Philippine popular culture
PHILIPPINE POPULAR CULTURE THROUGH A THEORETICAL LENS
POPULAR CULTURE IS THE CULTURE OF EVERYDAY LIFE
Popular culture is like the communicative practices of everyday life. It comprises all those activities concerned
with the production of meaning that is shared among many members of society.
The theoretical lens in qualitative analysis is a framework that provides explanations, and methods of our
experiences of phenomena in the world (Moore, 2006)). This allows us to see how we could form an
interpretive context of the mind. The theoretical lens in qualitative research could provide an explanation of the
set of ideas used in research design (Creswell, 2009).
The Philippine Popular Culture
Each country is distinct from the rest of the world, but what is it about the Philippines that makes it stand out?
For starters, there's the culture of the Philippines. The Pearl of the Orient Seas is known not only for its
gorgeous islands but also for its rich Filipino culture and values, which should be shared with the rest of the
world. Everything you need to know about the Philippines is right here, from Filipino customs to cultural
practices and more.
Philippine popular culture refers to the common Filipino traditions and practices. One of the particular examples
of this is courtship. Filipino has a unique display of courtship “ panliligaw in Tagalog” the man will
undergo/make several stages or move to get the heart of the woman, not just the woman he admires but also the
family. Courtship is unique to each culture, and I admire how hard work, commitment, and endurance are
required in Filipino society. The value of your time, energy, effort, thoughts, and commitment will never be
matched by money. It's like entrusting a piece of yourself and your life to someone who hasn't yet said yes to
you. HARANA is an example of putting effort into Filipino Panliligaw. The courting also includes harana or
serenade. At night, the man would sing a love song outside the lady's house until she opened her window to see
and hear him. He is then accommodated within the house after the harana.
What makes the Philippine culture unique?
Looking back on our history, as Spaniards and other colonizers colonized the Philippines, we shared their
cultural traditions and practices as being imparted to us. It really describes who we are as Filipino and we are
famous for that. Filipinos are very hardworking and strive to make life better for the next generation of their
family.
Things about Filipino culture
What distinguishes the Philippines from the rest of the world? For starters, it all comes down to their culture.
Here are some facts about Filipino culture that separate them distinct from any other country on the earth
(Dumaraos, G. 2017).
Filipinos are resilient people.
Philippine popular culture
Filipinos have always managed to overcome adversity in the face of natural disasters. They manage to
pull themselves up and smile instead of wallowing.
Filipinos are proud of their kin.
Family comes first in the Philippines. You are treated as a family member whether you are a member of
the immediate family or a third or fourth generation. Even the closest of friends might be considered
family at times.
Filipinos are deeply religious people.
Brazen pictures of crosses and other religious artifacts can be found in every area of a Filipino home.
They attend church every Sunday, or even twice or three times a week on occasion.
Filipinos are really polite.
They are trained to be courteous from the moment they are born by utilizing these basic catchphrases: po
and opo, which are words that terminate sentences when addressing elders. They have a pagmamano
culture, in which they respect their elders by raising the backs of their palms to their foreheads.
Filipinos assist each other.
Filipinos, also known as bayanihan, help one another without asking anything in return, making their
chores and responsibilities easier to do. This is sometimes referred to as "community spirit."
Traditions and culture are important to Filipinos.
Traditions are significant to Filipinos in their homes and families. They frequently reserve a specific day
for events such as festivals, birthday celebrations, and reunions. Of course, every get-together is devoted
to catching up with one another over delectable food.
Filipinos enjoy throwing parties.
Yes, Filipinos enjoy holding fiestas and festivals. The MassKara Festival is held in Bacolod, the
Kadayawan Festival is held in Davao, and the Sinulog Festival in cebu and Subayan Keg Subanen
Festival in Misamis Occidental.
Filipinos celebrate Christmas for the longest time—ever.
In the Philippines, you can hear Christmas tunes and jingles being played in malls and restaurants as
early as August. The atmosphere changes to one of celebration, with many people out shopping and in
good spirits. The holiday season lasts through the first or second week of January.
CULTURE INDUSTRY
It was proposed by Theodor Adorno and Max Horkheimer of the Frankfurt school in 1994. Commercial and
state-owned arts and media organizations dedicated to the direct production, sponsorship, display, and
distribution of cultural goods and services are referred to as the culture industry (such as exhibitions, sports
events, books, newspapers, and films). In Adorno's essay, mass culture's forms and effects are regarded as
serving commodification goals and replicating capitalism's social connections in the field of thought. According
to Adorno, the Enlightenment promised to provide pluralism and demystification through promoting rationality,
but society has instead suffered a huge setback as a result of the capitalist industry's exploitative aims. The
Marxist assumption that cultural forms such as paintings, operas, and films are no different from other
consumer products such as cars or television sets is easily captured by the term "culture industry," confirming
the Marxist belief that culture is not an abstract thing produced by an individual genius but a product of social
and economic conditions in society (Mambrol, N. 2016).
