Report on

Internship (20MBA IN 307) at

IMPOF IT SOLUTIONS PVT LTD (SMARTCHECK)

BY
A MAHESHBABU
USN: 1AY20BA068

Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

In partial fulfilment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION
Under the guidance of

INTERNAL GUIDE EXTERNAL GUIDE

Mrs. MONICA M MR. M SREENIVAS TEJA
ASSISTANT PROFESSOR CEO AND FOUNDER
ACHARYA INSTITUTE OF TECHNOLOGY SMARTCHECK

Department of MBA
Acharya Institute of Technology, Soladevanahalli,
Hesaraghatta Main Road, Bengaluru - 107
October 2021
 ACKNOWLEDGEMENTS

I wish to express my sincere thanks to our respected Principal, Dr Prakash M R,

and deep sense of gratitude to HOD, MBA, Acharya Institute of Technology,
Bengaluru for their kind support and encouragement in completion of the Internship.

I would like to thank external guide Mr SREENIVAS TEJA, FOUNDER & CEO,
IMPOF IT SOLUTIONS PVT LTD (SmartCheck), HYDERABAD who gave
me golden opportunity to do Internship at your esteemed organization, which helped
me to learn various concepts and also thank Internal guide Mrs. MONICA M,
ASSISTANT PROFESSOR, Department of MBA, Acharya Institute of
Technology, Bengaluru for constant support throughout the Internship.

Finally, I express my sincere thanks to my parents, friends and all the staff of MBA
department of AIT for their valuable suggestions in completing this Internship
report.

Place: Bangalore Name: A Maheshbabu

Date: USN: 1AY20BA068
 DECLARATION

I, A MAHESHBABU, hereby declare that the Internship report with reference to

“SMARTCHECK, Hyderabad” is prepared by me under the guidance of Prof. Monica
M, faculty of M.B.A Department, AIT and external assistance by Mr. Sreenivas Teja
M, Founder and CEO. I also declare that the Internship has been carried out towards
the partial fulfillment of the university regulations for the award of degree of Master of
Business Administration by Visvesvaraya Technological University, Belagavi. I have
undertaken the Internship for a period of four weeks. This report has not been submitted
to any other University / Institution for the award of any degree / diploma.

Place: Hyderabad Signature of the Student

Date: 22/12/2021
Table Contents:

SL NO Topics Page Numbers

Executive Summary

Chapter 1 Introduction about Industry 1-6

Chapter 2 Company Profile 7-15

Chapter 3 Mc Kinsey’s 7S Framework and 16-34

Michael E Porter’s Five Forces
Model

Chapter 4 SWOT Analysis 35-42

Chapter 5 Financial Statements Analysis 43-44

Chapter 6 Learning Experience 45

Campaign Save Paper Save Trees 46-50

Bibliography
 List of Graphs & Figures:
SL NO Graphs & Figures Page Numbers

Graph 1.1 Market size of IT industry 4

Graph 1.2 GDP of Industry 6

2.4.1 Sales Work Flow Model 11

2.6.1 Ownership Pattern 15

2.7.1 Organisational Structure 15

3.1.1 McKinsey’s 7s Framework 15

3.2.2 Levels of Management 18

List of Tables:
SL NO Tables Page Numbers

2.1 Organisation Profile 8

2.6.1 Board of Directors 15

3.1.2 Hard & Soft Elements of Mc Kinsey’s 7s 17

Framework

3.3.1 Porters Five Forces Model 30

3.3.2 Risks of the Company 31

4.1.1 SWOT Analysis 36

 Executive Summary

As a part of my MBA curriculum, it is required to undertake an organization study to gain the

knowledge relating to how an organization function and undertaking key issues in strategy
development such as mission, vision, goals objectives and so on. I got the opportunity to do
“Organizational Study” at IMPOF IT SOLUTIONS PVT LTD (SmartCheck), Hyderabad.

This report is about my organization study with IMPOF IT SOLUTIONS PVT LTD, in this
comprehensive report, I have discussed about every major aspect of the organization, which I
observed and perceived during my organization study.

In this project you will find the detail about the organization right from its incorporation to the
current Position. Along with it, the processes, policies and procedures of the organization are also
discussed in Detail. During my organization study, all the departments have been discussed in
detail and all the policies and procedures have been described thoroughly.

As a main purpose of Organization study is to learn by working in practical environment and to

apply the knowledge acquired during the studies in a real-world scenario in order to tackle the
problems using the knowledge and skill learned during the academic process, in this report detail
analysis of organization has been done And all the financial, technical, managerial and strategic
aspect have been evaluated to analyze the current Position of the organization.

The Organization study report covers many important aspects basically related with the study of
the organization, and Brief description of industry profile, history of the organization, SWOT
Analysis of the organization, 7s McKinsey framework, and also analysis of financial statements.

In the end the learning and experience section consists of all the policies, process, practices and
procedures Which I have undergone through and learned during my Organization study.
 CHAPTER: 1
INTRODUCTION ABOUT ORGANISATION AND
INDUSTRY PROFILE

1
1.1 INTRODUCTION OF THE ORGANISATION:
IMPOF IT Solutions PVT LTD is a Hyderabad- based start- up company that primarily provides
software solutions. Importance of IT, or IMPOF as we know it, provides Internet of Things
products. In a world where data is quickly becoming the most valuable currency, there's urgent
need to manage, segregate, analyze and access this data with ease.

Our products have been touted as game-changers by industry insiders. Data pooling, data analysis,
data monitoring and control is now easier, quicker and right at your fingertips through IMPOF.
Computerized generations have demands as exacting as their lives. There's no longer any scope
for manual errors, half-baked efforts and mindless delays. In a fast-tracked life, our solutions that
promise ease of life are coveted and valuable.

Customized reports, data control, real-time access to data has been made extremely affordable
through our solutions. Investment to the tune of lakhs of rupees on imported products can now be
bypassed. We provide our hardware and software solutions for both B2B and B2C segments in
cost-effective packages.

Industry: Information Technology

Founder: Sreenivas Teja
Service: SmartCheck
Head Office: 1st floor, Catalyst Building, T-HUB, IIIT Campus Gachibowli, Hyderabad,
Telangana.
1.2 INSUDTRY OVERVIEW:
India's liberalization was possible due to its IT industry. In the 1990s, the industry started off
with an export of nearly $100 million with around 5,000 employees. Now it is an industry that
thrives globally and India's IT exports are now around $70 billion with 2.8 million employees
working in this sector. The article states that the IT sector is one of the top two industries in the
country today.

The Information Technology (IT) industry is an essential component of the technology-driven

knowledge economy of the 21st century. In fact, globally India has been recognized as a
knowledge economy due to its impressive IT industry. The IT industry mainly encompasses IT
services, IT-enabled services (ITES), e-commerce (online business), Software and Hardware

2
products. This industry is also instrumental in creating infrastructure to store, process and
exchange information for important business operations and other organizations. The IT-based
services and products have become indispensable for flourishing any business enterprise and
accomplishing success. This industry has a conspicuous impact in improving the productivity of
almost every other sector of the economy, it also has huge potential for further accelerating the
growth and economic development. Information Technology not only contributed to the economic
development of the country but it has also made governance more efficient and responsive. It has
made access to government services and information easier and inexpensive. Information
technology has also made management and delivery of government service (such as health
services, consumer rights, etc.) more effective with enhancing transparency.

