Topic: Comparative Study of Consumer Preference Towards Reliance

Trends and Ajio.com for the purchase of apparels.

A Research Report Submitted to

Balaji Institute Of Telecom And Management

On Successful completion of 1st year

In the subject of Research paper Writing

Submitted by
Aniketh Mukherjee
Under the guidance of
Dr. Sanjit Kumar Dash & Dr. Ritika Singh
Contents Topic Page
No
Title Page
Declaration By the Candidate
Certificate of the Mentor/ Guide
Acknowledgement
Index
List of Tables
List of Figures
List of Abbreviation
Abstract 3
1 Introduction 4
2 Review of Literature and Hypotheses Formulation 5-7
3 Research Methodology 8
4 Data Analysis, Interpretation and Hypotheses 9-16
Testing

5 Results And Discussions – Findings, Conclusions And 17-22

Suggestions

References 23
Appendices
Appendix A: Similarity Index report / Plagiarism Report
Appendix B: Questionnaire/ Interview Schedule or any 24-28
other
 Abstract:
Apparel sector industry is one of the fastest growing industry in today’s world.
As there is lot of competition in the market so several industries such as Myntra,
Reliance Trends, Ajio.com , Max etc for the purchase of apparels. The objective
of the study is to understand and evaluate customer experience with respect to
Reliance Trends and Ajio.com with respect to purchase of apparels. The
research is primarily undertaken to illuminate a lot of issues or conclusions with
respect to comparison of Ajio.com and Reliance Trends for the purchase of
apparels. This descriptive study aims to examine the satisfaction level of
customers with respect to purchase of apparels in Kolkata. Quantitative method
was employed for the study and 250 questionnaires was conveniently
distributed to the residents residing in Kolkata. The data were analysed using
SPSS and it was found that consumers are highly satisfied with customer
service of Ajio.com as compared to Reliance Trends. Several factors such as
Delivery time taken, availability of the apparels, price range, word of mouth etc
are the results that were helpful in determining the satisfaction level of the
customers for the purchase of apparels while comparing the 2 companies
commonly known as Ajio.com and Reliance Trends.
 INTRODUCTION:
Customers included those who continued and preferred old traditional
shopping techniques and those who were accustomed to online transactions
because of digitalization. It included heterogeneity of customers in a
homogeneous servitisation process with a uniqueness assessing the consumer
behavior.
It is generally believed that customers estimate which offer will deliver the most
value to the customers in terms of value maximization, within the bounds of
search costs and limited knowledge, mobility income, they form an expectation
affects customer’s satisfaction and their repurchase probability.
Too many companies think that it is the marketing/sales department’s job to
procure customers. The best marketing department in the world cannot spell
products that are poorly made or fail to meet anyone’s needs. The marketing
department can be effective only in companies whose various departments and
employees have designed and implemented a competitively superior customer
value delivery system.
 LITERATURE REVIEW:
1. Parul Mittal (2012) in his article consumer behavior towards apparels: A
study which stated that it includes all the physical , mental and emotional
processes and concerned behavior which are observable before, during
and after each and every purchase of goods and services. This make us
compelling to understand, observe, record and react such a behavior in
case we want to have a win-win strategy which benefits both the marketer
as well as the customers.
2. Akanksha Khanna (2012) in his article “Consumers attitude towards
branded Apparel Gender perspective “ stated that clothes market a man “
The Indian textile and apparel industry is the largest foreign exchange
earner of the country. It is also the second largest employment provider
after agriculture and plays a key role in the welfare of the economy. This
industry profile on the “Apparel Sector in India” provides a meaningful
insight to the industry.
3. T. Sabri Erdilla (2015), in his article “Effects of customer brand
perceptions on store image and purchase intentions: An application in
apparel clothing” stated that purchase intention for apparel products in
retail stores has gained attention in the last in the last decades since the
sector has been growing rapidly-perception aimed to build on consumers
is considered as a topic of marketing communication and brand
management.
4. Deepali Saluja (2016), in his article “Consumer Buying Behavior
towards fashion apparels – case of Delhi” stated that consumption
patterns have changed and evolved where consumers are well aware of
fashion trends and updates are easily available to consumers for all
segments through different media channels.
5. Sarina Asif (2017), in his article “ A study on Consumer Buying
Behavior For Branded apparels in Gurgaon City” stated that Indian
economy is one of the fastest growing economies in the world and is
observing shifts in consumer preferences.
6. Dr. N.R. Vembu (2019), in his article “Attitude of consumers on buying
apparels through online mode” stated that a study on attitude of
consumers on buying apparels through online modes paves a vision on
identifying the hidden variable which facilitate the growth of this sector
in general, changing attitudes of buyer is inevitable. The demand of
fashionable accessories and other luxurious products are also increasing
day by day. Fashionable products are playing predominant role in Indian
markets. The necessary of purchase may arises due to several factors like
 Festival, Seasonal , Occasional, Offer, Discounts, Exhibition, Online
purchase. The online mode facilitate to consumer to buy the products
through the ample choice and all view the feasible price ranges to suit
consumers of diverse age groups and social status.
7. Chaston and Mangles (2003): they examined the influence of marketing
style in the utilization on internet among small UK manufacturing firms.
They employed a quantitative methodology to determine whether in
business to business markets the internet is a technology that will be
managed differently by firms that have adopted a relationship vs
transactional marketing orientation. The research was conducted
depending on a survey strategy through mailed questionnaires on a
sample of 298 UK small firms. Insufficient evidence was found to
support the view that relationship-oriented firms when compared with
transaction ally-oriented competitors, exhibit differing perceptions about
the nature of online markets.
8. Dave Chaffey (2002) : Comparing both types of marketing , online
marketing is the more economical and faster way to reach out to buyer
directly, and is the ideal way for business to advertise locally or
internationally. As a result, both types of marketing can help the traders
and marketers to do business. In traditional marketing consumers can see
and touch the real goods or services but domain of effect is low, whereas
on the other hand online marketing will exceed the boundaries and
introduce goods and services to the demographic of internet users. Also
using the internet would be more cheaper, faster and convenient for
marketing.
 Research Problem:

