5G 09/2021
消息產品介紹
Company Background 5G RCS Development
夢 網 科 技背 景 介 紹 夢網5G 消息發展現狀?
Use Case（Basic Version） Use Case（Advance
5G消息基礎版案例
V5 Ge消
r s息i進
o n階）
版案例
CONTENTS
Why Basic Version First? 5G RCS Network
為什麼先推出5G消息基本版? S5 Gt 消
r u息c 網
t u絡r e架 構
Business Model Open
D商i業s c模u式
s s討i o論n
夢 網 科 技 背 景 介 紹
Montnets Group was established in September 2001 and listed in
2015 (stock code: 002123), it is currently one of the largest
enterprise cloud communication platforms in China and a leading
A2P SMS service provider in China.
The company's headquarters is located in Shenzhen, with
branches in more than 20 large and medium-sized cities across
the country, including Beijing, Shanghai, and Guangzhou. There
are nearly 1,500 employees, including more than 600 R&D
personnel, and an office space of about 15,000 square meters.
Montnets International Communications (Hong Kong) Co., Ltd.
was established in 2020, mainly engaged in international cloud
communications business, aiming to further strengthen global
messaging connections.
Become a “global hub" for between MNOs and enterprise
customer.
Montnets Montnets Technology goes public Montnets International
Technology was born (Stock code 002123) Communications (Hong Kong) Co.,
夢網科技成立 夢網科技上市（股票代碼 002123） Ltd. was established
夢網國際通訊(香港)有限公司成立
2001 2015 2020
2006 2018
Approved by the Ministry of Becomes the largest 5G
Information Industry of RCS service provider for
China as a network-wide CMCC
SP 夢網成功中標成為中國移動
由中國國家資訊產業部批 最大的 5G 消息合作伙伴
准為全網服務供應商
Internet 互聯網公司
Finance 金融服務公司
Public Utilities
公共事業公司
Commercial
Service
商業服務公司
Certificate of enterprise credit grade AAA Certificate of enterprise credit grade AAA China Quality Credit Enterprise AAAA Level Enterprise
中國互聯網協會-企業信用等級AAA級證書 中國軟件行業協會-企業信用等級AAA級證書 中國質量信用企業AAAA級企業
ISO27001 Certificate ISO 9001 Certificate 2020 Top 100 Internet Company in China PRC IVANS Certificate
ISO27001信息安全管理體系認證證書 ISO9001質理管理體系認證證書 2020互聯網綜合實力企業 51名 夢網科技全網SP證
Group Annual
Revenue Reach Over 120M Over 100B
International SMS SMS Transaction
2.735B RMB Transaction in 2020 in 2020
集團年收入達 2020年收發 2020年收發
27.35億人民幣 超過 1.2億條國際短訊 超過 1000億條短訊
2020 Net Profit Growth Listed in China ShenZhen
Top100 China
At136.38% Internet Company Stock code :002123
2020年純利 中國深圳上市公司
中國 100
強
增長 136.38% 互聯網公司 上市編號: 002123
Serving Over 200000 Over1000 Over 1200
Corporate Customer Employees Connection
聘用超過 連接超過
服務超過 200000
企業客戶 1000名員工 1200個營運商
夢 網 5 G 消 息 發 展 現 狀
1、No. 1 5G RCS Market Share: since 2018 Montnets has fully been supporting China Mobile to launch the
basic and advance version of 5G RCS product. In July 2020, the monthly sent messages had reached 100
million, and the 2020 annual sent messages are nearly 1 billion messages, 60% of the national 5G RCS volume.
5G 消息市場佔有率第一: 自 2018年起全力支持中國移動先後推出5G 消息基本版以及5G 消息進階版產品，2020年
7月單月發送量破1億條，2020年全年發送量近10億條，佔全國5G消息發送量60%
2、5G RCS Centre and Maap Platform: Support multi-channel customer access, aggregating 5G RCS Advance
version, SMS, 5G RCS Standard version etc. It can perform Chatbot management, content audit, tactical
management, multimedia editing etc. It has already connected with hundreds of mainland enterprises and can
support 5G RCS by directly integrating with their existing platforms.