1.3 Growth of Industry:

The growth of the IT industry in India is unprecedented across the economies of the world. All the
sub-sectors of this industry (hardware products have relatively seen less progress) have made
strides in revenue growth in the last two decades and fueled the growth of the Indian economy.
The rapid advancement within the IT industry and liberalisation policies such as reducing trade
barriers and eliminating import duties on technology products by the Government of India are
instrumental in the growth of this industry. Also, various other government initiatives like setting
up Software Technology Parks (STP), Export Oriented Units (EOU), Special Economic Zones
(SEZ) and foreign direct investment (FDI) have helped this industry in achieving a dominant
position in the world IT industry.

3
 Graph 1.1 Market size of the industry

In the present time, when the COVID-19 pandemic has grappled the whole world and economies
have been hard hit. Indian IT industry is still showing positive signs and has the resilience to
overcome this unprecedented tragedy. It has emerged as a global economic force and a major
contributor to the Indian economy in particular and the world in general. This article tries to outline
how the Indian IT industry has evolved over the years and its prominent role in boosting Indian’s
growth.

1.4 Evolution of Indian IT industry

After independence till 1970, India did not have any guiding policy or framework for
computer/software technology. However, the government had taken several initiatives for starting
the design and production of computers in educational institutes during this period. In 1963,
Bhabha Committee emphasised on the importance of electronics and computers for the
development of India. On the recommendation of the Bhabha Committee, the Government of India
established the Department of Electronics (DoE) in 1970 for promoting the growth of electronics
and computers in India. In 1972, the government formulated a new software scheme and allowed
hardware import and export of software. This scheme is considered the first breakpoint in the

4
history of the Indian IT industry as in 1974 Tata Consultancy Services (TCS) got its first foreign
client Burroughs Corporation from the United States.

Further, due to liberalisation in 1991 and opening of the Indian economy for foreign investment,
intensified competition in the IT industry which resulted in standardization and productivity
improvement. The IT industry has grown rapidly and earned large amounts of force exchange. The
Information Technology Act of 2000, National Broadband Policy of 2004 and Special Economic
Zone (SEZ) Act of 2005 gave a boost to the IT industry and resulted in an increase in the number
of domestic and foreign software/IT companies in the country.

In the last decade, India has emerged as an IT hub for the software companies of the world and
Indian software companies have taken prominent positions in the global IT sector. India has
become the world’s largest sourcing destination for the IT industry. Online retailing, cloud
computing and e-commerce are all contributing to the speedy growth of the IT industry. The rate
of growth in the IT sector for 2019-20 is approximately ten percent.

1.5 IT industry boosting India’s growth

Indian IT industry has grown rapidly with an exponential growth rate after the economic reform
of 1991-92. Indian IT companies have set up thousands of centers within Indian and around 80
countries across the world. The majority of global corporations are sourcing IT-ITES from the
Indian IT industry, it accounts for approximately 55 percent of the global service sourcing market
(US$ 200-250 billion) in 2019-20. The market size (especially export) of the IT industry has grown
manifold from approx. 67 billion US dollars in 2008-09 to 191 billion US dollars in 2019-20
(Graph 1). The revenue is further expected to grow in the coming years with an accelerating growth
rate and expected to reach 350 billion US dollars by 2025.

The remarkable feature of India’s IT industry is that along with its expansion in terms of market
size it is also incrementally adding a significant share to India’s gross domestic product (GDP) and
consequently boosting the growth and development of the country. From a minuscule 0.4 percent
in 1991-92, the IT industry contributed around eight percent in 2017-18 to the total GDP of India
(Graph 2). This share is expected to increase to ten percent by 2025.

India’s digitally skilled pool has grown over the period and accounted for around 75 percent of
global digital talent. India’s four large IT companies (TCS, Infosys, Wipro, HCL Tech) have

5
employed more than one million employees. New IT-based technologies such as telemedicine,
remote monitoring, etc. are expanding and boosting the demand in the digital economy. The rollout
of fifth-generation (5G) communication technology, growing adoption of artificial intelligence,
Big Data analytics, cloud computing and the Internet of Things (IoT) will further expand the size
of the IT industry in India. As the size of India’s digital economy is increasing, IT companies are
establishing their centers in tier II and tier III cities which will further enhance the growth and
reduce the existing disparities.

Graph 1.2 IT Industry’s Share in GDP (in%)

6
 CHAPTER: 2
ORGANISATION PROFILE

7
 Table No: 2.1

1. Name of the Organisation : IMPOF IT SOLUTIONS PVT LTD

2. Regd. Office : 1st floor, Legacy Towers, 8-1-264/04/622, OU

Colony, Shaikpet, Manikonda, Hyderabad, Telangana 500008

3. Corporate Office : 1st floor, Catalyst Building, T-HUB, IIIT

Campus Gachibowli, Hyderabad, Telangana.

4. Contact Person : Jagadeesh Kumar, mail id: [email protected]

5. Email Id : [email protected], [email protected]

6. Website : iSmartcheck.in

7. Founded : 21st March 2018, Founded by Sreenivas Teja (CEO,

MD)

8. Activity : Software Services, IOT

9. Areas of the Operation : Tech Parks, Companies, IFMs etc.

10. Industry : Information Technology

8
2.1 Background:
IMPOF IT Solutions PVT LTD is a Hyderabad start - up company that primarily provides
software solutions. Importance of IT, or IMPOF as we know it, provides Internet of Things
products. In a world where data is quickly becoming the most valuable currency, there′s urgent
need to manage, segregate, analyze and access this data with ease.

Our products have been touted as game-changers by industry insiders. Data pooling, data
analysis, data monitoring and control is now easier, quicker and right at your fingertips through
IMPOF (SMARTCHECK).

Computerized generations have demands as exacting as their lives. There′s no longer any scope
for manual errors, half-baked efforts and mindless delays. In a fast-tracked life, our solutions that
promise ease of life are coveted and valuable.

Customized reports, data control, real-time access to data has been made extremely affordable
through our solutions. Investment to the tune of lakhs of rupees on imported products can now be
bypassed. We provide our hardware and software solutions for both B2B and B2C segments in
cost-effective packages.

2.2 Nature of the business:

Services Business:

Company providing a facilities management software which handles the all-customer maintenance
needs through a single unified dashboard. It

• Automate your operational needs

• Analyze your organizational performance

• Actualize your goals and keep scaling

Company deals with the daily Facilities Management activity through the SmartCheck software
the all include the visitor management, asset management, help desks, inventory checks etc.

9
Cloud Computing:

Software as a service (SaaS) is a software licensing and delivery model in which software is
licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand
software" and Web-based/Web-hosted software.

Software as a service (SaaS) is a software distribution model in which a cloud provider hosts
applications and makes them available to end users over the internet. In this model, an independent
software vendor (ISV) may contract a third-party cloud provider to host the application. Or, with
larger companies, such as Microsoft, the cloud provider might also be the software vendor.

2.3 Vision and Mission of the Organisation:

Vision Statement:

“IMPOF IT Solutions strives to digitalize lives and help several

generations of residents and professionals reduce their carbon footprint. With the singularly
remarkable goal of providing environment-friendly solutions that encourage green-housing, we
hope that our services can be accessed by every single household.”

Mission Statement:

“IMPOF IT Solutions hopes to unite the power of technology with

structured discipline for flawless execution of day-to-day activities. We give every individual the
power of making a green choice while also enjoying the benefits of a scheduled lifestyle with no
room for errors.”

