SBM-NMIMS: COURSE TEACHING PLAN
Assurance of Learning AOL Specific
212.1
Course Code
Managerial Communication I
Course Title
Course Dr Madhavi Gokhale, Prof. Papiya De, Prof. Ritesh Haldankar, Dr Aarti Punjabi, Prof. Varun
Instructor/s Rijhwani, Prof Umangi Mehta
3 (Full Credit)
Credit Value
Programme & Full-time MBA Trimester I
Trimester
Nil
Pre-requisite
CLO1: To sharpen writing skills to fit the business context and stakeholder requirements (PLO
5a)
CLO2 : Craft an effective oral communique` on a given scenario (PLO 5b)
Learning
CLO3: Deliver a comprehensive and compelling business presentation (PLO 5c)
Objectives
CLO4: To handle difficult conversations effectively (PLO 6b)
CLO 5: Be able to give and receive constructive feedback (PLO 5b)
1) Students will communicate with greater ease
2) Students will improve their business writing skills
Learning
Outcomes 3) Heighten their ability to present through structured content and effective delivery
(Must be
connected to 4) Increase emotional intelligence, handle difficult conversations and assert themselves
Learning when required
Objectives)
5) Students will learn to align feedback to organizational goals and give and receive
feedback effectively
Collaboration and teamwork are vital to business success and effective communication is one of the
most important skills recruiters look for. Managerial Communication I addresses the need of students
to hone their communication skills to communicate their thoughts and ideas with impact. Unlike
Course language courses taught in schools and colleges, this course has been designed to address the
Description communication challenges faced by students at the workplace. Students will sharpen their interpersonal
skills in both oral and written communication learning to think critically, develop structured content
and present effectively. Handling conflict, difficult conversations and managing themselves while
communicating will be the thrust of this course.
Specific 3 2.7 AOL CLO CLO CLO CLO CLO
assessment Credit Credit Instruments 1 2 3 4 5
Evaluation
methods (*)
Pattern
Individual 20% 20 Rubric 20
Communication marks
Situations
1|Page
Giving and 20% 20 Rubric 20
Receiving marks
developmental
feedback
Assertiveness Role 10% 10 Rubric 10
play marks
Individual 20% 20 Embedded 20
Assignment: Email marks question
Writing exercise
Group Business 30% 30 Rubric 30
Presentation marks
Total mapped 80/100
*AOL Assessment Instruments:
Embedded Questions: Quiz, Class Test, Midterm Examination, Final Examination
Rubrics: Case & Article Discussion, Individual Assignment
Group Projects & Viva’s, Case Problem analysis, Oral and written
communication presentations, Role Play,
Group Presentation, Group Project etc.
Topics / Sub –topics Pedagogy adopted for
Session Chapter detail
class engagement
s / Article Reference / Case Studies
Learning Outcomes
session wise
Audience Analysis I Binder: Module 1 Discussion on crafting
Session objectives: messages for different
Types of audiences: primary, audience
To analyse audiences in terms of secondary, neutral, supportive,
demographics and psychographics hostile, mixed responses)
To adapt messages to suit the needs PAIBOC: Purpose, Audience,
of the audience Interest, Benefits, Objections,
To devise effective communication Context
strategies so that messages are
received clearly and positively
Week 1 Business Communication: Building
Critical Skills by Kitty O Locker &
Session Introduce PAM (Protocol-Aided Stephen Kyo Kaczmarek, McGraw
1 Audience Modelling (PAM) method for Hill: 6th Edition Pg 19-34
business writing Learning Outcome:
Understand the importance
of customizing messages as
Video by Matt Abrahams: per audience need
https://www.youtube.com/watch?v
=WQ3wJ2A_4UI
Audience Analysis II Binder: Module 1 Communicating an
Session objectives: idea for a product or
Types of audiences: primary, service to different
To apply the principles and secondary, neutral, supportive, audiences
Session
framework discussed in Session hostile, mixed responses) Elevator pitch
2 1 to different types of PAIBOC: Purpose, Audience,
audiences through speaking Interest, Benefits, Objections,
situations Context Learning Outcome:
To understand how to create Develop an ability to
messages for a particular type customize messages as per
2|Page
of audience in order to create audience need
impact/right impressions
Activity based on Audience
Analysis
Listening Skills & Developmental Binder: Module 2 Discussion on importance
feedback I of listening skills and ways
of improving it
Session objectives Business Communication: Building
Critical Skills by Kitty O Locker &
To understand and appreciate the Stephen Kyo Kaczmarek, McGraw
Week 2
role barriers play in active listening Hill: 6th Edition Pg 288-295
To inculcate the habit of good,
Session
active listening. How to become a better listener:
3 Physical and Mental barriers to
Harvard Business Review,
Listening
December 21, 2021
Types of Effective Listening:
Active listening, empathetic
How to give tough feedback that
listening, listening for content v/s Learning Outcome:
listening for intent helps people grow: Harvard
Understand how enhancing
Techniques to listen better Business Review, August 11, 2015
the process of active
Giving constructive and developmental
How to give feedback people can listening is a key leadership
feedback
actually use; Harvard Business skill
Holding attention and active listening. Review, October 27, 2017
Listening Skills & Developmental Binder: Module 2 Group Activity:
feedback II Transmission of
Session Objectives: information (Briefing to be
given during the session)
To practice listening actively Business Communication: Building
To understand the techniques used Critical Skills by Kitty O Locker &
to give developmental feedback Stephen Kyo Kaczmarek, McGraw
Hill: 6th Edition Pg 288-295 Structured peer feedback on
performance in the above
Session How to become a better listener: activity
4 Harvard Business Review,
December 21, 2021 Learning Objective: How
to use emotional
How to give tough feedback that intelligence to hone the
helps people grow: Harvard language of feedback to
Business Review, August 11, 2015 become effective
How to give feedback people can
actually use; Harvard Business
Review, October 27, 2017
Assertiveness training I Binder: Module 3 Discussion on
Session objectives asynchronous learning
Assertiveness Step by Step: Dr followed by mock role
To be able to identify and Windy Dryden & Daniel plays.
