BSBSTR802 - Lead strategic planning processes for an organisation
ENVIRONMENT ANALYSIS
Learner Name Palwinder singh
Workplace/Organisation Bounce fitness
ORGANISATIONAL INFORMATION
Bounce Fitness is focused on an extending job as a head supplier of
Vision wellbeing incorporated administrations. Through the evolvement of an
enabled representative culture and the inventive procurement and
Big-picture statement of where the utlization of assets, we will create and carry out far reaching projects and
organisation wants to be in future. administrations interesting to all. This visionary point would
unquestionably lead organization business to designated achievement.
The Centers will serve the local area with quality, extensive, remarkable,
Mission and particular wellbeing projects and administrations. The worker group
will develop the preventive administrations while working on the
Statement of what the business is and personal satisfaction among members through wellbeing and wellness
how the organisation aims to serve its administrations using cutting edge hardware and practices. These
key stakeholders. projects will mirror individuals' requirements and be monetarily
reasonable for all partners.
a. Integrity
Values We hold ourselves and co-workers accountable for
building trust with our members and each other by being honest, ethical
Fundamental beliefs by which the and consistent in what we say and do.
organisation strives to abide, b. Teamwork
We are committed to empowering our internal teams and
irrespective of the circumstances. external members with the appropriate resources to effectively achieve
our common vision.
a. Professional development
It is clear that the fitness centre ought to focus on
professional improvement of its employees. Along these lines, the human
Organisational goals asset should offer preparation alongside communicationgthe required
abilities and skill of mentors.
Strategic objectives or results that the b. Use of Advance Technology
organisation aims to achieve. Bounce fitness needs to make use ofadvanced technology
in
provision of training and other issues related to health to all current and
prospective customers.
a. Marketing Campaign:
Organisational priorities Bounce fitness needs to focus on its social media and
digital media campaign in order to expand its business. This is first line of
Important business aspects that the interaction between client and the business.
organisation must pay immediate b. Staff Training:
attention to. Bounce fitness needs to develop a training plan for its
staffmembers, in order to grow in health industry.
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RELEVANT ORGANISATIONAL DATA
Organisational Data to be Collected
Source to Access Organisational Data
Quantitative information on business performance to
Organisational systems or tools from where required
be analysed for strategic planning, such as
performance data can be accessed.
operational or sales data.
a. Sales data to be collectd after every quarter to Bounce fitness database
relect the 10% increase in revenue Mobile app
Website
b. Personal sessions data, reduction in cost, Customer feedback forms
membership plan data will be collected for Survey forms
measuring the business performance
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CURRENT BUSINESS PERFORMANCE
Business Performance
Key Performance Indicator
Actual results achieved on key performance
Measurable metrics to track progress on
indicators based on analysis of organisational
organisational goals and priorities.
performance data.
a. Return on investment of atleast 15 %
increase net earnings by atleast 10% Gained ROI of 10%
achieve a market share of 15% in each area Net earning reached 5%
increase sales 5% by july through marketing 10% progress
initiatives 10% new memberships return on
investment of atleast 15% increase net
earnings by atleast 10%achive .
b. Increase sales by 5% by 30th july through
marketing 10% new membership Achieved 5% new membership
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STRATEGIC PLANNING REQUIREMENTS
Stakeholders a. Miss margart house
Personnel that must be involved in
developing the strategic plan for the b. Bounce fitness staff
organisation.
a. Owners equity
Resources
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Assets required for developing the b. Cash balance
strategic plan for the organisation.
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SWOT ANALYSIS
STRENGTHS WEAKNESSES
Results-oriented way to deal with drawing in The inability to work on a high volume business
and keeping up with clients. This well thought model.
out plan l is set to increment deals by this year The costs of attracting a large corporate client
to 30 rates.
A well-informed, nitty gritty wellbeing health
program that is long haul in center in orderder
to spread business broadly and will draw in a
motivation for the best Center.
OPPORTUNITIES THREATS
The enormous expansion in clients that follow Lack of immunity to an economic downturn.
with the acknowledgment of Bounce FItness' Potential competition from larger, well
program by a solitary organization. established Competitors.
