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Marketing Research Case Study

Mr. Mohan Mehta, a restaurant owner, is diversifying into garment manufacturing to support his son Kamal, who has a fashion design background. Kamal aims to create garments for bulky individuals seeking a lean appearance. A meeting with fashion experts concluded that employing observers in malls would help estimate the market size for large-sized clothing.

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SHRIYA KUMARI
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33 views1 page

Marketing Research Case Study

Mr. Mohan Mehta, a restaurant owner, is diversifying into garment manufacturing to support his son Kamal, who has a fashion design background. Kamal aims to create garments for bulky individuals seeking a lean appearance. A meeting with fashion experts concluded that employing observers in malls would help estimate the market size for large-sized clothing.

Uploaded by

SHRIYA KUMARI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

 Mr Mohan Mehta owns a chain of restaurants in many cities of northern India and he is

interested in diversifying his business.


 Mr Mehta decided to venture into garment manufacturing industry in order to settle his son
into a industry that would interest him.
 His son Kamal had already done a fashion designing course and wanted to do something
different for the consumers of this industry.
 Kamal decided to design garments for those people who are very bulky yet they want lean
look after wearing readymade garments
 A meeting was called of fashion designers and experts from various garment industry.
 The main concern for them was to get an estimate of people who wore large sized shirts and
trousers,to get the size of such a market and to approach those respondents.
 From the meeting ,it was concluded that they should employ some observers at entrances of
various malls and their job would be to look at people who walked into the malls and see
whether the concerned person was wearing a big sized shirt or trouser.
 This procedure would be very helpful for them to estimate theexact proportion of people
who wore big-sized garments.

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