 To identify the tastes and preferences of the customers with respect to

apparels that whether they are comfortable in purchasing apparels from
Reliance Trends or from Ajio.com.
 Today online purchase of apparels is the most preferred mode for
purchasing. Though it has reached vast majority of people, still some
prefer physical purchase of apparels because of lack of security, wrong
delivery and so on.
 Apparels as per the demand of the customers may not be available in
physical stores i.e. Reliance Trends and also during online shopping i.e.
Ajio.com quality assurance is bit difficult as there is no guarantee.

Objectives Of The Study:

 To find out the consumer behavior patterns towards Reliance Trends and
Ajio.com apparel stores.
 To identify difference level of satisfaction between Reliance Trends and
Ajio.com apparel stores.
 To understand and evaluate customer experience with respect to ajio.com
and reliance trends in purchase of apparels.

Hypothesis:
 Ho: Consumers prefer Ajio.com over Reliance Trends for purchase of
apparels in Kolkata region.
 H1: Consumers prefer Reliance Trends over Ajio.com for purchase of
apparels in Kolkata region..
The hypothesis for different factors-
1. Advertisement:
Ho: Advertisement of Reliance Trends is not better than Ajio.com
H1: Advertisement of Reliance Trends is better than Ajio.com.
2. Delivery Time Taken:
Ho: The delivery time taken of Reliance Trends is not better as
compared to Ajio.com
H1: The delivery time taken of Reliance Trends is better as compared
to Ajio.com
3. Digital Visibility:
 Ho: Ajio.com does not have better digital visibility than reliance trends
with reference to Kolkata city.
H1: Ajio.com is having better digital visibility than reliance trends with
reference to Kolkata city.
4. Quality
Ho – Quality of apparels of Ajio.com is not better than Reliance Trends.
H1 - Quality of apparels of Ajio.com is better than Reliance Trends.
5. Price
Ho – Price of apparels of Ajio.com is not better than Reliance Trends.
Price H1 – Price of apparels of Ajio.com is better than Reliance Trends.
6. Availability
Ho – Availability of apparels in Reliance Trends is not better than
Ajio.com.
H1 – Availability of apparels in Reliance Trends is better than Ajio.com
7. Customer Service
Ho – Ajio.com does not provides better customer service as compared to
Reliance Trends.
H1 – Ajio.com does provide better customer service as compared to
Reliance Trends.

Research Gap:
 This paper will also focus on the customer experience before COVID and
after COVID as there is nothing specified related to pandemic.
 The different factors for innovation for the success of stores i.e. Reliance
Trends and Ajio.com will be studied in this research.
 More research will be done by comparing various online sites such as
Myntra, SHEIN with west side , Max etc.