The capacity to use future quantitative
examination that upholds the dispute that
drawn out health programs have a huge,
positive effect on the organization's main
concern
REVIEW OF CURRENT STRATEGIC PLAN
Gaps a. Trainign plan is outdated
Key aspects of the business that have
been missed out on in the current b. Customer oriented approach is needed
strategic plan.
a. Expansion needs in training plan for all the staff members
Improvement Needs
Aspects that need to be addressed to
enhance business performance. b. Customised service are needed to grow
Improvement Opportunities a. Deep understanding in health and fitness industry gives and
edge over rivals
Favourable conditions available to the
organisation that can be tapped to b. Bounce fitness has strong client community, could ask them
enhance business performance. to promote the business
Current Requirements a. New technology system is needed
Business and resourcing needs of the
organisation at present, based on b. Trainers are needed to train the emplyees
improvement needs.
Future Requirements a. Strong leadership team is needed to manage the business
excluding miss house
Projected business and resourcing
needs of the organisation in future, b. Need a balance vision Across all the stores in customer
based on improvement opportunities. services
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PEST ANALYSIS
Types of Factors Analysis
Political power makes contrast in market, tax collection, rules and
guideline and generally business. Along these lines, current political
Political status ought to have be refreshed and kept up with appropriately.
Ongoing or possible changes in Enlistment process must be refrenced for new branches to be
government policies and/or legislation. opening shortly.
Political power
Employment rules and regulations can have mandatory implications
Economic while recruting new trainers in Bounce Fitness branches.
Legislation procedures related to corporate business
Determinants of the region’s monetary
establishment can be fundamental for the new strategic plan.
performance.
Company registration for new branches could be obligatory.
Social New membership rules need to be specified accordingly
Ethical and moral values need to be maintained at any cost.
Cultural norms, values, beliefs, and Bounce fitness branding has to be unique, it will reflects the
current trends in the population. company image in people’s eye
Technological Facilities can be monitored through tech
Bounce fitness can reach in global market with the use of
Innovations and emerging trends in technology and web
technology.
a. Strong client database can help in marketing compaign
Opportunities
Favourable conditions for the
organisation from political, economic, b. On job training
social or technological factors.
a. Lack of social media marketing
Threats
Adverse conditions or risks for the
organisation from political, economic, b. Lack of customer centric approach
social or technological factors.
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FINDINGS FROM GLOBAL MARKET RESEARCH
a. Lack of professional development for the staff could trigger a
Trends
job loss
Factors prevailing in the global market
that can affect the way the
organisation’s target markets make b. NNew technology can effect bounce fitness business
decisions. outdated tools and equioment
a. Strong social media strategy
Best Practice
Norms or standards that have been
established in the global market for b. Customer centric approach is always right
optimal business results.
a. Higher prices, low income inflation
Risks
Adverse conditions of the global
market that may impact the b. Health emergency can put business plan on hold
organisation’s business negatively.
a. Health is always important
Business Opportunities
Attractive prospects offered by the
global market. b. Global recognition in health and fitness
a. Proper clean and health environment
Current Demands
Needs of the global market at present,
which must be considered by the b. Proper equipment must be available
organisation.
a. Healthy environment will be top priority in future
Future Demands
Projected needs of the global market in
future that can impact the b. Proper investment planning and hiring of right employees in
organisation’s business. health and fitness sector
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FINDINGS FROM INDUSTRY RESEARCH
a. Lack of customer support, lead to slow business growth
Industry Trends
Factors prevailing in the industry that
can affect the way the organisation’s b. Higher prices and low income will impact the business growth
target markets make decisions.
a. Availability of the all necessary services related to the
Industry Practices members
Prevailing ways of doing business in
the industry which are relevant to the b. Health environment is a industry practice throughout the
organisation’s strategic direction. fitness industry
BARRIERS TO ORGANISATIONAL GOALS
a. Lack of resources
b. Lack of interst
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END OF ENVIRONMENT ANALYSIS
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