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FRATH
Epinion
rT step-by-step guide for beginners
RAWJIT KUMARResearch MethodologySara Miller McCune founded SAGE Publishing in 1965 to support
the dissemination of usable knowledge and educate a global
community. SAGE publishes more than 1000 journals and over
800 new books each year, spanning a wide range of subject areas.
Our growing selection of library products includes archives, data,
case studies and video. SAGE remains majority owned by our
founder and after her lifetime will become owned by a charitable
trust that secures the company's continued independence.
Los Angeles | London | New Delhi | Singapore ] Washington DC | MelbourneResearch Methodology
a step-by-step guide for beginners
Fifth Edition
Ranjit Kumar
@SAGE
Los Angeles
London
New Delhi
Singapore
Washington DC
Melbourne@SAGE
SpeRessrgenS Semen
SAGE Publications Ltd
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© Ranjit Kumar 2019
First edition published 1999. Second edition 2005. Third edition 2010. Fourth
edition 2014. This edition 2019.Apart from any fair dealing for the purposes of research or private study, or
criticism or review, as permitted under the Copyright, Designs and Patents Act,
1988, this publication may be reproduced, stored or transmitted in any form, or
by any means, only with the prior permission in writing of the publishers, or in
the case of reprographic reproduction, in accordance with the terms of licences
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outside those terms should be sent to the publishers.
Library of Congress Control Number: 2018952089
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-5264-4989-4
ISBN 978-1-5264-4990-0 (pbk)
Editor: Aly Owen
Production editor: lan Antcliff
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Cover design: Lisa Harper-Wells
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Printed in the UK
AL SAGE wo take sustainabilty Seriously. Most of our proclucts are printed in he UK using responsibly sourced papers and
‘boards. When we print Overseas we ensure sustainable papers are used! a8 measured by the PREPS grading system.
We undertake an annual audit to monitor aur sustainability.To my daughter, ParulContents
aA eweNE
. List of figures
. List of tables
. Guided tour
. Acknowledgements
. Preface
. 1 Research: a way of thinking
1. Research: a way of thinking
2. Research: an integral part of your professional practice
. Research: a way to gather evidence for your practice
. Evidence-based practice
. Applications of research in practice development and policy
formulation
yey
2
. Research: what does it mean?
7. The research process: its characteristics and requirements
8. Types of research
1. Application perspective
2. Objectives perspective
3. Mode of enquiry perspective
9. Important note to readers
10. The mixed/multiple methods approach
. Introduction
. Defining the approach
. Rationale underpinning the approach
. When to use the approach
Ways of mixing methods
. Advantages and disadvantages
. Considerations to be kept in mind
8, Situations in which the approach can be used
11. Paradigms of research
12. Summary
NANeone7. 2 The research process: a quick glance
1. The research process: an eight-step model
2. A: Deciding what to research
1. Step one: Formulating a research problem
3. B: Planning how to conduct the study
1. Step two: Conceptualising a research design
2. Step three: Constructing an instrument for data collection
3. Step four: Selecting a sample
4. Step five: Writing a research proposal
4. C: Conducting a research study
1. Step six: Collecting data
2. Step seven: Processing and displaying data
3, Step eight: Writing a research report
5. Summary
8. STEP ONE: FORMULATING A RESEARCH PROBLEM
1. 3 Reviewing the literature
1. The place of the literature review in research
1. Bringing clarity and focus to your research problem
2. Improving your research methodology
3. Broadening your knowledge base in your research area
4. Contextualising your findings
2. Difference between a literature review and a summary of the
literature
3. How to review the literature
1, Searching for the existing literature
2, Reviewing the selected literature
3. Developing a theoretical framework
4, Developing a conceptual framework
4, Writing about the literature reviewed
5, Summary
2. 4 Formulating a research problem
1. The research problem
2. The importance of formulating a research problem. Sources of research problems
. Considerations in selecting a research problem
. Steps in formulating a research problem
. The formulation of research objectives
. The study population
. Establishing operational definitions
. Formulating a research problem in qualitative research
10. Summary
3. 5 Identifying variables
1. What is a variable?
. The difference between a concept and a variable
. Converting concepts into variables
. Types of variable
1. From the viewpoint of causal relationship
2. From the viewpoint of the study design
3. From the viewpoint of the unit of measurement
. Types of measurement scale
1, The nominal or classificatory scale
2. The ordinal or ranking scale
3. The interval scale
4, The ratio scale
6. Summary
4, 6 Constructing hypotheses
1. The definition of a hypothesis
. The functions of a hypothesis
. The testing of a hypothesis
. The characteristics of a hypothesis
. Types of hypothesis
. Errors in testing a hypothesis
Hypotheses in qualitative research
. Summary
. Developing a research project: a set of exercises for beginners
10. Exercise I: Formulation of a research problem
Pern anaw
REN
s
PRENANeawLD9, STEP TWO: CONCEPTUALISING A RESEARCH DESIGN
1. 7 The research design
1. What is a research design?
2. The functions of a research design
3. The theory of causality and the research design
4, Summary
2. 8 Selecting a study design
1. Differences between quantitative and qualitative study designs
2. Study designs in quantitative research
1. Study designs based on the number of contacts
2. Study designs based on the reference period
3. Study designs based on the nature of the investigation
4, Other designs commonly used in quantitative research
3. Study designs in qualitative research
1. Case study
. Oral history
. Focus groups/group interviews
. Participant observation
. Holistic research
. Community discussion forums
. Reflective journal log
4, Other commonly used philosophy-guided designs
1, Action research
2, Femi
3. Participatory research and collaborative enquiry
5, Summary
6. Exercise II: Conceptualising a study design
10. STEP THREE: CONSTRUCTING AN INSTRUMENT FOR DATA COLLECTION
1. 9 Selecting a method of data collection
1. Differences in the methods of data collection in quantitative,
qualitative and mixed methods research
2. Major approaches to information gathering
3. Collecting data using primary sources
AAR
x
jist research. Observation
. The interview
. The questionnaire
. Constructing a research instrument in quantitative
Pepe
research
. Asking personal and sensitive questions
. The order of questions
. Pre-testing a research instrument
. Prerequisites for data collection
4. Methods of data collection in qualitative research
1. Unstructured interviews
2. Observation
3, Secondary sources
4, Constructing a research instrument in qualitative
research
5. Collecting data using secondary sources
1. Problems with data from secondary sources
6. Summary
2. 10 Collecting data using attitudinal scales
1. Measurement of attitudes in quantitative and qualitative
saw
-
research
. Attitudinal scales in quantitative research
. Functions of attitudinal scales
. Difficulties in developing an attitudinal scale
. Types of attitudinal scale
1. The summated rating or Likert scale
2. The equal-appearing interval or Thurstone scale
3. The cumulative or Guttman scale
6. Attitudinal scales and measurement scales
7. Attitudes and qualitative research
8. Summary
3. 11 Establishing the validity and reliability of a research instrument
1. The concept of validity
Zeer. Types of validity in quantitative research
. Face and content validity
. Concurrent and predictive validity
. Construct validity
. The concept of reliability
. Factors affecting the reliability of a research instrument
. Methods of determining the reliability of an instrument in
quantitative research
1. External consistency procedures
2. Internal consistency procedures
9. Validity and reliability in qualitative research
10. Summary
11. Exercise III: Developing a research instrument
11, STEP FOUR: SELECTING A SAMPLE
1, 12 Selecting a sample
1. The differences between sampling in quantitative and
qualitative research
. Sampling in quantitative research
. The concept of sampling
. Sampling terminology
. Principles of sampling
. Factors affecting the inferences drawn from a sample
. Aims in selecting a sample
. Types of sampling
. The calculation of sample size
. Sampling in qualitative research
1. The concept of saturation point in qualitative research
5, Summary
6. Exercising IV: Selecting a sample
12. STEP FIVE: WRITING A RESEARCH PROPOSAL
1. 13 Writing a research proposal
1. The research proposal in quantitative and qualitative research
1. Contents of a research proposal
SPrNaAnaAwD
N
aePeeNne
Rw. Preamble/introduction
. The research problem
. Objectives of the study
; Hypotheses to be tested
. Study design
. The setting
3. Measurement procedures
. Ethical issues
10. Sampling
11. Analysis of data
12. Structure of the report
13. Problems and limitations
14, Appendix
2. Work schedule
3. Budget
4, Summary
5. Exercise V: Writing a research proposal
13. STEP SIX: COLLECTING DATA
1. 14 Considering ethical issues in data collection
1, Ethics: the concept
2. Stakeholders in research
3. Ethical issues to consider concerning research participants
1, Collecting information
2. Seeking informed consent
3, Providing incentives
4,
5,
PRENANAYD
. Seeking sensitive information
. The possibility of causing harm to participants
6. Maintaining confidentiality
4, Ethical issues to consider relating to the researcher
1. Avoiding bias
2. Provision or deprivation of a treatment
3, Using inappropriate research methodology
4, Incorrect reporting5. Inappropriate use of information
5. Ethical issues regarding the sponsoring organisation
6. Restrictions imposed by the sponsoring organisation
1. The misuse of information
7. Ethical issues in collecting data from secondary data
8. Summary
9. Exercise VI: Data collection (ethical issues in data collection)
14, STEP SEVEN: PROCESSING AND DISPLAYING DATA
1, 15 Processing data
1. Data processing in quantitative studies
1. Editing
2, Coding
. Developing a frame of analysis
. Analysing quantitative data manually
. Data processing in qualitative studies
. Content analysis in qualitative research - an example
. Data analysis in mixed methods studies
. The role of statistics and computers in research
8. Summary
2. 16 Displaying data
1, Methods of communicating and displaying analysed data
1. Text
2. Tables
3. Graphs
4, Statistical measures
2, Summary
3. Exercise VII: Processing and displaying data
15. STEP EIGHT: WRITING A RESEARCH REPORT
1, 17 Writing a research report
1. Writing a research report
2. Developing a draft outline
3. Writing about variables
4, Referencing
Naya on5. Writing a bibliography
6. Summary
7. Exercise VIII: Report writing
16. Glossary
17. Bibliography
18. IndexFigures