5G消 息中心 及 Maap平台 ： 支持多管道客戶接入能力 ，聚合5G消息進 階版，短 信，5G消 息標準版 等，可以 進行
Chatbot管理，內容審核，策略管理，多媒體編輯等功能，已經與數百家內地企業對接，直接對企業現有平台升級即可
支援5G消息。
3、5G RCS operation and channel resources: Montnets is the first company in the industry to start promoting
5G RCS , and has developed more than 30 operators among Hong Kong and 9 provinces in the Mainland to
meet the demand for 5G RCS fallback. The 5G RCS has accumulated comprehensive experience, strong
operator support and operation system and a credit security audit team with more than 100 professionals to
ensure content security and compliance.
5G 消息運營和通道資源：夢網是業界最早開始推廣5G消息的廠商，已經在香港及內地九個省份三十多個運營商落
富信地資源通道，滿足5G消息回落需求，5G 消息運營經驗充足，同時也積累了強大的運營商支撐運維體系，信安審
核團隊超過100人，保證內容安全合規。
4、 Technical operation and maintenance: We have technical operation and maintenance teams in each
province to 7X24 customer response. We can provide customized solutions and development and can also
provide Operation-as-a-Service.
技術支援和運維：夢網在每個省都有技術支援和運維團隊，對客戶需求7X24回應，可以提供個性化解決方案和開發
能力，也可應運營商要求提供代運營服務。
5 G 消 息 基 本 版 用 例
Rich Content /內容豐富
Support Text, Picture, Audio, Video etc.
Mega Capacity/ 超大容量
Editing Tools Up to 2MB file size
Auto Download and Auto Display Capable to contains 30-45 seconds high-res video
文字、圖片、音樂、視頻等 5 high-res photo or a million words text content
提供頁面聚合編輯能力 2MB大小內容
自動下載，自動展示 相等於30-45秒高清視頻
5張高清圖片或1部百萬字小說
High DR /高效觸達
5s delivery time
99% Handset Support
5秒必達
手機適配度可達99.99%
Easy retrieval /易於保存
All information safely store in message app
Effective /效果可見 Message can be reviewed at anytime, anywhere
資訊保存於短信收件箱內，可隨時反復查看
Support URL Tracing, Rapid Brand Spreading
支持URL追蹤，品牌快速傳播
推廣 教學 帳單 請柬
Promotion Tutorial Bills Invitation
+852 512288337820
1065759811350300100 +852 512288337820
1065759811350300107 +852 512288337820
1065759811350300172
7 7 3
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5 G 消 息 進 階 版 用 例
SMS Content part Rich-messaging Content part
短信原文部分 富媒体信息部分 5G RCS offers a more
decent layout and varied
conversation pattern than
Brand Logo
Sender Name 品牌Logo traditional SMS.
短信通道號 5G 消息相比傳統短信，頁面展
Card Format 示更美觀，對話模式更多樣。
Content part 卡片模式
正文內容
Rich-media The 5G RCS consists of
Shorten link content three parts: the rich media
of name card 富媒體元件 message, the original text
卡片鏈結
Clickable of the SMS and the rich
Image media message H5 page,
可點擊圖片 with the option to overlay
the SMS sender number.
