the
save & continue Section:

xiv
• Please upload all required documents in the requisite format in the Photograph & Documents Section:

xv
• At the last step ACCEPT ALL UNDERTAKINGS by clicking on the empty boxes placed on left side of the window and click
on the Submit Application Button:

xvi
 ALLAMA IQBAL OPEN UNIVERSITY complex has been built where they use the latest equipment of
international standard for experiments and research. To meet the
Allama Iqbal Open University, a mega university was established in present-day challenges, internet facility is also available in the student
1974 under an Act of Parliament. The main campus of the university hostel and the Central Library where computers have been provided to
is situated in sector H-8, Islamabad. It was the second open university enable students to access latest information available through open-
of the world and the first of its kind in Asia and Africa. The aim of source databases.
establishing AIOU was to provide affordable and accessible education By keeping in view, the international market demands the Directorate
of International Collaboration & Exchange of AIOU is offering
through distance learning at the doorsteps to those people who could admissions to International and Overseas Students in BS-Library &
not continue their education journey through formal system of Information Sciences, BS-Mass Communication, and BBA(Hons) from
education. The University (AIOU) operates on semester system and Autumn-2021 Semester.
admits students in Autumn and Spring semesters. Undergraduate
admissions are offered in both the semesters where-as postgraduates FACULTY OF SOCIAL
are offered once a year. The enrolled students are given course books SCIENCES AND HUMANITIES
specially prepared by the university on self-instructional principles. First established in 1981 with five departments, the Faculty of Social
However, at post graduate level reprints of foreign books alongwith Sciences and Humanities has, over the years, flourished to become, by
allied material and university prepared study guides help students to far, the largest Faculty of the University. It, today, consists of 14
departments offering masters programmes in major areas of Social
polish their skills.
Sciences and Humanities like, Business Administration, Economics,
Mass Communication, Sociology, Urdu, Library & Information
At present, the AIOU is offering programmes from Matric to PhD level Sciences, History, Pakistan Studies and Teaching of English as a
in diverse disciplines comprised of four faculties. The university has foreign Language (TEFL). Additionally, efforts are afoot to plan and
launch post-graduate programmes in Pakistani Languages and Law.
established study centres across the country where distance education
The Commonwealth-collaborated master’s programmes in the areas of
students are provided necessary guidance by their respective tutors. Business and Public Administration, which are specially tailored for
Moreover, the university has established full-time study centres wherein the modern-day busy executives, were launched in Spring 2002
the students of MBA (IT), MBA (Banking and Finance), BS (CS), semester.
MSc/BS Chemistry, MSc/BS Microbiology etc. are being provided In tune with the government’s policy of promoting and strengthening
instruction, guidance and counselling through face-to-face education. a culture of higher education and research in the country, the AIOU’s
AIOU is also offering four years under-graduate degrees. Faculty of Social Sciences and Humanities has shown a lot of
dynamism over the past few years. It has launched MPhil/PhD
programmes in Iqbaliat, Urdu and Mass Communication and History
Apart from curricular and extra-curricular activities during the academic while preparations are being made to launch MPhil Business
year, the AIOU and its regional centres actively participate in the co- Administration, Applied Linguistics.
curricular activities by arranging educational and literary seminars,
workshops, and conferences, attended not only by the students and The Faculty of Social Sciences & Humanities also offers several
bachelors’ level programmes in such professional areas like bachelor’s in
faculties of the university but also by the renowned dignitaries and library & Information Sciences (BLIS), BS-Business Administration,
scholars. For the science students and the research scholars, a science BS-Commerce and Mass communication. Tens of thousands of students
1
comprising all demographic groups and, from all over the country, enroll, highly skilled professional human resource to serve the libraries,
each year, in these bachelor’s level programmes. resource centers, documentation centers, archives, museums,
The faculty has expanded vitally, and its programmes have gained a information centers, and LIS schools. This gives students a
high popularity as is clear from rapidly rising trend of enrolment proficiency in the skills of management, research, ICT, advocacy,
during the past decade. During the period under report, the faculty problem-solving, and decision making relevant to information work in
accorded high priority towards quality improvements and to modify a rapidly changing environment along with integrity and social
its programmes in accordance with the current challenges of 21st responsibility.
century. Eligibility Criteria and Procedure of Admission
The faculty proposed to launch post-Graduate programmes in the • An applicant having intermediate (12 years of education)/higher
disciplines of Political Science and International Relations, Psychology,
secondary school pass certificate or equivalent in second division (at
Public Administration and Social Work.
least 45% marks) with any subject(s) from any recognized
institution is eligible for admission.
DEPARTMENT OF LIBRARY AND • All those students having intermediate/higher secondary school/12-years
INFORMATION SCIENCES degree from any other country shall get their degree verified by the IBCC.
In case of any confusion in this regard students may contact the
Introduction Directorate of International Collaboration & Exchange AIOU.
Postgraduate library education in Pakistan started in 1956 by the • There is no merit and age determination. All students who fulfill
University of Karachi. In the mid-eighties there were six library science above criteria will be given admission.
departments all over the country. But they were not producing the • Interested candidates are advised to follow the online admission
required number of trained professional graduates as per demand. procedure as mentioned in the prospectus.
Moreover, the rate of technological change created by television,
Pre-requisites from BS (LIS) Students
computer and other mass media was so stunning that many librarians had
A BS (LIS) student must have a computer with internet connection to
been unable to clearly assess its far-reaching effects on the sphere of their
services and operation. Thus, keeping in view, the demand of professional successfully complete this program. Download study guides from
staff and mission of AIOU, the Department of Library and Information AIOU or LIS Department website. All updates are available at AIOU
Sciences was established in 1985 within the Faculty of Social Sciences website <https: \\[Link]> such as matters relating to admission,
and Humanities to cope with this shortage and change. It contributes to exam and result, tutorials, assignments, and so on. A student should
meeting the professional requirements of the existing libraries and willingly be hard-working enough to get information and knowledge.
training skilled manpower scattered all over the country in accordance We are providing timely guidance to all international and oversaes
with the emerging need and trend. Moreover, by keeping in view the students via LIS website <[Link] and our Facebook
interest of international and overseas students in our online educational page <LIS@AIOU official>; hence join our Facebook page as well.
programs, admissions in BS- Library & Information Sciences have been Also keep in touch with your AIOU region concerned.
offered to the international and overseas students from Autumn-2021
semester. Scheme of Studies (BS-LIS)

