YOUNG FARMERS

CHALLENGE

YOUTH AGRI-BUSINESS
MODEL

LETTUCE PRODUCTION
WITH ORGANIC CONCOCTIONS
Agri-fishery Enterprise Name

By:

Aljohn D. Borbe
Name

JUNE 2, 2022
_________________
Date Prepared
A. GENERAL INFORMATION

Category of Enterprise : ( /) Production

( ) Processing
( ) Digital Agriculture
( ) Supply Chain Business Solutions

Type of Commodity ( ) Cereals

( ) Lowland vegetables
( ) Upland vegetables
( ) Fruits and Nuts
( ) Herbs and Spices
( ) Root crops
( ) Poultry Products
( ) Livestock Products
( ) Fisheries and Aquaculture
( / ) Industrial Crops and Products
( ) Farm Inputs (Seeds, Fertilizers, Farm Equipment)
( ) Others, specify _________________________________________

Specific commodity/ product/ service Volume per cycle

Construction of nursery, clearing the area 5 days

and land preparation
Lettuce 100 kilos/1nd month

Lettuce 100 kilos/2nd month

Lettuce 100 kilos/3rd month

Lettuce 100 kilos/4th month

Lettuce 100 kilos/5th month

Agri-fishery Enterprise Address: Sitio Pinuhagan Brgy. Tincupon, Panitan, Capiz

Total Investment Cost : Php 66,108.00

B. BASIC INFORMATION
Name of Agripreneur : Aljohn D. Borbe
Date of Birth : September 2, 1994
Home Address : Tincupon, Panitan, Capiz
Contact Number : 09382578535
Email Address : [email protected]
Experience/year(s) in the business of similar project : 2 years
 6. Key Activities
7. Key Partners 6. Key Activities 1. Value Proposition 4. Customer Relationships 2. Customer Segments
 As much as possible we
 Our key partners are want to make the farm  Lettuce production will
The farm workers and aide to the decrease of  Good communication and  Health is wealth. Now
more organized and respect are the key for our
Costumers. food insufficiency, adays Most of the
systematic.
 We can also to tap on specially to our farmers costumers. costumers are health
 We can more make  We can offer giveaways
the Department of and their families. conscious and will look
income to join in some like free seedlings or seeds
Agriculture and avail for  Lettuce has the highest for product that is more
other activities like trade for our costumers.
benefits that they recommendation and beneficial to their health.
fair, market research.  Recognizing our business
provide. sustainability for livelihood Since we are practising
 Promote organic in the community with good
 The owner already to be for every farmer who the use of organic
agriculture to our feedback from our
trained in different produce it. concoctions as their foliar
community and sharing
training in agriculture like  Though Lettuce production costumers. spray the threat for
our knowledge about
Agricultural Training will occupy much space in contamination and
organic.
Institute (ATI) also in ATI the farm land, it is highly poisoning is less and will
 Organic certification.
E-Learning, Department adaptable to different type bring zero harm to the
of Agriculture and other of production like vertical soil.
training online related in gardening and hydroponic  We can offer our organic
produce to different types

agriculture.
Accreditation to LGU as
system that could yield
higher than that grown on
3. Marketing Channels of restaurants who serves
well as recognizing our 5. Key Resources soil.  > We can find more
Korean and American
organic farm.  Our site is accessible from  Very affordable and can dishes as well as food
costumers through social
the highways and near to give the highest Nutritional caterers since lettuce is a
media accounts like
the populated area and value for the consumers widely consumed
facebook, group chats
the owner is already vegetable.
 We can advertise our
trained on vegetables  Also we can accept walk-
products in different groups
production and have in buyers and resellers.
or farmers association.
experienced in field.
 More friends, more invites,
 Owners was also more costumers.
completed trainings on  We can sell and advertise
other field in agriculture our products through our
like integrated farming FB page.
system and already
engage in agricultural
business.

9. Revenue Streams
8. Cost Structure  Products will be sold at the target date and to avoid delays in selling we can post it on social
media as our fastest communication to our costumer that’s why we can avoid decayed products
that may lead to losses.
The total cost is Php 66,108.00. This will include construction and purchase of
 The product will be price according to farm gate prices, and the products will be applied for direct
materials such as nets, wires, nails and nets for the greenhouse. The bamboo
costumers and pick-up buyers.
poles are already exist in the area and bamboo slats for free and it can cause to
 They can also order through online and choose a mode of payment: (e.g. Gcash, Cash on
reduce the cost and expenses that can help in this business.
Delivery and pay upon pick-up).