Week 3
distinguish three kinds of Constantinou, London: Sheldon Pg
behaviours: passive, assertive, 23-34
Session
aggressive in oneself and in others
5 To apply techniques to deal with
aggressive and passive behaviours
in various scenarios TEDx talk by Adam Galinsky: How
To practice assertiveness techniques
in challenging situations
3|Page
Module sub-topics: to speak up for yourself
Passive, Assertive, Aggressive https://www.ted.com/talks/adam_ga Learning Outcome: To
behaviours: Verbal and non-verbal linsky_how_to_speak_up_for_your develop an understanding
comparison self?language=en of various techniques that
Identifying beliefs in the context of can be used to become
an ABC framework: A (Activating Video links: better at conflict resolution
Event); B (Beliefs); C (Emotional
and Behavioural Consequences) and handling difficult
https://www.youtube.com/watch?v
How to deal with Passive and =FFjGGZecO04 conversations
Aggressive Behaviour
Techniques to develop Assertiveness Self-assessment
assertiveness: Fogging, Broken Test:
Record, Scripting, Negative Feeling https://www.psychologytoday.com/
Assertion
intl/tests/personality/assertiveness-
test
Assertiveness Training II Binder: Module 3 Mock role plays.
Session objectives:
Assertiveness Step by Step: Dr Cases to be divulged in
To enable students to practice Windy Dryden & Daniel class
assertiveness techniques shared in Constantinou, London: Sheldon Pg
Session 5 through role-play based 23-34
on caselets
To elicit feedback from peers on the Learning Outcome: To
performance in the role-play based develop an ability to use
on a pre-assigned rubric of assertive TEDx talk by Adam Galinsky: How techniques and language to
Session
behaviour
6 to speak up for yourself become better at conflict
resolution and handling
https://www.ted.com/talks/adam_ga difficult conversations
linsky_how_to_speak_up_for_your
self?language=en
Video links:
https://www.youtube.com/watch?
v=FFjGGZecO04
Assertiveness Training III Binder: Module 3 Evaluative Role Plays: 10
Session objectives: Marks
Assertiveness Step by Step: Dr
To enable students to practice Windy Dryden & Daniel
assertiveness techniques gleaned Constantinou, London: Sheldon Pg
from Sessions 5 & 6 through role- 23-34 Cases to be divulged in
play based on caselets class
Week 4 To elicit feedback from peers on the TEDx talk by Adam Galinsky: How
performance in the role-play based Learning Outcome: To
Session to speak up for yourself
on a pre-assigned rubric of assertive develop an ability to use
7&8 behaviour
https://www.ted.com/talks/adam_ga techniques and language to
linsky_how_to_speak_up_for_your become better at conflict
self?language=en resolution and handling
difficult conversations
Video links:
https://www.youtube.com/watch?v
=FFjGGZecO04
Week 5 Basics of Effective Speaking Binder: Module 4 Class discussion and
4|Page
Session Session Objectives: “Presentations: Timeless lecturette
9 Principles” Chapter 6,
To impart skills in creating high- excerpted from Business
impact speeches and presentations Communication. Harvard
based on audience analysis Business School Press.
