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Discourse. British Journal of Arts and Social Sciences, 4 (2), 342-360

The study by Ali and Khan analyzes SMS discourse to reveal how language reinforces negative stereotypes of women in Pakistani society. Through content analysis of 400 messages, it was found that over 90% used derogatory language and imagery, reflecting and promoting unfavorable views of women. The findings highlight a disconnect between these representations and societal values, contributing to low female self-esteem.

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62 views1 page

Discourse. British Journal of Arts and Social Sciences, 4 (2), 342-360

The study by Ali and Khan analyzes SMS discourse to reveal how language reinforces negative stereotypes of women in Pakistani society. Through content analysis of 400 messages, it was found that over 90% used derogatory language and imagery, reflecting and promoting unfavorable views of women. The findings highlight a disconnect between these representations and societal values, contributing to low female self-esteem.

Uploaded by

leah manuel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Ali, G., & Khan, L. (2012).

Language and construction of gender: A feminist critique of SMS

discourse. British Journal of Arts and Social Sciences, 4(2), 342-360.

The authors of the study, Lubna Akhlaq Khan and Ghulam Ali examined how language,

specifically SMS discourse, is utilized to establish stereotypical female identities in their

study. The theoretical framework was supplied by feminism and constructionism. A total

of 400 messages were collected from a variety of persons of both genders. Methods

included content analysis and feminist criticism. A careful review of the data collected

reveals that Pakistani women are shown in disparaging and demeaning terms and

material. The linguistic and content analysis of the 400 mobile phone texts found that

over 90% of the messages used language devices and content to portray women in a

pessimistic and derogatory way, such as disparaging phrases with sexual overtones,

similes, metaphors, compliments, diminutive forms, female self-incrimination, and

cartoons, to portray women in a pessimistic and derogatory way. These ads' offensive and

derogatory language and content reflect and promote our society's unfavorable views and

ideas about women; they are counterproductive and foster low female self-esteem. It also

demonstrates that female depictions in SMS discourse are incompatible with religious

and social values and standards, and instead encourage disparaging and unfavorable

stereotypes of women in print and electronic media.

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