PANPACIFIC UNIVERSITY
Urdaneta City
Graduate School
Course Syllabus in MB 108: Corporate Social Responsibility
2nd Trimester, 2022
Vision: Panpacific University becomes the Total University of Choice in the Pacific rim.
Mission: We are devoted to building better lives by pioneering teaching, learning and research. We are compassionate,
service-oriented in our pursuit of truth.
Core Values: Pioneering, Compassionate, Service-oriented and Truth
Goals: PUNP shall endeavor to:
1. establish a foundation of a total university of choice through strategic pillars consisting of fundamental beliefs and principles;
2. utilize balance scorecard perspectives to push for quality customer service;
3. etch a pathway of academic endeavor lined with relevant offerings that match the needs of the industry in a dynamic society;
4. operationalize the concept of a global village through dynamic linkages; and
5. constitute an empowered academic community which can respond to a versatile human resource for the development of
morally upright human life.
GS Vision: The Graduate School is an intellectual venue for socio-cultural transformation of graduate students in their quest for a culture of
excellence.
GS Mission: The Graduate School shall provide quality education to promote the frontiers of advanced knowledge and to
nurture the full potentials of its students.
GS Goals: To provide the academic framework for continuing intellectual and leadership development that enhances scientific inquiry and
scholarly research work in various advanced degree programs and fields of specialization.
GS Objectives: To have a more focused direction, the Graduate School has the following objectives:
1. Encourage the students to analyze and solve current issues and concerns with critical thinking;
2. Develop the intellectual powers and professional leadership among students in various academic fields of
specialization; and
3. Enhance potentials and abilities to synthesize, integrate and apply knowledge and skills they learned.
GS Core Values:
1. Professionalism
2. Hard work (smart work)
3. Self – discipline
4. Service-oriented
5. Commitment
6. Dedication
Graduate Attributes: Compassionate; Service-oriented
Program Outcomes:
A. Master’s Program – CMO 53 s. 2007:
(1.) Demonstrate in-depth understanding of a complex and coherent body of knowledge and skills in an area of study in education,
which may be applied in many types of school or other educational environments.
(2.) Demonstrate a higher order level of skill in the analysis, critical assessment, and application and communication of knowledge in
the field.
(3.) Develop an ability to apply knowledge and skills in the field to new situations in more creative and flexible ways, and to solve
complex problems in the field in ways that involve rigorous thinking and independent work.
B. Common to all programs in all types of schools (CMO 46, 2012): The graduates have the ability to:
(4.) articulate and discuss the latest developments in the specific field of practice. (PQF level 6 descriptor);
(5.) effectively communicate orally and in writing using both English and Filipino;
(6.) work effectively and independently in multi-disciplinary and multi-cultural teams (PQF level 6 descriptor);
(7.) act in recognition of professional, social, and ethical responsibility;
(8.) preserve and promote “Filipino historical and cultural heritage” (based on RA 7722); and
C. Common to all universities
(9.) Participate in the generation of new knowledge or in research and development projects
Curriculum Map:
Course Title Program Outcomes
1 2 3 4 5 6 7 8 9
Yes Yes Yes Yes Yes Yes Yes Yes Yes
Course Code and Course Title: Corporate Social Responsibility
Course Credit: 3 units – 6 meetings (2 hrs. per meeting)
Course Classification: Major
Semester and Year Offered: Second term, SY 2022
Course Description: Dynamic interaction between corporations and society can be examined and understood through Corporate
Social Responsibility (CSR). Through this course, students will be engaged in a critical evaluation and
discussion of CSR theories and models and its application in different industries. Students will also
consider different perspectives on the proper role of CSR in business and society.
Course Outcomes: At the end of the term, students should be able to:
To develop an understanding of:
a. Different theories and models of CSR and its role in business and society
b. Motives and reasons business leaders and other stakeholders care about CSR
c. Contemporary approaches to integrate CSR with corporate strategy to manage relationships with
stakeholders
To enhance personal development through:
a. Developing informed positions about the meaning and proper role of CSR in society
b. Internalizing the commitment to provide thoughtful contributions to class discussions and to
participate in intellectual growth and learning processes in the class.
Course Outline: Week 1 - VMG of PU and Graduate School, Graduate Attributes, Program Outcomes
- Course Introduction and Setting of Expectations
- Understanding Corporate Citizenship, Social Responsibility and Ethical Practices in Business
Week 2 - Theories and Models of Corporate Social Responsibility
- Shareholder theory
- Agency theory
- Stakeholder theory
- Sustainable development theory
- The pyramid model of CSR
- Stewardship theory
- Triple bottom line theory
- Contemporary CSR models
Week 3 - Theories and Models of CSR
- Contemporary CSR models
Week 4 - CSR Strategies and Practices Across Industries
- Case studies of CSR in different industries
Week 5 – Strategic CSR Plan
o Preparing for the CSR Implementation
o Strategic planning for CSR
o Action plans for CSR implementation
o Monitoring CSR implementation
o Communicating CSR
o Managing process and continuous improvement
Week 6 – Strategic CSR Plan
Final exam and presentation of final output
Course Requirements:
Case write ups
Strategic CSR Plan
Grading System:
Class Standing (CS): recitation, assignments, seat works, project(s)/term paper/case study
Periodic Test: Midterm and Final Examinations
Midterm Grade (MTG) = 60%CS + 40%MTE
Tentative Final Grade (TFG) = 40%CS + 60%FE
Final Grade = 50% MTG + 50% TFG
References:
Amoroso, Donald L., et.al. (2015). Corporate Social Responsibility and Purchase Intention: The Roles of Loyalty, Advocacy and Quality of Life in the
Philippines. The International Journal of Management.
Brin, Pavlo. (2019). CORPORATE SOCIAL RESPONSIBILITY: ANALYSIS OF THEORIES AND MODELS. EUREKA: Social and Humanities
Idowu, Samuel O. et.al.editors (2017). Stages of Corporate Social Responsibility. Springer Company
Krisnawati, Astrie et.al. (2013). DEVELOPMENT PATH OF CORPORATE SOCIAL RESPONSIBILITY THEORIES. International Conference on
Innovation Challenges in Multidisciplinary Research & Practice
Schreck, Philipp (2008). The Business Case for Corporate Social Responsibility. Springer Company
Sims, Ronald R. (2003). Ethics and Corporate Social Responsibility: Why Giants Fall. Greenwood Press
Prepared by: Reviewed by:
Jeftee Ben B. Pinos-an ENGELBERT C. PASAG, Ph.D.
Course Facilitator Dean, Graduate School
Date: Date:
