Republic of the Philippines
Department of Education
REGION VIII – EASTERN VISAYAS
Division of Leyte
LIM-AO NATIONAL HIGH SCHOOL
11
Kananga, Leyte
Self-Learning Activity Sheets in
Empowerment Technology
Demonstrate how online ICT Projects for Social Change are
uploaded, managed, and promoted for maximum audience
impact.
CS_ICT11/12-ICTPT-IIq-r20
Generate a technical report interpreting data analytics, e.g.
Google, Facebook, or similar traffic data on the general aspects
of search visibility, reach, and virality.
CS_ICT11/12-ICTPT-IIq-r21
Quarter 2
(Week 5-6)
ALDRIN C. DELA CRUZ
Contact # 09750576960
RACHEL L. ALEJANDRE
Contact # 09102167392
Government P
NOT FOR S
MATHEMATICS AND SCIENCE DEPARTMEN
1
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Republic of the Philippines
Note: Learner’s Department of Education
REGION VIII – EASTERN VISAYAS
Copy Division of Leyte
LIM-AO NATIONAL HIGH SCHOOL
Kananga, Leyte
CONTEXTUALIZED SELF LEARNING ACTIVITY SHEETS IN EMPOWERMRNT
TECHNOLOGY
Learning Activity Sheets in Empowerment Technology
Quarter 2, Week 1-2, LESSON 1: ICT PROJECT FOR SOCIAL CHANGE
LESSON 2: ICT PROJECT FOR WEBSITE TRAFFIC STATISTICS AND
PERFORMANCE ANALYSIS
Learning Competency with code:
1. Demonstrate how online ICT Projects for Social Change are uploaded, managed, and
promoted for maximum audience impact. CS_ICT11/12-ICTPT-IIq-r20
2. Generate a technical report interpreting data analytics, e.g. Google, Facebook, or
similar traffic data on the general aspects of search visibility, reach, and virality.
CS_ICT11/12-ICTPT-IIq-r21
NAME: YEAR & SECTION:
LESSON 1: ICT PROJECT FOR SOCIAL CHANGE
How to Create and Manage a Website through a Free Webhosting Platform
As technology advances, it enables us to achieve more and more tasks without even realizing
how complex the jobs are. Creating a website by yourself is one of these wonders that has
become a reality. With the evolution of website builders, everyone can design a website and craft
an impressive online presence for themselves.
1. How to design a website
Your website should meet one main goal. All elements of your site should serve that
overarching purpose. For example, if your site's purpose is to inform people about safety
precautions, you can utilize different techniques to support your efforts, such as showing
photos, videos, writing blog articles, and more. Keep in mind that your visitors - as well as
Google's bots - want to understand what your website is all about in the blink of an eye.
Having multiple main objectives is likely to result in confusion, which can, in turn, increase
the chances of your visitors leaving your page prematurely.
2. Choose your website builder
Now that you have identified your goal, it is time to pick the right tool to reach it. A
website builder (also called a content management system or CMS) is a platform on which
you can create, personalize and publish a website.
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3. Define your layout
It takes only 50 milliseconds for visitors to form an opinion about a website. This is why
the visual structure of your pages - or in other words, your website layout - is so crucial to
get right. To set off on the right foot, you can pick a template on which to base your design.
Templates are websites with pre-designed layouts, created by professional designers. To
make a template your own, you can fully customize all its elements. Remove, add, or change
details like text, images, and color. Each template comes complete with the necessary tools,
such as an online booking widget if you're an instructor or a Google Map widget. You can
pick between a multi-page template and a single-page one. If your website includes a hefty
amount of content, you'll probably opt for a multi-page site. In this case, you'll include a
classic website menu from which your visitors can navigate your site. However, if you have
less textual content to display, you may want to go for a one-page website. This trendy option
is a popular choice for landing pages, event websites, and other short-form content sites
4. Claim your domain name
To put it in simple terms, your domain name is your address on the internet.
It's what your visitors will see in the bar of their browser, right after the "www." Registering
your domain name is critical for your online success. Websites with a customized domain are
automatically perceived by internet users as more professional and trustworthy. When
chosen wisely, a domain name also helps search engines (like Google and Bing) to
understand what your website is about. In turn, this could positively impact your SEO. Last
but not least, having your domain name is the first step in acquiring your custom email
address.