Quality Policy:

They are committed to enhance customer satisfaction by providing goods and services
complying with continually improving Quality Management System.

10
2.4 Work Flow Model:
Sales flow model

Salesperson creates Receive Payment

Fulfil the Sales Order
order from Client

Manager reviews Forwarding to Billing File documents for

the order for Invoicing Record Keeping.

Sales Manager
reviews the client Send to client for
requirements and signature
approves

Figure No: 2.4.1

2.5 Product/Service Profile:

11
SmartCheck is the Facilities Management software.

SmartCheck harnesses the excellency of cloud-based technology to create an end-to-end solution

for all your CMMS (Computerized maintenance management system), CAFM (computer-Aided
Facilities Management), maintenance, facility, and upkeep needs. SmartCheck provides stability
an easy-to-use interface, and task accountability that helps scale up your organization’s
performance.

Find all your management and Organisational needs right under one dashboard. Receive real time
updates, alerts, download data from the software to analyze your data. Tech parks Find
SmartCheck a valuable addition to their CMMS and IOT needs due to the added safety it provides,
and its ability to maintain control of your organization. SmartCheck also helps you generate billing
for parking spaces, have a minute eye on your inventory, and keep track of your vendor visitors.

2.5.1 IOT 4.0:

SmartCheck’s IOT device helps you improve your organizational efficiency through automation
technology, machine-level analytics, and inter-connectivity between all the arms of your
organization. Improved visibility over your organizational functions helps you detect patterns of
wastage and redundancy. Energy metering by SmartCheck’s IOT provides real time readings and
usage analytics. Valuable insights of the IOT device can advance your organization’s growth.
From DG Set performance tracking to portaging your data to SAP, our IOT 4.0 is a valuable
investment for your organization’s future.

2.5.2 Targeted customers of the SmartCheck:

1. Technology Parks (Tech parks)

2. Companies
3. Shopping Malls
4. Commercial complexes
5. Co Working Spaces
6. Manufacturing Industries
7. (IFMs) Integrated Facilities Management Companies

12
2.5.3 Services the SmartCheck provides:

Smart Facility (IOT 4.0)

Times are tilting towards smart technology. That’s exactly what our Smart Facility enabled with
IOT 4.0 is capable of.

Utilities Check

Utilities are tracked in 3 optional approaches. IOT solutions enable full featured integrated model
where all are tracked with correlation to energy meters.

QR Based MEP/HK Check

Daily activities that matter at the end of the month or year are vital to our operational efficiency.

Inventory Management

Our SCM modules focuses on all aspects starting from planning a request to sourcing goods and
services,

Gate Check

All key operations at entry are vital to organization, both from functional and auditable
perspective.

Helpdesk

Helpdesk is the heart of all administrative functions. Effective platform to manage helpdesk
operations is loaded with all need-of-the-hour features:

Work Permit Management

Work permits are very essential for running operations in an organized fashion.

AI and ML

Artificial intelligence and Machine Learning are in vogue for very right reasons.

13
Space Check

Managing space is easier now. Be it your working desk or a conference room, our tool allows
easy access and logistics.

Compliances Check

Staying on top of all compliances is very essential for organizational excellence.

Green Initiative Check

We ensure certifications are in order by resorting to check listing parameters that constitute
standards like ASHRAE, OHS, EHS, LEED, IGBC etc.

Transport Check

Managing transport as a function has it own challenges. Key dependencies when organized well,
contribute to overall effectiveness.

Parking Check

Parking is always at premium and hence managing it efficiently helps achieve employee
satisfaction.

Emergency Response Check

This module focuses on verifying all readiness to handle emergencies that require responses like
evacuation, firefighting, EHS and first aid.

Document or Repository Check

Process or Operational documentation is evolving better than ever and so is the need to organize
these documents.

2.6 Ownership pattern:

1. It’s a non-government-based company the contribution of the company is by the owner of

the company

14
Board of the Directors:
Table No: 2.6.1
Sreenivas Teja Madala Founder & Chief Executive
Officer (CEO)
Saratha Reddy D Co-Founder & Chief
Technical Officer (CTO)
Viswakanth V Chief Operational Officer
(COO)

2.7 Future growth and Prospectus:

Company is going to expand the business all over India by the 2021 financial year, Opening offices
allover India in five Zonal areas in remote places.
• Two Zonal offices in South India
• One Zonal office in Central India
• One Zonal Office in North India
• One Zonal Office in East India
Company is expanding all zonal offices with the staff of 120 members by the end of financial year
2021-2022.

“Targeting a turnover of 30CR for 2022 financial year”

CEO

National Sales
Manager

Zonal Zonal Zonal Zonal Zonal

Manager- 1 Manager- 2 Manager- 3 Manager- 4 Manager- 5

Sales Sales Sales Sales Sales

Manager Manager Manager Manager Manager

Sales 0perational Sales Operational Sales Operational Sales Operationnal Sales operational
Executive Executive Executive Executive Executive Executive Executive Executive Executive Executive

Figure No: 2.7.1

15
 CHAPTER: 3
MC KINSEY’S 7S FRAME WORK
AND
MICHAEL E PORTER’S FIVE FORCES MODEL

16
3.1 MCKINSEY’S 7S FRAMEWORK
The McKinsey 7S Model refers to a tool that analyzes a company’s “organizational design.” The
goal of the model is to depict how effectiveness can be achieved in an organization through the
interactions of seven key elements – Structure, Strategy, Skill, System, Shared Values, Style, and
Staff.

Figure No: 3.1.1

Seven Elements of McKinsey’s 7s Framework:
The model categorizes the seven elements as either "hard" or "soft":
Table No: 3.1.2
HARD SOFT ELEMENTS
ELEMENTS
Strategy Shared values
Structure Skills
Systems Style
Staff

17
Structure

The structure is the organizational chart of the company. It represents how the different units and
divisions of the company are organized, who reports to whom and the division and integration of
tasks. The structure of a company could be hierarchical or flat, centralized or decentralized,
autonomous or outsourced, or specialized or integrated. Compared to most other elements, this
one is more visible and easier to change.

Strategy

A strategy is a plan the company develops to maintain its competitive advantage in the market. It
consists of a set of decisions and action steps that need to be taken in response to the changes in
the company’s external environment which includes its customers and competitors.

An effective strategy would find external opportunities and develop the necessary resources and
capabilities to convert the environmental changes into sources of new competitive advantage

Systems

These are the primary and secondary activities that are part of the company’s daily functioning.
Systems include core processes such as product development and support activities such as human
resources or accounting.

Skills

Skills are the skill set and capabilities of the organization’s human resources. Core competencies
or skills of employees are intangible but they a major role in attaining sustainable competitive
advantage.

Style

The attitude of senior employees in a company establishes a code of conduct through their ways
of interactions and symbolic decision-making, which forms the management style of its leaders.

18
Staff

The most valuable strategic asset of an organization is its staff or human resources. This element
focuses on the number of employees, recruitment, development of employees, remuneration and
other motivational considerations.

Shared Values

Shared values are also referred to as superordinate goals and are the element that is in the core of
the model. It is the collective value system that is central to the organizational culture and
represents the company’s standards and norms, attitudes, and beliefs. It’s regarded as the
organization’s most fundamental building block that provides a foundation for the other six
elements.