To inculcate the ability to cope with
stage-fright and engage the “6 Ways to Look More Confident
audience During a Presentation” by Kasia
Wezowski. HBR, April 06, 2017
Aristotle’s ethos, logos, pathos
“Present Your Data Like a Pro” by Learning Objective: To
Framework for Persuasive Joel Schwartzberg. HBR, February understand how to build
Presentation 14, 2020 content and use body
language to make
TED talk by Nancy Duarte:
https://www.ted.com/talks/nancy_d presentations gripping
Questioning Techniques and
handling questions objectively uarte_the_secret_structure_of_great
_talks?language=en
Effective Speaking: II Video links: Practice Activities with
Session Objectives: volunteers
https://news.stanford.edu/2005/06/1
Non-verbal Communication 4/jobs-061505/ (Steve Jobs: Extemporaneous speeches
Practice session on crafting Connecting the dots) on topics related to
speeches workplace scenarios
Session followed by peer feedback
10
Learning Outcome: To
understand how to build
content and use body
language to make
presentations gripping
Speaking Exercises Extemporaneous speeches
on topics related to
Individual evaluation component for 20 Video Links: Ted Talk: How to workplace scenarios.
marks Speak So That Others Want to
Week 6
Listen Learning Outcome: Hands
Peer feedback: 10 marks on training in speaking in
Session
https://www.ted.com/talks/julian_tr front of an audience
11 & 12
easure_how_to_speak_so_that_peo
ple_want_to_listen?language=en
Speaking Exercises Extemporaneous speeches
on topics related to
Individual evaluation component for 20 Video Links: Ted Talk: How to workplace scenarios.
marks Speak So That Others Want to
Week 7
Listen Learning Outcome: Hands
Peer feedback: 10 marks on training in speaking in
Session
https://www.ted.com/talks/julian_tr front of an audience
13 & 14
easure_how_to_speak_so_that_peo
ple_want_to_listen?language=en
Introduction to business writing Binder Module 5 Group writing activity
Week 8
based on cases to be
Session objectives: Bovee, Thill and Raina, Business divulged in class
Session
Communication Today, Pearson
5|Page
15 To help students inculcate 14th edition. Chapter 11, pgs. 313- Learning Outcome: An
professionalism and correctness in 340 understanding of how tone
style and behaviour while drafting and structure are keys to
business emails “Brevity Isn’t Enough – You need the genre of business
To familiarize them with to write tight” by Kathy Henning. writing
professional and cultural pitfalls Harvard Business Publishing
encountered in emails
Newsletter, February 1, 2003.
To help them develop assertiveness
in Business Writing through
“What a compassionate email
language, Style, Tone, and “You”
attitude culture looks like” by Adaira
Landry and Resa E. Lewiss.
Harvard Business Review, March
16, 2021.
Business Writing II Binder: Module 5 A bad-news message for
internal stakeholders
Session objectives: Bovee, Thill and Raina, Business
Communication Today, Pearson
To discuss framework for writing 13th edition. Chapter 11, pgs. 341- Case-based in-class writing
bad-news and negative messages 367
Learning Outcome:
“Brevity Isn’t Enough – You need Hands-on experience in
to write tight” by Kathy Henning. crafting bad-news messages
Session Harvard Business Publishing with empathy and assertion.
16 Newsletter, February 1, 2003.
“What a compassionate email
culture looks like” by Adaira
Landry and Resa E. Lewiss.
Harvard Business Review, March
16, 2021.
An individual, evaluative assignment for 20 marks on email writing will be conducted through the student
portal on a pre-decided date and time.
Business presentations Application of learnings imparted Learning outcome: Hands
Presentations by groups based on in Session 9 on experience in pitching,
Week 9 analysis of assigned case managing team
coordination, and
Session Evaluative component: 30 marks
answering audience
17 & 18 questions
Group Feedback: 10 marks
Business presentations Application of learnings imparted Learning outcome: Hands
Week Presentations by groups based on in Session 9 on experience in
10 analysis of assigned case presenting a business
pitch, managing team
Session Evaluative component: 30 marks
coordination, and
19 Group Feedback: 10 marks answering audience
questions
6|Page
Faculty Feedback on Email Writing Learning outcome: An
Assignment and course wrap-up understanding of how
language and style can be
Session
used to write effective
20
emails
Reading List References
and
References Business Communication: Building Critical Skills, Kitty O. Locker & Stephen Kyo
Kaczmarek. Tata McGraw Hill, 6th ed, 2013
(must be Assertiveness Step by Step: Dr Windy Dryden & Daniel Constantinou, London:
comprehensive
Sheldon Press, 2004
and complete
with all Guide to Managerial Communication: Mary Munter, New Delhi: Pearson Education,
details.) 2007
HBR Guide to Better Business Writing, Bryan A Garner. Harvard Business Review
Press, 2013.
Business Communication Today, Courtland L. Bovee, John V. Thill, et al. | Pearson,
14th Edition, 2018
Prepared by Faculty Team Area & Program chairpersons
Approved by Associate Deans Approved by Dean SBM
Sticker for date of receipt and attachments rubric and project guidelines
7|Page
