UNIVERSITY GRANTS COMMISSION Group Behaviour – Team Building, Leadership,
NET BUREAU Group Dynamics
NET SYLLABUS Interpersonal Behaviour & Transactional
Management Analysis
Unit – I Organizational Culture & Climate
Principles of Management Work Force Diversity & Cross Culture
1. Management – Concept, Process, Theories and Organizational Behaviour
Approaches, Management Roles and Skills Emotions and Stress Management
2. Functions – Planning, Organizing, Staffing, Organizational Justice and Whistle Blowing
Coordinating and Controlling. Human Resource Management
3. Communication – Types, Process and Barriers. Human Resource Management – Concept,
4. Decision Making – Concept, Process, Perspectives, Influences and Recent Trends
Techniques and Tools Human Resource Planning, Recruitment and
5. Organisation Structure and Design – Types, Selection, Induction, Training and Development
Authority, Responsibility, Centralization, Job Analysis, Job Evaluation and Compensation
Decentralization and Span of Control Management
Managerial Economics Unit – III
1. Managerial Economics – Concept & Strategic Role of Human Resource
Importance Management
2. Demand analysis – Utility Analysis, Competency Mapping & Balanced Scoreboard
Indifference Curve, Elasticity & Forecasting Career Planning and Development
3. Market Structures – Market Classification & Performance Management and Appraisal
Price Determination Organization Development, Change & OD
4. National Income – Concept, Types and Interventions
Measurement Talent Management & Skill Development
5. Inflation – Concept, Types and Measurement Employee Engagement & Work Life Balance
Business Ethics Industrial Relations: Disputes & Grievance
1. Business Ethics & CSR Management, Labour Welfare and Social Security
2. Ethical Issues & Dilemma Trade Union & Collective Bargaining
Corporate Governance International Human Resource Management
1. Corporate Governance – HR Challenge of International Business
2. Value Based Organisation. Green HRM
Unit – II Unit– IV
Organizational Behaviour Accounting for Managers
Organisational Behaviour – Significance & Accounting Principles and Standards,
Theories Preparation of Financial Statements
Individual Behaviour – Personality, Perception, Financial Statement Analysis – Ratio Analysis,
Values, Attitude, Learning and Motivation Funds Flow and Cash Flow Analysis, DuPont
Analysis
Preparation of Cost Sheet, Marginal Costing, Cost Strategy Formulation – SWOT Analysis,
Volume Profit Analysis Corporate Strategy – Growth, Stability,
Standard Costing & Variance Analysis Retrenchment, Integration and Diversification,
Financial Management Business Portfolio Analysis - BCG, GE Business
Financial Management, Concept & Functions Model, Ansoff’s Product Market Growth Matrix
Capital Structure – Theories, Cost of Capital, Strategy Implementation – Challenges of Change,
Sources and Finance Developing Programs Mckinsey 7s Framework
Budgeting and Budgetary Control, Types and Marketing Management
Process, Zero base Budgeting Marketing – Concept, Orientation, Trends and
Leverages – Operating, Financial and Combined Tasks, Customer Value and Satisfaction
Leverages, EBIT–EPS Analysis, Financial Market Segmentation, Positioning and
Breakeven Point & Indifference Level. Targeting
Unit –V Product and Pricing Decision – Product Mix,
Value & Returns – Time Preference for Money, Product Life Cycle, New Product development,
Valuation of Bonds and Shares, Risk and Returns; Pricing – Types and Strategies
Capital Budgeting – Nature of Investment, Place and promotion decision – Marketing
Evaluation, Comparison of Methods; Risk and channels and value networks, VMS, IMC,
Uncertainly Analysis Advertising and Sales promotion
Dividend – Theories and Determination Unit –VII
Mergers and Acquisition – Corporate Consumer and Industrial Buying Behaviour:
Restructuring, Value Creation, Merger Theories and Models of Consumer Behaviour
Negotiations, Leveraged Buyouts, Takeover Brand Management – Role of Brands, Brand
Portfolio Management – CAPM, APT Equity, Equity Models, Developing a Branding
Derivatives – Options, Option Payoffs, Option Strategy; Brand Name Decisions, Brand
Pricing, Forward Contracts & Future Contracts Extensions and Loyalty
Working Capital Management – Determinants, Logistics and Supply Chain Management,
Cash, Inventory, Receivables and Payables Drivers, Value creation, Supply Chain Design,
Management, Factoring Designing and Managing Sales Force, Personal
International Financial Management, Foreign Selling
exchange market Service Marketing – Managing Service Quality
Unit – VI and Brands, Marketing Strategies of Service
Strategic Management Firms
Strategic Management – Concept, Process, Customer Relationship Marketing –
Decision & Types Relationship Building, Strategies, Values and
Strategic Analysis – External Analysis, PEST, Process
Porter’s Approach to industry analysis, Internal Retail Marketing – Recent Trends in India,
Analysis – Resource Based Approach, Value Types of Retail Outlets.
Chain Analysis Emerging Trends in Marketing – Concept of e-
Marketing, Direct Marketing,
Digital Marketing and Green Marketing Role of International Financial Institutions – IMF
International Marketing – Entry Mode and World Bank
Decisions, Planning Marketing Mix for Information Technology – Use of Computers in
International Markets Management Applications; MIS, DSS
Unit –VIII Artificial Intelligence and Big Data
Statistics Data Warehousing, Data Mining and Knowledge
Statistics for Management: Concept, Measures Of Management – Concepts
Central Tendency and Dispersion, Probability Managing Technological Change
Distribution – Binominal, Poison, Normal and Unit – X
Exponential Entrepreneurship Development
Marketing Research Entrepreneurship Development – Concept,
Data Collection & Questionnaire Design Types, Theories and Process, Developing
Sampling – Concept, Process and Techniques Entrepreneurial Competencies
Hypothesis Testing – Procedure; T, Z, F, Chi- Intrapreneurship – Concept and Process
square tests Women Entrepreneurship and Rural
Correlation and Regression Analysis Entrepreneurship
Operation Management Innovations in Business – Types of
Operations Management – Role and Scope Innovations, Creating and Identifying
Facility Location and Layout – Site Selection and Opportunities, Screening of Business Ideas
Analysis, Layout – Design and Process Business Plan and Feasibility Analysis – Concept
Enterprise Resource Planning – ERP Modules, and Process of Technical, Market and Financial
ERP implementation Analysis
Scheduling; Loading, Sequencing and Monitoring Micro and Small-Scale Industries in India; Role of
Quality Management and Statistical Quality Government in Promoting SSI
Control, Quality Circles, Total Quality Sickness in Small Industries – Reasons and
Management – KAIZEN, Benchmarking, Six Rehabilitation – Financial Institutions,
Sigma; ISO 9000 Series Standards Commercial Banks, Cooperative Banks, Micro
Operation Research – Transportation, Queuing Finance
Decision Theory, PERT / CPM
Unit –IX
International Business
International Business – Managing Business in
Globalization Era; Theories of International
Trade; Balance of payment
Foreign Direct Investment – Benefits and Costs
Multilateral regulation of Trade and Investment
under WTO
International Trade Procedures and
Documentation; EXIM Policies