Attach file: Financial statement, Investment Cost, sales and Return on Investment, Cash Flow per stages of
the business. (See template).
 BUSINESS MODEL CANVASS

1.Value Proposition
 Lettuce production will aide to the decrease of food insufficiency, specially to our farmers and their families.
 Lettuce has the highest recommendation and sustainability for livelihood for every farmer who produce it.
 Though Lettuce production will occupy much space in the farm land, it is highly adaptable to different type of production like vertical gardening and
hydroponic system that could yield higher than that grown on soil.
 Very affordable and can give the highest Nutritional value for the consumers

2. Customer Segments
 Health is wealth. Now adays Most of the costumers are health conscious and will look for product that is more beneficial to their health. Since we are
practising the use of organic concoctions as their foliar spray the threat for contamination and poisoning is less and will bring zero harm to the soil.
 We can offer our organic produce to different types of restaurants who serves Korean and American dishes as well as food caterers since lettuce is a
widely consumed vegetable.
 Also we can accept walk-in buyers and resellers.

3.Marketing channels
 > We can find more costumers through social media accounts like facebook, group chats
 We can advertise our products in different groups or farmers association.
 More friends, more invites, more costumers.
 We can sell and advertise our products through our FB page.
4. Customer Relationships
 Good communication and respect are the key for our costumers.
 We can offer giveaways like free seedlings or seeds for our costumers.
 Recognizing our business in the community with good feedback from our costumers.
5. Key Resources
 Our site is accessible from the highways and near to the populated area.
 The owner is already trained on vegetables production and have experienced in field.
 Owners was also completed trainings on other field in agriculture like integrated farming system and already engage in agricultural business.

6. Key Activities
 As much as possible we want to make the farm more organized and systematic.
 We can more make income to join in some other activities like trade fair, market research.
 Promote organic agriculture to our community and sharing our knowledge about organic.
 Organic certification.

7. Key Partners
 Our key partners are the farm workers and costumers.
 We can also to tap on the Department of Agriculture and avail for benefits that they provide.
 The owner already to be trained in different training in agriculture like Agricultural Training Institute (ATI) also in ATI E-Learning, Department of
Agriculture and other training online related in agriculture.
 Accreditation to LGU as well as recognizing our organic farm.

8. Cost Structure
 The total cost is Php 58,261.00.
 This will include construction and purchase of materials such as nets, bamboo poles, wires, nails and bamboo slats for the greenhouse.

9. Revenue Streams
 Products will be sold at the target date and to avoid delays in selling we can post it on social media as our fastest communication to our costumer
that’s why we can avoid decayed products that may lead to losses.
 The product will be price according to farm gate prices, and the products will be applied for direct costumers and pick-up buyers.
 They can also order through online and choose a mode of payment: e.g. Gcash,Cash on Delivery and pay upon pick-up.
Project Description
The project is an agri-enterprise in crop production, specifically lettuce production. As demand for the supply of lettuce is rising in the
province of Capiz some of our consumers are needed to gain another income this pandemic. In our target, we can cater in other farms for their
additional supply in case of lacking their lettuce products.

In our market analysis, we always encounter the low supply of lettuce in some other farms because of low profit or income and due to low prices,
and the solution of this, is to encourage our costumers to buy and promoting as organic label and some of them they can avail some of benefits such
as hotels, restaurants, malls, farms and other areas in western Visayas.

THE FLOW CYCLE OF LETTUCE

5 days- Construction of Nursery, Clearing the area and Land preparation

1st month- Transplanting of lettuce up to harvesting.
2nd month- Transplanting of lettuce up to harvesting.
3rd month- Transplanting of lettuce up to harvesting.
4th month- Transplanting of lettuce up to harvesting.
5th month- Transplanting of lettuce up to harvesting.

Estimated harvest:
100 kilos every month x 200 pesos per kilo = Php 20.000.00 This is a one cycle computations equivalent to 5 months.
 LETTUCE PRODUCTION WITH ORGANIC CONCOCTIONS

RATIONALE:
The area was abandoned many years ago beside on the house. It has owned by our grandfather and I have decided to convert it into agricultural business
that can help and give more benefits in our community and to sustain their needs coming from our products. Organic lettuce is a high valued crops that can
grow in our backyards, vertical gardening and other some available space to plant lettuce. It is also known in many agriculture farms one of their main
crops/products and can sustain for a family daily need because of their product income. Since, we are practicing the organic label, we can make our own
organic fertilizers which is organic concoctions. In that way, we can help to our community to share our learning or knowledge to make organic concoctions
and how to ferment using the ingredients such as molasses and fruits for Fermented Fruit Juice and fish for our Fish Amino Acid as a main concoction of our
lettuce.

