Business Planning Time Frame For Internal Organization
No Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1 Develop cost control per product FUSI Team
2 Restructure discount procedure & policy Agus
3 Revision of payment term and credit limit scheme Hendra
and procedure
4 Design and document discount policy & Agus, Chandra
procedure
5 Change Sales Counter Division to Customer Novi & Ronny (plus
Service Division Robby)
6 Strenghten project team to be more focused Agus
7 Split R&D Division to Product Development, FUSI Team
Marketing Research and Production Division
8 Implement QC procedure Logistic
Action Plan Time Frame for Reflective Sheeting
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
Maintain Kiwalite market
Action Plan
1 Search for alternative product from China or other R&D
countries
2 Modify current pricing policy slightly. For top 3 – 5 FUSI Team
players, they can purchase at minimum of 10 rolls
for each transaction within 1 month after their
bulk purchase.
3 Project Specification cooperating with Mawardi Mrkt Sales
4 Increase order volume to 2 FCL (2-1-2) to get Sales
better pricing
Action Plan Time Frame for Aluminum and Accessories
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
Increase sales of current aluminum & socket to
total of Rp. 2.5 M/year
Open new market leading to Rp 1.12 M/year of
sales
Action Plan
1 Current Product
Negotiate with supplier for better price Chandra, Juliman
Find back-up supplier Import
Package selling for current product ( aluminum Mrkt, Sales, Import
and socket )
Produce sample neon box for showroom Sales
Promote to corporate end-user Agus
Lebaran and End of Year discount Marketing
2 Develop aluminum 13 cm Dual Function R&D
Bonus for the first month after launching Mrkt, Sales
Produce neon box sample Sales
3 Develop aluminum & socket economy grade R&D
Launching depends on market condition
Set promotional discount or bonus for the first Mrkt, Sales, Import
month
Produce neon box sample Marketing
Lebaran and End of Year discount Marketing
4 New aluminum design R&D
Action Plan Time Frame for Aluminum and Accessories
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Action Plan Time Frame for Self Adhesive Vinyl
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
Gain Oracal market share leading to yearly sales
of Rp. 5.19 M
Beat 3M in project by 80% of winning percentage
Action Plan
1 Current product
Negotiate w/ principal for better price & payment IBD
term
Package selling ( sticker dan flex ) for sub dis, Mrkt, Sales, Import
dealer and agent
Lebaran and End of Year discount Marketing
2 Penetrate opaque market with Mactac 8300
opaque
Evaluate the sales turnover before 2nd order Mrkt, Sales
Proceed with 2nd order or switch to Avery Sales
3 Communicate and negotiate with Avery for IBD
their low grade opaque sticker
Set promotional discount/bonus for the first Marketing, Sales, Import
month
Lebaran and End of Year discount Marketing
General
Project Specification Agus
Action Plan Time Frame for Flexible Sign Face
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
Gain Starflex market share leading to yearly
sales of Rp. 6.85 M
Penetrate Frontlit market
Maintain Heytex market
Action Plan
1 Heytex
Promote to corporate end-user Agus
2 NuFlex Supreme
Clearance sale Sales
Promote to corporate end-user Agus
3 NuFlex Ultima (Backlit) 600 gsm ( to fight with
Starflex )
Launching Sales
Negosiasi harga NuFlex Ultima agar tetap di IBD
bawah Starflex
Prepare sample print Sales
4 Develop Korean and China frontlit flex R&D
Action Plan Time Frame for Water-based Inkjet Media
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
Increase sales to Rp. 1.5 M / year
Action Plan
1 Current product
Communicate with Mr. Sudarmadji Iwan & Chandra
regarding the quality stability
Provide ICC profile Reza, Ronny, Iwan
Product knowledge training Iwan
Prepare sample print and material. Sales
Package Selling (material dan laminating) Mrkt, Sales, Import
Package Selling (material dan DSS) Mrkt, Sales, Import
Lebaran and End of Year discount Marketing
2 Develop market for IKSC Cloth
Prepare A4 sample and for print to IKSC R&D
Product knowledge training Iwan
Set promotional program for one month Mrkt, Sales, Import
Produce technical specification R&D
Produce compatibility list R&D
Lebaran and End of Year discount Marketing
3 Search for good quality Korea & China R&D
material with competitive price
Action Plan Time Frame for Water-based Inkjet Media
Action Plan Time Frame for Solvent-based Inkjet Media
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