3.2 Mc Kinsey’s 7s Framework of the company:

Structure:
1. How do the various departments coordinate activities?

There were many departments in the organization like technical department, Sales department,
Operations department. The coordination in the organization is both internal and external.

Internal coordination leads to the establishing a relation between all the managers, executives,
department, branches and employees and workers. The company coordination is in vertical
coordination, a superior authority coordinates his work with that of his subordinates and vice
versa.

ORGANISATIONAL STRUCTURE:

COO CEO

National Sales
Manager

Zonal Zonal Zonal Zonal Zonal

Manager- 1 Manager- 2 Manager- 3 Manager- 4 Manager- 5

Sales Sales Sales Sales Sales

Manager Manager Manager Manager Manager

Sales 0perational Sales Operational Sales Operational Sales Operationnal Sales operational
Executive Executive Executive Executive Executive Executive Executive Executive Executive Executive

Figure No: 3.2.1

19
2. How decisions are made?

The Decision making in the organization will be in Centralized form. Centralized organization
are where most decisions are taken by senior managers and then passed down the
organizational hierarchy. This structure relies on having strong and competent managers.

The decision making happens by the levels of organisation. The levels of organisation include

Top level
Management

Middle level
Management

Low level
Management

Figure No: 3.2.2

The Top-level Management include:
• CEO – Chief Executive Office
• CTO – Chief Technical Office and
• COO – Chief Operations officer
The Middle-level Management include:
• National Sales Manager
• Zonal Managers
• Sales Managers
• Technical Team head
The Low-level Managers include:
• Sales Executive
• Operations executive
• Technical Team

20
Inter Departmental Coordination:

SmartCheck has high coordination between different departments. The company’s departments
often form inter-department teams for new clients and tasks that require multiple expertise. All
coordination between different departments is effective and organized. SmartCheck has a
systematic process for initiating and monitoring coordination between departments to ensure
smooth work operations and processes and goal attainment.

Communication:

SmartCheck has a developed and innovative systems for ensuring communication between
employees and different managerial levels. The Systematic, defined, and organized
communication allows an easy flow of information.

Departments and their Function in the Organisation:

Finance Department:

Finance Department is the part of an organization that is responsible for acquiring funds for the
firm, managing funds within the organization and planning for the expenditure of funds on various
assets. It is the part of an organization that ensures efficient financial management and financial
control necessary to support all business activities.

Roles of Finance Department:

1. Bookkeeping

This involves tracking and recording every single transaction associated with your startup. The
objective of the finance department is to maintain flawless bookkeeping. This role also includes
payroll management, and providing the right chart of accounts for managing MIS expectations of
the management.

2. Tax and Compliance

The finance department must ensure that statutory compliances are in order for the startup by
submitting all government paperwork accurately and in a timely manner. A robust maker-checker
process can be implemented to reduce any chances of error.

21
 3. Finance Planning & Analysis

The finance department’s role goes beyond just bookkeeping. It also involves data analysis to
provide insights for decisions that impact the future. The finance department must be in a position
to scrutinize any decisions taken by the senior management, analyse its efficiency, and assess the
risks involved. Providing timely and accurate information to assist decision-makers is a highly
valued KPI of the finance department.

4. Providing Strategic Guidance

Another key responsibility of the finance department is in crafting strategy that could potentially
drive the growth of the start-up. The availability of data collected from sophisticated tools,
combined with the right expertise and refined strategy can help set realistic long-term goals for the
startup. Some of the areas where the finance department can add significant value is in
identification of the right pricing strategy, target market, and even product mix.

5. Fund Raising

Startups seeking to raise funds in the near future must ensure a well-kept book. The right way to
convince an investor of your startup’s capabilities could lie with your finance department.
Operational excellence is critical to fund raising and can be driven by a team of financial experts.

Technical Department:

Governance refers to the implementation of operational parameters for working units and
individuals’ use of IT systems, architecture, and networks. The governance of the master data is
based on workflow processes that integrate business rules and subject matter domain expertise.
This is part of the conventional IT security as well as the data assurance for which the IT
department is also responsible.

Infrastructure refers to the hardware components, the network, the circuitry, and all other
equipment necessary to make an IT system function according to the established needs and system
“size” of the company.

22
Functionality is perhaps the most apparent task performed by the IT department. It refers to
creating and maintaining operational applications; developing, securing, and storing electronic
data that belongs to the organization; and assisting in the use of software and data management to
all functional areas of the organization.

Responsibilities of IT Department:

1. Network Contingencies
2. Application Development
3. Company Website
4. Technical Support
5. Programming
6. Code in languages like Linux, Java, JavaScript, C++, Asp.net, C#, SQL, HTML and PHP.

Sales Department:

• Looking for the Sales Opportunities with the existing and new customers to sell products
and services.
• Organization effective presentation to the customers regarding the requested product and
service.
• Permanent contacts with the customers to know their needs and requirements.
• Identify the target budget for each year with following-up percent of the budget realization
each quarter of year.
• Definition Business Opportunities with each customer to be considered in the target budget
or forecast list.
• Development the rapports with all existing and new customers to know their future plan as
well as co-ordination with Marketing Department to reach the strategic goals.

Marketing Department:

Marketing department has other role and responsibilities as marketing starts long time before the
company has a products and service. Marketing involves research and assess the customer needs
and evaluate and determine if real profitable opportunities exist.

23
Marketing continues throughout a product’s life, finding new customers, improving product
appeals and performance as well as managing repeat sales. Marketing Department Role &
responsibilities in brief as:

1- Creating value to the product and service

2- Building Brands and Deployment plan

3- Development relationships with customer and channel partners

4- Good Customer service and communicating benefits

5- Identification of the Return of Investment and shareholder value

6- New Strategic Marketing plan set up with modification required from time to time as per market
trends

STRATEGY:
A Strategy is an approach developed by the company for maintaining the perpetual victory or
standing point against the competitors. Company introduced many strategies into the business to
tackle the competitors. The company implemented aggressive pricing strategies to become a cost
leader is a way to set your business apart by offering a competitive price for your product or
service. If you have a unique strategy to lower cost without sacrificing quality, use that to set
yourself apart in your industry.

The Strategic direction and the overall business for SmartCheck are clearly defined and
communicated to all the employees and stakeholders. This helps the organisation manage
performance guide actions, and different tactics that are aligned with the business strategy.

Guiding behavior for goal Attainment:

The Strategic direction of SmartCheck is also important in helping the business goals to guide
employees, sales staff behavior towards the attainment and achievement of goals. Smart Goals are
set with short term and long-term deadlines in according with the business strategy. Business
strategy helps the employees decide tactics to attain the goals.

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Competitive Pressure:

The SmartCheck’s strategy addresses these competitive pressures through suggestive measures
and actions to address competition via tactics and activities ensure sustainability to SmartCheck
via adapting to market changes, and evolving consumer trends and demands.

SYSTEM:
1. Where are the controls and how are they monitored and evaluated?

ANS: SmartCheck continually evaluates its systems through the designed controls. This
monitoring of the performance is continual and ongoing. This monitoring of the performance is
continual and ongoing. Th is largely done through observation and informal discussions. Feedback
to employees and overall department heads is informally given regularly as and when is required.

Formal evaluation of performance is also conducted weekly for the sales team and operations team
and the semiannually or quarterly for the technical team on the need and the urgency of the projects
and assigned tasks.