Philippine popular culture
In the Philippines, creative industries include a wide array of subsectors including advertising, animation,
architecture, broadcast arts, crafts, culinary arts, cultural/heritage activities, design, film, literature, music, new
media, performing arts, publishing, and visual arts.
Filipinos enjoy a well-deserved international reputation for creativity. Filipino musicians and singers have long
been global troubadours and in recent years are entertaining luxury cruise passengers and appearing on stage in
West End and Broadway musicals. Filipino designers and crafts persons have helped the country to be known as
the “Milan of Asia” in designer circles. However, the once vibrant Philippine film industry has lost market
share to Hollywood imports, while its products have failed to gain the international following enjoyed by East
and South Asian cinematographers.
Aside from this creative Filipino industry is the very famous Filipino food industry the Jollibee industry. This is
the frame of the Jollibee industry.
Type Public
Traded PSE: JFC
as
ISIN PHY4466S1007
Industry Restaurants
Founded Quezon City, Philippines (January 1978;
44 years ago)[note 1]
Founder Tony Tan Caktiong
CULTURE OF THE JOLLIBEE INDUSTRY
According to Jollibee Careers & Jobs: Apply Today! Jollibee. (2022, March 9) the Jollibee distinguishes itself
from other employers as a world-class Filipino brand that upholds quality in everything it does and has a strong
family culture. Employees get the sense of belonging they seek by joining the Jollibee family. Because you
belong at Jollibee. The brand name Jollibee was initially coined to denote bees busy and happily working
together to produce the sweetest honey.
Jollibee’s employer brand is beelong. The word “bee” in “Beelong” connotes employees in Jollibee who are
happily working together to produce the best results. By being a member of the Jollibee family, employees find
the belongingness they desire.
AGENDA SETTING THEORY
This theory describes how news coverage by the media influences which issues become the center of public
attention. In a survey of North Carolina voters during the 1968 presidential election, college professors Maxwell
McCombs and Donald Shaw discovered that what individuals thought were the most essential concerns were
Philippine popular culture
what the media presented as the most vital.As a result, agenda-setting theory emerged, based on the idea that the
media sets the agenda for what people should worry about.
CORE ASSUMPTION
Two key assumptions underpin agenda-setting theory.
The first is that, rather than simply relaying news to the audience, the media filters and modifies what we see.
For instance, seeing a sensational or scandalous story at the top of a broadcast rather than a story that occurred
recently or affects a larger number of people, such as an approaching storm or legislative tax reform, is an
example of this.
The second assumption is that the more attention a topic receives in the media, the more probable it is that the
public will think it important. Another way to look at it is that mass media companies aren't telling us what to
think or how to feel about a story or subject; rather, they are providing us with tales or situations about which
people should ponder more deeply.
Types of Agenda Setting
There are three types of agenda-setting:
Public agenda-setting: when the public determines the agenda for which stories are considered
important.
Media agenda-setting: when the media determines the agenda for which stories are considered
important.
Policy agenda setting: when both the public and media agendas influence the decisions of public
policymakers.
One of the problems with the agenda-setting idea is that it's hard to quantify. The theory's research has mostly
failed to establish a causal relationship between public prominence and media attention. It's also tougher to
persuade others that the mass media sets the agenda in 2018, given the global importance of the internet and
social media, where practically anyone can get the news, they're seeking instead of being limited to one or two
sources. Furthermore, the theory does not apply to persons who have made up their minds. For example, despite
Philippine popular culture
multiple persuasive reports to the contrary supplied by the media, someone may believe that his or her elected
official was the best candidate for the job.
REFERENCES:
Dumaraos, G. (2017, August 30). 11 things you should know about Filipino culture. Culture Trip. Retrieved
May 19, 2022, from https://theculturetrip.com/asia/philippines/articles/11-things-you-should-know-about-
the-filipino-culture/
Mambrol, N. (2016, April 15). Culture industry. Literary Theory and Criticism. Retrieved May 19, 2022, from
https://literariness.org/2016/04/15/culture-industry/
Philippine popular culture
Jollibee Careers & Jobs: Apply Today! Jollibee. (2022, March 9). Retrieved May 19, 2022, from
https://www.jollibee.com.ph/careers/