BS (Library and Information Sciences) Program Duration

Objectives The Duration of BS (LIS) program is eight semesters, i.e. four years.
This is a new 4-year program. This scheme of study focuses to give However, AIOU reserves the right to make any change(s) anytime in
students an understanding of the general subjects and theories, this program partly or wholly without prior notice.
principles and methodologies that form the foundation of LIS. This
program intends to enhance student’s abilities in planning and
controlling library functions. The new scheme of study will produce
2
Courses 4th Semester
A student will have to complete 43 courses (42 in case of Research Sr# Code Course CrHrs
Project/Project, code 9227) comprising 129 credit hours. All courses 1 9416 English-IV 3
are of 100 marks each except Research Project/Project (Code 9227) 2 4485 Introduction to Statistics 3
which comprises 200 marks. The semester-wise break-up of these 3 9205 Planning Library Building, 3
courses is as under. Space and Services
4 9206 Collection Development 3
1st Semester
and Management
Sr# Code Course CrHrs 5 9208 Classification and Subject 3
1 9407 English-I 3 Headings
2 9374 Pakistan Studies 3 6 9209 Cataloguing and RDA 3
3 5403 Basics of Information and 3
Communication Technology 5th Semester
Sr# Code Course CrHrs
4 8413 Introduction to Logic 3
1 9203 Information Architecture 3
5 9201 Soft Skills (Personality 3
2 9207 Information Science in 3
Development)
Transition
2nd Semester 3 9210 Integrated Library 3
Sr# Code Course CrHrs Automation Systems
1 9408 English-II 3 4 9211 Library Public Services 3
2 9401 Islamiyat (‫ )اسالمیات‬OR 3 5 9212 Library and Web 3
OR Ethics (‫( )اخالقیات‬for non- Technology
5437 Muslims) 6 9213 Library and Database 3
3 9266 Language Skills and 3 Technology
6th Semester
Communicative Abilities
Sr# Code Course CrHrs
4 8411 Introduction to Psychology 3
1 9214 Modern Information 3
5 9202 Introduction to Library and 3 Retrieval Systems
Information Professions 2 9215 Communication Skills for 3
3rd Semester Information Professionals
Sr# Code Course CrHrs 3 9216 Developing Digital 3
Library
1 9409 English-III 3 4 9217 Emerging Trends in 3
2 4431 Pre-Calculus 3 Library and Information
3 6404 General Science 3 Services
4 9410 Introduction to Sociology, 3 5 9218 Management Basics for 3
Culture & Society Information Professionals
6 9219 Library Analytics and Big 3
5 8432 Economy of Pakistan 3 Data
6 9204 Information Literacy 3