1.1 The applications of research 10
1.2 Types of research 14
1.3 Mixed/multiple methods, quantitative and qualitative approaches in
social research 23
1.4 Use of mixed and multiple methods - an example 26
1.5 Mixed/multiple methods study - an example 31
2.1 The research journey 42
2.2 The research process 43
2.3 The chapters in the book in relation to the operational steps 45
3.1a Developing a theoretical framework - the relationship between
mortality and fertility 69
3.1b Theoretical framework for the ‘community responsiveness in health’
study 69
3.2a Sample outline of a literature review 70
3.2b Main themes from the literature review for the community
responsiveness study 71
4.1 Dissecting the subject area of domestic violence into subareas 86
4.2 Steps in formulating a research problem - alcoholism 87
4.3 Formulating a research problem - the relationship between fertility
and mortality 88
4.4 Narrowing down a research problem - health 89
4.5 Characteristics of objectives 90
5.1 Types of variable 110
5.2 Types of variable in a causal relationship 111
5.3 Independent, dependent and extraneous variables in a causal
relationship 111
5.4 Sets of variables in counselling and marriage problems 112
5.5 Independent, dependent, extraneous and intervening variables 113
5.6 Active and attribute variables 114
6.1 The process of testing a hypothesis 1326.2 Two-by-two factorial experiment to study the relationship between
MCH, NS and infant mortality 135
6.3 Types of hypothesis 136
6.4 Type I and Type II errors in testing a hypothesis 137
7.1 Factors affecting the relationship between a counselling service and
the extent of marital problems 157
7.2 The relationship between teaching models and comprehension 159
7.3 The components of total change: independent, extraneous and chance
160
7.4 Building into the design 161
8.1 Types of study design 173
8.2 Before-and-after (pre-test/post-test) study design 174
8.3 The regression effect 176
8.4 The longitudinal study design 177
8.5 Classification of study designs based on the reference period: (a)
retrospective; (b) prospective; (c) retrospective-prospective 178
8,6 Experimental and non-experimental studies 180
8,7 Randomisation in experiments 181
8.8 The after-only design 183
8.9 Measurement of change through a before-and-after design 183
8.10 The control experimental design 185
8.11 Double-control designs 188
8.12 Comparative experimental design 189
8.13 The placebo design 190
8.14 The cross-over experimental design 193
8.15 The replicated cross-sectional design 194
8.16 Action research design 201
9.1 Methods of data collection 216
9.2 Observing/recording group interaction on a three-directional rating
scale 221
9.3 Types of interview 222
9.4 Where to go? A study of occupational mobility among immigrants 224
9.5 Occupational redeployment: a study among state governmentemployees 225
9.6 Examples of closed questions 230
9.7 Examples of open-ended questions 231
9.8 Types of unstructured interview 239
10.1 An example of a categorical scale 255
10.2 An example of a seven-point numerical scale 256
10.3 An example of a scale with statements reflecting varying degrees of
an attitude 256
10.4 The procedure for constructing a Likert scale 257
10.5 Scoring positive and negative statements 258
10.6 Calculating an attitudinal score 259
10.7 The procedure for constructing the Thurstone scale 260
12.1 The concept of sampling 291
12.2 Types of sampling in quantitative research 297
12.3 The procedure for using a table of random numbers 299
12.4 The procedure for selecting a simple random sample 303
12.5 The procedure for selecting a stratified sample 304
12.6 The concept of cluster sampling 305
12.7 Snowball sampling 308
12.8 The procedure for selecting a systematic sample 309
12.9 Systematic sampling 311
15.1 Steps in data processing 377
15.2 Example of questions from a survey 381
15.3 Some selected responses to the open-ended question (no. 11) in Figure
15.2 392
15.4 Some questions from a survey - respondent 3 395
15.5 Some questions from a survey - respondent 59 396
15.6 Some questions from a survey - respondent 81 397
15.7 An example of coded data on a code sheet 398
15.8 Manual analysis using graph paper 401
16.1 The structure of a table 424
16.2a Two-dimensional histogram 430
16.2b Three-dimensional histogram 43116.2c Two-dimensional histogram with two variables 432
16.3 Different types of bar chart 433
16.4 The stacked bar chart 434
16.5 The 100 per cent bar chart 435
16.6 The frequency polygon 436
16.7 The cumulative frequency polygon 437
16.8 The stem-and-leaf display 437
16.9 Two- and three-dimensional pie charts 438
16.10 The line diagram or trend curve 439
16.11 The area chart 440
16.12 The scattergram 441Tables
1.1 Types of research studies from the perspective of objectives 17
1.2 Differences between quantitative, qualitative and mixed methods
approaches 20
3.1 Some commonly used electronic databases in public health, sociology,
education and business studies 64
4,1 Aspects of a research problem 82
4.2 Operationalisation of concepts and study populations 93
5.1 Examples of concepts and variables 106
5.2 Converting concepts into variables 108
5.3 Categorical/continuous and quantitative/qualitative variables 116
5.4 Characteristics and examples of the four measurement scales 118
9.1 Guidelines for constructing a research instrument 236
10.1 The relationship between attitudinal and measurement scales 255
11.1 Criteria for judging research 277
12.1 The difference between sample statistics and the population mean 294
12.2 The difference between sample statistics and the population mean 295
12.3 Selecting a sample using a table of random numbers 300
12.4 Elements selected using the table of random numbers 302
13.1 Developing a time-frame for your study 343
13.2 Estimated cost of the study 343
15.1 An example of a code book 383
16.1 Respondents by age (frequency table for one population) 425
16.2 Respondents by age (frequency table comparing two populations) 425
16.3 Respondents by attitude towards uranium mining and age (cross-
tabulation) 426
16.4 Attitude towards uranium mining by age and gender 427
16.5 Age and income data 441Guided tour
Ny RA Le ds ROL ATS
LEC RESOURCES
LEARTING ABOUT RESEARCH METHODOLOGY
FOR THE FIRST TIME?
BEGINING YOUR FIRST RESEARCH PROJECT?
MAVE A RESEARCH METHODS ASSIGNMENT?
The fith edition of Resoarch Methodology has everything you need to succeed in your research methods course.
resting dim the proces of Seigig od ding a revearch fet hte sgt achnwbl agen. ies you ros
the:
~yteese ‘exeaich problem ta» writen seaaarch epor and lps youd the support you needa every step along
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cnet, you nth conkence nye methedsLnoledp, and inp yu. Each hapa
‘hechpoints hat ag hey conceps sn sting point, Leak cut for ths con the margins:PATHWAYS
Book!
Every checkpoint connects to wo anne pathways, each of which prosents you with videos, weblinks, jovreat
article, cave studios, and other digital resources curated to support yout tevearch needs:
PATHWAY 1. Confused abou what you just read? These online resources ertate apportunitios to stop aad
think or look ata concept in a different way,
PATHWAY 2, Ace you up for a challenge? These online reroueces spire. pique curiosity and help you dee
deeper and impress your lecture.
‘Ac the end of each chapter, you can Bind a list of that chapters available resources foreach of these two
pathways 20 you can pick and choose which ones would be moat vselul for yau,
[No matter whot your methods ovods, your textbook is ready to meot IF you want to go beyond the
information inthe book and the con'vsod and us pathways - oF just need more generat
JpPOrt or want to kickstart your project - you canuse the eoline resources to:
» Get upto speed with hay terms and increase your confidence around research methods vorabulary
swith gloneary flashcards,
* Test yourself on important concopts and dently your strengths and weakness for each chaptar with
multiple cheice questions.
* Builds porttolo.of your cosgaech Moos and track your project progress with an exercise workbeck,
Got started on yout asetsment, keop momentum and get tho mark you want with an assasemant
taolkit tht provides examples, trouble-shooting tps, supervitor advice and rolevant tools and
tomplates for seven common research methodology assighmonts
FOR LECTURERS
At you are using this book asa teaching text. the ith edition of Research Mathodology Is also wrported by
‘3 wealth of additional resources for instructors only
<>. Atestbonk of multiple chelee questions For each chapter that you can use in class, for exams oF 28
homework.
<; PowerPoint slides for each chapter that you can download and customize for use in your own lecture.
class activities
<+ Instructor guidelines that provide guidence on different teaching points and possible
‘and exercises for each chapter.
‘These resources are avilable on the website, formatted to upland to your Learning Management System.Acknowledgments
The author and SAGE would like to thank all of the reviewers and survey
responders for their time, help and feedback, which has helped shape the
current edition of the book.
We would also like to extend our thanks to Sarah Turpie for her valuable input
on the online resources.
Finally, we would also like to give a very special thanks to Stephanie Fleischer,
Principle Lecturer at the University of Brighton, for creating the three
additional exercises for this edition (steps five through eight), reviewing the
assessment toolkit resources, and contributing the student multiple choice
questions, instructor guidelines, PowerPoint slides, and testbanks for the
supporting online resources. These materials can be viewed on the book’s
supporting online resources: https://study.sagepub.com/kumarse.Preface
This book is based upon my experiences in research as a student, practitioner
and teacher. The difficulties I faced in understanding research as a student, my
discoveries about what was applicable and inapplicable in the field as a research
practitioner, my development of the ability to effectively communicate difficult
concepts in simple language without sacrificing technicality and accuracy as a
teacher, and the feedback of many experts who participated in the evaluations
carried out by Pearson Australia on the first edition and Sage UK on the second,
third and fourth editions have become the basis of this book. Many aspects of
methodology were added on the basis of the feedback of teachers of research
methods from a number of countries.
Research methodology is taught as a supporting subject in several ways in many
academic disciplines such as health, education, psychology, social work, nursing,
public health, library studies and marketing research. The core philosophical
base for this book comes from my conviction that, although these disciplines
vary in content, their broad approach to a research enquiry is similar. This book,
therefore, is addressed to these academic disciplines.
It is true that some disciplines and professionals place greater emphasis on
quantitative research, some on qualitative and some on both. My own approach
to research is a combination of both. Firstly, it is the objective that should decide
whether a study is carried out adopting a qualitative or a quantitative approach.