2. What processes, procedures and routines are in place to get work done?

ANS: SmartCheck also has special processes and methods for ensuring that all departments and
systems within the organisation are aligned and worked in harmony towards the greater business
goals and targets. This is made possible through ensuring that all systems are designing and
working towards goals and targets specific to their expertise under the broader business vision and
mission strategy.

3. Does the organization take customer service complaints seriously?

ANS:

Yes, the SmartCheck company has a dedicated team for the customer relationship for complaints
and customer satisfaction, the business development department of the company respond directly
with the customers to know the problems they are faced during the usage of the software. The
dedicated business development team contact the technical team to get the sought of the problem
customer faces during the usage. The company has strict rules in the organisation of the customer
satisfaction/ resolve of problems during the usage of the software.

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When the company activation the profile of the customer, the technical team get into testing the
profile of customers a week before handover to know about the issues while using the software.

Example of testing based on the alerts, mails, checklist appearance, dashboard appearance, data
downloads, inventory check etc.

SHARED VALUES:
Core Values:

The core values of SmartCheck are defined and communicated to foster a creative and supportive
organizational structure that will allow employees to perform optimally, and enhance their
motivation and organisational commitment. The core values at SmartCheck include, but are not
limited to,

• Loyalty
• Honesty
• Trust
• Accountability
• Simplicity
• Value Centric
• Heritage

The SmartCheck business also ensures that all its activities and operations are conducted with high
ethical and moral standards that redefined and benchmarked against market criteria.

Corporate Culture:

Corporate culture refers to the beliefs and behaviors that determine how a company’s employees
and management interact and handle outside business transactions. SmartCheck encourages an
inclusive culture that celebrates diversity. The company has expanding national wide business and
trying to get operations all over the country.

The Corporate culture at SmartCheck also encourages innovation and creativity by allowing
independence for growth to individuals and teams thus helping them refine their careers as well as
personalities. Lastly, the corporate culture at SAP also has a supportive leadership which works

26
towards increasing employee motivation and job satisfaction by giving way to visibility and
accessibility.

SKILLS:

Skills refers to the fact that the employees have the skills needed to carry out the company’s
strategy. Skill full employees are an asset to our organisation. To keep employees to fully geared
up to meet the challenges of changing market dynamics and changing technology, the SmartCheck
is undertaking the necessary training through the qualified team which focuses on grooming
business.

Employee Skills:

SmartCheck has a commendable workplace, with high skills and capabilities. All employees are
recruited based on their merit, qualifications, communication and respective skills. SmartCheck
prides itself on hiring the best professionals and grooming them further to facilitate growth and
development.

Training Programs:

SmartCheck has defined tasks and job roles and hires and train employees for skill level
accordingly with respect to those. The company ensures that all its job requirements are met and
that employees have the sufficient skills to perform their respective jobs in accordance with the
values and culture as well as the business goals and strategy.

SmartCheck is a startup where the company is acquiring only the experienced candidates to avoid
the training sessions, because it burdens the company and make the high costs for company.

Skills of employees monitored and assessed:

SmartCheck makes the monthly review for every employee in the company to assess his work,
growth in the company, monitor his skill according to his growth in monthly review. IF it comes
to sales and operations the review will be weekly to know about the progress in sales and new
client search.

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STAFF:

Capabilities to complete different activities.

How effective is that leadership?

Ans: The leadership of the company are differentiated with the departments the main lead of

The CEO of the Company leads the Marketing, Legal and Sales.

The COO of the Company leads the Operations, Human Resource Management and Finance.

The CTO of the Company leads the Tehcnical Team.

How much importance does the firm really give to its employees?

Ans: SmartCheck gives more importance to their employees to providing the all essentials to them
to do work and providing employee Shares to employees who are really worth to get shares.
Providing Bonuses to the employees of getting new clients, on attendance and etc.

Is the current number of employees enough to accomplish goals?

Ans: The current number of employees are good to accomplish the goals the company has but
know company is expanding their operations all over India, so company need new employees and
company is hiring the worthy candidates who have the reputed track record on their respective
fields. The company targeting mainly on the Remote areas of Bangalore and Delhi to expand the
business and recruit employees for both.

STYLE:

The culture of the organization in terms of leadership and interaction between staff and others.

Management style/Leadership style:

• Participative Leadership Style:

Participative leadership is a style of leadership in which all members of the organization work
together to make decisions. Participative leadership is also known as democratic leadership, as
everyone is encouraged to participate. This also allows the leadership to regularly interact with
employees and different managerial groups to identify any conflicts and get feedback from them.

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 1. Discuss as a group. There is usually a leader who oversees the process. This leader
facilitates a discussion about the issue at hand or the decision that needs to be made.
2. Provide information. The leader shares all pertinent information for deciding with the
whole group.
3. Share ideas. The group shares ideas about how to solve the problem.
4. Process ideas and information. The leader summarizes the information and ideas for the
group.
5. Make a decision. The group makes the best decision based on the information and ideas
presented.
6. Implement the decision. All members of the organization implement the decision.

How does top management seek to motivate employees?

• Praising for achieving Goals

• Ensuring good Work place
• Bonuses
• Treating them with respect

The Top Management of the company motivate employees by praising them with their success in
achieving goals, treating them with the respect, ensuring good workplace and pay them more like
(bonus). Company is introducing strong policy on the bonuses for employee, Employees get the
bonuses on their achievements.

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3.3 PORTERS FIVE FORCES MODEL

Porter’s Five Forces is a model that identifies and analyzes five competitive forces that shape every
industry and helps determine an industry’s weaknesses and strengths. Five Forces analysis is
frequently used to identify an industry’s structure to determine corporate strategy. Porter’s model
can be applied to any segment of the economy to understand the level of competition within the
industry and enhance a company’s long-term profitability.

Porter’s Five Forces is a business analysis model that helps to explain why various industries are
able to sustain different levels of profitability. The model was published in Michael E. Porter’s
book, “Competitive Strategy: Techniques for Analyzing Industries and Competitors” in
1980.1 The Five Forces model is widely used to analyze the industry structure of a company as
well as its corporate strategy. Porter identified five undeniable forces that play a part in shaping
every market and industry in the world, with some caveats. The five forces are frequently used to
measure competition intensity, attractiveness, and profitability of an industry or market.

Figure No: 3.3.1

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Table No:3.3.2

Porter’s Five Forces Model

Five Forces Risks of company

Threat of new Entrants Low Risk

Bargaining Power of Buyers High Risk
Bargaining Power of Sellers Low Risk
Threat of Substitutes High Risk
Industry Rivalry High Risk

Threat of new Entrants:

For new entrants to the industry company need the large capital costs are required for research and
development, branding, advertising development of the new product and creating demand.

The new entrants have to develop their software with unique features and security to grab the
customer attention and reach the customer requirements and demand. So, there is a limit in the
entry of newer players in CAFM and CMMS software providers.

The Existing companies in this segment of CAFM and CMMS provide the services extensively
and grab the opportunities of the customer requirements.

The software we provided was fully customizable, user-friendly, one dashboard for all
requirements. The company is approaching in the new way of showing the customers, by saying
that how they goanna save trees by stop using papers and start using our smart check services.

The profits in the industry are average and above, if new entrants came into the industry, grabbing
their opportunities for giving services is more difficult because Present suppliers of CAFM and
CMMS are grabbing every opportunity of the customer. The present players have a bright long
future.

