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SEO Guide: Crafting Effective Proposals

The proposal must justify the use of promotional strategies, rhetorical appeals, presentation strategies, and technological devices. Promotional strategies may include jingles, roadshows, merchandise, and various forms of advertising. Rhetorical appeals are logos, ethos, and pathos. Presentation strategies and devices include PowerPoint, handouts, videos, and audiovisual equipment. The proposal must also include a timeline. The essay checklist provides questions for students to answer to structure their proposal and justification.

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555 views1 page

SEO Guide: Crafting Effective Proposals

The proposal must justify the use of promotional strategies, rhetorical appeals, presentation strategies, and technological devices. Promotional strategies may include jingles, roadshows, merchandise, and various forms of advertising. Rhetorical appeals are logos, ethos, and pathos. Presentation strategies and devices include PowerPoint, handouts, videos, and audiovisual equipment. The proposal must also include a timeline. The essay checklist provides questions for students to answer to structure their proposal and justification.

Uploaded by

Rojhni musiq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • The Module's Purpose
  • Essay Criteria

Communication Studies Module 3

Tuesday, May 17, 2022 1:14 PM

The Module 3 Essay Promotional Strategies


These are the plans and tactics used to diffuse
Required to do: information in order to gain an audience's interest.
- The Writing of a Proposal (for the delivery of a These include:
message to a specific audience) and Justification
of The Use of the Following for the Targeted - Jingles
Audience (Usually 300-500 words) - Roadshows
○ Promotional Strategies - Use of paraphernalia (merchandise)
○ Rhetorical Appeals - Billboards
○ Presentation Strategies - Public service announcements
○ Technological Devices - Flyers
○ The Timeline for Delivery - Posters
- Town hall meetings
- Bumper stickers
Essay Checklist - Press briefings
(Regardless of the fact that this section may say "outline a campaign"; "write - Edutainment
a proposal" or "write a speech" remember that you are expected to write in - Blogs
continuous prose.) - Celebrity endorsement
- Town criers
Before you begin writing the essay answer the following question - Social media
- Who are you? - Word of mouth
- What is the situation?
- What is required of you?
- Who is your audience?
Rhetorical Appeals
Introduction
- Begin with an attention grabber. It should be relevant to the topic that i. Logos - Appeal to logics and facts.
you will be focusing on in your proposal. ii. Ethos - Appeal to ethics, morality and credibility.
- Explain who you are, what the situation is and what is required of you. iii. Pathos - Appeal to emotions.
- Briefly outline the Promotional Strategies, Rhetorical Appeals,
Presentation Strategies, Technological Devices to be employed in your
campaign. Presentational Strategies and Technical Devices
- PowerPoint Presentation
Body Paragraphs - Handouts and Pamphlets
- You are focusing on the different aspects of your proposal. - Speakers
○ Name the Strategy/Appeal that you intend to use. DO NOT define - Video Presentation
what they are. - Audiovisuals
○ Outline how you plan to use that strategy or appeal in your - Testimonials
proposal. Give appropriate examples of each in your proposal. DO - Microphone
name what exactly you will use. - Charts
○ Justify why is this the most effective strategy/appeal to be
employed.
○ The information to be relayed and the medium by which it will be
diffused.
○ Outline how the usage of technology will help to enhance the
message towards your intended audience. DO name the device to
be used.
○ Clearly outline the timeline with which you will be working with if
your proposal were to be approved.

Conclusion
- End on a high note.
- Reiterate the points of your proposal.

Communication Studies Page 1

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