Develop market for new materials
Gain Ritrama market share
Action Plan
1 Current Avery MPI 3000 series
Negotiate for roll length of 50 m IBD
Negotiate price to keep retail price Rp. IBD
15.000/m2
Find similar product as Avery MPI with R&D
competitive price
Product knowledge training Iwan
Prepare sample print for every salesperson and Sales
showroom
2 Develop market for Avery transparent and
floor graphic
Find similar product with competitive price R&D
Product knowledge training Iwan
Seminar/workshop with limited audience Marketing
Promote to supermarket, dept. store, FMCG Agus & project team
and cosmetic companies
Prepare sample print for every salesperson Sales
3
Develop market for perforated & fleet mark
Find similar product with competitive price R&D
Product knowledge training Iwan
Seminar/workshop with limited audience Marketing
Promote to end user from supermarket, dept. Agus & project team
store, FMCG, cosmetic, transportation
companies (BUSWAY)
Prepare sample print for every salesperson and Sales
showroom
Action Plan Time Frame for Solvent-based Inkjet Media
4 Develop market for Ahlstorm Poster Paper
(targeting solvent-aggressive large format
inkjet printer)
Product knowledge training Chandra
Find similar product R&D
Promote to supermarket, dept. store, FMCG, Agus & project team
cosmetic companies
Prepare print sample by DGI Sales
General
Provide ICC Profile Reza, Ronny, Iwan
Create compatibility list with Mutoh printer Juliman, Iwan
Prepare A4 sample to be displayed at Sales
showroom
Action Plan Time Frame for Display Sign Systems POP
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
To be a leader for new DSS items
Action Plan
1 Current Product
Clearance sale
2 Launch new DSS from IKSC R&D
3 Search DSS from other companies R&D
4 General
Evaluasi harga & pasar setiap 1 bulan Mrkt, Sales, Import
Display sample plus printed media at Sales
showroom
Action Plan Time Frame for Printer
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
Lead digital printing market toward Mimaki,
Soljet and Infinity
Gain market share in photo quality market
Action Plan
1 Penetrate Mutoh RJ to market
Cut down selling price Mrkt, Sales, Import
Set bonus for printer purchased Mrkt, Sales, Import
Prepare sample print Sales
2 Develop Mutoh RJ target market to photo
lab to be collaborated with Graddes
Package selling (Mutoh RJ, heating Mrkt, Sales, Import
machine, dye sub ink and Graddes)
Purchase Mutoh RJ-8000 for demo Fusi
2 Penetrate Rockhopper II to market
Find the ICC profile Iwan
Find good picture for sample printing Iwan
Join exhibition in Surabaya Marketing
Open house in Makassar Marketing
Open house in Semarang Marketing
Set bonus for printer purchased Mrkt, Sales, Import
Communicate w/ Kostech for new Import & FUSI
developed ink for red color
General
Recruit 1 experienced sales engineers to HRD
handle printer sales
Product knowledge training for new recruits Iwan
Action Plan Time Frame for Printer
Provide better payment term FUSI
Communication with Mutoh for better Chandra, Iwan
support
Set ink discount program Mrkt, Sales, Import
Setup agency with Mawardi Juliman
Find other agents for other areas Juliman
Provide adequate sparepart Import & Sales
Cooperate with leasing company Finance
Find appropriate RIP software Iwan, Chandra
Action Plan Time Frame for Cutting Plotter
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
Increase market share leading to sales of
Rp. 2.600.000.000 / year
Action Plan
1 Increase sales of Graphtec CE-3000
Open house at Proyek Senen Marketing
Prepare demo machine at showroom Sales
Prepare sample to be displayed at Sales
showroom
Set bonus for machine purchased Mrkt, Sales, Import
2 Open market for GCC Puma II Series
Prepare brochures Marketing
Open house at Proyek Senen Marketing
Prepare demo machine at showroom Sales
General
Provide better payment term FUSI
Setup agency with Mawardi Juliman
Provide adequate sparepart Import & Sales
Find other agents for other areas Juliman
Action Plan Time Frame for Laser Engraver
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
To be a leader for engraving industry
Action Plan
1 Develop market for Laserpro
Recruit 1 experienced sales engineer HRD
Setup agency with Mawardi Juliman
Find other agents for other areas Juliman
Develop consumable materials for Laserpro R&D
Give bonus: air compressor Marketing
Action Plan Time Frame for Graddes
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
Gain photo quality market share with
Graddes and in the same time, distribute
Mutoh RJ to the photo quality market.