3
 7th Semester b) Two assignments and/or equivalent to be assessed by the relevant
Sr# Code Course CrHrs tutor/resource person = 30% marks (pass marks 50% collectively).
1 9220 Library Security and Safety 3 students’ work may also be checked with Turnitin for plagiarism.
2 9221 Marketing of Library and 3 All the matters relating to Research Project/Project will be dealt with
Information Services as per AIOU rules. However, the pass marks for Research
3 9222 Archives, Records, and 3 Project/Project are 50% both in evaluation of Project report and viva
Information Management voce examination separately.
4 9223 Knowledge Management 3
5 9224 Auditing Information 3 Fee Tariff
Systems Item Fee
6 9225 Development of Library 3 Registration Fee (once, if not already US$50
and Information Professionals
8th Semester registered with AIOU)
Admission Fee US$50
Sr# Code Course CrHrs
Tuition fee per 3 Credit Hours US$500
1 9226 Research Methodology in 3
Library and Information Course = US$100× 5 = 500
Sciences Total US$: US$600
OR 9227 Research Project/Project 6 Fee for subsequent semesters will be informed at the time of their
(in lieu of 9228 and 9229) admission.
2 9228 Evaluation of Library and 3 Note: The AIOU reserves the right to make any change(s) anytime in this
Information Services program partly or wholly without prior notice.
3 9229 Project Management in 3 Faculty Members
Libraries, Archives and 1. Dr. Pervaiz Ahmad
Museums Chairman
Email: pervaiz@[Link]
Mode of Study Ph. 051-9057179, 051-9250179
This BS (4-year) in LIS will be offered in Online to all International 2. Dr. Muhammad Arif
and Overseas students using AAGHI LMS Portal. Assistant Professor
Medium of Study Email: [Link]@[Link]
English language only will be the medium of study for any of the 3. Dr. Munazza Jabeen
components of this program. However, Urdu and/or English language Assistant Professor
can be opted for a course on Islamiyat OR Ethics only. Email: [Link]@[Link]
4. Muhammad Jawwad
Assessment/Evaluation Criteria Lecturer/Coordinator BS Program
Multiple criteria have been adopted to assess students’ work for all Ph. 051-9057205
courses, except Research Project/Project, as under. Email: muhammad_jawwad@[Link]
a) Written examination (online) to be assessed by the Examination 5. Dr. Amjid Khan
Department, AIOU at the end of each semester = 70% marks (pass Lecturer
marks 50%). Ph. 051-9057235
Email: [Link]@[Link]
4
 Communication have been offered to the international and overseas
students from Autumn-2021 semester.
DEPARTMENT OF
MASS COMMUNICATION BS MASS COMMUNICATION (PROGRAMME CODE: 0467)

The BS Mass Communication Programme consists of 129 credit hour

Introduction courses to be completed in a minimum period of four years. The
The Department of Mass Communication Allama Iqbal Open programme provides a broad overview of mass communication theories
University was established in 1986 for the educational needs of and methods. Students are required to attend fortnightly tutorials,
students at various levels ranging from bachelor’s programme to participate in workshops, and to do internship in an accredited media
research-based, social science-focused, advanced-level PhD in Mass organization.
Communication studies. The Department offered its specialized BA
cluster programme in Mass Communication in 1988 for the first time Objectives
in the country at graduate level. Admission to master’s in arts (MA) The BS Mass Communication programme has been designed to
Programme was announced in 1997 for the first time. Later on, it was achieve the following objectives:
re-titled as [Link] Mass Communication in 2001. Keeping in view the • To cater the educational needs of those who due to one or another
fast growing trend of students studying Mass Communication
phenomenon, the Department launched advanced studies of [Link] in reason could not continue their education in the formal universities
Mass Communication in Autumn Semester 2000. MPhil in Mass but are highly motivated to enhance their academic qualification for
Communication involves 24 credit hours of course work and 12 credit elevation to their jobs.
hours of thesis. The course work spans evolution and advances in mass • To prepare and guide interested students for pursuing higher
communication theory and research, sociology of mass media, and studies and research in mass communication.
methods of behavioral research in social sciences. •
The Department also offered PhD Programme in Mass Eligibility Criteria and Procedure of Admission
Communication for the first time in Autumn 2005, then in • An applicant having intermediate (12 years of education)/higher
Autumn 2010 and on regular yearly basis from Autumn 2014. secondary school pass certificate or equivalent in second division (at
The main objective of the programme is to enable students to least 45% marks) with any subject(s) from any recognized
understand and explain the dynamics of the social phenomenon institution is eligible for admission.
of mass communication in Pakistani society, and especially to • All those students having intermediate/higher secondary school/12-years
enable them to independently investigate the contents, uses and degree from any other country shall get their degree verified by the IBCC.
effects and sociology of mass media in the society. The In case of any confusion in this regard students may contact the
Department also offered MSc in Television Production program Directorate of International Collaboration & Exchange AIOU.
in 2015, which is a face-to-face mode and only being offered in
Islamabad. In addition to the above degree programmes, the Note 2: All international and overseas eligible candidates be given
department also offers three certificate level courses in admission provided they have fulfilled the required formalities.
Journalism, Advertising and Public Relations in the University’s
Short Term Educational Programmes (STEPS). The Department Scheme of Studies for 4-Year BS Mass Communication
has launched its 4 Year BS Program in semester Autumn 2019. Duration
This programme is primarily focused on social science prong. The Duration of BS Mass Communication program is eight semesters,
Moreover, by keeping in view the interest of international and overseas i.e. four years. However, AIOU reserves right to make any change(s)
students in our online educational programs, admissions in BS- Mass anytime in this program partially or wholly without prior notice.