The New entrants have several opportunities, because all Co-working spaces, Techspeak, IFMs,
Companies are searching for the all-around facilities management software to digitalize their
building and to control everything in one click.

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New entrants to the industry are always a threat to the existing players because nothing is
impossible the new entrant if they up to the market with better software it was a threat to the
existing companies.

The threat of new entrants in the Software service industry is relatively high. Barriers to entry are
low when it comes to entering the Software as a service market, even if there are many barriers to
gaining a foothold and remaining in the market long-term.

How SmartCheck tackles the new entrants to the industry?

• SmartCheck is upgrading the software solution for more mobile and user friendly.
• The pricing Strategy SmartCheck uses can beat the new entrants and competitors in the
industry.
• SmartCheck aggressively spends an ample amount of time and money on the marketing
and sales resources to grab the whole customer to the company.
• New Entrants are always a big threat for the existing companies in the Industry, But the
existing companies have the advantage of Strong Brand Image, Aggressive pricing etc.
Bargaining power of Customers:
Buyers / Customers mainly influence the profitability of the company in the industry through the
ability to lower prices and requirements to provide higher service quality.
The customers of our company are mainly Tech Park, IFMs, Companies, Co-working spaces,
universities, Manufacturing unites, Industries etc. The customer base for our services is huge in
the remote areas in the country. Every customer has different requirements according to their
company profile and other requirements. The customers compare the competitor's product/services
before making the purchase, and they try to bargain and reduce the cost of the service. Customers
make the yearly subscription based on monthly payment/ quarterly payment.
Buyers are sensitive to the price change in the services, customers check extensively of the
substitutes and get into the bargain of the prices the company quoting to customer, Price is always
a big advantage of the customer to bargain with the company.

Frequency of purchase is also the biggest threat of the companies because the service provided by
the company is a yearly subscription model if the customer does not show interest in subscribing

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to the service for next year this leads to the loss of customers & damaging the company’s
reputation.

• Customers of the company are aggressive at the price change in the software service.
• buyers have strong bargaining power so they usually tend to drive the price down thus
limiting the potential of the SmartCheck to earn sustainable profits.
• Sometimes the Customers of the companies are focused mainly on the product, its
characteristics, Services the product provides rather than the price of the service/ product.
So, the Bargaining power of the customers is moderate in the industry.
Threat of the Substitutes:

Key substitutes of the software as service company are traditional, on-premise it. Demand for
software cloud applications is high based on on-premise applications, it is safe to say that software
cloud services are winning the battle.

The substitutes for the SmartCheck are the Integrated facilities management companies they do
work manually for what SmartCheck does digitally. For digital attendance in SmartCheck
substitute was manual signing on the attendance register. For digitalized checklists in SmartCheck
Customer uses paper-based checklists etc. The substitutes of SmartCheck Digitalization are
Manual entry on the paper, Substitutes are so strong in business because the manual-based entries
on registers, papers are in the business for so long.

How to tackle the substitutes?

Because of the covid-19 pandemic, most of the companies, co-working spaces, Tech Parks etc. are
willing to digitize their building/ premises of the company. The company needs to digitize because
they need all the building details in one click without any physical appearances to everywhere, for
all these problems SmartCheck is the best solution for the companies, Tech Parks, Coworking
Spaces etc. to digitize their building premises with affordable cost.

SmartCheck has a big opportunity in the market to grab all the customers with aggressive pricing
and smart appearances to the companies.

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Bargaining power of Suppliers:

The bargaining power for suppliers is very low and since high-standardization exists, there is little
scope of suppliers having any clout. The suppliers consist of IT Infrastructure providers (Servers,
computers etc.), Recruitment firms, Office Space Suppliers etc. There is no space for the suppliers
bargaining power in software service providing companies.

Bargaining power of Suppliers of the company are very low, because there are no suppliers for the
Software as a service company.

Industry Competition:

If the rivalry among the existing players in an industry is intense then it will drive down prices and
decrease the overall profitability of the industry. The CAFM (Computer-Aided Facility
Management) software providing companies in the market are rivalry for SmartCheck, the few
industry competitor companies are My Home, Quick FMS, Hub Matrix, E Facility etc.

How Company tackles the competitors in the industry?

• The strong pricing strategy/ module of the company is the strongest competition for the
other companies in the industry.
• Strong Brand Image, Aggressive Marketing and Sales all grab the customers in the
industry, so the company can tackle the competitors of the industry.
• The hybrid application of SmartCheck works on both the web application and Smartphone
mobile app, the flexibility of usage is where the customer's main priority, so the company
can tackle the competitors by the flexibility of usage of the service.

“SmartCheck has taken over the highest market share in the business segment, so
SmartCheck is the decision-maker in the Market.”

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 CHAPTER: 4
SWOT ANALYSIS

35
4.1 SWOT Analysis of the Organisation

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate
a company’s competitive Position and to develop strategic planning. SWOT analysis assesses
internal and external factors, as well as current and future potential.

SWOT analysis is a strategic planning technique that provides assessment tools.

Identifying core strengths, weaknesses, opportunities, and threats leads to fact-based analysis,
fresh perspectives, and new ideas.

Table No: 4.1.1

INTERNAL EXTERNAL
FACTORS FACTORS
STRENGTHS OPPURTUNITIES
WEAKNESSES THREATS

Strengths: The strengths of an organization are the core competencies of the company, the key
factors which enable it to excel in certain aspects and gain all kinds of profit, whether that is purely
economical, organizational or other.

Weaknesses: As weaknesses we define the flaws that an organization has, something

which means that these weaknesses might lead to serious problems in the company’s strategic
planning and might even lead to worse situations, such as becoming a serious threat for the
organization’s existence.

Opportunities: These are certain steps which will help a company to perform better, generate
more profits etc. The opportunities can be of many different perspectives, such as entering a new
market, or in creating a new business unit and etc.

Threats: As threats we name the potential reasons which might harm a company, such as a new
entrant in the main market of operation, a big economic recession and other reasons which might
threaten the current position of an organization.

36
Strengths:
Strengths describe what an organization excels at and what separates it from the competition: a
strong brand, loyal customer base, a strong balance sheet, unique technology, and so on.

• What do your customers love about your company or product(s)?

• What is our competitive advantage?
• What does your company do better than other companies in your industry?
• What are your most positive brand attributes?
• What’s your unique selling proposition?
• What resources do you have at your disposal that your competitors do not?

Weaknesses:
Weaknesses stop an organization from performing at its optimum level. They are areas where the
business needs to improve to remain competitive: a weak brand, higher-than-average turnover,
high levels of debt, an inadequate supply chain, or lack of capital.

• Where can we improve?

• What do your customers dislike about your company or product?
• What resources do the company lag?
• What’s the main area we need to improve on immediately?
Opportunities:
Opportunities refer to favorable external factors that could give an organization a competitive
advantage.

• Are there any emerging technologies that you can use to your advantage?
• Can we expand our core operations?
• What new market segments can we explore?
• Changes in new technology?
Threats:
Threats refer to factors that have the potential to harm an organization.
• What are the new regulations that threaten operation?
• Rising in business costs is a threat or not?
• What are your competitors doing that threatens the company?
• Are New entrants in the industry will Threat company growth?
• Price wars between the competitors?