Research Methodology:
Research Design Descriptive Research
Research Type Primary
Data Collection Method Survey Method
Primary Data Collection Questionnaire
Instrument
 Sampling Methods and techniques Convenience Sampling
Sample Size: 250
Sampling Area Kolkata
Sampling Tool MS Excel and SPSS

Data Analysis:

Reliability

Reliability Statistics
Cronbach's
Alpha
Based on
Cronbach's Standardize N of
Alpha d Items Items
.661 .425 9

From the above table we can say that Cronbach’s alpha is 0.661 which indicates
a high level of internal consistency for scale with this specific sample.

Hypothesis Testing:

Hypothesis 1:
1. Advertisement:
Ho: Advertisement of Reliance Trends is not better than Ajio.com
H1: Advertisement of Reliance Trends is better than Ajio.com.
Cross-tab:
Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 25.324a 8 .001
Likelihood Ratio 27.544 8 .001
Linear-by-Linear 11.671 1 .001
Association
N of Valid Cases 249

Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 11.664a 8 .167
Likelihood Ratio 12.694 8 .123
Linear-by-Linear 2.089 1 .148
Association
N of Valid Cases 249
a. 6 cells (40.0%) have expected count less than 5.
The minimum expected count is 1.02.

Interpretation: As you can see pearson chi square (0.001) is less than
0.05 in case of Ajio.com so we accept the null hypothesis whereas in case
of Reliance Trends you can see pearson chi-square (0.167) which is more
than 0.05 so in this case we can figure out that Advertising is affecting
the sales of Ajio.com as people are more satisfied with Ajio.com
advertisement as compared to Reliance Trends. Therefore, Advertisement
of Reliance Trends is not better than Ajio.com.
Hypothesis 2:
2. Delivery Time Taken:
Ho: The delivery time taken of Reliance Trends is not better as
compared to Ajio.com
H1: The delivery time taken of Reliance Trends is better as compared
to Ajio.com

Crosstabs

Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 54.070a 36 .027
Likelihood Ratio 56.737 36 .015
Linear-by-Linear 3.103 1 .078
Association
N of Valid Cases 249
a. 28 cells (56.0%) have expected count less than 5.
The minimum expected count is .16.

Chi-Square Tests
Asymptotic
Value df Significance (2-sided)
Pearson Chi-Square 81.737a 36 .000
Likelihood Ratio 87.001 36 .000
Linear-by-Linear 26.359 1 .000
Association
N of Valid Cases 249
a. 29 cells (58.0%) have expected count less than 5. The
minimum expected count is .26.

Interpretation: As you can see Pearson chi-square (0.027) which is less

than 0.05 in case of Ajio.com whereas in Reliance Trends Pearson Chi-
square (0.00) which is also less than 0.05 so in this case we reject the null
hypothesis as people suggest that the delivery time taken of Reliance
Trends is better than Ajio.com.
Hypothesis 3:
3. Digital Visibility:
Ho: Ajio.com does not have better digital visibility than reliance trends
with reference to Kolkata city.
H1: Ajio.com is having better digital visibility than reliance trends with
reference to Kolkata city.

Crosstabs

Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 53.882a 12 .000
Likelihood Ratio 54.090 12 .000
Linear-by-Linear 31.247 1 .000
Association
N of Valid Cases 249
a. 11 cells (55.0%) have expected count less than 5.
The minimum expected count is .12.

Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 11.854a 12 .457
Likelihood Ratio 13.029 12 .367
Linear-by-Linear .034 1 .854
Association
N of Valid Cases 249
a. 10 cells (50.0%) have expected count less than 5.
The minimum expected count is .20.

Interpretation: As you can see Pearson Chi-square in case of Ajio.com is

(0.000) which is less than 0.05 whereas Pearson Chi-square in case of Reliance
Trends is (0.457) which is more than 0.05 so in this situation we can analyse
that Digital Visibility of Ajio.com is better as compared to Reliance Trends. So
in this case we reject the null hypothesis as people thing Ajio.com is having a
better digital visibility than Reliance Trends for purchase of apparels.

Hypothesis 4:
4. Quality
Ho – Quality of apparels of Ajio.com is not better than Reliance Trends.
H1 - Quality of apparels of Ajio.com is better than Reliance Trends.