5
Courses
A student will have to complete courses comprising 129 credit hours. 5th SEMESTER
All courses are of 100 marks each except Research Thesis (Code 9283) Sr# Cr
Code Course Title
which comprises 200 marks. The semester-wise break-up of these Hrs
courses is as under. 1 9261 Print Media (Part – 1) 3
1st SEMESTER 2 9262 Print Media (Part – 2) 3
Sr# Code Course Cr Hrs
3 9263 Public Relations 3
1 9374 Pakistan Studies 3
4 9264 National & International Current 3
2 9407 English–I 3 Affairs (Part-1)
3 9251 Reporting 3
5 9265 National & International Current 3
4 9252 Concepts of Mass Communication 3
Affairs (Part-2)
5 Islamic Studies/Ethics (for Non
9401/5437 3 6 9266 Language Skills & 3
Muslims Students only)
2nd SEMESTER Communicative Abilities
Sr# Code Course Cr Hrs 6th SEMESTER
1 Sr# Code Course Title CrHrs
9253 Principles of Journalism – I 3
1 9267 Electronic Media (Part-1) 3
2 9254 Principles of Journalism – II 3 9268 Electronic Media (Part-2) 3
2
3 9408 English–II 3 3 9269 Advertising 3
4 5403 Basics of ICT 3 4 9270 Process & Effects of Mass 3
5 Introduction to Sociology: Culture Communication (Part-1)
9410 3
& Society 5 9271 Process & Effects of Mass 3
3rd SEMESTER Communication (Part-2)
Sr# Code Course Title Cr Hrs 6 9272 Development Support 3
1 9255 Magazine Journalism 3 Communications
2 9256 Principle of TV Broadcasting 3 7th SEMESTER
3 9257 Introduction to Advertising 3 Sr# Code Course Title CrHrs
4 9258 Principles of Radio Broadcasting 3 1 9273 Advance Theories & Strategies 3
5 9409 English-III 3 of Communication (Part-1)
th
4 SEMESTER 2 9274 Advance Theories & Strategies 3
Sr# Code Course Title Cr Hrs of Communication (Part-2)
1 9259 Introduction to Public Relations 3 3 9275 Basic Concepts in Social 3
2 9260 Book Editing & Production 3 Sciences (Part-1)
5435 Advertising and Sales Promotion 3 4 9276 Basic Concepts in Social 3
3
Sciences (Part-2)
4 9417 Understanding Math & Stats 3