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4.2 Strengths:

As one of the leading organizations in its industry, SmartCheck has numerous strengths that help
it to thrive in the marketplace. These strengths not only help it to protect the market share in
existing markets but also help in penetrating new markets.

High level of Customer Satisfaction:

The company with its dedicated customer base, the dedicated team of the company deals with
customer satisfaction. The team rectifies the problems faced by the customer as soon as possible.
The customer of the company loves the software, the technical team developed it as the single
dashboard software where all works should happen in one place the customers can save time.
Every employee in the facilities of the customer company will do the work properly because of
SmartCheck. SmartCheck raises the alert notification of work to be done on time.
• SmartCheck promotes the save Paper campaign through the digitalization of the facilities
management work if a needed company makes a demo on, how many trees are cut because
of using papers.
• SmartCheck has a variety of modules company provide the modules to the customer as per
their requirement.
Excellent sales staff with strong knowledge of service company providing and they maintain a
good relationship with customers.
Reduce time to benefit:
SmartCheck differs from the traditional model because the software (application) is already
installed and configured. You can simply run through the data and fill in the respective checklists
and data. This reduces the time spent on installation and configuration and can reduce the issues
that get in the way of the software deployment.
Smartphone application:
Smartphone application is the strongest strength for the company. SmartCheck has a dedicated
smartphone application. SmartCheck provides a mobile application for the customer to get the
work done at their fingertips, the mobile application can be downloaded through the Google Play
store and it is too handy.

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Competitive Advantage:
Solid human resource is one of the core competitive advantages of the company. The skills of
employees are developed specifically for job roles and requirements of SmartCheck and provide a
competitive benefit for the company- where players cannot imitate employee skills or training.
This creates a unique and non-substitutable competency for a company.

Unique selling proposition USP: A unique selling proposition (USP) refers to the unique benefit
exhibited by a company, service, product or brand that enables it to stand out from competitors.
The unique selling proposition must be a feature that highlights product benefits that are
meaningful to consumers. USP focuses on explicit claims of uniqueness involving an objectively
verifiable product attribute or benefit-in-use.
SmartCheck’s USP are

• Single unified dashboard for all modules. User-friendly dashboard.

• SmartCheck has a hybrid application that works on both the web and mobile.
• The customer gets their total building control handy with their mobile in one click.

4.3 Weaknesses:

The main challenges facing FM software advancements are cost, security, adoption and being
overburdened by unrealistic customer expectations.

• The company is lack advertising strategies to increase sales.

• The utmost weakness of the company is the lack of marketing.
• It’s only available via the internet – To use the SmartCheck, you need a speedy internet
connection, otherwise, you could experience issues with lengthy load times and
unsynchronized data.
• Additional Costs of the company is always a threat to the company growth and profitability.
• Post Training requirement for every client after the profile was made. It’s too costliest for
the company to maintain the specific person to send training to the customer extensively.
• The difficulty of Integration with the local software where the customers have already
digitized some part of their manual work.

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4.4 OPPURTUNITY:

The main challenges facing FM software advancements are cost, security, adoption and being
overburdened by unrealistic customer expectations. The key facilities management trends involved
customer experience, data and forming a community focused on the future.

Company has more opportunities to expand the business the business in many way they are
discussed below.

Are there any emerging technologies that you can use to your advantage?

• Sensor technology:

Sensor Technology is the trend in the facilities management software, service providers in real
estate and facilities managers have swapped buzzwords for practical deployment of sensor
technologies in order to deliver measurable operational benefits. Sensor technology is IoT put in
action. It allows a building’s assets to communicate their operational and health status without
human intervention. Advances in sensor and battery technology have introduced wireless devices
with little or no configuration and maintenance effort that can be deployed in minutes. In 2021,
sensor technology is used to gather data for many aspects of any given commercial building. New
technical data points include granular ambient temperature, humidity as well as the technical
building status for its HVAC (Heating, Ventilation, Air and Conditioning), electrical and water
treatment systems.

• Cloud based data collection:

In 2021, we expect to have access to data and information 24/7 and from any corner of the world.
This also holds true in the commercial built environment.

Using cloud-based services greatly simplifies data collection, as facilities managers and service
providers do not need to find ways to gather and store the data. The expectation is to plug in the
equipment and have the data available for productive use. Only cloud-based services can deliver
this experience.

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 • Data Gets Even More Mobile:

The rise of mobile technology frees Facilities Managers from their desks, and lets managers gain
greater diversity in their work environments with the ability to oversee multiple locations from a
single place.

• Digital workspace services:

Digital workplace services have been turning into a hallmark of a modern company’s office
environment.

Typical services are powered by sensors, analytics, digital signage and apps and include:

• Desk availability and way-finding.

• Meeting room availability and booking/release.
• Canteen occupancy.
• Office temperature and climate.
• Feedback panels, helpdesk.
• Service request buttons around printers, coffee machines, communal equipment.
• Meeting room assistance buttons and panels.
• Washroom cleaning status and improved cleaning regimes.

New areas of operation in business:

Still company areas of operation are based mainly on Tech Parks, Companies, IFM and Coworking
Spaces, but the company has the new market rise of the Residencies, Companies with
Manufacturing Units are the new opportunity for the SmartCheck to grab the business and stand
strong in the market.

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4.5 Threats:

• Data Breach:

Every company in the Software as a Service platform were using cloud storage services, data
security is the biggest concern for all clients and the companies who were using the cloud data
services, the big company is growing the data breach problem / hacking problems are going to
increase. The big cloud providing company AWS (amazon web services) has a security threat
forever from hackers or others.

• Hidden Cost: hidden costs like backup, Problem Solving and recovery etc.
• Inadequate Market Demand:

The company’s main place of doing operations is Tech Parks, Software Companies etc. Because
of Covid the many of the companies provide the work from home option for the employees to get
off the cost burden they are facing when the employees are at office premises. The Software boom
was down because of covid the SmartCheck demand in the Software companies is getting low.

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 CHAPTER: 5
ANALYSIS OF FINANCIAL STATEMENTS
AND LEARNING EXPERIENCE

43
5.1 FINANCIAL POSITION:

• Financial Position of the company was great, Company started with the very base 1lakh
now the company’s turnover upto 15 crores.
• Company future Prospectus to grow their business to 30 crores in the financial year of
2021-2022.
• Company is financially stable and grabbing more investors into the company.
• At the time of covid First wave company faces the many obstacles of losing the business
and loss in making of business.
• And then because of covid of untouchability in premises of the offices are the lead for the
company to grab their business.

The Company is more protective about their financial statements, because they are startup and
private company, so they are not happy to disclose any statements to the outside of the company,
even though I was an intern company rules are not allowed the others to see the financial statements
and the company are more sensitive about the Investors information. The above information I
know about the finance position of the company.

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5.2 Learning Experience:
Every student doing a professional course needs to undertake summer trainings or internship

in his respective field, which gives him a chance to explore his skills and suit himself in the

work environment.

This study has helped me to know the insights of the corporate sector in India especially

SmartCheck being one of the most reputed company gave me a wider overview of how the sales

in corporate works.

The objective of the internship is to benefit the students working as intern in the company.

The students get to learn the basics of their education and them turning into realities, whereas

the companies could add value to their services through the creativity and the innovative

skills possessed by the new generation. The internship periods, also helps a student to judge

himself, whether, he would be able to adjust in the corporate environment or not.

