1 Introduction to E-Commerce Markets

1.1        Concept of E-Commerce

1.2         Difference E-commerce Platforms

1.3         Business Cycle of E-Commerce

1.4         Benefits of E-Commerce Market vs Traditional Market

2 Introduction to Amazon

2.1          Introduction

2.1.1       Objective of working as an Amazon VA

2.1.2         What is Amazon

2.1.3          Why we choose Amazon vs other marketplaces

2.2         Amazon Business Models

2.2.1        Amazon FBM vs FBA

2.2.2        Amazon FBA Wholesale

2.2.3        Amazon Drop shipping

2.2.4        Advantages and Disadvantages of each Model

3 Amazon Product Research Tools

3.1       Introduction to Product Research Tools

3.1.1         Understanding Jungle Scout

3.1.2          Understanding Merchant Words

3.1.3          Understanding Helium10

3.1.4          Understanding Viral Launch

3.2      Category Analysis

3.2.1         Understanding Gated Categories

3.2.2          Main Category and Sub-Category

3.3         Keyword Research

3.3.1          How to get Keywords for a product

3.4        Product Research Techniques

3.4.1      Understanding what sells on Amazon

3.4.2        Using Alibaba to find products

3.4.3        Tips to find products

3.4.4        Choosing a competitor in a targeted niche

4 Sourcing & Logistics

4.1   Finding & Contact Suppliers

4.1.1     How to Find Suppliers on Alibaba

4.1.2     How to contact suppliers using appropriate methods

4.1.3     Understanding Supplier Selection Criteria

4.1.4     Understanding shipping methods and Inco terms

4.1.5     Contacting Freight Forwarders for shipment

4.1.6     How to negotiate with suppliers

4.1.7     Understanding Amazon Logistics

4.1.8     How to place order with a supplier on Alibaba

4.1.9     How to do inventory planning

5 Listing Creation

5.1 All about Amazon Listing

5.1.1     Understanding Amazon Listings

5.1.2     Pre-Requisites of an Amazon Listing

5.1.4     Understanding Title, Bullet Points and product descriptions

5.1.5     Understanding Backend search terms for a list

5.1.6     Retouching Images for Amazon listing

5.1.7     Listing optimization using different tools

5.1.8     Understanding Dummy listings

5.1.9     Understanding EBC / A+ Content

5.1.10  How to add variations

5.1.11   Understanding FBA and FBM offers on the list

6 Order Management and Customer Support

6.1 FBM Order Management

6.1.1     How to fulfill FBM orders

6.1.2     How to handle returns and refunds

6.2    Shipment Plan

6.2.1      Checklist before creating a shipment plan

6.2.2      How to Create Shipment Plan

6.3   Customer Support

6.3.1      How to handle customer questions

6.3.2      Proper way of communicating with customers

7.1 Amazon Cases

7.1.1       Understanding the purpose of Amazon cases

7.1.2        How to open Amazon cases for your problems

7.2      Amazon Reports Handling

7.2.1         Understanding Different Business Reports

7.2.2         Understanding Different Inventory Reports

7.2.3         Understanding Different Advertising Reports

7.2.4          Understanding other Reports on seller central

7.3       Amazon Trademark & Brand Registry

7.3.1          Why we need a Trademark for Amazon

7.3.2           Understanding Brand Registry and its benefits

7.3.3           Understanding Different Inventory Reports

7.3.4           Understanding Different Advertising Reports

8 Advertising on Amazon

8.1 Amazon PPC

8.1.1           What is Amazon PPC?

8.1.2            Understanding type of Advertising Campaigns

8.1.3            How to create Advertising campaign

8.1.4             How to calculate ACOS

8.1.5             How to optimize the PPC campaign

8.2      Lightning Deals

8.2.2         How to get lightning deal?

8.3        Digital Coupon

8.3.1        What is a digital coupon?

8.3.2        How to make a digital coupon?

9 Product Launch and Rank on Amazon

9.1    Launching and Ranking

9.1.1        What is a launch?

9.1.2        What is ranking?

9.1.3         Different methods of L&R

9.1.4         Understanding Bumboo Launch

9.1.5         Understanding HyperLaunch?

9.1.6         Understanding ManyChat

9.1.7         Understanding Facebook Ads

9.2       Facebook, ManyChat & Pixelfy

9.2.1          What is a Facebook Ad?

9.2.2           How to manage Facebook Ad Budget

9.2.3           Understanding Target Audience

9.2.4            How to create a Facebook Ad?

9.2.5           What is ManyChat?

9.2.6          Where to get existing MC flows?

9.3          Bumboo Launch

10.1 Business Ethics

10.2 Understanding Business Ethics

10.3 Taking a loss to give value to your client

10.4 Keeping everything of your client confidential

10.5 Honoring the agreement even at a loss