6
 5 9277 Research Methods in Mass 3 compulsory attendance and an online workshop for each 3-credit hour
Communication (Part-1) course of 5th, 6th, 7th, and 8th semester with at least 70% compulsory
6 9278 Research Methods in Mass 3 attendance).
Communication (Part-2) Matters related to Research Thesis, Code 9283, (e.g. compulsory
workshop, synopsis and thesis writing) will be dealt with separately in
8th SEMESTER
accordance with AIOU rules.
Sr# Code Course Title CrHrs Assessment/Evaluation Criteria
1 9279 Social Psychology (Part-1) 3 Multiple criteria have been adopted to assess students’ work for all
2 9280 Social Psychology (Part-2) 3 courses, except Research Thesis, as under.
3 9281 Media Ethics & Laws (Part- 3 a) Online written examination to be assessed by the Examination
1) Department, AIOU at the end of each semester = 70% marks (pass
4 9282 Media Ethics & Laws (Part- 3 marks 50%).
2) b) Two assignments and/or equivalent to be assessed by the relevant
5 9283 Thesis (Mandatory) 6 tutor/resource person = 30% marks (pass marks 50% collectively).
6 Mandatory Internship Noncredit Students’ work may also be checked with Turnitin for plagiarism.
c) All the matters relating to Research Thesis will be dealt with as
Internship: There will be a two-month mandatory internship. The per AIOU rules. However, the pass marks for Research Thesis are
internship will be done in accredited and professionally relevant media 50% both in evaluation of research report and viva voce
organizations, e.g. mass media organizations, advertising agencies, PR examination separately.
firms, news agencies etc., which is a prerequisite for the award of the Entry & Exit Points: As per HEC/AIOU Rules and Policy.
BS degree. After fifth and sixth semester’s courses, students will be
eligible for internship. At the end of their internship, students will be Fee Tariff for BS Program
required to submit an internship certificate alongwith an internship Item Fee
report detailing with proof, the work done during the two months
internship period and duly signed by the competent authority of Registration Fee (once, if not already US$50
organization where the student is employed or working as an internee. registered with AIOU)
The internship report will be evaluated by the Department and upon Admission Fee US$50
satisfaction, an internship certificate will be sent to the Controller of
Tuition fee per 3 Credit Hours US$500
examinations.
Thesis: In 8th semester, students will be eligible to register for the Course = US$100× 5 = 500
thesis which carries 6 credit hours. The students will be required to Total US$: US$600
perform research work of six credit hours under the supervision of an
advisor. There will be an intensive online workshop for discussion of Note: The University has right to change fee tariff with the approval
research proposal of the students in the beginning of 8th semester. of its statutory bodies. Fee for subsequent semesters will be informed
After evaluation of the thesis by the external expert, the students will at the time of their admission. The AIOU reserves the right to make
appear before a viva voce committee online to defend his/her thesis.
any change(s) any time in this program partially or wholly without
Mode of Study
This BS (4-year) in Mass Communication will be offered online to prior notice.
international and overseas students. There will be online tutorial
classes for each 3-credit hour course in every semester with non-

7
Faculty Members

1. Dr. Saqib Riaz

PhD (Pak), Post Doctorate (USA)
Chairman
Ph: 051-9250076
2. Dr. Bakht Rawan
PhD (Germany)
Associate Professor
Ph: 051-9057263
3. Dr. Shahid Hussain
PhD Mass Communication
Assistant Professor
Ph: 051-9057245

4. Dr. Saadia Anwar Pasha

Ph.D Mass Communication
Assistant Professor
Ph: 051-9057283
5. Dr. Babar Hussain Shah
PhD Media Studies
Assistant Professor
Ph: 051-9057687
6. Dr. Asad Munir
PhD Media Studies
Lecturer
Ph: 051-9057172

Staff: Ph: 051-9057823, 051-9057824, 051-9250076

Official Email: masscom@[Link]

8
 DEPARTMENT BACHELOR OF BUSINESS ADMINISTRATION
OF BUSINESS ADMINISTRATION (BBA 4 Years)
Programme Code: 0435
The Department of Business Administration was established in 1986
with the objective to impart managerial education and skills in the
discipline of Business Administration. Since its inception, the Introduction:
Department has made tremendous progress towards achieving its goal The Higher Education Commission initiated four years degree
of becoming a center of excellence in the discipline of Business programme in Business Administration to access best talent at initial
Management. The Department has assembled outstanding teaching stages and provide students the opportunity to have expertise in the
faculty and developed extensive teaching material for the discipline of choice.
improvement of education in Pakistan. The purpose of BBA 4-year programme is to enable graduates to better
respond to the organizational demands and to help them acquire the
The department is offering MBA 3-½ year, MBA 2-½ year, PGD skills needed for managing self and others in an organization. The
HRM, MS Management Sciences and PhD Business Administration. courses of BBA 4-year programme are aimed at developing an
The department introduced BBA 4 Years programme in Autumn 2017. understanding of the ways in which individuals and groups behave in
It is hoped that these programmes would contribute significantly to the relation to an organization. It also focuses on the way organizations
national goal of development of professions equipped with modern shape individual action. The specialized courses of BBA 4-year
business techniques. These programmes are designed to provide an Programme to enable the students to develop an understanding of kind
opportunity to upgrade the skills and enhance professional of organizations and to learn different skills appropriate for managerial
qualifications of the future managers. Further, we are of the opinion and administrative tasks associated with these organizations.
that the graduates from this university would have recognition in the It is designed to enable students to develop knowledge and skills
human resource market and enjoy a respectable status in public and appropriate for them to effectively manage their own activities. At
private sector organizations, operating in Pakistan and abroad. The Department of Business Administration, AIOU a blend of theory and
Department has well qualified faculty members including PhDs, practical knowledge is applied in this programme.
MPhil/MS both from national and foreign universities. Moreover, by keeping in view the interest of international and overseas
The department is offering various programmes to achieve the students in our online educational programs, admissions in BBA (Hons)
following objectives: have been offered to the international and overseas students from
i. To prepare graduates for public and private sector organizations Autumn-2021 semester.
and to equip them to cater the needs of complex and changing Objectives:
business environment. The Business Administration programme of AIOU is designed to
ii. To encourage continuous learning and habitual receptiveness, achieve the following objectives:
explore the new ways of identifying and dealing with 1. To prepare professionally trained leaders for public and private
opportunities and problems, to face future business challenges. sector organizations and to train managers to cater to the needs of
iii. To provide the business students bottom to top management complex and changing business environment.
orientation skills, enhance their business skills, enable them to 2. To inculcate future orientation in the managers which encourage
integrate theory business into practice in their daily lives. continuous learning and habitual receptiveness to new ways,
identifying and dealing with opportunities and problems in the
business world.

