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Demand and Supply Analysis

The document presents projections for the demand and supply of Mindanaoan delicacies in Davao City from 2023 to 2025. It estimates the total working population will grow from over 543,000 in 2015 to over 627,000 in 2025. Based on this, the projected demand is estimated to increase from 542,889 in 2023 to 557,864 in 2025. However, the projected supply from competitors is only expected to increase from 3,336 to 3,679 over the same period. As a result, the gap between demand and supply is projected to increase from over 539,000 in 2023 to over 554,000 in 2025, representing over 99% of the market

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Emmanuel Kloyd Beldad
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478 views4 pages

Demand and Supply Analysis

The document presents projections for the demand and supply of Mindanaoan delicacies in Davao City from 2023 to 2025. It estimates the total working population will grow from over 543,000 in 2015 to over 627,000 in 2025. Based on this, the projected demand is estimated to increase from 542,889 in 2023 to 557,864 in 2025. However, the projected supply from competitors is only expected to increase from 3,336 to 3,679 over the same period. As a result, the gap between demand and supply is projected to increase from over 539,000 in 2023 to over 554,000 in 2025, representing over 99% of the market

Uploaded by

Emmanuel Kloyd Beldad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

2015

543,167 (18-35 years old)

Annual growth rate of 2.30%

[Link]

TOTAL WORKING POPULATION

YEAR
2015 543,167
2016 555,650
2017 568,430
2018 581,504
2019 594,878
2020
2021
2022

YEAR

2015 543,167

2017 568,430

8,421

YEAR Projected population growth


2018 568,430 + 8,421 576,851
2019 576,851 + 8,421 585,272
2020 585,277 + 8,421 593,693
2021 593,693 + 8,421 602,114
2022 602,114 + 8,421 610,535
2023 610,535 + 8,421 618,956
2024 618,956 + 8,421 627,377
2025 627,377 + 8,421 635,798

TABLE 1: PROJECTED DEMAND

Projected Projected 1- margin Target Average # of Projected demand


year population of error market Frequency orders per
from the of customer
area purchase
2023 610,535 0.90 542,889 1 1 542,889
2024 618,956 0.90 550,376 1 1 550,376
2025 627,377 0.90 557,864 1 1 557,864
Table 1 shows the Projected Demand of EKKO for 3 years. As of year 2023, the total demand is 542,889
based on the computation of Population Growth Figures Data in Appendix A

Using 0.115% / 98.8% from the survey questionnaire

Do you consume # of respondents Weight Frequency


Mindanaoan (Annual)
Delicacies?
Yes 92.6% 1 1
No 7.4% 2 1

Formula = WA (FOP) = 1(1)+ 2(1) =1

TABLE 2. PROJECTED SUPPLY

Competitors Total (Annual)


Pastil queen 3,336

YEAR Total Projected Supply


2022 3,336
2023 3,503
2024 3,679

Table 2 shows the Projected Supply of EKKO for 3 years. The entity has projected their supply on
the basis of the data that was collected from their direct competitors. The supply is expected to increase
by five percent (5%) per year from year 2023 to year 2025.
TABLE 3. DEMAND AND SUPPLY ANALYSIS

YEAR DEMAND (D) SUPPLY (S) D-S GAP Percent Unserved


2023 542,889 3,336 539,553 99.38%
2024 550,376 3,503 546,873 99.36%
2025 557,864 3,679 554,185 99.34%

Table 3 shows the total gap of demand and supply to be catered by EKKO. There is an increasing gap
between the demand and supply from year 2023 up to 2025. In the total gap of 539,553 in Year 2023,
ninety nine percent (19%) will be the target market of Homey Land. This is also a conservative
assumption that on its initial year of business venture, not all target markets will patronize the entity’s
services.

Market share formula

Your proposed sales

Total sales of competitors + your proposed sales x 100%

2,066,799.35/ 600,000 + 2, 066,799.35 x 100% = 77.50%

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