Secondly, in real life most research is a combination of both approaches. Though
they differ in the philosophy that underpins their mode of enquiry, to a great
extent their broad approach to enquiry is similar. The quantitative research
process is reasonably well structured whereas the qualitative one is fairly
unstructured, and these are their respective strengths as well as weaknesses. |
strongly believe that both are important to portray a complete picture. In
addition, there are aspects of quantitative research that are qualitative in
nature. It depends upon how a piece of information has been collected andanalysed. Therefore I feel very strongly that a good researcher needs to have
both types of skill. 1 follow a qualitative-quantitative-qualitative approach to an
enquiry. This book, therefore, has been written to provide information about
various methods, procedures and techniques that are used in both the research
approaches in a simple step-by-step manner, linked to operational steps. In
terms of methods, techniques and procedures, as the mixed/multiple methods
approach uses qualitative and/or quantitative approaches, I did not consider it
appropriate to describe mixed/multiple methods separately. Thus, although
Chapter 1 of this book describes three approaches to a research enquiry in social
research, the subsequent chapters describe only the two approaches as the
third, mixed methods, is covered under them.
Research as a subject is taught at different levels. The book is designed
specifically for students who are newcomers to research and who may have a
psychological barrier with regard to the subject. I have, therefore, not assumed
any previous knowledge on the part of the reader; I have omitted detailed
discussion of aspects that may be inappropriate for beginners; I have used many
flow charts and examples to communicate concepts; and areas covered in the
book follow a ‘simple to complex’ approach in terms of their discussion and
coverage. I have also made a deliberate attempt not to make this book too
theoretical. This primarily is a ‘nuts and bolts’ book that aims to develop
elementary skills rather than a theoretical and philosophical knowledge base.
The structure of this book, which is based on the model developed during my
teaching career, is designed to be practical. The theoretical knowledge that
constitutes research methodology is therefore organised around the operational
steps that form this research process for quantitative, qualitative and mixed
methods research. All the information needed to take a particular step, during
the actual research journey, is provided in one place. The information is
organised in chapters and each chapter is devoted to a particular aspect of that
step (see Figure 2.3). For example, ‘formulating a research problem’ is the first
operational step in the research process. To formulate a ‘good’ research
problem, in my opinion, you need to know how to review the literature,
formulate a research problem, deal with variables and their measurement, andconstruct hypotheses. Hence, under this step, there are four chapters. The
information they provide will enable you to formulate a problem that is
researchable. These chapters are titled: ‘Reviewing the literature’, ‘Formulating
a research problem’, ‘Identifying variables’ and ‘Constructing hypotheses’.
Similarly, for the operational step, Step III, ‘Constructing an instrument for data
collection’, the chapters titled ‘Selecting a method of data collection’, ‘Collecting
data using attitudinal scales’ and ‘Establishing the validity and reliability of a
research instrument’ will provide sufficient information for you to develop an
instrument for data collection for your study. For every aspect at each step, a
smorgasbord of methods, models, techniques and procedures is provided for
both quantitative and qualitative studies (and thus also, by extension, for
mixed/multiple studies) in order for you to build your knowledge base in
research methodology and also to help you to select the most appropriate ones
when undertaking your own research.
It is my belief that a sound knowledge of research methodology is essential for
undertaking a valid study. To answer your research questions, up to Step V,
‘writing a research proposal’, knowledge of research methods is crucial as it
enables you to develop a conceptual framework that is sound and has merits for
undertaking your research endeavour with confidence. Having completed the
preparatory work, the steps that follow are more practical in nature, the quality
of which entirely depends upon the soundness of the methodology you proposed
in your research proposal. Statistics and computers play a significant role in
research, but their application is mainly after the data has been collected. To me,
statistics are useful in confirming or contradicting conclusions drawn from
simply looking at analysed data, in providing an indication of the magnitude of
the relationship between two or more variables under study, in helping to
establish causality, and in ascertaining the level of confidence that can be placed
in your findings. A computer is used primarily in data analysis, the calculation of
statistics, word-processing and the graphic presentation of data. It saves time
and makes it easier for you to undertake these activities; however, you need to
learn this additional skill. This book does not include statistics or information
about computers.Iam grateful to a number of people who have helped me in the writing of this
book. First of all, to my students, who have taught me how to teach research
methods. The basic structure of this book is an outcome of the feedback I have
received from them over the years. How, and at what stage of the research
process, a concept or a procedure should be taught I have learnt from my
students. I thank them all for their contribution to this book.
I am extremely grateful to my friend and colleague Dr Norma Watson, whose
efforts in editing the first edition were of immense help. The book would not
have reached its present stage without her unconditional help.
I thank Professor Denis Ladbrook, my friend and colleague, for his continuous
encouragement, support and critical appreciation of my writing.
Iam also grateful to my friend Dr Deenaz Damania, a very well-known expert in
qualitative research, for her interest, encouragement and help in the completion
of this edition.
Iam immensely grateful to the international research experts who participated
in the in-depth review of the book, undertaken by Sage Publications, and
provided valuable suggestions for its further improvement. A number of changes
in the fifth edition are a direct result of their feedback. The many reviews on the
Sage website by teachers of research from universities in many countries have
been very positive and a source of encouragement, motivation and
reinforcement for this edition, and I am immensely grateful to the reviewers.
Ranjit Kumar1 Research A Way of Thinking
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Research: a way of thinking
Research is not only a set of skills, but also a way of thinking. Within this
framework of thinking, you usually question what you observe, make an attempt
to further explore, understand and explain your observations, and draw
conclusions and inferences to enhance your practice skills and their knowledge
base. It is looking at your practice or work situation inquisitively, critically and
analytically to gain an in-depth knowledge of its rationale, relevance,effectiveness and efficiency. You develop an attitude that encourages you to
challenge different aspects of your work situation, to question their purpose,
relevance and validity, to find their strengths and weaknesses, and to investigate
the possibilities and ways for further improvements and refinements. Research
develops this thinking, inquisitive perspective in you. Thinking in this research
mode, as a practitioner, you develop the ability to ask yourself questions such as:
What am I doing? Why am I doing this? How is it affecting my clients or
consumers? How can I improve my work? Such questions naturally come to your
mind as a practitioner, and as a researcher you make attempts to find their
answers. It is to find answers to such questions that you need to have research
skills.
Research: One of the ways of finding answers to your professional and practice
questions. It is characterised by the use of tested procedures and methods and an
unbiased and objective attitude in the process of exploration.
Research develops in you a way of thinking that is logical and rational and that
encourages you to critically examine every aspect of your day-to-day situation. It
helps you to understand and formulate guiding principles that govern a
particular procedure in your practice, and develop and test new ways that
contribute to the advancement of your practice and profession. This way of
thinking develops in you a very different perspective to your work. Research
develops this analytical way of thinking in you, and the knowledge of research
methodology provides you with the techniques to find answers to your research
questions. This research orientation becomes a cycle of your practice which, in
turn, encourages you to further observe, question, explore, test and understand
various aspects of your practice.
Research: an integral part of your professional
practice
Research is an integral part of good professional practice in many professions
and has been responsible for greatly influencing the practice procedures andoutcomes in these professions. Among many professions such as medicine, public
health, psychology and education, research and practice are well integrated, and
practice relies very heavily upon what is discovered through research. As a
matter of fact, research and practice are two sides of the same coin that should
and cannot be separated. It would be appropriate to say that the greater the
integration between research and practice in a profession, the greater the
advancement in its theoretical and practice knowledge base. As mentioned,
research is a habit of questioning what you do, and a systematic way of
examining your clinical observations to explain and find answers for what you
observe in your practice, with a view to instituting appropriate changes for a
more effective professional service. Let us take some disciplines as examples.
Suppose you are working in the field of health. You may be a front-line service
provider, supervisor or health administrator/planner. You may be in a hospital
or working as an outreach community health worker. You may be a nurse,
doctor, occupational therapist, physiotherapist, social worker or other
paramedic. In any of these positions, you may ask yourself or be asked some of
the following questions:
© How many patients do I see every day?
© What are some of the most common conditions prevalent among my
patients?
© What are the causes of these conditions?
© Why do some people have a particular condition whereas others do not?
What is the average cost of a service to a patient?
what is the ideal population-worker ratio for this programme?
What are the health needs of the community?
what are the benefits of this programme to the community?
How do I demonstrate the effectiveness of my service?
Why do some people use the service while others do not?
What do people think about the service?
How satisfied are patients with the service?
© Howeffective is the service?
© How can the service be improved?You can add many other questions to this list. At times it may be possible to
ignore these questions because of the level at which you work; at other times you
may make an effort to find answers on your own initiative, or sometimes you
may be required to obtain answers for effective administration and planning.
Let us take another discipline: business studies. Assume you work in the area of
marketing. Again, you can work at different levels: as a salesperson, sales
manager or sales promotion executive. The list of questions that may occur to
you is endless. The types of questions and the need to find answers to them will
vary with the level at which you work in the organisation. You may just want to
find out the monthly fluctuation in the sales of a particular product, or you may
be asked to develop a research and development strategic plan to compete for a
greater share of the market for your company’s products. You may ask yourself
or be asked, for example:
© what is the best strategy to promote the sale of a particular product?
© How many salespersons do I need?
© What is the effect of a particular advertising campaign on the sale of this
product?
How satisfied are consumers with this product?
How much are consumers prepared to spend on this product?
What do consumers like or dislike about this product?
What type of packaging do consumers prefer for this product?
What training do the salespersons need to promote the sale of this
product?
what are the attributes of a good salesperson?
Again, suppose you are a teacher working in a school. In your day-to-day
teaching you are likely to encounter many complex questions and issues, the
answers to which could directly or indirectly improve your effectiveness as a
teacher. Some of these questions could be:
© What do students think about my teaching?
* What do I need to do to become a better teacher?© Why are some students good at their studies while others are not?
© What effect does the home environment have on the academic
achievement of a child?
© What, in students’ opinion, are the attributes of a good teacher?
Do I have the attributes that make a good teacher?
What is the attitude of students towards homework?
What determines students’ motivation in their studies?
Is there a relationship between academic achievement and occupational
aspirations?
You can go on adding to this list. Answers to these questions will help you to
become a better teacher and develop policies and programmes that will improve
the system. In an attempt to find valid answers to these questions you need to
have research skills.
To take a different example, let us assume that you work as a psychologist,
counsellor or social worker. In the course of your work you may ask yourself (or
someone else may ask you) the following questions:
© What are my clients’ most common presenting problems?