9
Eligibility Criteria 4th Semester
• An applicant having intermediate (12 years of education)/higher Sr# Code Course Title Cr Hrs
secondary school pass certificate or equivalent in second division (at 1. 8412 Macro Economics 3
least 45% marks) with any subject(s) from any recognized 2. 8413 Introduction to Logic 3
institution is eligible for admission.
3. 8414 Introduction to Business Finance 3
• All those students having intermediate/higher secondary school/12-years
degree from any other country shall get their degree verified by the IBCC.
4. 8415 Business Communication–II 3
In case of any confusion in this regard students may contact the 5. 9410 Introduction to Sociology: Culture 3
Directorate of International Collaboration & Exchange AIOU. and Society
Duration: 6. 8416 Pre-Calculus for Business 3
As per guidelines of HEC, BBA 4Years will be spread over 8
semesters covering 42 course including term paper. It will consist of 5th Semester
128 credit hours. The minimum period required for its completion will Sr# Code Course Title Cr Hrs
be 4 years. 1. 8417 Statistical Inferences 3
SCHEME OF STUDY: 2. 8418 Production & Operations 3
1st Semester Management
Sr# Code Course Title Cr Hrs 3. 8419 Management Theory and Practice 3
1. 8401 Principles of Accounting 3 4. 8420 Business Ethics 3
2. 8402 Fundamentals of Business 3 5. 8421 Business and Labor Laws 3
3. 8403 Fundamentals of Computers 4
4. 5466/ Islamic Studies/ 6th Semester
2 Sr# Code Course Title Cr Hrs
5467 Ethics (for Non- Muslim)
5. 9407 English-I 3 1. 8422 Financial Management 3
2nd Semester 2. 8423 Marketing Management 3
Code Course Title Cr Hrs 3. 8424 Entrepreneurship 3
Sr#
4. 8425 Human Resource Management 3
1. 8404 Advanced Accounting 3
5. 8426 Introduction to E- Business 3
2. 8405 Applied Math for Business & Social 3
Science
3. 8406 Microeconomics 3 7th Semester
4. 8407 Principles of Marketing 3 Sr# Code Course Title Cr Hrs
5. 5465 Pakistan Studies 2 1. 8427 Organizational Behavior 3
3rd Semester 2. 8428 Consumer Behavior 3
Sr# Code Course Title Cr Hrs 3. 8429 Management Information System 3
1. 8408 Cost Accounting 3 4. 8430 Project Management 3
2. 9408 English-II 3 5. 8431 Business Research 3
3. 8409 Statistics for Management 3 6. 8432 Economy of Pakistan 3
4. 8410 Business Communication-I 3
5. 8411 Introduction to Psychology 3

10
 Method of Instruction
8th Semester BBA 4-years (specializations in Marketing, Human Resource
Sr# Code Course Title Cr Hrs Management and Banking & Finance) would be offered Onlne to all
1. Elective – I 3 international and overseas students.
2. Elective – II 3
Specialization BBA Online Workshops
3. Elective – III 3
4. Elective – IV 3 At the end of each semester, online workshops will be arranged for all
5. 8445 Term Paper or Two course at serial no. 6 6 the courses except Course Codes (5465, 5466 and 5467). The
& 7 below in lieu of term paper workshop would be held as per university policy. Seventy percent
(70%) attendance and presentation/viva are mandatory for each
6 5017 Corporate Governance 3
course. The presentation of the study report and participation in the
7 5011 Total Quality Management 3
workshop activities would be duly evaluated and graded. If a student
Elective/Specialization Courses: fails to obtain 70% marks in the workshops, he/she will be given two
additional chances to qualify in subsequent semester (with reappear
Marketing
fee as per AIOU rules) or as and when university offers these courses.
1. 8433 International Marketing 3 Evaluation Scheme for the Courses:
2. 8434 Marketing of Services 3 Compulsory English-I, Compulsory English-II, Islamic Studies,
3. 8435 Marketing Research 3 Ethics, Pakistan Studies, and Introduction to Sociology
4. 8436 Distribution Channels 3 Assessment Weightage in the
Human Resource Management Component Marks aggregate result
1. 8437 Human Resource Development 3 Assignment No. 1 100 15%
2. 8438 Training and Development 3 Assignment No. 2 100 15%
3. 8439 Compensation Management 3 Final Examination 100 70%
4. 8440 Leadership and Team Management 3 For all Remaining Courses:
Banking and Finance Assignment No. 1 100 10%
Assignment No. 2 100 10%
1. 8441 Financial Markets and Institutions 3 Workshop/Presentation 100 10%
2. 8442 Auditing 3 Final Examination 100 70%
3. 8443 Taxation Management 3 Fee Structure:
4. 8444 Banking Law and Practice 3
Admission Procedure Item Fee
1. Admission forms would be accepted online only. Registration Fee (once, if not already US$50
2. All international and overseas students can apply for BBA(Hons). registered with AIOU)
3. The qualifying candidates as per criteria mentioned are required
to deposit their fee online. Admission Fee US$50
4. Incomplete online admission forms will not be entertained in any Tuition fee per 3 Credit Hours US$500
case.
Medium of Instruction Course = US$100× 5 = 500
Medium of Instructions and examination will be English only. Total US$: US$600

