LINKEDIN &
PROFESSIONAL
BRAND BUILDING
NIDHI NAGORI
FORMAT OF THE SESSION
Housekeeping items :)
Nidhi Nagori | LinkedIn & Professional Brand Building
LINKEDIN WILL LINK
IN GLOBALLY
We discussed about the global world
yesterday and you know what’s
happening overall
Today, let’s start treading the path.
Let’s work on getting to our goals!
Nidhi Nagori | LinkedIn & Professional Brand Building
TODAY'S AIM FOR
THE SESSION
Identify the purpose of being on LinkedIn
Identify your target network for that
purpose
Build engagement with the target network
Optimizing LinkedIn
Nidhi Nagori | LinkedIn & Professional Brand Building
TAKEAWAYS FROM THE
SESSION
Prop up your LinkedIn to increase impression score
Identify your target network for that purpose
Build engagement with the target network
Keyword use and understand how the algorithm
works
The baseline - you HAVE to get this
Conversations!
Nidhi Nagori | LinkedIn & Professional Brand Building
Creating FIRST Impressions!
What are the top 3 things that determine the
Impression of your profile?
Name
Picture
Header
Nidhi Nagori | LinkedIn & Professional Brand Building
OKAY OR NOT OKAY? OKAY OR NOT OKAY?
Nidhi Nagori | LinkedIn & Professional Brand Building
OKAY OR NOT OKAY? OKAY OR NOT OKAY?
Nidhi Nagori | LinkedIn & Professional Brand Building
IN SHORT, YOU NEED
A PROFESSIONAL
HEADSHOT
Nidhi Nagori | LinkedIn & Professional Brand Building
OKAY OR
NOT OKAY?
OKAY OR
NOT OKAY?
OKAY OR
NOT OKAY?
Nidhi Nagori | LinkedIn & Professional Brand Building
Looking for Global Looking for Potential
Opportunities Business Leads
WHAT IS YOUR MAIN PURPOSE ON
LINKEDIN? - THE CORE TARGET
Building a network for future
Have not figured it out yet
job opportunities & business
leads
Nidhi Nagori | LinkedIn & Professional Brand Building
DEFINING YOUR “TARGET
NETWORK”
The information on the previous slide must have helped you
understand
YOUR TARGET NETWORK.
Let’s define it a bit more specifically now.
Nidhi Nagori | LinkedIn & Professional Brand Building
YOU NEED KEYWORDS IN YOUR BIO
The way LinkedIn works is simple - keyword search. So, make sure the
keywords you want to be looked up for, are in your bio
Avoid the trash talk - no ‘extraordinary”, “committed”, “dedicated”
No adjectives, only facts
Focus your LI - it is always about the most recent experience!
Take your current experience and shape it towards where you want to be
Quantify your achievements
Nidhi Nagori | LinkedIn & Professional Brand Building
GLOBAL DATA
774+ million members in more than
200 countries and territories
worldwide
THINK OF 87% of recruiters regularly use
POLLS LinkedIn
3 people are hired through
LinkedIn every minute
New employees sourced through
LinkedIn are 40% less likely to
leave the company within the first
6 months
Nidhi Nagori | LinkedIn & Professional Brand Building
HIDDEN JOB MARKET-
ACCESS IT THROUGH
LI
Nidhi Nagori | LinkedIn & Professional Brand Building
LINKEDIN LEARNING
Nidhi Nagori | LinkedIn & Professional Brand Building
LINKEDIN FREE INTERVIEW
RESOURCES
Nidhi Nagori | LinkedIn & Professional Brand Building
USE THE Anything you search comes with
multiple filters or options.
LINKEDIN My most used are :
SEARCH BAR Filter - People
SMARTLY Filter - Location
Filter - Company
Nidhi Nagori | LinkedIn & Professional Brand Building
HOW DO LINKEDIN FILTERS WORK?
Nidhi Nagori | LinkedIn & Professional Brand Building
BUILDING
ENGAGEMENT WITH
TARGET NETWORK
Like & Share with a few words
(do it to regular posts)
Comment regularly - can be done
on low to mid-level posts
Write posts – draw up a list of 30
topics
Expand Network - Add people on
LinkedIn rigorously
Conversations in PM
Nidhi Nagori | LinkedIn & Professional Brand Building
5 DON'TS ON LINKEDIN
No plagiarism - no Bad grammar Engagement on Strong opinions Virtual Debates
copying even if political or until you have
you give credits. experience
religious posts
Always share
Remember: Activity Log is public
Nidhi Nagori | LinkedIn & Professional Brand Building
SOME POINTS TO KEEP IN MIND
Follow people who post jobs regularly. No need to
connect, just follow- HR, LI job influencers. Pro tip
- LinkedIn promotes the posts you engage with
Connect with entrepreneurs – young ones are likely
to respond more. Maybe senior to mid managerial
level employees?
Add a mix of people and build the engagement
until you figure out how to use it. Hashtags like
#helpinghands etc
Nidhi Nagori | LinkedIn & Professional Brand Building
CONVERSATIONS IN
MESSAGES
1st message- limited to 3-4 lines.
Write it like an email, avoid
attachments.
Small talk a bit
Follow up in 3-4 weeks on
interesting conversations (maintain
excel?) 2nd time, the will not
forget you
Start off by talking to more
available folks- business, students,
content writers etc.
Nidhi Nagori | LinkedIn & Professional Brand Building
TOPICS THAT WORK
Metaphor writing - Sports, Music, and Team at work
Anecdotal writing - relatively young crowd - so school, college, early work life
Blockbuster writing - Rich boy poor girl story
Family/personal thoughts & stories
Unbiased commentary on world affairs
Job posts
Written posts with graphics from phone or WhatsApp
Images - color scheme
Videos - engagement & background
Start with just posts, do not go overboard, let things pick up. Then use others.
1 in 20 posts goes viral. Have Patience!
Nidhi Nagori | LinkedIn & Professional Brand Building
REMEMBER
Stay patient
Keep our eyes open
Engage with posts you want on your feed
Avoid looking at the metrics
Avoid sharing personal/sensitive information
Leverage networks in the exponential sense
Nidhi Nagori | LinkedIn & Professional Brand Building