What are their most common underlying problems?
What are the reasons for their problems?
What is the socioeconomic background of my clients?
Why am I successful in certain cases and not in others?
© What intervention strategies are more effective for the problems of my
clients?
© What resources are available in the community to help a client with a
particular need?
What intervention strategies are appropriate for this problem?
How satisfied are my clients with my services?
How can I improve the quality of my services?
As a supervisor, administrator or manager of an agency, again different
questions relating to the effectiveness and efficiency of a service may come toyour mind. For example:
How many people are coming to my agency?
What are the socioeconomic-demographic characteristics of my clients?
How many cases can a worker effectively handle in a day?
Why do some people use the service while others do not?
How effective is the service?
What are the most common needs of clients who come to this agency?
What are the strengths and weaknesses of the service?
How satisfied are the clients with the service?
How can I improve this service for my clients?
Still, at another level of practice, as a professional who feels a responsibility to
contribute to the development and enhancement of your profession, you might
be interested in finding answers to theoretical questions, such as:
What is the most effective intervention for a particular problem?
What causes X, or what are the effects of Y?
What is the relationship between two phenomena such as unemployment
and street crime; stressful living and heart attack; breakdown in marital
relationships and personal communication; and immigration and family
roles?
How do I measure the self-esteem of my clients?
How do I ascertain the validity of my questionnaire?
What is the pattern of programme adoption in the community?
what is the best way of finding out community attitudes towards an issue?
what is the best way to find out the effectiveness of a particular treatment?
How can I select an unbiased sample?
What is the best way to find out about the level of marriage satisfaction
among my clients?
Let us now consider some questions from the other side of the desk; that is, from
the perspectives of consumers of your service. Recent decades have witnessed a
tremendous shift in attitudes in the way consumers expect and accept services. Ithas changed from an obligatory perspective to the right to have a service. The
focus is now not only on the service but also on its quality. Therefore in this age
of consumerism, you cannot afford to ignore the consumers of a service.
Consumers have the right to ask questions about the quality and effectiveness of
the service they are receiving and you, as the service provider, have an
obligation to answer their questions. Some of the questions that a consumer may
ask are:
© How effective is the service that I am receiving?
© Am I getting value for money?
© How well trained are the service providers?
Most professions that are in the human service industry would lend themselves
to the questions raised above and you as a service provider should be well
prepared to answer them. Irrespective of your field of practice and the level at
which you work, in your day-to-day practice, you will encounter many of these
questions and to improve your practice you must find their answers. Research is
one of the ways to help you do so objectively.
Research: a way to gather evidence for your
practice
In recent decades evidence-based practice (EBP) has gained recognition as a
requirement for a good professional practice. In professions such as medicine it
has become a service delivery norm, a requirement and an indicator of practice
accountability. Though its origin is credited to medical practice, EBP has become
an important part of many other professions such as nursing, allied health
services, mental health, community health, social work, psychology and
teaching. It is now being promoted as an acceptable and scientific method for
policy formulation and practice assessment.
Evidence-based practice: A service delivery system that is based upon research
evidence as to its effectiveness; a service provider's clinical judgement as to its
suitability and appropriateness for a client; and a client’s preference as to itsacceptance.
evidence-based practice
Evidence-based practice is the delivery of services based upon research evidence
about their effectiveness; the service provider's clinical judgement as to the
suitability and appropriateness of the service for a client; and the client's own
preference as to the acceptance of the service. The concept of EBP encourages
professionals and other decision-makers to use evidence regarding the
effectiveness of an intervention in conjunction with the characteristics and
circumstances of a client and their own professional judgement to determine the
appropriateness of an intervention when providing a service to a client. In this
age of accountability, you as a professional must be accountable to your clients as
well as your profession. It is as a part of this accountability that you need to
demonstrate the effectiveness of the service(s) you provide.
Checkpoint
Evidence-based practice
Research is one of the ways of collecting accurate, sound and reliable information
about the effectiveness of your interventions, thereby providing you with
evidence of its effectiveness. As service providers and professionals, we use
techniques and procedures developed by research methodologists to consolidate,
improve, develop, refine and advance clinical aspects of our practice to serve our
clients better.
Applications of research in practice development
and policy formulation
Very little research in the field is ‘pure’ in nature; that is, very few people do
research in research methodology per se. The use of research skills is mostly
‘applied’; that is, they are often used in the development of practice skills and
procedures, and the formulation of practice policies. All professions use researchmethods in varying degrees in many areas. They use the methods and procedures
developed by research methodologists in order to increase understanding of
different aspects of practice in their own profession and to enhance their
professional knowledge base. It is through the application of research
methodology that they strengthen and advance their own professional
knowledge and skills. Examine your own field. You will find that its professional
practice follows procedures and practices tested and developed by others over a
long period of time. It is in this testing process that you need research skills, the
development of which falls in the category of pure research. As a matter of fact,
the validity of your findings entirely depends upon the soundness of the research
methods and procedures you adopt.
Within any profession, where you directly or indirectly provide a service, such as
health (nursing, occupational therapy, physiotherapy, community health, health
promotion and public health), education, psychology or social work, the
application of research can be viewed from four different perspectives:
1, the service provider;
2, the service administrator, manager and/or planner;
3, the service consumer; and
4, the professional.
These perspectives are summarised in Figure 1.1. Though it is impossible to list
all the issues in every discipline, this framework can be applied to most
disciplines and situations in the humanities and the social sciences. You should
be able to use this to identify, from the viewpoint of the above perspectives, the
possible issues in your own academic field where research techniques can be
used to find answers.
Research: what does it mean?
The word ‘research’ has multiple meanings and its precise definition varies from
discipline to discipline and expert to expert. Across disciplines and experts,
however, there seems to be agreement with respect to the functions it performs;that is, to find answers to your research questions. You can use any of the
research methods/approaches to achieve this objective. These methods range
from the fairly informal, based upon clinical impressions, to the strictly
scientific, adhering to the conventional expectations of scientific procedures.
Research means using one of these methods to find answers to your questions.
However, when you say that you are undertaking a research study to find
answers to a question, you are implying that the process being applied:
e
. is being undertaken within a framework of a set of philosophies;
. uses procedures, methods and techniques that have been tested for their
validity and reliability;
3. is designed to be unbiased and objective.
p
Your philosophical orientation may stem from one of the several paradigms and
approaches in research - positivist, interpretive, phenomenology, action or
participatory, feminist, qualitative, quantitative, mixed methods - and the
academic discipline in which you have been trained. The concept of ‘validity’ can
be applied to any aspect of the research process. It ensures that in a research
study correct procedures have been applied to find answers to a question.
‘Reliability’ refers to the quality of a measurement procedure that provides
repeatability and accuracy. ‘Unbiased and objective’ means that you have taken
each step in an unbiased manner and drawn each conclusion to the best of your
ability and without introducing your own vested interest. The author makes a
distinction between bias and subjectivity. Subjectivity is an integral part of your
way of thinking that is ‘conditioned’ by your educational background, academic
discipline, philosophy, experience and skills. For example, a psychologist may
look at a piece of information differently than an anthropologist or a historian.
Bias, on the other hand, is a deliberate attempt to either conceal or highlight
something because of your vested interest. Adherence to the three criteria
mentioned above enables the process to be called ‘research’. Therefore, when you
say you are undertaking a research study to find the answer to a question, this
implies that the method you are adopting fulfils these expectations (discussed
later in the chapter).Bias: A deliberate attempt either to conceal or highlight something that you
found in your research or to use deliberately a procedure or method that you
know is not appropriate but will provide information that you are looking for
because you have a vested interest in it.
Subjectivity: This is an integral part of your way of thinking that is ‘conditioned’
by your educational background, discipline, philosophy, experience and skills.
Bias is a deliberate attempt to change or highlight something which in reality is
not there but you do it because of your vested interest. Subjectivity is not
deliberate, it is inherent in the way you understand or interpret something.
Figure 1.1 The applications of research
a
However, the degree to which these criteria are expected to be fulfilled varies
from discipline to discipline and so the meaning of ‘research’ differs from one
academic discipline to another. For example, the expectations of the research
process are markedly different between the physical and the social sciences. In
the physical sciences a research endeavour is expected to be strictly controlled ateach step, whereas in the social sciences rigid control cannot be enforced as you
are studying the human rather than the material world, and sometimes it is not
even demanded.
Within the social sciences the level of control required also varies markedly from
one discipline to another, as social scientists differ over the need for the research
process to meet the above expectations. Despite these differences among
disciplines, their broad approach to enquiry is similar. The research model, the
basis of this book, is based upon this broad approach.
As a beginner in research you should understand that not all research studies are
based upon complex and technical methodologies and have to use statistics and
computers. Research can be a very simple activity designed to provide answers to
very simple questions relating to day-to-day activities. On the other hand,
research procedures can also be employed to formulate intricate theories or laws
that govern our lives. The difference between research and non-research activity
is, as mentioned, in the way we find answers to our research questions. For a
process to be called research, it is important that it meets certain requirements
and possesses certain characteristics. To identify these requirements and
characteristics let us examine some definitions of research:
The word research is composed of two syllables, re and search. The dictionary
defines the former as a prefix meaning again, anew or over again and the
latter as a verb meaning to examine closely and carefully, to test and try, or
to probe. Together they form a noun describing a careful, systematic,
patient study and investigation in some field of knowledge, undertaken to
establish facts or principles. (Grinnell 1993: 4)
Grinnell further adds: ‘research is a structured inquiry that utilises acceptable
scientific methodology to solve problems and creates new knowledge that is
generally applicable’ (1993: 4).
Lundberg (1942) draws a parallel between the social research process, which isconsidered scientific, and the process that we use in our daily lives. According to
him:
Scientific methods consist of systematic observation, classification and
interpretation of data. Now, obviously, this process is one in which nearly all
people engage in the course of their daily lives. The main difference between
our day-to-day generalisations and the conclusions usually recognised as
scientific method lies in the degree of formality, rigorousness, verifiability
and general validity of the latter. (Lundberg 1942: 5)
Burns (1997: 2) defines research as ‘a systematic investigation to find answers to
a problem’.
