Purposive Communication Syllabus
Course Code : GE111
Course Title : Purposive Communication
Course Credit : 3 units or 54 hours
Pre-requisite : None
Course Description :
The course Purposive Communication is about writing, speaking and presenting to
different audiences and for various purposes. It highlights the importance of
purposeful and meaningful communication in a global and multicultural world that
we live in. The course us composed of various, differentiated and challenging tasks
designed to enhance students’ critical thinking, listening, speaking, reading, writing
an viewing skills and intercultural competence in communicating to people coming
from diverse backgrounds; these are the knowledge, skills and competencies that
are vital for you to achieve your academic and professionals goals.
Course Topics
Week Topics
1 1. Communication Processes, Principles and Ethics
2. Local and Global Communication in Multicultural Settings
2 1. Language Registers
2. Understanding and Evaluating Multimodal Texts
3 1. Communication Aids and Strategies Using Tools of Technology
2. Informative Communication Versus Other Forms of Communication
4 1. Obtaining Information from Various Sources
2. Persuasion and Its Rhetorical Appeals
5 1. Logic and Reasoning
2. Ethical Persuasion and Persuasive Techniques
6 1. Argumentation and Argument Building
Preliminary Examination
7 1. Fundamentals of Effective Communication in the Workplace
2. Communication for Employment: Writing Resumes
8 1. Communication for Employment: Writing Cover Letters
2. Communication for Employment: Building Interview Skills
9 1. Communication for Effective Workplace Correspondence: Creating
Business Messages
10 1. Communication for Effective Workplace Correspondence: Writing in
Formal Business Style
2. Communication for Effective Workplace Correspondence: Reporting Workplace
Data
11 1. Communication for Oral Presentations in the Workplace
12 1. Introduction to Academic Writing
Midterm Exam
13 1. Understanding Academic Writing Assignments
2. Writing to Describe and Narrate
14 1. Writing to Inform and Define
2. Writing to Analyze
Date Developed Developed for Developed by Approved by
April 2022 Informatics Philippines Program and Development Head of the Program and
Department Development Department
15 1. Writing to Propose Solutions
16 1. Writing to Investigate
17 1. Avoiding Plagiarism
18 Final Exam / Departmental Exam
References :
Madrunio, M. R. & Martin, I. P. (2018). Purposive communication: Using English in multilingual contexts.
Quezon City: C & E Publishing, Inc.
Halliday, M.A.K. (1975). Learning how to mean: Explorations in the development of language. London:
Edward Arnold. (New York: Elsevier, 1977)
ELCOMBLUS (2019). Functions of language by Roman Jakobson. Retrieved from
https://elcomblus.com/functions-of-language-by-roman-jakobson/
Date Developed Developed for Developed by Approved by
April 2022 Informatics Philippines Program and Development Head of the Program and
Department Development Department