Clickable
5G消息由富媒體資訊、短信原
Button
點擊按鈕 文、富媒體信息H5頁三部分構
成，同時可以選疊加短信服務號。
Menu
底部菜單
多
卡
片
消
息
Multi-card message
格
式
化
消
息
Regulated Message
多
圖
文
消
息
圖
文
消
息
Rich Media Message Rich image and text
Visualized Content
直觀內容展示
Customised corporate template cards,
various styles and ready to use, no
need to create a service number
自訂企業業務應用模版卡片，式樣豐
富，即發即用，無需開通服務號
Quick Access
業務快速訪問
Direct access H5 and Mobile Apps
直接H5、APP應用訪問。
Ads Banner
廣告貼尾
Add corporate ads to add value to
the information
可加入企業行銷廣告，讓資訊增值
【Brand Promotion】/【品牌宣傳】：The company logo and name can be displayed
案
visually, which greatly enhances corporate recognition, strengthens user trust
例
and boosts SMS open rates. 企業logo及名稱可直觀展示，使企業辨識度大大提 展 品牌LOGO
升，增強用戶信任度，提升短信打開率。 示
【Company Home Page】/【企業首頁】：The smartphone provides a business
service portal for enterprises based on business scenarios through the technical 卡片样式
recognition of enterprise SMS texts. 智能手機通過對企業短信文本的技術識別，
根據業務服務場景，為企業提供業務服務入口。
富媒体元素
【No traffic outflow, Only for your business 】/【流量不外流，只屬於企業】The
按钮点击
Smart Message menu can empower enterprises with site-specific traffic access,
such as access to official websites, APPs and fast applications, which greatly
increases the probability and frequency of users using enterprise services and
becomes a link between users and enterprises.智慧短信功能表能夠賦予企業場
景化流量入口，如接入官網、APP、快應用等，大大提升使用者使用企業服務的
底部菜单
概率和頻率，成為連接使用者和企業的紐帶。
個
Customized SMS
舉個例子：
傳
Traditional SMS
性 用戶訂購機票後，手機除
統 化
短 了接收到航班詳情，還會
信 定
通 制 顯示與本次航班相匹配的
5G
知 接送機、酒店預訂等服務
消 連結。
息
為用戶一鍵解決了旅途中
吃住行購娛問題。
安裝app/小程
日期 接收成功數 轉化率
式認證數
19日 2347 211 8.99%
20日 2471 219 8.86%
21日 1802 136 7.55%
22日 1605 76 4.74%
合计 8225 642 7.81%
直觀展示內容
行銷廣告貼尾
快速訪問服務
5G SMS + Promotion
5G
消
息
通
知
+
行
銷
Traditional SMS
傳
統
短
信
通
知
The core strength of Smart Message is that it is a combined service and
Demo
marketing platform. It has two functions: one is service distribution and the
other is marketing. The whole chain of user services and marketing is closed.智
慧短信的核心優勢，在於成為服務與行銷組合陣地。它有兩個功能：一是服務 案
例
分發，二是行銷推廣。實現使用者服務及行銷的全鏈路閉環。 展
示
Traditional marketing paths (complicated and user-lost).
Open Click
Open Download Install Open Book the
Traditional H5 Short Page vehicle
SMS Link Browse APP APP
5G RCS path (one-step, fast and efficient).
Open
Click the Book the
Smart
banner vehicle
Message
For enterprises, the transition from traditional marketing to mobile Internet marketing
can be easily accomplished without the hassle of modifying existing SMS systems.
For users, Smart Message can provide a more convenient experience and increase
the probability and frequency of using corporate services. 對於企業而言，減少了針
對已有短信系統的繁瑣改造環節，輕鬆地完成從傳統行銷到移動互聯網行銷的躍遷。
對於用戶來說，智慧短信能夠提供更便捷的體驗，也能夠提升使用者使用企業服務
點擊體驗
的概率及頻率。
“ T ik To k ” R ef e r e nc e
“抖音”案例展示
Reference Showcase Reference Screen Capture
案例展示 案例錄屏
Event Plan
The user conversion effect was compared between the SMS and the 5G RCS 5G消息對照組
advance group for four TikTok user interaction scenarios: follower submissions,
friend submissions, new replies after comments, and new comments after
Success Exposure Expose Rate Click through
Template Name Exposure（PV） （Click）
submissions. receive （Open UV） （UV） rate
Blasting Arrangement 【TikTok】
new replies after 172,327 110,785 167,191 64.3% 33,622 19.5%
From 21 to 27 June, SMS and 5G RCS Advance Message comments
were sent to 50% of users in each group each day for one 【TikTok】
new comments after 294,204 198,027 311,705 67.3% 68,438 23.3%
week.
submissions
User Feedback 【TikTok】
1,281,508 840,811 1,217,710 65.6% 15,3613 12.0%
friend submissions
Previous tests found that the adoption of personalised user
intimation in the original text message led to phone 【TikTok】
1,515,910 902,216 1,230,440 59.5% 96,403 6.4%
follower submissions
interception problems and solved the problem of unable to add
links due to the text message length limit. After upgrading to
5G RCS Advance, the user click rate has remained stable and
high.
Sm ar t Mobility Reference ： F L EETIN
Campaign Overview
■ FLEETIN seized domestic gasoline and diesel price adjustments chance to push ads to
users who have registered but have not purchased a gas card. They launched discounts
promotion during the Dragon Boat Festival holiday period.