According to Kerlinger (1986: 10), ‘scientific research is a systematic, controlled
empirical and critical investigation of propositions about the presumed.
relationships about various phenomena’. Bulmer (1977: 5) states: ‘Nevertheless
sociological research, as research, is primarily committed to establishing
systematic, reliable and valid knowledge about the social world.’
Checkpoint
Defining research
The research process: its characteristics and
requirements
From these definitions it is clear that research is a process for collecting,
analysing and interpreting information to answer research questions. But to
qualify to be called ‘research’, the process must have certain characteristics and
fulfil some requirements: it must, as far as possible, be controlled, rigorous,
systematic, valid and verifiable, empirical and critical.
Let us briefly examine these characteristics and requirements to understandwhat they mean:
© Controlled - In real life there are many forces that affect the outcome(s) of
an event. In the social sciences, a particular event seldom occurs for a
single reason. It is the multiplicity of factors that determine the outcome of
an event. It is true that some relationships are easy to understand while
there are others more complex and difficult. In almost every relationship,
simple or complex, most outcomes are a result of the interplay of a
multiplicity of interacting factors. In order to reliably establish a cause-
and-effect relationship, it is therefore important to design a study in such a
way that enables you to link cause(s) with the effect(s) and vice versa. It is
important for such studies to be able to isolate the effect of all other factors
that are of no interest to you as a researcher but have a bearing on the
‘outcomes. The concept of control implies that, in exploring causality in
relation to two variables, you set up your study in such a way that it either
minimises or quantifies (as it is impossible to eliminate) the effects of
factors, other than the cause variable, affecting the relationship. This can
be achieved to a large extent in the physical sciences, as most of the
research is done in a laboratory. However, in the social sciences it is
extremely difficult as research is carried out on issues relating to human
beings living in society, where such controls are impossible. Therefore, in
the social sciences, as you cannot control external factors, you attempt to
quantify their impact.
Rigorous - You must be scrupulous in ensuring that the procedures
followed to find answers to questions are relevant, appropriate and
justified. Again, the degree of rigour varies markedly between the physical
and the social sciences and within the social sciences.
Systematic - This implies that the procedures adopted to undertake an
investigation follow a certain logical sequence. The different steps cannot
be taken in a haphazard way. Some procedures must follow others.
© Valid and verifiable - This concept implies that whatever you conclude on
the basis of your findings is correct and can be verified by you and others.
Empirical - This means that any conclusions drawn are based upon hard
evidence gathered from information collected from real-life experiences orobservations.
© Critical - Critical scrutiny of the procedures used and the methods
employed is crucial to a research enquiry. The process of investigation
must be foolproof and free from any drawbacks. The process adopted and
the procedures used must be able to withstand critical scrutiny.
Controlled: In order to reliably establish a cause-and-effect relationship, it is
sometimes important to design a study in such a way that enables you to link
cause(s) with the effect(s) and vice versa so that you can study the extent of the
impact of the cause on the effect(s).
Types of research
As mentioned earlier, to some extent, the definition of research varies from
discipline to discipline and expert to expert. This variation in the definition and
understanding of research, to a large extent, can be attributed to the different
philosophies that underpin research thinking. Your belief in a particular
philosophy underpinning the mode of enquiry shapes your opinion about the
appropriateness of the methods for finding answers to your research questions.
On the basis of the terminology used to describe types of research in the social
science research methodology literature, the author has tried to develop a
framework for the classification of research from different perspectives (Figure
1.2). The ‘mode of enquiry’ perspective classifies the research types on the basis
of the different philosophies that guide them, while the ‘application’ and
‘objectives’ perspectives look at the research classification from the uses and
purposes points of view. The three perspectives that form the basis of this
classification are:
1. applications of the findings of the research study;
2. objectives of the study;
3. mode of enquiry used in conducting the study.
The classification of the types of research on the basis of these perspectives is not
mutually exclusive - that is, a research study classified from the viewpoint of‘application’ can also be classified from the perspectives of ‘objectives’ and
‘enquiry mode’ employed. For example, a research project may be classified as
pure or applied research (from the perspective of application), as descriptive,
correlational, explanatory or exploratory (from the perspective of
objectives/purposes) and as qualitative, quantitative or mixed methods (from the
perspective of the enquiry mode employed).
Application perspective
If you examine a research endeavour from the perspective of its application,
there are two broad categories: pure research and applied research. In the
social sciences, according to Bailey (1978: 17):
Pure research is concerned with the development, examination, verification and
refinement of research methods, procedures, techniques and tools that form the
body of research methodology.
Applied research: Most research in the social sciences is applied in nature.
Applied research is one where research techniques, procedures and methods that
form the body of research methodology are applied to collect information about
various aspects of a situation, issue, problem or phenomenon so that the
information gathered can be utilised for other purposes such as policy
formulation, programme development, programme modification and evaluation,
enhancement of the understanding about a phenomenon, establishing causality
and outcomes, identifying needs and developing strategies.
Pure research involves developing and testing theories and hypotheses that
are intellectually challenging to the researcher but may or may not have
practical application at the present time or in the future. Thus such work
often involves the testing of hypotheses containing very abstract and
specialised concepts.
Pure research is also concerned with the development, examination, verificationand refinement of research methods, procedures, techniques and tools that form
the body of research methodology. Examples of pure research include developing
a sampling technique that can be applied to a particular situation; developing a
methodology to assess the validity of a procedure; developing an instrument, say,
to measure the stress level in people; and finding the best way of measuring
people’s attitudes. The knowledge produced through pure research is sought in
order to add to the existing body of knowledge of research methods.
Figure 1.2 Types of research
From the viewpoint of
Most of the research in the social sciences is applied. In other words, the
research techniques, procedures and methods that form the body of research
methodology are applied to the collection of information about various aspects of
a situation, issue, problem or phenomenon so that the information gathered can
be used in other ways - such as for policy formulation, administration and the
enhancement of understanding of a phenomenon.
‘Quantitative
Qualitative
researchObjectives perspective
If you examine a research study from the perspective of its objectives, broadly a
research endeavour can be classified as descriptive, correlational, explanatory or
exploratory.
Descriptive study: A study in which the main focus is on description, rather than
examining relationships or associations, is classified as a descriptive study. A
descriptive study attempts systematically to describe a situation, problem,
phenomenon, service or programme, or provides information about, say, the
living conditions of a community, or describes attitudes towards an issue.
A research study classified as a descriptive study attempts to describe
systematically a situation, problem, phenomenon, service or programme, or
provides information about, say, the living conditions of a community, or
describes attitudes towards an issue. For example, it may attempt to describe the
types of service provided by an organisation, the administrative structure of an
organisation, the living conditions of Aboriginal people in the outback, the needs
of a community, what it means to go through a divorce, how a child feels living in
a house with domestic violence, or the attitudes of employees towards
management. The main purpose of such studies is to describe what is prevalent
with respect to the issue or problem under study.
Correlational study: Study which is primarily designed to investigate whether or
not there is a relationship between two or more variables.
The main emphasis in a correlational study is to discover or establish the
existence of a relationship, association or interdependence between two or more
aspects of a situation or phenomenon. For example, what is the impact of an
advertising campaign on the sale of a product? What is the relationship between
stressful living and the incidence of heart attack? What is the relationship
between fertility and mortality? What is the relationship between technology
and unemployment? What is the effect of a health service on the control of a
disease, or the home environment on educational achievement?Explanatory research attempts to clarify why and how there is a relationship
between two aspects of a situation or phenomenon. This type of research
attempts to explain, for example, why stressful living results in heart attacks;
why a decline in mortality is followed by a fertility decline; or how the home
environment affects children’s level of academic achievement.
Explanatory research: In an explanatory study the main emphasis is to clarify
why and how there is a relationship between two aspects of a situation or
phenomenon.
The fourth type of research, from the viewpoint of the objectives of a study, is
called exploratory research. This is when a study is undertaken with the
objective either of exploring an area where little is known or of investigating the
possibilities of undertaking a particular research study. In many situations a
study could have multiple objectives; that is, some parts of it could be
descriptive, some correlational, and some explanatory. As a matter of fact a good
study combines all three of these objectives. When the purpose of a study is to
determine its feasibility, it is also called a feasibility study or a pilot study. It is
usually carried out when a researcher wants to explore areas about which s/he
has little or no knowledge. A small-scale study is undertaken to decide if it is
worth carrying out a detailed investigation. On the basis of the assessment made
during the exploratory study, a full study may eventuate. Exploratory studies are
also conducted to develop, refine and/or test measurement tools and procedures.
Table 1.1 shows the types of research study from the viewpoint of objectives.
Exploratory research: This is when a study is undertaken with the objective
either to explore an area where little is known or to investigate the possibilities
of undertaking a particular research study. When a study is carried out to
determine its feasibility it is also called a feasibility or pilot study.
Feasibility study: When the purpose of a study is to investigate the possibility of
undertaking it on a larger scale and to streamlining methods and procedures for
the main study, the study is called a feasibility study.
Pilot study: see Feasibility studyAlthough, theoretically, a research study can be classified in one of the above
objectives-perspective categories, in practice, most studies are a combination of
the first three; that is, they contain elements of descriptive, correlational and
explanatory research. In this book the guidelines suggested for writing a
research report encourage you to integrate these aspects.
Mode of enquiry perspective
Broadly, from the perspective of ‘mode of enquiry’, there are three approaches
that are used in social research to find answers to your research questions. These
are:
© the quantitative or structured approach;
© the qualitative or unstructured approach; and
© the mixed methods approach.
The core difference between the three is the extent of flexibility permitted to you
as a researcher in the research process. In the quantitative or structured
approach of enquiry everything that forms the research process - objectives,
design, sample, the questions that you plan to ask of your respondents - is
predetermined. The unstructured or qualitative approach, by contrast, allows
you as a researcher complete flexibility in all these aspects of the process. The
mixed methods approach has attributes from both the other approaches, that is,
some aspects of the research process may have flexibility and others may
completely lack it, depending upon the paradigm to which they belong.