11
Degree Requirements
Following are the requirements for the award of BBA 4 Years 7) Mr. Sadar Ayub Khan
degree. Lecturer
1. Successful completion of all required courses. Ph: 051-9057416
2. Student would have to complete a term paper of 6 credit hours and mba@[Link]
submit to the department for evaluation.
3. Viva voce examination: On successful completion of term paper, 8) Mrs. Mobashira Hamid Alvi
comprehensive/viva voce shall be held as per AIOU rules. The Lecturer
said exam will be arranged Online. Ph: 051-9057186
Rules & Regulations [Link]@[Link]
Rules and regulations, in line with the HEC guidelines and applicable
in the AIOU, as amended from time to time will be adopted in this
programme. Format and procedure for term paper will be 9) Syeda Attiya Rahat
communicated to students in due course of time. Lecturer
Faculty Members: Ph: 051-9057802

10) Mr. Ahmed Hasan Javed

1) Prof. Dr. Syed Hassan Raza
Lecturer
Chairman Ph: 051-9057250
Ph: 051-9057722, 051-9250089
mba@[Link] 11) Mr. Muhammad Ehsan Javaid
Lecturer (Program Coordinator)
2) Dr. Muhammad Majid Mahmood Bagram Ph: 051-9057250
Assistant Professor [Link]@[Link]
Ph: 051-9057406

3) Dr. Adnan Riaz

Assistant Professor
Ph: 051-9057272

4) Mr. Salman Ali Qureshi

Assistant Professor
Ph: 051-9057840

5) Dr. Mubashar Hassan Zia

Assistant Professor
Ph: 051-9057477

6) Mahmood ul Hasan
Lecturer
Ph: 051-9057855

12
 GENERAL INFORMATION x. A student already admitted to a programme or a
specialization of a programme shall not be allowed to
i. The certificates/degrees of AIOU are equivalent to any transfer or to get admission to another programme unless
other recognized Board/University. he/she formally postpones it till the completion of the new
ii. A course taken by any student cannot change during the programme or withdraws from the previous programme.
semester. However, in real hardship cases, the change in xi. After completion of a programme successfully, a student
courses will be allowed by Director Admission within has to apply to Controller of Examinations for issuance of
fifteen days after deposit of prescribed fee. certificate/degree as per guided process by the Directorate
iii. The address of a student will not be changed during the of International Collaboration & Exchange.
semester. xii. The university reserves the right to change contents of this
iv. Admission to courses for both the Spring and Autumn prospectus without any prior notice as per university policy.
semesters are generally offered in the months of March xiii. Online admission forms incomplete in any respect will not
and September, respectively, whereas, examinations be entertained and after closure of admissions students
commenced in November and May respectively. would be informed about the deficiency in clear terms with
Admission schedule is announced on University website advice to request for refund of fee.
[Link] during this period. The students are xiv. Online admission form received without prescribed fee less
required to submit their online application for admission fee or fee deposited after due date will not be considered.
as per schedule. xv. In case of discrepancies in the name of student/ Father’s
v. Fee cannot be refunded once paid for admission nor can it name of the student or difference in name mentioned in
be adjusted for any other programme. his/her other educational certificates, the name on the
vi. On payment of the registration fee, each student will be Matric certificate of the student will be considered as
issued a registration number. The registration number correct name. The Examination Department shall also issue
must be quoted in all the future correspondence along with certificate/ degree on the said name.
the roll number, course(s), code numbers and semester. xvi. In case provision of forged documents for admission, not
vii. Rules and regulations framed, enhanced, and changed only the admission will be refused to the applicant, but the
from time to time by the authorities, bodies of the fee deposited by him/her will also be forfeited. The
university will be effective as applicable. The student university may proceed further in the matter.
must abide by all such rules and regulations from the date xvii. International students having international degree
of their implementation. equivalent to SSC/HSSC degree are required to get it
viii. A student who fails in continuous assessment component verified by the IBCC and provide the equivalence
is not eligible to reappear but will be allowed to re-register certificate to AIOU.
for the same course at its next offering semester by the
university.
ix. It would be responsibility of the student to remain in touch
with the department regarding the selected programme.