Crosstabs
Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 55.832a 36 .019
Likelihood Ratio 63.356 36 .003
Linear-by-Linear 1.699 1 .192
Association
N of Valid Cases 249
a. 29 cells (58.0%) have expected count less than 5.
The minimum expected count is .07.

Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 82.864a 36 .000
Likelihood Ratio 88.208 36 .000
Linear-by-Linear 29.051 1 .000
Association
N of Valid Cases 249
a. 29 cells (58.0%) have expected count less than 5.
The minimum expected count is .12.

Interpretation: You can see Pearson Chi-square test in case of Ajio.com

(0.019) which is less than 0.05 whereas in case of Reliance Trends Pearson Chi-
square test (0.000) which is also less than 0.05 so we can say that quality of
apparels in Reliance Trends is much better as compared to quality of apparels in
Ajio.com. So in this case we accept the null hypothesis as people think that
Reliance Trends offers good quality apparels to their customers as compared to
Ajio.com.

Hypothesis 5:
5. Price
Ho – Price of apparels of Ajio.com is not better than Reliance Trends.
H1 – Price of apparels of Ajio.com is better than Reliance Trends.

Crosstabs

Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 81.062a 36 .000
Likelihood Ratio 87.167 36 .000
Linear-by-Linear 23.331 1 .000
Association
N of Valid Cases 249
a. 28 cells (56.0%) have expected count less than 5.
The minimum expected count is .04.

Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 64.088a 36 .003
Likelihood Ratio 72.743 36 .000
Linear-by-Linear 26.423 1 .000
Association
N of Valid Cases 249
a. 32 cells (64.0%) have expected count less than 5.
The minimum expected count is .06.

Interpretation: As you can see that in case of Ajio.com Pearson Chi-square

test (0.000) is less than 0.05 on the other hand Pearson Chi-square test in case of
Reliance Trends (0.003) which is also less than 0.05 so we can say that price
plays a crucial role in the buying behaviour for purchase of apparels. Here we
reject the null hypothesis because people think that Ajio.com provides more
offers and discounts to their customers as compared to Reliance Trends.

Hypothesis 6:
6. Availability
Ho – Availability of apparels in Reliance Trends is not better than Ajio.com.
H1 – Availability of apparels in Reliance Trends is better than Ajio.com

Crosstabs
Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 18.287a 8 .019
Likelihood Ratio 18.754 8 .016
Linear-by-Linear 8.859 1 .003
Association
N of Valid Cases 249
a. 6 cells (40.0%) have expected count
less than 5. The minimum expected
count is .73.

Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 40.653a 8 .000
Likelihood Ratio 41.345 8 .000
Linear-by-Linear 20.131 1 .000
Association
N of Valid Cases 249
a. 6 cells (40.0%) have expected count less than 5.
The minimum expected count is 1.22.

Interpretation: As you can see Pearson Chi-square test in case of Ajio.com

(0.019) is less than 0.05 and Pearson Chi-square test in case of Reliance Trends
(0.000) so we can determine that people prefer reliance trends more when it
comes to the availability of the apparels as per their preferences. In this case we
are rejecting the null hypothesis as the results has approved that availability of
apparels is better in Reliance Trends as compared to Ajio.com.

Hypothesis 7:

7. Customer Service
Ho – Ajio.com does not provides better customer service as compared to
Reliance Trends.
H1 – Ajio.com does provide better customer service as compared to Reliance
Trends.

Crosstabs
Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 37.863a 12 .000
Likelihood Ratio 35.931 12 .000
Linear-by-Linear 22.141 1 .000
Association
N of Valid Cases 249
a. 11 cells (55.0%) have expected count less than 5.
The minimum expected count is .11.

Chi-Square Tests
Asymptotic
Significanc
Value df e (2-sided)
Pearson Chi-Square 32.284a 12 .001
Likelihood Ratio 32.167 12 .001
Linear-by-Linear 3.676 1 .055
Association
N of Valid Cases 249
a. 11 cells (55.0%) have expected count less than 5.
The minimum expected count is .18.

Interpretation: As you can see that Pearson Chi-square test in case of

Ajio.com (0.000) whereas in case of Reliance Trends the Pearson Chi-square
test (0.001) so we can determine that both the companies offers more or less
same customer services when it comes to purchase of apparels but the test
showed that Ajio.com is slightly better in providing good customer services to
their customers. So in this case we are rejecting the null hypothesis as the
survey proved that people are more satisfied with the services of Ajio.com over
Reliance Trends.
 Findings:
My Research objective is to determine whether customers are satisfied with
Reliance Trends or Ajio.com for purchasing of apparels. Therefore, this
research is all about understanding customer experiences after purchasing of
apparels with respect to comparison of Ajio.com and Reliance Trends.