The quantitative approach is rooted in the philosophy of rationalism; follows a
rigid, structured and predetermined set of procedures to explore; aims to
quantify the extent of variation in a phenomenon; emphasises the measurement
of variables and the objectivity of the process; believes in substantiation on the
basis of a large sample size; gives importance to the validity and reliability of
findings; and communicates findings in an analytical and aggregate manner,
drawing conclusions and inferences that can be generalised.The qualitative approach, on the other hand, is embedded in the philosophy of
empiricism; follows an open, flexible and unstructured approach to enquiry; aims
to explore diversity rather than to quantify; emphasises the description and
narration of feelings, perceptions and experiences rather than their
measurement; and communicates findings in a descriptive and narrative rather
than analytical manner, placing no or less emphasis on generalisations.
The mixed methods approach uses the strengths of both quantitative and
qualitative research. It aims to select the best methods, regardless of the
qualitative-quantitative divide, to find answers to the research questions. In
extremely simple terms, the mixed methods approach to social research
combines two or more methods to collect and analyse data pertaining to the
research problem. These methods could be either a mix of quantitative and
qualitative or belong to only one paradigm. The approach is based upon the
rationale that for certain situations qualitative techniques are better and for
some others the quantitative. Hence, to get the best outcome for a research study
you need to combine both approaches or use more than one method.
Mixed/multiple methods approach: In extremely simple terms, the mixed
methods approach to social research is when you combine two or more methods
to collect and analyse data pertaining to your research problem. When these
methods are from both paradigms, that is, when a study uses both quantitative
and qualitative methods, it is classified as mixed methods approach. However,
when these are from one paradigm only, it is called multiple methods approach.
The approach is based upon the rationale that for certain situations qualitative
techniques are better and for others quantitative ones are better. Hence, to get
the best outcome for a research study you need to combine both approaches or
use more than one method.
Table 11The quantitative or structured approach is more appropriate to determine the
extent of a problem, issue or phenomenon, whereas the qualitative or
unstructured approach is predominantly used to explore its nature, in other
words the variation or diversity per se in a phenomenon, issue, problem or
attitude towards an issue. For example, if you want to find out the different
perspectives on an issue or the problems experienced by people living ina
community, then these are better explored by using unstructured enquiries. On
the other hand, to find out how many people have a particular perspective, howmany people have a particular problem or how many people hold a particular
view, you need to have a structured approach to enquiry. If you need to look into
these aspects, you will need to use both approaches; that is, you will need to use
the mixed methods approach. Even if your interest is in finding out how many
people have a particular problem or hold a particular view, before undertaking a
structured enquiry, in the author's opinion, an unstructured enquiry must be
undertaken to ascertain the diversity in a phenomenon which can then be
quantified through a structured enquiry. Both approaches have their place in
research, Both have their strengths as well as weaknesses. Therefore, you should
not ‘lock’ yourself solely into a structured or unstructured approach.
The structured approach to enquiry, as you know, is classified as quantitative
research and unstructured as qualitative research, and the mixed methods
approach could be either entirely quantitative or qualitative or some sections
could be qualitative and some quantitative. The divide between the two is based
upon the philosophies of rationalism and empiricism and the difference in
attitude towards acquiring knowledge. Rationalism is based upon the belief that
‘human beings achieve knowledge because of their capacity to reason’ and
empiricism upon the belief that ‘the only knowledge that human beings acquire
is from sensory experiences’ (Bernard 1994: 2). Mixed methods, as mentioned
earlier, can combine the attributes of both. The distinction between quantitative,
qualitative and mixed method research, in addition to the philosophies
underpinning them and the structured/unstructured process of enquiry, is also
dependent upon some other considerations which are briefly presented in Table
1,2, The choice between the quantitative, qualitative and mixed methods
approaches should depend upon:
© the aim of your enquiry - exploration, confirmation or quantification;
© the use of the findings - policy formulation or process understanding.
A study is classified as qualitative if the purpose of the study is primarily to
describe a situation, phenomenon, problem or event; that is, if the information is
gathered through the use of variables measured on nominal or ordinal scales
(qualitative measurement scales); and if the analysis is done to establish thevariation in the situation, phenomenon or problem without quantifying it. The
historical enumeration of events, an account of the different opinions people
have about an issue, and a description of an observed situation such as the living
conditions of a community are examples of qualitative research.
On the other hand, the study is classified as quantitative if you want to quantify
the variation in a phenomenon, situation, problem or issue; if information is
gathered using predominantly quantitative variables; and if the analysis is
geared to ascertaining the magnitude of the variation. Examples of quantitative
aspects of a research study are: how many people have a particular problem, and
how many people hold a particular attitude.
The use of statistics is not an integral part of a quantitative study. The main
function of statistics is to act as a test to confirm or contradict the conclusions
that you have drawn on the basis of your understanding of analysed data.
Statistics, among other things, help you to quantify the magnitude of an
association or relationship, provide an indication of the confidence you can place
in your findings and help you to isolate the effect of different variables.
It is strongly recommended that you do not lock yourself into becoming either
solely a quantitative or solely a qualitative researcher. It is true that there are
disciplines that lend themselves predominantly either to qualitative or to
quantitative research. For example, such disciplines as anthropology, history and
sociology are more inclined towards qualitative research, whereas psychology,
epidemiology, education, economics, public health and marketing are more
inclined towards quantitative research. However, this does not mean that an
economist or a psychologist never uses the qualitative approach, or that an
anthropologist never uses quantitative information. There is increasing
recognition by most disciplines in the social sciences that both types of research
are important for a good research study. The research problem itself should
determine whether the study is carried out using quantitative or qualitative
methodologies.
As both qualitative and quantitative approaches have their strengths andweaknesses, advantages and disadvantages, ‘neither one is markedly superior to
the other in all respects’ (Ackroyd & Hughes 1992: 30). The measurement and
analysis of the variables about which information is obtained in a research study
are dependent upon the purpose of the study. In many studies you need to
combine both qualitative and quantitative approaches. For example, suppose you
want to find out the types of service available to victims of domestic violence in a
city and the extent of their utilisation. Types of service are the qualitative aspect
of the study as finding out about them entails description of the services. The
extent of utilisation of the services is the quantitative aspect as it involves
estimating the number of people who use the services and calculating other
indicators that reflect the extent of utilisation. The mixed methods approach
combines the strengths of both paradigms to best achieve the objectives of your
research, It replaces those weaknesses of a design had we used methods from one
paradigm only.
It is important for you to understand that, as compared to mixed methods, both
quantitative and qualitative approaches have well-developed methodologies and
methods. In most situations the methods and procedures of both quantitative
and qualitative approaches are used in the mixed methods approach. Table 1.2
looks at the differences between the three from different perspectives.
Checkpoint
Qualitative, quantitative and mixed methods research
Important note to readers
Both quantitative and qualitative approaches have their own body of theoretical
knowledge comprised of their common as well as respective methods, models
and procedures. Their respective theoretical knowledge base, in this book, is
detailed in relation to the operational steps which provide both the framework
and the structure for the book. As the mixed methods approach is of very recent
origin, to the best of the author’s knowledge and understanding, it does not have
an extensive body of methodological literature. It mostly uses methods, modelsand procedures of the quantitative and/or qualitative approaches. Therefore the
book does not detail separately, under each operational step, the theoretical
knowledge for the mixed methods approach.
When using mixed methods you first need to decide which methods are most
appropriate to best achieve the objectives of your study. Specific methods and
procedures that you are likely to use as a part of the mixed methods approach
are mostly either quantitative or qualitative, hence are detailed either as
quantitative or qualitative methods and procedures in this book. To learn details
about these methods you need to consult the pertinent sections describing
quantitative or qualitative approaches.
The next section in this chapter provides details about different aspects such as
definition, philosophy, advantages and disadvantages, forms of mixing of the
mixed methods approach. It details aspects that will help you to develop a
greater understanding of the mixed methods approach per se and provides
background information about it as appropriate.
Table 1.2The sole aim of the section below is to provide you, as a beginner in research
methods, information sufficient to give you some understanding of the mixed
methods approach as such. Also, the emphasis is on providing practical
knowledge rather than detailing historical, philosophical and conceptual issues
and debates about it. In doing so an attempt is also made not to make things too
complicated but simply to make you aware of the mixed methods approach to
research enquiry. You can consult books on the mixed methods approach
referenced in this book for greater understanding.
The mixed/multiple methods approach
IntroductionThough the mixed methods approach in social research has been in use for a
‘long time’, it has attained its recognition and prominence only during the last
two decades. According to Creswell and Clark (2011: xix), ‘mixed methods has had
its roots over the last 20 years in several disciplines’; however, ‘in the past 5 to 10
years we have seen tremendous interest in this approach to research’. According
to Teddlie and Tashakkori (2009: 7), ‘The [mixed methods] research tradition is
less well known than the [quantitative] or [qualitative] traditions because it has
emerged as a separate orientation during only the past 20 years’. To the author’s
mind, it is more than a methodology but a philosophy that has come to be
recognised as an approach during the last 20 years or so. It is based upon the
assumption that, for certain situations, to enhance the accuracy and
meaningfulness of your conclusions, to have a complete picture of a situation and
to reconfirm your findings you need to use more than one method belonging to
one or both of the paradigms. The core of the mixed/multiple methods approach
is the use of multiple methods belonging to both paradigms, or simply of more
than one method from one paradigm. Many research experts (Bernard 1994;
Brewer & Hunter 1989; Creswell & Clark 2011; Tashakkori & Teddlie 1998; Teddlie
& Tashakkori 2009) have advocated the use of mixed methods approach in social
research, According to Bernard (1994: 1), ‘whatever our theoretical orientation, a
sound mix of qualitative and quantitative data is inevitable in any study of
human thought and behaviour’. According to Brewer and Hunter (1989: 22),
‘since the fifties, the social sciences have grown tremendously. And with that
growth, there is now virtually no major problem-area that is studied exclusively
within one method.’ According to Tashakkori and Teddlie (1998: 5), ‘most major
areas of research in social and behavioural sciences now use multiple methods as
a matter of course’. Such studies that use more than two or more methods, either
from one or both the paradigms, to enhance accuracy of the findings, are said to
be using a mixed/multiple methods approach.