The farm owner has already trained in organic vegetable productions or natural farming, Market-driven High Value Crop-Based Farm Planning,
Designing and Proposal Writing for Urban and Rural Farms, Training of Trainers on Cassava Production Technologies, Training Management Course for LSA
Cooperators on how to conduct a training, Online training on Pig Production and Vermicomposting and Training of Trainers on Production of High-Quality
Inbred Rice and Seeds and Farm Mechanization. All of this training is conducted by Agricultural Training Institute under the Department of Agriculture.

In two years of my experience in KAPAWA INTEGRATED FARM SCHOOL, located at Barangay Solo, Pontevedra, Capiz I have experienced in their
farm on how to plant lettuce up to harvest. We can sell it on our own way from walk-in buyers, direct selling, resellers, public market and posting on social
media. This is the best way of my experience as a vegetable grower in the farm and I can make it for our community to promote organic production also our
agricultural products and give them more knowledge about organic agriculture production because we can all say, “WE SERVE WHAT THE FARMERS
DESERVE!”.
INGREDIENTS FOR MAKING ORGANIC CONCOCTIONS:

FERMENTED FRUIT JUICE (FFJ)

BANANA PAPAYA MOLASSES SQUASH

FISH AMINO ACID (FAA)

FISH MOLASSES
BENEFITS OF ORGANIC CONCOCTIONS:

 FERMENTED FRUIT JUICE (FFJ)

Fermented Fruit Juice can be used to increase the fruiting process of plants as well as to increase yield in some leafy green vegetables. It can be used as
a foliar spray as well as indirect application to the soil, where it feeds the microbiome and increases soil health.

 FISH AMINO ACID (FAA)

Increase soil fertility and enrich soil nutrients. It makes the soil very loose, maintains the biomass of microorganisms and earthworms, and guarantees a
healthy soil environment. Promote the growth of crop roots and leaves, and enhance photosynthesis, especially for seedlings.
WORK EXPERIENCE:
KAPAWA INTEGRATED FARM SCHOOL

I was working in KAPAWA INTEGRATED FARM as Farm manager, and also a trainer in RCEF, The farm existing two years at the present and they also
producing more organic and promoting to the farmers about organic. I have more idea about growing organic lettuce because of this farm I have learned a lot of ideas and
other techniques on how to grow and labeling as organic and selling to our community that might help in our health nutrition without using synthetic chemicals and fertilizers.
THE MARKETING MIX

TARGET MARKET

PRODUCT PROMOTION
PEOPLE
N

PRICE PLACE

Quality, features, List price, discounts, Channels, coverage, Tri-media, sales, promo
benefits, options, and allowances. locations and and publicity.
brands, packaging, transport.
services and
warranties.

START-UP BUSINESS
-As a start-up business it is existence and viability and this is the way to determine the viability of our business idea.
 Unique value proposition
 Consult those who will be candid with you
 Competition
 Talking to potential costumers
 Business model
 Market research
 ORGANIZATIONAL
STRUCTURE

FARM OWNER/MANAGER

Construction workers Laborers ( Family/Relatives)

 The nursery has the total area of 10 x 20 meters covered with net for protection from sunlight and other falling objects that can affect to our plants. It is safe from the
animals because of the covered fencing around the nursery.

FRONT VIEW
The nursery are composed of two screen house with same measurement of 8 meters length and 5 meters width.

8 meters=
length

5 meters= width
FARM LOCATION
 RETURN ON INVESTMENT AND THE PAYBACK PERIOD

This is a 1 (one) cycle computation equivalent to 5 (five) months.

 1st month – 100 kilos x 200 per kilo = 20,000.00
 2nd month - 100 kilos x 200 per kilo = 20,000.00
 3rd month - 100 kilos x 200 per kilo = 20,000.00
 4th month - 100 kilos x 200 per kilo = 20,000.00
 5th month - 100 kilos x 200 per kilo = 20,000.00
Php. 100,000.00

SALES PER CYCLE:

 Cost of Goods Sold ----------------------- 66,108.00

 Gross sales ----------------------- 100,000.00
 Less: Cost of Goods Sold ----------------------- 66,108.00
 Net income per cycle ----------------------- 33,892.00

RETURN ON INVESTMENT:
Net Income per Cycle ------------------------ 33,892.00
Total Investment ------------------------- 66,108.00
Return on Investment -------------------------- 51.26%
Payback Period -------------------------- 9.75
RATIOS:

Financial Ratios Formula Rate

Return on
33,892/66,108 = 0.512 x 100 51%
Investment

Payback Period 66,108/33,892 = 1.95 x 5 9.75000

This is a 1 cycle computation equivalent to 5 months.