DASHRA

PROJECT BRIEF
 MEET THE TEAM

Aarushi Sharma Avilasha Borthakur Tanya Chauhan Anushka Raghava

Project Manager Project Manager Project Manager Project Manager

Mihika Tummalapalli Saavriti Verma Aakansha Suri Parthivi Garg Ishita Nayer
Consultant Consultant Consultant Consultant Consultant

Mayanka Singhal Simran Jolly Shreya Gupta Priya Lakshmi Kolluru

Consultant Consultant Consultant Consultant
PROJECT OVERVIEW

CLIENT BACKGROUND Purpose

To upskill and empower Dalits and marginalized factions
DASHRA (Dalit Association for Social and
Human Rights Awareness) is an NGO, NPO
which works towards the upliftment of
Dalits, especially women and physically
Area of Operation
challenged people.
38 districts in Bihar, India
With a presence in 38 districts of the state of
Bihar, DASHRA provides such communities
the resources required to grow and develop
by imparting the skills and education Operation
necessary to create their own livelihoods,
briefing them about their rights, and Problems
Their primary operational activites include providing vocational
spreading awareness to the general public training, launching literacy programs, and conducting cultural
about the plight of people belonging to events, that showcase skills and talent.
such marginalized sections of society, who
continue to be shackled by prejudices even
now.
PROJECT SUMMARY

Problem Statements Objective Statements

DASHRA’s operations fell to an all-time low Develop accessible fundraising, marketing,

due to the pandemic. They couldn't obtain and expansion strategy, and a volunteer TIMELINE
proper funds, and also faced a lack of management system for prolonged
popularity. What made matters worse was sustainability through and beyond the February
the lack of organizational and HR framework. pandemic.

Verticals

May
Fundraising Strategy
Problems Human Resource Strategy
Marketing Strategy Marketing Strategy
 FUNDRAISING

AIM DELIVERABLES
To provide potential funding sources that will ensure a
proper flow of funds throughout the year. Our analysis
is based on two factors : List of Grants
Impact-Probability Matrix
1. How past funds were procured?
Crowdfunding Platforms
2. What are the untapped sources?

ASSUMPTIONS
Brief on existing and previous fundraising sources.
Client possess the documents necessary for stated
global and national grants.
 RESEARCH AND EXPANSION

AIM DELIVERABLES
Improve the frequency and quality of donations and
create tools that would increase their chances of
collaboration and help spread awareness about their
Donor Behavior Report
activities.
Database for
Organizations in Similar
Line of Work
Database for CSR
Opportunities
ASSUMPTIONS Virtual Library Guide
Collaboration Email
Willingness to collaborate with organizations and
Template + Brochure
corporates.
Access to the digital resources required for the digital
library
 HUMAN RESOURCE

AIM DELIVERABLES
identify the issues faced in the HRM Processes, add new
and continual sources of volunteers as well as
streamlining of the onboarding process to ensure Volunteer Tracking and
scalability Management Tool
Job Profile Identification
and Implementation
Technique
Report on SOAR Research
and Identification
ASSUMPTIONS Strategy Report for better
Client to provide team with existing organisational HR Management and
structure Organisational Growth.
Willingness to hire new volunteers within the Sample Marketing Tools
organization for Talent Acquisition
 MARKETING

AIM DELIVERABLES
Identify and analyze the gaps in areas related to online
marketing and recommend new strategies for website
reconstruction and low-cost social media marketing in Keywords (SEO)
order to enhance visibility and accessibility. Document
Layout for a Sample Post
Layout for Sample
Messages
Website Layout
Report on Preliminary
ASSUMPTIONS Research.
Willingness to expand to different social media Strategy Report for
platforms
Improving the Social
Willing to stick to a regular schedule and be active on
Media Performance
all the online platforms.
PROJECT TIMELINE
Week 1-2 , Feb Week 3, Feb Week 4, Mar Week 5-6, Mar

Analysing the existing sources of Drafting the first report of Donor mapping and networking Preparation of final report including

funds and identifying potential grants and funds; Identifying document; analysing the crowd submission and changes from the

grants and funds potential CSR donors funding platforms client

Week 6-7, Mar Week 8-9, Apr Week 9-11, April Week 12, May

Analysing the marketing Researching SEO strategy and Developing intern recruitment Preparation of final report

strategies and making relevant analyzing potential virtual library strategy; Drafting the document including submission and

recommendations planning guides/tools for week 5 and 6 changes from the client
POINTS OF CONTACT
180DC Gargi Email Address

Role: Project Manager

Name: Aarushi Sharma
E-mail Address: [email protected]
Phone Number: +91 72104 02600

Role: Project Manager

Name: Avilasha Borthakur
E-mail Address: [email protected]
Phone Number: +91 69001 77109