BUSINESS PLAN OF JUST NOW SECURITY
BACKGROUND
The founder of the company Mr Justice Siliga-formed the company in 2012.
JUST NOW security was formed after the owner worked three years as an officer for VIP
standby security. He realised that his company would empower him and give him the
opportunity to employ and uplift the surrounding communities. Thus, he would bring hope to a
previously hopeless community; also contribute to the safety and security of the
neighbourhoods in which the company operates, thus bringing down crime and poverty. The
founder mobilised a team of experienced former officers that has over years collectively gained
a wealth of experience that is unequalled as well as irreplaceable.
VISSION
• Be the most preferred and sought -after providing quality service.
• Provide customers with best security services possible.
• Maintain high ethical standards.
MISSION
• To establish good relationships with clients and customers.
• To provide a professional and trustworthy services of an excellent standard
• To help in fighting crime.
• To contribute in addressing unemployment and poverty.
SERVICES
• Access control
• Armed Guards
• Security Guards
• Car Guards
• Alarm Systems Installation
• Vehicle Search and body Search
• VIP Protection
• 24 Hours Guard patrol
• Bouncers
• Cleaning Services
RECRUITMSNT APPROACH
- At - Security, we are particularly aware that the success of a service provider relies not only on
attracting quality personnel, but also on selecting people best suited to each client's individual
needs. We are also acutely aware that security personnel are often the first to project your
clients and the last to bid them farewell. In short, they have the project the right image.
The experience and expect ice of our directors in security will enable you to recognise the
required attribute of quality security personnel. Such attribute includes the ability to
communicate well, interact effectively with people and to operate technologically. These
personnel will be fully vetted and tested prior to selection for training.
MANAGEMENT SUPPORT
- Management support is one of the most important factors to ensure an effective and
professional service.
• Weekly meetings - Every Mondays a management meeting is held to assess the level of
service in terms of the service level agreement upon and to look at recommendations
and improvement to the overall service. If correct standards are not met, action to
address the specific performance is taken and necessary procedure implemented.
• Monthly Meetings - On the 25th of every month a meeting is held with management and
all supervisors of the various posts to discuss problems that have occurred and possible
solutions to the problems. This meeting is regarded as very important and all the
supervisors have to be present so as to collectively do problem solving with the help of
management.
• Management visits - The director and the general manager visit the site twice a week if
possible. They assess the service and provide inputs, support where needed.
MONITORING
Management monitors the following during these visits:
• Documentation
• Staff Knowledge
• Complains
• Supervisory Visits
• Appearances
• Communication
• Stationeries
Management work hand in hand with the security personnel, ensuring that the security officer
enjoys their job and thus perform their duties or tasks with great ease and respect.
DIRECTORS EXPERTISE
Mr Justice Siliga ID no: 861130 5978 088 is a qualified security Grade B, registered with PSIRA
and has Business purpose Certificate and Competency for a self-loading riffle, Handgun,
Personal firearm and he is a professional Boxer .Qualified code 10 drivers licence.
MARKET ANALYSIS
- Security is marketing its services to church groups, societies, flyers, billboards, individual VIP,
Government, Corporate and families. All families within a 5 - 10 km radius. Stay at-home
mothers and those who work from home would be a primary target market for VIP and
escorting.
The information contained in our market analysis table, displays main customer base. The
demographic analysis is based on Gauteng.
Table: Market Analysis
Market Analysis
Potential Growth 2020 2021 2022 2023 2025 CAGR
Customers
Clients 3% 63,797 65,711 67,682 69,712 71,803 3.00%
Total 3.0% 63,797 65,711 67,682 69,712 71,803 3.00%
3 Service Business Analyses
The VIP and corporate development ‘industry is a rapidly growing industry. The focus on the
wellbeing of directors, actors and families to leave in safe, protected places becomes more
important as the world around us becomes less stable. Parents look for places to entertain and
educate their youngsters that involve fun, active, safe social environments.
5.2 Development Requirements
The Company will increase its presence on the web by promoting the site during the Advertising
Campaigns and giving clients the ability to request security service and paying online. The
Company plans to tie-into social media sites to expand our presence on the web to our targeted
customer base.
6.1 SWOT Analysis:
1. The office and its location, quick armed respond, highly trained personnel at reasonable cost,
2. Patrol for different type of events for corporate and government, and social activities.
3. Weakness is lacking the funds to launch and grow the business.
The Company’s strengths will help it capitalize on emerging opportunities. These opportunities
include, but are not limited to, increase services to current customers, expand the security
equipment’s.