Action Plan
1 Develop market for Graddes
Get market feedback Marketing
Find the most suitable transfer paper R&D
Buy heating machine for demo FUSI
Introducing Business Start-up Kit System Mrkt, Sales, Import
(Mutoh, Graddes, ink & heating machine).
Product knowledge training Iwan
Seminar/workshop Marketing
Requesting material sample from Kiwa R&D
Brochures Marketing
Action Plan Time Frame for Light Panel
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Objective
To be a profit center for NPI
Action Plan
1 Penetrate market
Promote to end-user intensively Robby & Deni
Provide 50% discount for 1st light panel A2 Marketing
size to 20 - 30 printing houses
2 Production
Develop more quality light panel with R&D
acceptable price by our production line
Inovatif in shape and size of light panel R&D
Customized size & shape order R&D
Recruit 1 drafter to support customized HRD
order
Action Plan Time Frame for Other Marketing Plan
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
PROMOTION
1 Set extra discount for total purchase Mrkt, Sales, Import
reaching certain amount in certain period.
2 Catalogue of all our products Marketing
3 Company Profile Robby, Hendra
4 Website Robby, Hendra
5 Exhibition Marketing
6 Newsletter Marketing
DISTRIBUTION
We are planning to establish distribution Juliman
channels in 9 cities throughout in Indonesia
in 2004:
1. Jakarta
2. Bandung
3. Semarang
4. Yogyakarta
5. Surabaya
6. Medan
7. Balikpapan
8. Denpasar
9. Makassar
HUMAN RESOURCE
1 Regular training for customer service, HRD
product knowledge and selling skill
2 Internal recruitment for Marketing Division HRD, Marketing
SERVICE
1 Same Day Delivery Sales, Logistic
2 Six-month extension store warranty for labor FUSI Team
cost only
3 Extension warranty that can be purchased FUSI Team
from NPI.
4 Online customer's transaction details Marketing
Action Plan Time Frame for Producing Sales Tools
No. Planning Item PIC Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Signage Division
1 Color chart and selector of Aslan 113, 116, Sales, Import
117 and 118
2 Color chart and selector of Fascal TF 4500, Sales, Import
Economy Film 500
3 Color chart and selector of Macal 8300 Sales, Import
4 Color chart Kiwalite Sales, Import
5 Sample material of Heylight, Backlit Light, Sales
Frontlit Light, K-Flex, Nu-Flex Supreme, Nu-
Flex Ultima
6 Cutting sticker result in form of company logo Sales
put on flex.
7 Brochures of machineries and promotional Marketing
items
8 Sample of sandblasting put on 2mm acrylic Sales
9 Miniature of light box for 6581, 6592 and Sales
85618 with size 25 cm x 40 cm displaying
cutting result at one side and printing result at
the other side.
10 Aluminum Slim Light (6577, 83745 & 83748) Sales
join with engraved acrylic with size 40 cm x 25
cm
Digital Printing Division
1 Printed water-based material Sales
2 Printed solvent-based material including Sales
flexible sign face.
3 Printed material that has been seamed Sales
4 Printed floor graphic with 6-month durability Sales
5 Compatibility list R&D
Machinery Division
1 ICC profile Iwan, Rony, Reza
2 BEP Analysis for every machine Iwan
3 Material for machine demonstration Sales
Action Plan Time Frame for Producing Sales Tools
