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Transaction Model

The transaction model of communication describes communication as a simultaneous and reciprocal process between communicators. Communicators take turns both sending and receiving messages within specific social, psychological, relational, and physical contexts. Feedback occurs simultaneously as communicators switch between sender and receiver roles. Unlike other models, the transaction model emphasizes the contextual factors that influence communication and the reciprocal nature of the communication process.

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Emmam Lucanas
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95 views2 pages

Transaction Model

The transaction model of communication describes communication as a simultaneous and reciprocal process between communicators. Communicators take turns both sending and receiving messages within specific social, psychological, relational, and physical contexts. Feedback occurs simultaneously as communicators switch between sender and receiver roles. Unlike other models, the transaction model emphasizes the contextual factors that influence communication and the reciprocal nature of the communication process.

Uploaded by

Emmam Lucanas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Transaction Model of

Communication

Transactional model of communication is the


exchange of messages between sender and receiver
where each take turns to send or receive messages.
Here, both sender and receiver are known as
communicators and their role reverses each time in the
communication process as both processes of sending
and receiving occurs at the same time.

The transaction model differs from the transmission and interaction models
in significant ways, including the conceptualization of communication, the
role of sender and receiver, and the role of context (Barnlund, 1970). The
transaction model of communication describes communication as a process
in which communicators generate social realities within social, relational,
and cultural contexts.

THE TRANSACTION MODEL


There are four contexts taken into consideration in this model:
Physical context is the setting or condition in which a particular
communication activity is carried out. Psychological context is who
you are or what you bring to the interaction. Relational context is the
relationship existing between the communicators such as teacher-
student, doctor-patient, boss-employee. Social context is the balance
between people’s emotional state; it is how communication changes
based on moods and relationships of both participants.

Without verbal response, the sender can not be sure


that the receiver got the message as intended.
Feedback is an important component in the
communication process, especially in interpersonal
Criticisms of communication as it gives a space to clarify
Transactional misunderstandings.
The transactional model gives the opportunity for a
Model lot of noise because the communication is
simultaneous. For example, when many people are
talking at the same time in a meeting, the objective
of the meeting will not be fulfilled.

Differences Between Transactional and


Other Communication Models
Transactional Others
Used for interpersonal Used for Intrapersonal,
communication interpersonal, group or mass
Senders and Receivers are communications.
known as Communicators, Senders and receivers are
different people
they interchange their roles
Role of context and
Includes the role of context
environment are not
and environment
mentioned in other models.
Includes noise and Not necessarily have the
communication barriers as concept of noise.
factors Ignores non-verbal
Talks about non-verbal communication.
communication Feedback comes later in
Simultaneous feedback interaction model and is not
included in linear model

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