6.1.2 Weaknesses
- Security weaknesses come from the lack of funding to grow the business.
- Access to Job opportunities,
- Transport for Guards.
- In-house ICASA Licence.
Additionally, Grant Funds will be used to launch our advertising campaign for our grand
opening and introducing our facility and services to the residents of the Area of operation.
6.1.3 Opportunities
Security has the following Opportunities for future growth:
Increase services to current customers - The Company would like to introduce training
facilities.
• Protection and specialised courier and tourist guide services.
• Strategic alliances offering sources for referrals and joint marketing activities.
• Implementation of and maintenance of organisational security measures.
6.1.4 Threats:
- The only threat Security has is a lack of funding.
- Additionally, the owner and managers need to keep up with current market trends in the
security industry,
- Security has the following competition within the Province of Gauteng:
• High level of security companies in the industry
• Long waiting period for licence e.g. ICASA and firearm licence
• Access to mainstream business opportunities
6.3 Marketing Strategy:
1. Introduce unique security equipment’s to detect and prevent crime before it occurs and
programs throughout the Country.
2. Launch an aggressive advertising campaign utilizing a combination of print, television and
radio ads.
3. Offering discounts to clients to bringing more than one business sites.
4. The Company will work with local radio to put together a short commercial to air on local
Channel every month.
5. The Company would place advertisements in two major Newspapers in Gauteng and the
whole country.
2.2 Start-up Summary:
- Security was established in 2012 Bouncer Organization. The Company is anticipating
receiving Grant Funding in the amount of R, 200 000 in June 2020. Start-up expenses will occur
in July with the company because the company being operational.
The Company will have start-up expenses totalling R42, 000. The Company will have a Retail
area that will require an opening inventory of R6000. The following long-term assets will be
required prior to our opening as follows:
Following table and chart shows the start-up costs for - Security.
Table: Start
Start-up
Requirements
Start-up Expenses
Legal R10,000
Stationery etc. R15,500
Signage R15,000
Soft Costs R1,000
Other R500
Total Start-up Expenses R42,000
Start-up Assets
Cash Required R60368.28
+ 42,000
Total Assets R102368,28
6.4.1 Sales Forecast
The sales forecast shows a consistent increase in sales over the next three-year period due to
the following:
1. Advertising Campaign for our Grand Opening October 1, 2020
2. Expanding our services throughout the Country (RSA).
3. Implementation of our sales strategy, word of mouth and social network marketing
Table: Sales Forecast
SALES ARIA 1 2020 AEE 2021 AEE 2022 AEE
PRICING PRICING PRICING
PER GUARD AREA 1 JHB. AREA 1 JHB. AREA 1 JHB.
Pricing Per Month (Prime Rt. 10%) (Prime Rt. 10.5%)
Armed Guards Grade C @R 8, 949, 95 per G. x 50 = R R 447.542,25 R 447.589,24
447.497,50
Security guards Grade D @R 7, 348.95, per x 50 = R R367.484,24 R385,858,45
G. 367.447,50
Security guards Grade B@R 9, 480.00, 95 x 40 = R379.238,00 R379.275,92 R398.239,72
per G.
Security guards Grade A @ R 10, 590.38 x 50 = R423.615,20 R427.851,72 R472.776.12
per G.
Car guards@ R 8, 949, 95 per G. x 10 = R 85.499,50 R94.049,00 R103.453.90
VIP Protection @ R 10, 590, 38 per G. x 10 = R423.615,20 R465.976,72 R514.904,28
24Hrs. Guard: Car Patrol @ R10.590,38 x 5 = R 52.951,90 R58.247,09 R64.363.03
Total Sales R2 179 6864.80 R2 240 458.94 R 2 387 184.74
COMPANY REFERENCES
1. KGK HOLDING Contact: MR SHABANGU
2. BATHO-PELE TELE TELECENTRE: Contact: MR RADEBE 083 724 4620 Office: 011 053 8546
3.
OPERATIONAL OFFICE HOURS
• 24 Hours service
OFFICE LOCATION
OFFICE LOCATION
Head Office:
41 8th Avenue East
Melville
Johannesburg
2092
Tel:087 701 2296
Fax:086 672 4887
Email: justiceSiliga@[Link]
Cell: +27 76 583 0330
OPERATION DIRECTOR
MR - J Siliga