5. Gather your content
This includes your images, slogans, videos, texts, and more. Use your original materials
as much as you can to ensure you're offering valuable and branded content. Whenever you're
not creating unique content, make sure to acquire your resources through legal ways.
6. Make it accessible to everyone
Make sure to build your website hierarchically, using clear headers to define the different
levels of information. In addition, ensure that your site is fully operable with a keypad, write
alt text for your images, use heading tags, and more. There are many more things you can do
to make your website accessible - and all of them will also boost your SEO efforts.
7. Optimize for mobile
Smaller screens do not equal a smaller impact. With such an increase in smartphone and
tablet usage, you must ensure a seamless browsing experience across all devices. What's
more, since Google implemented mobile-first indexing, optimizing the mobile version of your
site has become even more important if you want to up your chances of ranking on page one
of search results.
8. Ask for feedback
Whether you're creating an online portfolio, blog, or any other type of website, it's time to
take a step back and ask someone you trust to provide you with honest feedback. Be
receptive to their critique, and remember that you may not always like what you hear. To
ensure a flawless final result, ask a friend or colleague to check the following elements: Is the
text proofread? Are the pages easy to navigate? Is the mobile version optimized? Are all the
links working? Are all the SEO elements filled out correctly?
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9. Publish - and get back to it
A site that looks like it's been lying dormant for too long is uninviting and can also seem
unreliable. Regularly updating your website shows that you're present, active, and up-to-date
with what's happening in your industry. Sitbon, J. (2020, May 13). [Link]. Retrieved from
[Link]: [Link]
ACTIVITY NO. 1. GOOD, BETTER, BEST
Visit the link below and watch the infomercial about mobile addiction. Based on the
guidelines that you learned in promoting a good website, complete the infographic below in your
notebook. Reflect also on the implications of mobile addiction to society.
[Link]
GOOD, BETTER, BEST
Infographic
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PERFORMANCE TASK
Direction: Write an essay on the topic "How can ICT help in social change?" Use the
rubric below as a guide in expressing your thoughts. Use a separate paper for this. Use A4 size
bond paper and submit your essay together with the teacher’s copy.
Relevance to the topic 10%
Content 40%
Organization and format 10%
Word Choice, Sentence Variety and Structure 20%
Grammar and Mechanics 20%
Total 100%
LESSON 2: ICT PROJECT FOR WEBSITE TRAFFIC STATISTICS AND PERFORMANCE
ANALYSIS
BACKGROUND INFORMATION
Web Traffic
Just like a traffic on a highway which refers to the number of cars traveling down the
road, web traffic is the number of web users who travel to any given website. Each person who
logs on to a website is recorded as a visit or session, with a starting and ending point. This is a
common way to measure success of your website and online business effectiveness at attracting
an audience.
Monitoring Site Statistics on Different Platforms
You can find out how many people are interacting with your website. There are many tools that
you can use to measure the success of content on your website.
1. WIX
You will see how much traffic your site is getting, where your visitors are coming from and
more, with the Site Traffic Analytics.
By understanding how visitors interact with your site and by checking in on your site's
performance, you'll be better able to reach your audience and respond to the changing
trends. Once you log in to your WIX account, click the Analytics tab in your site's
dashboard.
In Wix, you can view the number of visitors, unique visitors, bounce rate and forms
submitted for the last 7 days.
KEEP IN MIND:
Visits- refer to the number of visits in a website during the selected time-frame,
including multiple visits by the same visitor.
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Unique Visitors- refer to the number of people who visited a website at least once
within the reporting period.
Bounce Rate- refers to the percentage of people that visited in a website and left
after viewing only one page.
Form Submitted- refers to the number of contact forms submitted by visitors.
2. Facebook
Running a Facebook business page can help your reach and connect with your existing
and potential customers. And this is one of the inexpensive ways to promote your
business online.
To access Facebook Page Insights, go to your Facebook Page and click Insights tab in the
top menu.
Facebook Page Insights gives you detailed analytics for your Facebook Page, so you can
track what works, learn how people interact with your content, and improve your results
over time.
Facebook Page Insights TAB will give you more in-depth statistics.