The organization study at IMPOF IT SOLUTIONS PVT LTD, Hyderabad has given me the

opportunity to gain valuable industry related experience that would allow me to expand my

career options. The skills and knowledge I gained at SmartCheck was quite helpful for

choose my career. I was able to utilize and engage the knowledge and skills gained at

SmartCheck in a more practical approach at Corporate Sales. The guidance, support,

feedback and useful suggestions provided by my Project Guide helped me to successfully

complete this Organization Study.

The organization study definitely broadened my mind. What stood out during the Organization

study at SmartCheck was Field work on Corporate Sales, I was enjoyed and learnt a lot about

the sales and a great working Environment and a wonderful experience.

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 Save Paper Save Trees
CSR (Corporate Social Responsibility) Activities by SmartCheck

“Go Digital is the one of the unified ways to Reduce the Paper usage in Corporate Offices, Tech
Parks etc.”

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SmartCheck is contributing the save paper campaign in its own way by digitizing the building of
the client and reduce the usage of the paper for the checklists, registers for entries, register for
employees, register for parking etc. Company makes all these digitized and give a customer a
single unified dashboard to accesses all the reports and data by one click it reduces the usage of
paper.

Paper is arguably one of the most important items that human society has ever invented as it
contributed significantly to later technological advancements. In the process of making paper, trees
are the most critical raw materials. It is estimated that 24 trees to make 1 ton of standard office
paper.

Paper use has increased most in the computer age despite technological advances like electronic
communication, which should offer good alternatives. A staggering 45% of office-printouts end
up in the bin by the end of the day they are printed: this isn’t just a waste of trees, it’s a huge waste
of money.

Benefits of going paper less in office:

• Easy to store data:

When you have a digital document management system, all the documents shall come into the
office and you can immediately scan the ones that have been stored electronically and make it
much faster and easy to send all of them electronically to people who really need it. If you go
paperless today, you will be able to store literally everything without having to waste too much
paper.

• Saves up time:

It is no longer needed to waste any time looking at such documents. The thing with document
searches is that they can be done fast and easy and will give you result fast. All such documents
which are stored in the same way, in an organized fashion are also easy to retrieve at the same
time!

• Access to documents from everywhere:

There are several users who can get hold of a document at the same go, making it much less of a
hassle for the scramble of such documents under time constraints. There are several businesses

47
that share such documents along with other enterprises with the help of secure emails. This will
help you save cash, boost more productivity and make it more possible to boost chances for
companies.

• Automatic audit:

Solution gives a consolidated reports for all the assets checklists, maintenance, housekeeping,
inventory checklists etc. it’s all used for the facilities mangers audit of monthly or yearly. When
you have the benefit of using a digital document management system, there shall be no limits to
kind of documents you are storing, and all documents shall have a unique number that will generate
the audit trail automatically. This will also give you the ability to make all changes to the
documents and still will keep the original with the audit guidelines and compliance.

Interesting facts you should know:

• By saving a tone of paper, you can save 17 trees to 24 trees, 26000 liters of water, 4000
kilowatt of power supply and 240 liters of fuel.
• A typical office worker produces 160 kilograms of paper waste, 45% of all the papers is
thrown away in the course of the day after the printing.
• It takes an average of 5 liters of water to produce one piece of A4 paper.
• Paper accounts for 25% of landfill waste and 33% of municipal waste.
• Every tree produces enough oxygen for 3 people to breathe.
• 93% of paper comes from trees.
• 50% of the waste of businesses is composed of paper.
• Lessening of paper usage was predicted due to the electronic revolution. It didn’t happen.
Demand for paper is expected to double before 2030.

Can we accurately work out how much paper comes from one tree?

Paper manufacturing uses a mix of different tree types.

While the majority of paper is made from pine trees, often other trees are used to create the pulp
that will then become a sheet of paper. As well as the different types of trees used, another
consideration is the fact that trees will always vary in the size and shape. Some trees will be tall

48
with thin trunks while others may be shorter and wider. Of course, trees will always vary depending
on their age, environment and type of tree.

Considerations:

As well as estimating the typical size and type of tree used for paper creation, there are other
considerations that can impact the calculations. These include the quality of paper, with a variety
of thicknesses and quality, the amount of wood pulp required to make a tree increases. Other
aspects to consider is whether the paper uses recycled material within the pulp and what percentage
the recycled material is.

How much paper comes from one tree, on average?

It is estimated that a standard pine tree, with 45ft of the usable trunk and a diameter of eight inches,
will produce around 10,000 sheets of paper. To consider this in another way, one ream of paper
(which is 500 sheets) will use 5% of a tree. Using only 5% of a tree for a ream of paper may seem
like a small amount, but when you consider the number of boxes of paper that offices use on a
regular basis it quickly added up.

Another consideration is that coated paper that is used for high-quality printing and magazines will
require more pulp. In fact, one tone of coated magazine paper uses over 15 trees. For paper used
for newspapers, it takes around 12 trees to create one tonne of newspaper. When you consider how
many magazines and newspapers are printed and distributed across the world, it is difficult to
visualize the number of trees being used.

Environmental effects of paper waste:

Deforestation is the primary effect of our mindless use of paper. Conservation groups have made
an admirable headway in protecting ecologically rich forests and limiting commercial access. This
is great progress for mankind! Just imagine how long a tree will grow to its full size…. We are
only just realizing the wasted use of our trees - trees that give off oxygen and protect the planet
from further Global Warming.

Paper pollution is another effect of paper waste and it’s a serious problem. It is estimated that by
2020, paper mills will be producing 500,000,000 tons of paper and paperboard each year! We
obviously need this product and a reduction of use is not in the horizon. Pulp and paper are the 3rd

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largest industrial polluter of air, water and soil. Chlorine-based bleaches are used during
production which results in toxic materials being released into our water, air and soil. When paper
rots, it emits methane gas which is 25 times more toxic than CO2.

‘By using less paper, you can reduce your impact on forests, cut energy use and climate
change emissions, limit water, air and other pollution and produce less waste.’

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BIBILOGRAPHY:
Books:

• Strategic Management – Competitiveness and Globalization: Michael A. Hitt, Duane

Ireland, Robert E. Hokinson: South Western, Thomson Learning. (2020).
• Ghemawat, P., Collis, D. J., Pisano, G. P., & Rivkin, J. W. (1999). Strategy and the
business landscape: Text and cases. Reading, Mass: Addison-Wesley.
• Khan, M. and Jain, P., 2011. Financial Management. 1st ed. New Delhi: Tata McGraw-
Hill.
• Brealey, R. A., Myers, S. C., & Allen, F. (2011). Principles of corporate finance. New
York: McGraw-Hill/Irwin.
• Berk, J., & DeMarzo, P. Corporate finance (3rd ed., pp. 859 - 881). Pearson.

Webliography:

1. www.ismartcheck.in

2. Investopedia website for relevant data: https://www.investopedia.com/terms/m/mckinsey-

7s-model.asp

3. LinkedIn https://www.linkedin.com/pulse/20141201094613-28041706-five-forces-
analysis-of-the-indian-it-industry

4. Ribble website for the paper usage

https://ribble-pack.co.uk/blog/much-paper-comes-one-tree

5. World Atlas Website on paper production

https://www.worldatlas.com/articles/how-many-trees-does-it-take-to-make-1-ton-of-
paper.html

6. Paperonweb.com

7. tiredearth.com

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