Defining the approach
According to Creswell and Clark (2011: 2), ‘several definitions for mixed methods
have emerged over the years that incorporate various elements of methods,research processes, philosophy, and research design’. In extremely simple terms,
mixed methods is an approach, rather a philosophy, to social enquiry that uses
two or more methods, processes and (in certain situations) philosophies in
undertaking a research study. It is based upon the belief that different paradigms
and methods have different strengths and, for certain situations, their combined
strength would result in improving the depth and accuracy of the findings. The
mixed methods approach aims to best achieve the objectives of a study by
combining the strengths of different methods and paradigms. According to
Teddlie and Tashakkori (2009: 7), ‘Mixed methodologists present an alternative
to the QUAN and QUAL traditions by advocating the use of whatever
methodological tools are required to answer the research questions under study’.
According to them, ‘mixed method studies are those that combine the qualitative
and quantitative approaches into the research methodology of a single study or
multi-phased study’ (Tashakkori & Teddlie 1998: 17-18). Writers such as Bryman
(2004) and Creswell and Clark (2007) also believe that to be called a mixed
methods approach the methods you use must be from both the paradigms.
According to Creswell and Clark (2007: 5), ‘as a method, it focuses on collecting,
analysing, and mixing both quantitative and qualitative data in a single study or
series of studies. Its central premise is that the use of quantitative and qualitative
approaches, in combination, provides a better understanding of research
problems than either approach alone.’ Tashakkori and Tedllie (1998: ix) define
‘mixed methods as a combining of quantitative and qualitative approaches in the
methodology of a study’. They consider the mixed methods design as one where
you mix quantitative and qualitative methods. Johnson et al. (2007: 113) define
mixed methods research as ‘the type of research in which a researcher or team of
researchers combine elements of qualitative and quantitative research
approaches (e.g., use of qualitative and quantitative viewpoints, data collection,
analysis, inference techniques) for the purposes, breadth, depth of
understanding, and corroboration’.
However, there are others such as Alexander et al. (in Gilbert 2008; 126) who
consider an approach to be a mixed methods approach even if the methods used
are from only one paradigm; that is, two or more methods could be from both the
paradigms or they can be from one of them. According to them, ‘mixed methodsresearch seems, self-evidently, to be the use of two or more methods in a single
research project (or research programme)’. Writers such as Cronin et al. (2007)
also subscribe to the view of Alexander et al. They ‘suggest that those studies that
even use two different quantitative or qualitative methods can be said to be using
a mixed methods approach’.
It is evident from the above definitions that there are two opinions with respect
to the definition of a mixed method study (Figure 1.3). The first advocates that
the two methods must be from both the paradigms, that is, one must mix
quantitative and qualitative methods (Teddlie & Tashakkori 2009; Tashakkori &
Teddlie 1998; Bryman 2004; Cresswell & Clark 2007). The second suggests that
even if both the methods are from the same paradigm, a study using two
methods is considered as a mixed methods study (Gilbert 2008; Chapter 7, Cronin
et al. 2007). The present author also believes that for a study to be classified as a
mixed methods study, the two or more methods it uses could come from either
or both the paradigms.
Though the term ‘multiple methods approach’ is not much in use nowadays or is
used interchangeably with ‘mixed methods approach’ by some, the author makes
a distinction between ‘multiple’ and ‘mixed’ methods approaches. The term
‘mixed methods’, according to the author, is used for situations where different
elements of the research process are combined from both the quantitative and
qualitative approaches, and ‘multiple methods’ when the methods selected are
from one paradigm only.
Figure 1.3 Mixed/multiple methods, quantitative and qualitative approaches in
social researchey
Combining or mixing of different methods in both these viewpoints is done with
the aim of taking advantage of the strengths of both paradigms, and, in the case
of multiple methods belonging to the same paradigm, of enhancing and
enriching the accuracy, validity and reliability of the findings. There is no single
approach that, always and in all situations, can accurately find answers to all
your research questions. In some situations you need to use different methods
for different research questions or objectives that guide your study. Also thereare situations ‘in which one data source may be insufficient, results need to be
explained, exploratory findings need to be generalized, a second method is
needed to enhance a primary method, a theoretical stance needs to be employed,
and an overall research objective can be best addressed with multiple phases or
projects’ (Creswell & Clark 2011: 8). The mixed/multiple methods approach lets
you choose the methods that are best suited for your study from within or across
paradigms.
There is another consideration you need to keep in mind when defining a mixed
methods approach. Many researchers often use two different methods,
quantitative and/or qualitative, for only one operational step, that of data
collection. For example, you may conduct in-depth interviews with some
members of the study population to further understand the issues identified by
them in the data collected through the use of a questionnaire. A similar situation
is when, for example, you want to develop a questionnaire to ascertain the needs
of a community and, to do so, you conduct a number of in-depth or focus group
interviews with some of the community members or organise a community
forum to establish the diversity of needs. This process of identifying the diversity
of needs becomes the basis for developing the questionnaire or interview
schedule. The issue is: do you classify such studies as mixed or multiple methods
studies where you use more than one method only for collecting data? The
complete replication of a study, using two approaches, is quite expensive and
hence not common. The author considers a study to be using multiple or mixed
methods approach even though it uses more than one method for a single
operational step. In the author’s opinion the use of more than one method in the
following situations will qualify a study to be classified as using a mixed/multiple
methods approach:
© Collecting data using different methods for information gathering; that is,
you can collect the same data through a questionnaire or an interview
schedule (quantitative methods) as well as through in-depth interviews,
focus groups or a community forum (qualitative methods). Using multiple
methods for data collection will qualify a study to be classified as
mixed/multiple methods (depending upon whether the methods are fromboth or single paradigm). Of course, you also need to use different methods
for data analysis and processing to match with the methods of data
collection.
Collecting the required information from different groups of people, for
verification and confirmation of findings, drawn from the same study
population (different samples). In other words, selecting one sample for
administering, say, a questionnaire, selecting another for in-depth
interviewing and selecting the third to form a focus group for gathering
similar information for validation, verification and greater understanding
of the issues.
Using different ways of data analysis and information dissemination;
that is, analysing data with quantitative as well as qualitative techniques to
best achieve the objectives of a study.
Tashakkori and Teddlie (1998) differentiate between the two by using two
different names. According to them (p. 1), ‘mixed methods combine the
qualitative and quantitative approaches to the research methods of a study,
while mixed models studies combine these two approaches across all phases of
the research process’. In the author's opinion it is the use of two or more
methods, either quantitative, qualitative or both, for the whole or a part(s) of the
research process, that constitutes the mixed/multiple methods approach.
It is important for you to understand that the way you formulate your research
problem or subobjective(s) determines the types of method that are appropriate
for finding their answers. Let us take an example (Figure 1.4) to further
understand the relationship between the way a subobjective is formulated and
the types of method that are appropriate to study it and how the methods used
determine the typology of the approach adopted. Also note that to achieve
different objectives you need to use different research approaches. For some it is
purely quantitative, for some purely qualitative and for some it is a mixed
methods approach.
CheckpointThe mixed methods approach
Suppose you are interested in the area of domestic violence and want to conduct
a study with the following subobjectives (you can select just one subobjective to
study if you wish):
1, to determine the prevalence of domestic violence in a community;
2. to understand the nature and extent of domestic violence in the
community;
3. to find out what it means for a woman and a man to live in a household
with domestic violence;
4, to understand why, in spite of domestic violence, some victims, men as well
as women, continue to live in the relationship;
5. to describe the types of service available to victims of domestic violence in
community; and
6. to establish the sociceconomic-demographic profile of people who are
consumers of these services.
To achieve these objectives, the study needs to be carried out by using different
methods. For example:
© Subobjective 1 can only be studied through methods that fall into the
quantitative category (counting the number of households with domestic
violence episodes determined by using a predetermined and accepted set of
criteria).
For subobjective 2, you need to use methods that fall into both paradigms.
The ‘nature’ of domestic violence can best be explored through qualitative
methods (such as in-depth interviews, focus groups, narratives, oral
histories) and its ‘extent’ through quantitative methods (such as structured
household interview, records of agencies providing services to victims of
domestic violence).
Subobjective 3 you can best explore using a qualitative methodology (in-
depth interviews, group interviews with victims, narratives, oral histories,
case studies) as no quantitative method will give you more accurateinformation on ‘what it means’ to a victim to live in a house with domestic
violence.
The reasons for living in the relationship in spite of violence (subobjective
4) can be investigated through a number of methods belonging to both
paradigms (you can conduct in-depth interviews, structured interviews,
group interviews, focus groups). You can collect information using one
method only or a number of them.
Similarly ‘types of service’ (subobjective 5) you can best study through a
qualitative approach (in-depth interviews with service providers and
consumers of the services).
Finally, the ‘profile of consumers’ (subobjective 6) is best investigated by
quantitative methods (questionnaire or interview schedule).
In the above example you will note that we have proposed different methods for
different subobjectives of the study. Studies like this that make use of the
strengths of different methods, irrespective of the paradigm they belong to and
make use of multiple methods belonging to the same paradigm, are classified as
mixed or multiple methods studies. If the methods used are from both
paradigms, it is a mixed methods study and if they are from the same paradigm,
it is a multiple method study. In brief, any study that uses more than one method
belonging to either one and/or the other paradigm for either the total or partial
research process, to best achieve the objectives of a study, is classified as
mixed/multiple methods study.
Figure 1.4 Use of mixed and multiple methods - an exampleSuppose you are interested in the area of domestic violence and want te conduct a study with the
following subobjectives (you can select even one subobjective to study if you so desire):
1 To determine the prevalence of domestic violence in a community:
2 To understand the nature and extent of domestic violence in the community:
3 To find out what it means for a woman and a man to live in a household with domestic violence;
4 To understand why, in spite of domestic violence, some women continue to live in the relationship:
5 To describe the types of service available to victims of domestic violence in a community; and
6 Toestablish the socioeconomic demographic profile of people who are consumers of these services.
To achieve those objectives, the study needs to be car
d out by:
Subobjective 1 can only be studied through methods that fall into the category of quantitative
methods (counting the number of households with domestic violence episodes determined by using a
predetermined and accepted set of criteria)
differont mothods. For example:
For subobjective 2, you need to use methods that fall into both the paradigms. ‘Nature’ of domestic
violence can best be explored through methods (such as in-depth interviews, focus groups, narratives,
coral histories) that fall in the domai
structured household interview, records of agenc
that aro considered to be belonging to the quant
ing services to victims of domestic violence)
igen.