Overview: Overview gives you a bird’s-eye view of everything that’s happening in your
Facebook Page.
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The Overview is broken down into different sections, starting with the Page Summary.
Here, you’ll see a set of graphs with top-level metrics for a number of categories:
Actions on Page- refers to the number of times people clicked Action Button.
Page views- refers to the total views of your Facebook Page, including by people not logged into
Facebook.
Page Previews- refers to the number of times people hovered their mouse over your page
information to see a preview of your page.
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Page Likes- refers to the number of new likes.
Post reach- refers to the number of people who saw your posts at least once.
Page followers- refers to the number of organic page follow, paid page follows and unfollows
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3. Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports
website traffic, currently as a platform inside the Google Marketing Platform brand.
Benefits of Website Analytics & Tracking
Here are some benefits of advanced website analytics.
1. Know the visitors of the site.
2. Know exactly what the customers are looking for.
3. See what area customers are losing.
4. Find out how to improve the website.
5. Measure the success of other marketing activities and see the match rate rise.
ACTIVITY No. 2: Crossword Puzzle
Directions: Use the clues given to fill in the crossword puzzle with the correct words being
asked.
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Across
2. It is a specific collection of information provided by a website and displayed to a user in a
web browser.
3. It observes and checks the progress or quality of (something) over a period of time; keep
under systematic review.
4. It is a group of technologies that are used as a base upon which other applications,
processes or technologies are developed.
7. It is an Israeli software company, providing cloud-based web development services. It allows
users to create HTML5 websites and mobile sites through the use of online drag and drop
tools.
[Link] is the amount of data sent and received by visitors in a website.
Down
1. It refers to the speed in which web pages are downloaded and displayed on the user's web
browser.
5. A collection of web pages and related content that is identified by a common domain name
and published on at least one web server.
6. A detailed examination of the elements or structure of something.
[Link] stands for INFORMATION COMMUNICATION TECHNOLOGY
10. It is a popular free social networking website that allows registered users to create
profiles, upload photos and video, send messages and keep in touch.
Reflection
Answer the following questions based on your learning. Be brief and concise.
1. What are the other ways of getting website statistics?
________________________________________________________________________________________
________________________________________________________________________________________
_______________________________________________________________________________________.
2. What are the advantages of analyzing website statistics?
________________________________________________________________________________________
________________________________________________________________________________________
_______________________________________________________________________________________.
References
Print Materials
(2016). Empowerment Technologies. Rex Publishing Inc., pp.209-217.
Online References
“Google analytics” [Link]
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[Link] (last edited June 2, 2020)
“The beginner’s guide to facebook analytics”. [Link]
[Link]
(Update January 20, 2020) (accessed date: June 3, 2020)
“Wix analytics”. [Link] [Link]
(accessed date: June 3, 2020)
ANSWER KEY
Activity 1 Activity 2
1. Performance 6. Analysis
ANSWER MAY VARY 2. Webpage 7. Wix
3. Monitor 8. Web traffic
4. Platform 9. ICT
5. Website 10. Facebook
Prepared by:
ALDRIN C. DELA CRUZ RACHEL L. ALEJABDRE
T-I T-I
Checked by:
ALFRED R. ARRIBAL LESLIE ANN B. MARAVILES
QA Member QA Member
JULIETA C. ANCAJAS
QA Team Chairman
Approved by: MICHAEL C. VILLENA
School Head
11
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Republic of the Philippines
Department of Education
REGION VIII – EASTERN VISAYAS
Note: Teacher’s Copy Division of Leyte
LIM-AO NATIONAL HIGH SCHOOL
Kananga, Leyte
ASSESSMENT IN EMPOWERMENT TECHNOLOGY
Quarter 2, Week 5-6
MELC (with Code):
1. Demonstrate how online ICT Projects for Social Change are uploaded, managed, and
promoted for maximum audience impact. CS_ICT11/12-ICTPT-IIq-r20
2. Generate a technical report interpreting data analytics, e.g. Google, Facebook, or similar
traffic data on the general aspects of search visibility, reach, and virality. CS_ICT11/12-
ICTPT-IIq-r21
Name of Learner: ____________________________________ Grade and Section: ___________________
TEACHER: ALDRIN C. DELA CRUZ; RACHEL L. ALEJANDRE
Directions: Read and analyze the statements below. Shade the circle that correspond to the
correct answer in the answer sheet provided below.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