Interpretation:
 According to my research there are 250 responses out of which 67% are
females respondents and 33% are male respondents.
 Among the respondents there are 58.2% in the age group of 18-22 years,
42.2% in the age group of 23-30 years and 1.6% in the age group of 31-
40 years.
 After conducting the survey it is found out that 48.2% customers prefers
cash on delivery when it comes to mode of payments whereas, 41% of the
people prefers debit card as their mode of payment.
 It is found out that 83% of the people have visited Ajio.com stores for
purchase of apparels whereas 85% of the people have visited Reliance
Trends.
 47.8% of the people are neither satisfied nor dis-satisfied with the
purchase of apparels from Reliance Trends.
 43% of the people are neither satisfied nor dis-satisfied with the purchase
of apparels from Ajio.com.
 46.2% of the respondents think that quality of apparels in Reliance
Trends and Ajio.com play a major role in purchasing decision.
 44.6% of the respondents think that Ajio.com has better digital visibility
as compared to Reliance Trends.
 38.6% of the respondents think that apparels are more available in
Reliance Trends as compared to Ajio.com as per the customers demand.
 53.4% of the respondents think that Ajio.com has a better pricing policy
as compared to Reliance Trends when it comes to purchase of apparels as
Ajio.com provides more discount and offers to their customers.
 44.6% of the respondents think that both Reliance Trends as well as
Ajio.com provides more or less same amount of customer service to their
customers.
 41.8% of the respondents have strongly agreed that when it comes to
advertisement that advertisement of Reliance Trends is not better than
Ajio.com and it also plays a crucial role in consumer preference towards
purchasing of apparels.
  The respondents neither agree or disagree on the fact that Ajio.com is
better than Reliance Trends in terms of delivery time.

48.2% of the customers prefer cash on delivery as their mode of payment,

41% of the customers prefers debit card and 4.8% of the customers prefers
other mode of payment.
83.1% customers are satisfied with Ajio.com for purchase of apparels.

85.9% customers are satisfied with Reliance Trends for the purchase of
apparels.

44.6% customers agrees that Ajio.com has better digital visibility than
Reliance Trends.
38.6% of the customers agrees that apparels are more available in Reliance
Trends as compared to Ajio.com.

53.4% of the customers agrees that Ajio.com has a better pricing policy as
compared to Reliance Trends.
44.6% of the customers believe that both Ajio.com and Reliance Trends
provides more or less the same amount of customer service to their
customers.

41.8% customers strongly agrees that advertisement of Reliance Trends is

not better as compared to advertisement of Ajio.com for attracting the
customers.

41.5% customers think that the delivery time of Reliance Trends is much
more reliable as compared to Ajio.com.
 Conclusion:
From the above findings we can conclude that:
 Ajio.com is better than Reliance Trends in terms of Advertisement as
Ajio.com has more digital presence.
 In the research we can find out that the delivery time taken of Reliance
Trends is better than Ajio.com.
 In this research we conclude that Ajio.com has better digital visibility
than Reliance Trends.
 In this research we can conclude that Reliance Trends offer good quality
apparels to their customers as compared to Ajio.com.
 Ajio.com provides more offers and discounts to their customers as
compared to Reliance Trends.
 We can conclude that as per respondents Reliance Trends provides better
variety of apparels as compared to Ajio.com.
 We can also conclude that in case of providing better customer services
respondents prefer both Reliance Trends as well as Ajio.com.

Recommendation:

 Reliance Trends need to work on their digital visibility in order to

compete with Ajio.com.
 Reliance Trends could offer more discounts and rebates to their
customers in order to attract more customers.
 Reliance Trends can work on their promotional activities to spread more
awareness among the customers.
 Ajio.com must improve their logistics and delivery services as it will help
them to overcome the drawback as compared to Reliance Trends.
 Ajio.com can expand their clothing line so that the customers can have a
vast option as they have for Reliance Trends.
 Ajio.com can improve their quality service in terms of clothing so that
customers can have a better value of money.