Subobjective 5 can best be explored using qualitative methodology (in-depth interviews, group
interviews with victims, narratives, oral histories, ease studies), as no quantitative method will give
‘you more accurate information on ‘what does toa victim to live in a house with domestic
violence.
The reasons for living in the relationship in spite of violence (subobjective 4), can be investigated
through a number of methods belonging to both paradigms (you can conduct in-depth interviews,
structured interviews, group interviews, focus groups; you can collect information through one method
only or through a number of them).
Similarly ‘types of service’ (subobjective 5) can best be studied through a qualitative approach
{in-depth interviows with service providers and consumers of the services).
And
The ‘profile of consumers! (subobjective 6), can be better investigated by quantitative methods
(questionnaire or interview schedule).
Rationale underpinning the approach
The rationale underpinning the mixed/multiple methods approach is primarily
based upon two beliefs. The first relates to the ability of the methods of a
paradigm to provide accurate answers to all your research questions in all
situations. The second relates to the belief that the use of more than one method
in most situations will provide a better and more complete picture of a situation
or phenomenon than a single method alone. Specifically, these beliefs are:© The way you formulate your subobjectives determines whether a study
would lend itself to a quantitative or qualitative mode of enquiry. Most of
the time a study has several subobjectives (Figure 1.4) not all of which lend
themselves to be extensively and accurately explored by the methods of a
single paradigm. It often happens that some subobjectives are better
explored through quantitative methods and others through qualitative
methods. In situations like this if you use methods from only one paradigm,
you will compromise the quality of your findings. The mixed methods
approach is based upon the belief that, in certain situations, use of methods
from both the paradigms will certainly enhance the accuracy and
reliability of the findings. Openness to the use of methods from both
paradigms in a study to best achieve its objectives is the underpinning
philosophy of the mixed methods approach.
© In certain circumstances a single method may not provide a complete,
detailed and accurate picture of the situation. Or, in some instances, to be
absolutely certain you may want to double-check your findings by using
another method. The use of multiple methods is based upon the belief that
in certain situations the accuracy of your findings can be enhanced by
using more than one method from a paradigm.
When to use the approach
Several reasons warrant the use of mixed or multiple methods approach. Some of
these reasons are as follows:
* When you want to explore from both perspectives. Qualitative and
quantitative research will look at a phenomenon from different
perspectives. The qualitative perspective looks at the phenomenon in
depth but is based upon information collected from a few individuals,
hence is limiting in making generalisations and broad conclusions. On the
other hand, the quantitative approach gathers information from many
individuals so that it has the ability to make generalisations but is limited
in terms of in-depth analysis. Taking a purely quantitative or purely
qualitative approach would give the study the strengths as well weaknessesof the approach. It is to overcome the weaknesses of the approach and
make use of the strengths of the other approach that you combine both. By
combining both perspectives you can have a more complete picture and
understanding of a phenomenon from both perspectives.
When accurate and complete information from one source is difficult
to obtain. Sometimes there are situations when you are unable to have
complete and accurate information about a situation through the use of a
single method from either approach. To fill such gaps you need to
supplement the information by other methods, thus taking a mixed
methods approach. According to Creswell and Clark (2011: 8), ‘research
problems suited for mixed methods are those in which one data source
may be insufficient, results need to be explained, exploratory findings need
to be generalized, a second method is needed to enhance a primary
method, a theoretical stance needs to be employed, and an overall research
objective can be best addressed with multiple phases or projects’. The
author was involved in a study to ascertain the number of births and
deaths in rural India. To accurately estimate the number of births and
deaths two secondary and two primary sources were used. These included:
records kept by a government-appointed official responsible for
maintaining vital statistics records in rural areas (secondary source); a
village midwife who every fortnight was visited by a member of the
research team to collect, through informal interviewing, information on
births and deaths during the previous fortnight (primary source); ten ‘key
informants’ selected from the residents of the village for the duration of
the study and who were contacted every fortnight by a member of the
research team (primary source); and the resident midwife nurse, an
employee of the research team, who was responsible for sending a monthly
report on birth and deaths in her area during the previous month
(secondary source). All these reports were compared (triangulated) to
ascertain the total number of births and deaths in the area. It is in
situations like this, where you want to collect factual information on a
longitudinal basis and want to be sure of the accuracy of the information,
that you need to use more than one method, the mixed/multiple methodsapproach.
A must for good quality research. Almost every good researcher who
aims to undertake a study in order to make generalisations first explores
different aspects of the study by undertaking an exploratory phase which
mostly uses qualitative methodology. Everything needed for a quantitative
study is usually developed on the basis of an exploratory study. It is also
not uncommon that after completing the study you take your findings back
to the respondents for explanations and clarifications. In the author’s
opinion a good researcher always follows a ‘qualitative-quantitative-
qualitative’ cycle of enquiry. Hence, to enhance the quality of your
research, you need to mix both approaches and on occasions use more than
‘one method.
When you need to make generalisations. When your aim is to make
generalisations on the basis of your study as well as share the findings with
the study population, it is good practice to develop issues you want to
explore and questions you would like to ask your respondents, in
consultation with potential respondents. Development and sharing can
best be undertaken by qualitative approaches. In such situations you need
to combine both qualitative and quantitative methodologies.
When you need to find an explanation for your findings. There are
situations when the findings from a quantitative approach need
elaboration as to the exact meaning of the responses given by the
respondents. These exact meanings can only be understood when discussed
with the respondents. In such situations you need to combine quantitative
methods with qualitative ones to further understand the responses.
According to Creswell and Clark (2011: 9), ‘Sometimes the result of a study
may provide an incomplete understanding of a research problem and there
is a need for further explanation. In this case, a mixed methods study is
used with the second database helping to explain the first database. A
typical situation is when quantitative results require an explanation as to
what they mean.’
When you want to develop a good data collection instrument and
ascertain the validity of the questions. It is a common practice inquantitative studies to develop data collection instruments in consultation
with the potential respondents to ensure their relevance. This consultative
process entails the use of qualitative methodologies. In addition, this
process will ensure the validity of the questions by exploring whether or
not the respondents interpreted and understood them as intended by the
researcher.
© When you undertake studies with multiple objectives. Situations when
a study has multiple objectives and not all of them lend themselves to a
single approach warrant the collection of data through the use of either
quantitative and qualitative approaches or having two sets of data
collected through two either quantitative or qualitative methods.
Ways of mixing methods
The ‘typology’ developed here does not strictly reflect the study designs per se
but the different ways in which methods and procedures from quantitative and
qualitative approaches are mixed with regard to when, what, at what stage, in
what order and to what extent. The designs, procedures and methods are
primarily those of quantitative and/or qualitative research.
There are several ways in which you can mix methods and procedures belonging
to quantitative and/or qualitative paradigms in mixed or multiple methods
studies. The types of mixed methods study design, as identified by Tashakkori and
Teddlie (1998: 18), according to the author, are primarily based upon the way the
methods are mixed. The author feels that the classification or ‘typology of
studies’ within mixed and multiple methodologies predominantly depends upon
what is being mixed (whether mixing is from both paradigms or just one), when in
the research process the mixing is done (whether mixing is in a sequential or
simultaneous order), at what stage of the research process mixing is taking place
(whether mixing is for a part or whole of the research process), in what order
mixing occurs (whether it is qualitative followed by quantitative or quantitative
followed by qualitative or both together) and to what extent (whether
predominantly quantitative or qualitative).In terms of what, there are broadly two ways in which you can mix different
methods:
© Mix methods belonging to both paradigms either for the whole or a part of
the research process.
© Mix methods belonging to only one paradigm either for the whole or a part
of the process.
In terms of when, again there are two ways:
© Use two or more methods one after the other (sequentially) either for the
whole research process or a part of it. Creswell (1995: 177) calls studies
using methods one after the other as sequential studies.
© Use two or more methods concurrently either for the whole or a part of the
process. Creswell (1995: 177) calls studies using methods concurrently
parallel or simultaneous studies.
In terms of stage, there are two ways:
© Mix them for the whole of the research process.
© Mix them only for one or some operational steps.
In term of order, there are three ways in which you can mix methods:
© Use qualitative methods followed by quantitative.
© Use quantitative methods followed by qualitative.
© Use qualitative methods followed by quantitative followed again by
qualitative.
In terms of extent, there are two ways of mixing:
© Use both methodologies equally (equivalent status studies: Creswell 1995:
177).
* Use one methodology predominantly (dominant/less dominant studies:
Creswell 1995: 177). When, in conducting a study, the methods are mixed in
such a way that one paradigm dominates, with a small proportion of themethods/procedures drawn from the other.
Equivalent status studies: A mixed methods study where both methodologies are
equally applied is classified as an equivalent status study.
Dominant/less dominant studies: A mixed methods study where one
methodology dominates the study is classified as dominant/less dominant study.
Advantages and disadvantages
‘The use of mixed methods in a research project has both advantages as well as
disadvantages. Some of the main advantages are as follows:
© Enhancement of research possibilities. In situations where you have
multiple objectives to achieve in a research study and if not all the
objectives lend themselves to be explored with one method, use of multiple
methods offers a way to find answers to all your research questions. For
instance, in the example in Figure 1.4, subobjective 2 has two dimensions,
‘nature’ and ‘extent’. These two concepts require different methodologies.
‘Nature’ can be explored more richly through qualitative methods, whereas
‘extent’ is better explored through quantitative methods as it involves
counting the number of households with occurrence of domestic violence.
Similarly, suppose you want to ascertain the prevalence of drug use in a
community and the process of becoming a drug addict. The first part you
can investigate through a number of methods such as structured
interviewing or a questionnaire, but the second part is best investigated by
unstructured and in-depth interviewing. Thus, the use of mixed/multiple
methods approach enhances the research possibilities within the
framework of a study.
Better for more complex situations. Another important advantage of a
mixed methods approach is that it provides freedom to use the best
methods, irrespective of their paradigm, in more complex situations. We
are often confronted with situations with complex structure and
dimensions that warrant investigation by multiple methods not only