A A A A A A A A A A A A A A A A A A A A A A A A A
B B B B B B B B B B B B B B B B B B B B B B B B B
C C C C C C C C C C C C C C C C C C C C C C C C C
D D D D D D D D D D D D D D D D D D D D D D D D D
1. What is WEB TRAFFIC?
a. The number of people who leave your site after one visit
b. The number of people who visit your site and then leave
c. The number of users who travel to a given website
d. The number of webpages you have for visitors to access
2. Which of the following reasons is NOT helpful in web data traffic monitoring?
a. Can identify where web traffic is coming to your site from
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b. Can increase the efficiency of a website for visitors
c. Can monitor the effectiveness of your marketing efforts
d. Can figure out why your web traffic is leaving your site without converting
3. Why translation rate is important in web traffic data monitoring?
a. It shows how many page views you're receiving from your traffic.
b. It shows how many people are leaving to a site after visiting only one page.
c. It shows how many people are completing an offer or purchase.
d. It shows how effective your marketing efforts elsewhere are, such as social media
campaign.
4. Which of the following best describes the Bounce Rate?
a. Percentage of visitor not returning to your website
b. Percentage of Single Page on your website
c. Percentage of new visitors on your website
d. Percentage of visitors leaving when they don’t like your page 5. What is likely the
concern of the objectives for web analytics?
a. Facebook messages
b. Personal blog activity
c. Social Media- Return of Investment
d. Measurement of website performance
6. Which of the following is based on user-generated media, monitoring site statistics?
a. Web site analytics c. Log file analysis
b. Social media monitoring d. Web counters
7. What is the closest equivalent to an individual using a website?
a. visit duration c. page impression
b. unique visitor d. visitor session
8. Facebook Insight Page can only access using mobile phone.
a. TRUE c. Maybe
b. FALSE d. None
9. Which of the following is used in web traffic monitoring and is free of charge?
a. Google Analytic c. Facebook Insight
b. WIX Analytic d. All of these
10. What data shows which web pages get the most traffic and highest engagement?
a. Engagement Report c. Frequency and Recency report
b. Active User Report d. all page’s report
11. Which kind of hits does WIX analytics tracks?
a. Visits c. Bounce Rate
b. Unique Visitors d. All of these
12. How will the WIX Analytics report the session if the user visits a website with videos, leaves without
clicking on anything?
a. As a click c. As a bounce
b. As an event d. As an interaction
13. What is the name of Facebook’s analytic package?
a. Insights c. Statistics
b. Analytics d. None of these
14. Facebook’s analytic tool indicates the names of people who have visited your page.
a. TRUE c. Maybe
b. FALSE d. None
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15. Which of the following is NOT measured in Facebook's engagement metric?
a. Views c. Comments
b. Likes d. Shares
16. Which of the following is NOT a benefit of using a multi-page website?
a. More textual content to display
b. You may include a lot of photos
c. There could be a hefty amount of content
d. Viewers may get tired of browsing when they have an unstable connection
17. Which of the following features could help your website to inform the viewers?
a. Make blogs c. Upload photos
b. Upload videos d. All of the above
18. What is the most crucial consideration to do when content is not your original work?
a. Duplicate the original c. Claim it
b. Do not tell anyone about it d. Make sure to acquire your resources through legal
ways
19. How can you say that your website is accessible to anyone?
a. Needs subscription c. Password is needed to access
b. Fully operable with a keypad d. None of the above
20. What is the importance of getting feedback?
a. It does not matter c. To know the good points and flaws of your site
b. To brag about it d. To know who among your friends are honest to you
Reflection
Answer the following questions based on your learning. Be brief and concise.
3. What are the other ways of getting website statistics?
________________________________________________________________________________________
________________________________________________________________________________________
_______________________________________________________________________________________.
4. What are the advantages of analyzing website statistics?
________________________________________________________________________________________
________________________________________________________________________________________
_______________________________________________________________________________________.
Parent’s Signature: _________________________________
Signature over Printed Name
Teacher’s Feedback:
_______________________________________________________________________________________________
14
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_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
15
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