 REFERENCE:
1. Krishnamurthy, S. (2006)Introducing E-Mark plan : a practical methodology
to plan e-marketing activities, business horizons 49(1)
2. Mangles C. a (2003). “ Relationship marketing in online business-to-
business”
3. Salehi. M. (2012) Consumer Buying Behavior towards online shopping stores
in Malaysia. International Journal of academic research in business and
social sciences 2(1)
4. Arif Hasan (2018). “Impact of store and product attributes on purchase
intentions: An analytical study of apparel shoppers Indian organized retail
stores”.
5. Prachi Mishra (2018). “Factors influencing consumers preference for
purchase intentions of organic apparel products – A structured review
“Volume 11 Issue 6.”
6. Yuhanis Mohammad Noor (2019). “Investigating the product quality and E-
service quality attributes that influence customers satisfaction of online
apparels.” International journal of organizational innovation, 5 (2).
 QUESTIONNAIRE:

1) Name:-----------------------------------------------
2) Gender:
o Male
o Female
o Other
3) Age
o 18-22
o 23-30
o 31-40
4) Income
o Less than 1 lakhs
o 1 lakh – 5 lakh
o 5 lakh – 10 lakh
o 10 lakh above
5) Occupation:
o Student
o Employed
o Unemployed
o Self- employed
6) Are you residing in Kolkata?
o Yes
o No
7) Which mode of payment do you use while purchasing apparels from
Ajio.com and Reliance Trends?
o Cash on Delivery
 o Debit Card
o Credit Card
o Others
8) Have you ever visited Ajio.com to purchase apparel?
o Yes
o No
9) Have you ever visited Reliance Trends to purchase apparel?
o Yes
o No
10) Do you think Reliance Trends require innovations to attract more
customers as compared to Ajio.com?
o Yes
o No
11) How much satisfied you are after purchasing apparels from Reliance
Trends?
o Very Satisfied
o Less Satisfied
o Neutral
o Dis-satisfied
o Very Dis-satisfied.
12) How much satisfied are you after purchasing apparels from
Ajio.com?
o Very Satisfied
o Less Satisfied
o Neutal
o Dis-Satisfied
o Very Dis-Satisfied.
13) Quality of apparels in Reliance Trends and Ajio.com play a major
role in purchasing decision?
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
14) Do You think Ajio.com has better digital visibility as compared to
Reliance Trends in Purchase of apparels?
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
15) How much does variety of apparels is significant to you?
o Very Significant
o Significant
o Moderate
o Less Significant
o Very Less Significant
16) Do you think apparels are available more in Reliance Trends as
compared to Ajio.com in Kolkata?
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
 17) Do you think Ajio.com provides more discount as compared to
Reliance trends for purchasing apparels?
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
18) Do you think Ajio.com provides better customer service than
Reliance Trends in Kolkata?
o Highly Satisfied
o Satisfied
o Neutral
o Dis-satisfied
o Highly Dis-satisfied
19) To what extent do you think Reliance Trends is better than
Ajio.com? Rate on the scale of 10.
Strongly Disagree 1—---2—----3------4-------5-------6-------7------8------
9------10 Strongly Agree
20) To what extent do you think offers and discounts are more available in
Ajio.com than Reliance Trends? Rate on the scale of 10.
Strongly Disagree 1------2-------3--------4-------5-------6--------7-------
8-------9-------10 Strongly Agree
21) Do you think advertisement plays a crucial role in consumer preference
towards purchasing of apparels?
o Strongly Agree
o Agree
o Neutal
o Disagree
o Strongly Disagree
22) To what extent do you think the quality of apparels is better in Reliance
Trends as compared to Ajio.com? Rate on the scale of 10.
Strongly Disagree 1------2-----3-----4------5------6------7------8-------
9--------10 Strongly Agree
23) Do you think this Covid 19 pandemic has led to decline in the
purchasing category of apparels?
o Yes
o ‘No
o Maybe
24) How likely you are to recommend Ajio.com and Reliance Trends to a
friend, family or colleague over other brands like Fkipkart, Max, Myntra
and Nykia? Rate on a scale of 10.
Strongly Disagree 1------2-----3-----4------5-----6-----7-----8------9------10
Strongly Agree
25) According to you, which brand is having good consumer experience?
o Reliance Trends
o Ajio.com
o others
26) Do you think the delivery time taken in Reliance Trends is better as
compared to Ajio.com? Rate on a scale of 10.
Strongly Disagree 1-------2-------3------4------5------6------7------8------
9------10 Strongly Agree