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Value Exchange Model

Value exchange is a model where consumers and businesses exchange value through transactions. Consumers seek value not just in tangible products, but in the experiences of getting and using products and services. For marketers, understanding value exchange means understanding what benefits consumers need and setting prices accordingly. Consumers evaluate offerings based on their perceived exchange value as compared to competitors. Perceived conspicuous value and perceived quality value also factor into how consumers evaluate products and services.

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mark david sabella
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950 views8 pages

Value Exchange Model

Value exchange is a model where consumers and businesses exchange value through transactions. Consumers seek value not just in tangible products, but in the experiences of getting and using products and services. For marketers, understanding value exchange means understanding what benefits consumers need and setting prices accordingly. Consumers evaluate offerings based on their perceived exchange value as compared to competitors. Perceived conspicuous value and perceived quality value also factor into how consumers evaluate products and services.

Uploaded by

mark david sabella
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

VALUE

EXCHANGE
z MODEL
Prepared by :
JEZABEL SALON
(BSBA-MM3)
z

Learning Objectives:

 What is Value Exchange Model

 What is the importance of Value Exchange

 Discuss Value exchange concept

 Perceived conspicuous value

 Perceived Quality Value


Value
z Exchange

Value exchange is not just a business model but


also a societal model of behaviour. Consumers
may have different needs and wants that are
not only limited on tangible products but also

it is about the experience of getting or using


products and services.
Importance of Value Exchange

A value exchange between consumer and brain is

one of the fundamental of modern marketing the

basic transaction of swapping rich data for better


z
experiences, as a means of facilitating commercial

transaction and improving connection and

engagement.
Value exchange concept

The concept of exchange value in marketing


is a useful tool to position product and
service offering. Consumers use value to
evaluate the worth of the offerings as
compared
z to competitive offerings. From the
seller’s perspective buyer oriented pricing
involves understanding consumers’benefit
needs and setting a price consistent with this
value.
Perceived conspicuous value
Perceived conspicuous value is not only applied to the rich but to
all social classes. Each social class tries to emulate the
consumption behaviour of the class above it, to such an extent
that even the poor people are subject to pressures to engage in
z
conspicuous consumption. For instance, in Chinese traditional
culture, there is an expectation for someone to meet others’
expectations to maintain his reputation or prestige.
Perceived Quality Value

Customer Perceived Value Is the notion that the


success of the product service is largely based on
weather customer believe it can satisfy their wants and
need .Inz other words when the company develop it’s
brand And markets its product, customer ultimately
determine how to interpret to react marketing
message.
z

THANK YOU!
God Bless!

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