Features：
Adopt seamless short-term 5G RCS Advance message solution, the system does
not require any development to make SMS directly adapts to the 5G RCS message;
Content was displayed in a graphic form, which enhanced the content
attractiveness and achieved a high click-through rate of 7.4%.
Result Analysis
■ The event recorded good feedback from users, and the click
through rate was improved by 700% compared to SMS.
Expose
Success Exposure（Open Exposure
（Click）
Click
Company Name UV） (PV)
Rate
through rate
Receive （UV）
【FLEETIN】 1495125 813,554 1,034,642 54.4% 110586 7.4% Reference Reference Screen
Showcase Capture
“ Vip sho p ” C a se
R e f e r e nc e
“唯品薈”案例展示
Reference Showcase
E - c ommerce R e f erence ： Vip s hop
Campaign Planning 5G RCS Comparison Set
6.16 Vipshop mid-year sale event node, thy deployed 5G RCS to push
message to some users: Blasting Success Exposure Exposure Expose Rate Click
SMS Compared Content （Click）
A、（Day 15）Non-wearable favour loyal users, super VIP customers Time Receive （Open UV） (PV) （UV） through rate
B、（Day 19）High-value non-purchased loyal customers, Outlet brand
preferred loyal customers, historically promotion visited customers, Vipshop 6.15 6.16 Mid-year Sales 430,555 160,173 191,759 37.20% 17,942 4.17%
registered non-purchased apparel preferred users.
6.16Mid-year Sales，Famous brand 70% off！
Additional discount for Super VIP
Blasting Arrangement
6.16Mid-year Sales，Fans
Vipshop （6.15） suggested→L'Oreal Revitalift HA Filler Eye 265,120 139,202 182,916 52.51% 13,953 5.26%
From the event on 6.15, the sales reminder message was blasted for Cream $269 Only！
5 consecutive days. Based on the red pocket, hot goods and 6.18 6.16Mid-year Sales，non-stop celebrate！
Must-have famous brands，Hot items from
90% off，Get it now！
mid-year special sales scenarios, adopted the text-graphic dynamic
6.18Mid-year Sales，Summer apparel more
format to achieve personalized and content display. than 70% off，save more with mega coupon！
6.18Mid-year Sales，save more with mega
Vipshop 6.17
coupon！Buy now！
219,742 127,214 180,029 57.89% 20,491 9.30%
Feedback
6.18Mid-year Sales，save more with mega
Knowing the current text message interception status, it has coupon！Summer apparel more than 70% off！
improved significantly in the loyal users purchase, and showed Mid-year Sales，Outlet brands from 90% off！
advantages in personalized content and info access. Vipshop
6.19
593,356 291,611 369,204 49.1% 36,978 6.23%
Mid-year Sales further discount，Famous
brand in low price
“ N ic e Tua n” C a se
R e f e r e nc e
“十薈團”案例展示
Reference Showcase
E - c ommerce R e f erence ： Ni c et uan
Case Overview：
Blasting time ：27、28 June 2021
Campaign Intro：Nicetuan is an Alibaba invested Success Exposure Exposure
Expose Click
Blasting type Template Name Rate （Click） through
company. In June, Taobao and Alipay opened their Receive （Open UV） (PV)
（UV） rate
product portals. The original customers were mainly
WeChat Mini Programs promotion and now transfer to 5G RCS Exclusive mission of
104813 61,499 90,485 58.7% 22101 21.1%
Alipay Mini Programs through this campaign. Advance transfer to Alipay
Audience：Launched Alipay exclusive program for
Business starts sales
active users of Mini Programs in the past month. 5G RCS
for transferring to 105730 67,026 103,158 63.4% 26831 25.4%
Advance
Alipay
Effectiveness analysis：The click-through rate of the
SMS feedback was 2.5%, and the 5G RCS advanced SMS（Same period
blasting）
SMS 2.5%
message reached 10 times that. Users are in the Customer feedback
figure
contracting progress
E -co m m erce Ca s e Ref eren ce ：L'O réal Pa ris
Campaign Overview
■In response to the sales program from 0:00 on 5.31, a push with program’s discount info was carried
out on the evening of the 31st to members who have purchased and VIP customers.
Features：
This time 5G RCS technology solutions was adopted to design multiple targeted products
and activity scenarios for different types of users, and blasted message by user groups.
The blasting time was between 8:00 and 10:00PM. Users can directly click and reach the
product page to achieve fast-purchasing and enhance conversion.