13
 Availability of Learning Material 8. Save the Order ID in your record till confirmation of your
admission.
i. Learning material can be downloaded from university
website: [Link] REGULATIONS FOR REFUND OF ADMISSION FEE
ii. All learning material would be available online for • The students who have submitted their fees
international/overseas students after the commencement of for Admission but do not wish to continue
classes. and have applied for refund of fee will be
iii. Student shall download the learning material and tally with refunded after deduction @ 10% of total fee.
the course codes for which he/she had been registered in • The student who was not eligible but deposited fee for
the semester. Admission, the fee shall be refunded after deduction @
iv. Students can get their learning material through AAGHI 15% of total fee.
LMS portal.
• The students who have deposited their fee in excess of
due fee the total excess amount shall be refunded
Procedure for Fee Payment adjusted as the case may be.
International and Overseas Students will have to pay their fee • The Treasurer Department shall verify the fee
Online as per Guided Procedure: of students and shall send the case to the audit
1. Go to [Link] for pre-audit.
2. Enter challan number and click on "search" button.
3. Check & tally your challan details with the generated challan • Cheque will be issued to the candidate by the
then click on "submit fee" button. campus payment section, Treasurer
4. Enter credit/debit card number, card holder name, expiry and Department.
CVV code (mentioned on back side of card). • Admission fee will be refunded/ adjusted
5. Click on "pay now" button. maximum up to one year.
6. A successful payment notification will be appeared with an • Refund of Fee for all international and
Order ID. overseas students is subject to the University
7. Write Order ID and Transaction Date on the space given policy time to time.
below.

14
 GENERAL CONDITIONS FOR REFUND

1. The University must have received the fees in its 6. If the University makes an offer on the basis
bank account. of incorrect or incomplete information,
misstatements, concealment of facts, fake
2. All refund requests must be submitted on the Fee Refund certificates or use of any other unfair means by
Application form. Deposit Slip, any other record of fee the applicant/ student, the admission will be
and ID Card copy must be attached to it. cancelled, and refund will not be allowed.
Department reserves the right to take
3. All applications shall be addressed to the Treasurer disciplinary action also.
and will be received directly in the Treasurer
Department with full particulars. The Treasurer 7. Any type of Processing Fee will not be refunded.
Department will get report from concerned Department
and verify the amount from system as the case may 8. In the case of death or physical incapacity, the
be and will process the case accordingly. full refund will be made only in instances of
sever unavoidable and incapacitating
4. The refund will be made after deduction of circumstances.
any recoverable amount.
9. In case the students who are not
5. The refund will be made to the same person or firm from allowed/granted admission to a program offered
whom the payment was received, though cross cheque. by the University due to less enrolment/non
formation of viable group/ non-offering of
courses, full fee will be refunded to them.

15
 REFUND OF OTHER FEE
IMPORTANT TELEPHONE NUMBERS
1. All kind of other fee including but not limited to Degree
fee, Sr. # Name Telephone Nos.
Re-appear exams fee, change off name / father name, 051-
examiner registration fee, tutor registration 9057298
1. Director Admissions
9250162
fee, late assignment evaluation fee,
(Fax)
analysis fee, rechecking of answer scripts fee, NOC fee,
051-9057310
subject/group change fee, thesis evaluation fee, thesis 2. Controller of Examinations 051-9057328
extension fee, job fee, tender fee tec. will not be 051-9250012
refunded. Only excess fee deposited will be refunded/
051-
adjusted. 3. Director Students Affairs
9250174
2. The extension in thesis fee in excess shall be
Directorate of International Collaboration & Exchange
refunded on approval of concerned Dean with
certificate that fee was deposited in excess.
Dr. Zahid Majeed
1. The amount deposited in university accounts by any 1. Director +92-51-9057294
person/firm (other than student), by mistake or in Zahid_majeed@[Link]
excess shall be refunded after verification of the Sehrish Khan
amount deposited. 2. Assistant Director +92-51-9057811
[Link]@[Link]
Mr. Muhammad Ajab
+92-51-9057165
3. Superintendent
+92-51-9250175
overseas@[Link]

16