0% found this document useful (0 votes)
44 views5 pages

Essay Assignment 1

The document discusses how Larry and Jerry should choose a localization strategy for their Saucester brand to better reach international customers. Localization helps lessen cultural barriers and broaden the customer base. The localization plan is recommended as the best strategy for Saucester to adapt its message, websites, and marketing to connect with customers in new markets.

Uploaded by

Michael Angeles
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
44 views5 pages

Essay Assignment 1

The document discusses how Larry and Jerry should choose a localization strategy for their Saucester brand to better reach international customers. Localization helps lessen cultural barriers and broaden the customer base. The localization plan is recommended as the best strategy for Saucester to adapt its message, websites, and marketing to connect with customers in new markets.

Uploaded by

Michael Angeles
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

SALAZAR, EZRA MAE

DUE: 6/24/2022

 The strategy chosen by Larry and Jerry is


impacted by the importance of the Saucester
brand name since it not only helps consumers
form a lasting impression of your company, but it
also lets customers and clients know what to
anticipate from you. Additionally, it helps you
stand out from the competition and make clear
what it is about what you have to offer that
makes you the superior option.

 Because localized products better meet local


market circumstances and lower cultural
barriers, localization helps to lessen the barrier
for new prospective customers. Localization
broadens the audience for your items and grows
your clientele. To prevent the drawback of
shorter production, Larry and Jerry must take
the time to study all the elements of your
manufacturing and delivery process. Understand
where every item and material comes from, what
each one costs, how long each one takes to
arrive, and whether there are any gaps or
delays. Visibility is crucial for streamlining the
procedure and dealing with any shortfalls.

 I believe the localization plan to be the best one


for Saucester. To be clear, localization strategy
is the process through which a business adjusts
its message to a certain language or culture.
You require locally readable websites, social
media, marketing efforts, and more when
breaking into a new market. Your approach to
adapting tone, visuals, and subject matter as
necessary to successfully connect with local
customers is known as your localization
strategy. Saucester will be better equipped to
reach clients where they are by implementing
localization plan solutions. Businesses may
successfully increase their potential client base
and prevent the difficulties of cross-cultural
marketing by using a localization plan. When
expanding its business internationally,
Saucester can encounter obstacles. You may
have delays due to logistical problems, legal
concerns, cultural obstacles, and communication
difficulties. While localization cannot completely
remove all of these roadblocks, it can
unquestionably assist you in overcoming them
and avoiding any cultural blunders that might
harm the reputation of your business. Your
business may establish itself in a new market
much more quickly with a strong localization
plan, and if it is executed properly, you can
avoid making embarrassing translation errors.
REFERENCE:

 https://www.memsource.com/blog/why-localization-is-essential-for-global-
business/

 https://multilingual.com/five-advantages-of-using-marketing-localization-
for-your-business/

 https://phrase.com/blog/posts/how-important-is-localization-for-your-
business/#:~:text=Professional%20localization%20helps%20to
%20decrease,and%20increases%20your%20customer%20base.

You might also like