Effectiveness analysis
■ Customers have been actively blasting during the 618 period.
Success Exposure（Open Exposure Expose Rate
（Click）
Click through
Company Name UV） (PV) （UV） rate
Receive
【Maybelline】 11961 5665 7038 47.4% 594 5.0%
【L'Oréal men】 45498 21162 25180 46.5% 2521 5.5%
Reference Reference Screen
Showcase Capture
為 什 麼 先 推 出 5 G 消 息 基 本 版 ?
Traditional SMS 5G Messaging Basic 5G Messaging Advance
傳統短信 version version
5G消息基本版 5G 消息增加版
Short-term: Addressing the fundamental reasons why
there is a market demand for MMS business, but it was
not developed:
• No 短期: 解決 agreement
inter-operator MMS 業務有市場需求, 但無法做起來的根本原因:
• No settlement mechanism between operators
營運商之間沒有跨台協議 各營運商之間沒有結算機制
• • Limited MMSC capability of particular local operator
Lack of intermediaries to handle issues
欠缺中間方處理互聯互通問題 個別本地營運商MMSC能力有限
5G RCS Basic Version can completely replace MMS and lead the user experience to
the next level
5G消息基本版能完全取代 MMS, 而且用戶體驗可更上一層樓
Long term: To achieve 5G RCS Advance Version, the
following conditions must be fulfilled:
長期: 要成就5G消息增強版, 必須滿足以下條件:
• Mobile devices support UP • Upgrade MaaP platform
2.4 必須升級 MaaP 平台
手機終端支持UP 2.4
5G RCS Basic Version is a stepping stone to the Advance Version, which also as a
transitional solution to allow enterprise customers to buy in until UP 2.4 is
fully supported on mobile device. 5G消息基礎版是加強版的踏腳石, 在手機終端全面支
持UP 2.4之前, 需要5G消息基本版作為過渡方案，讓企業客戶買單。
5 G 消 息 網 絡 架 構
5G RCS System mainly includes 5G RCS Centre (Included Network connection & Gateway module, Business Info Processing
module) and MaaP platform. And based on devices’ compatibility to provide corresponding sending modes
1. 5G RCS Centre:
(1) Network connection & Gateway module: Provide SMSC, MMSC, WapGW etc. Existing operators’ connection protocol. Based on
users’ device type, choose different networks to blast by gateway
(2) Business Info Processing Module: Provide message storage, conversion, user info management etc. function
2. MaaP Platform (Messaging as a Platform): Support video, image, H5, external links, live stream, external App links etc.
rich-media messaging customer’s business connect to platform. Provide multi-media info editing, creation and launch.
3. SMS blasting mode
- Non-MMS supported Device: Message processing module transfers to SMSC, through CS field to sent text message with URL link
- MMS supported, non-5G RCS supported device: Send 5G RCS basic version
- 5G RCS supported device: Directly through info tunnel to send more interactive 5G RCS Advance version
商 業 模 式 討 論
Model 1: No minimum guarantee/ 模式一: 無保底模式
• Monthly sent RCS messages reaches 1 million, HKD$0.25/ message + A2P SMS Cost ；
• 發送量達100萬條, 每條為HKD$0.25 + A2P SMS 結算價
• Monthly sent RCS messages reaches 3 million, HKD$0.2/ message + A2P SMS Cost ；
• 發送量達300萬條, 每條為HKD$0.2 + A2P SMS 結算價
• Monthly sent RCS messages reaches 5 million, HKD$0.15/ message + A2P SMS Cost ；
• 發送量達500萬條, 每條為HKD$0.15 + A2P SMS 結算價
• Customization: HKD$3500/man-day；個性化開發以HKD$3500/人天計算
Model 2: With minimum guarantee/模式二：保底模式
• Minimum guarantee 2 millions per year，HKD$ 0.15/ message + A2P SMS Cost ；
• 每年保底200萬，每條HKD$ 0.15 + A2P SMS 結算價
• Customization: HKD$3500/man-day；個性化開發以HKD$3500/人天計算
Model 3: One off payment model /模式二：買斷模式
• One off purchase 3-5 Millions USD
• 一次性買斷 300 – 500 萬美元
非常感谢您的观看
Does anyone have any questions?
[email protected]
+852 97177592
montnets.com
