Writing: B1
A professional profile
Learn how to write a professional profile.
Before reading
Do the preparation task first. Then read the text and tips and do the exercises.
Preparation task
Match the definitions (a–f) with the vocabulary (1–6).
Vocabulary Definition
1. B brand loyalty a. evidence of all the successes you have had in the past
2. D brand awareness b. customers’ habit of always buying the same product from
3. F sector the same company
4. A a proven track record c. to encourage people to be interested
5. C to drive engagement d. how much customers know about a product
6. E strategic e. helping to achieve a plan
f. an area of economic or professional activity
Reading text: A professional profile
David Beddingfield
Digital Marketing Manager
Summary
Over the past six years I have held various roles in the field of digital marketing and
communication and currently lead a small team in the Fast-Moving Consumer Goods (FMCG)
sector. I have a proven track record of planning and implementing successful digital
marketing campaigns across a range of channels.
Experience
Digital Marketing Manager
Krunch Ltd
Jan 2017 – Present
My role involves strategic focus on all areas of digital marketing within the company and
working closely with the main marketing and communications teams. I design and lead all our
digital marketing campaigns.
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Digital Marketing Executive
Krunch Ltd
June 2014 – Dec 2016
I was responsible for overall social media strategy. I worked on many campaigns to drive
engagement with the customers of our breakfast cereals and bars to build brand loyalty. I also
led on three key product launches.
Digital Marketing Assistant
Food2Grab Ltd
Sept 2013 – May 2014
In this role I developed my existing knowledge and skills in the fields of social media and
consumer goods. I supported the design of multi-channel marketing campaigns to promote
brand awareness of our healthy snack range.
……………………………………………………………………………………………
Tips
1. Your online profile needs to be concise, engaging and convincing.
2. State a clear title/role under your name.
3. Your summary should be in short paragraphs.
4. Think about who you want to read your profile and write in an appropriate style for them.
5. Add links to examples of your work if you have them.
6. Check it carefully and get feedback from a friend or colleague.
Tasks
Task 1
Are the sentences true or false?
Answer
1. David Beddingfield specialises in marketing products via the internet. True False
2. David manages people. True False
3. He joined Krunch Ltd in 2017. True False
4. He is responsible for creating new digital marketing campaigns. True False
5. The objective of the breakfast cereal and bars campaign was to tell True False
people about the new product.
6. The objective of the healthy snack range campaigns was to make sure True False
people knew about the product.
© 2019 British Council www.britishcouncil.org/learnenglish
Task 2
Circle the best verb to complete each sentence.
a. done
b. held
c. worked
2. I have a proven ability to strong relationships with customers and key stakeholders.
a. meet
b. support
c. build
3. I project teams from other departments.
a. worked
b. supported
c. produced
4. During this role I specialist knowledge and skills in the area.
a. developed
b. supported
c. made
5. I was responsible for marketing campaigns.
a. creating
b. performing
c. drawing
6. I worked with the communications team to customer engagement with our brand.
a. make
b. drive
c. force
7. I designed campaigns to brand loyalty among customers.
a. make
b. do
c. build
8. The first objective was to brand awareness for the new range of healthy snacks.
a. work
b. recommend
9. Over the past 18 months, I have different roles across the telecommunications sector.
a. promote
© 2019 British Council www.britishcouncil.org/learnenglish
Task 3
Complete the sentences with words from the box.
have am an with to of
for for In in on on
1. I am currently an editor and team leader for Chestnut Books.
2. Over the past four years I have held various roles in the field
of publishing.
3. I’m currently responsible for managing book projects from initiation to
completion.
4. My role involves strategic focus on new books for children and teens,
working closely with the editorial team.
5. In my previous role, I worked on several non-fiction books
for adult readers and developed my knowledge of
marketing.
6........................ In my current role, I have also organised two book launches with
authors
to promote their new books.
Discussion
Do you have an online profile? Which other tips for profile writing can you share? If I
have profiles online, the advice I can give you is to invent nothing and use strong words to
describe your story. Tell what you do and what makes you unique. And finally, watch your
spelling, grammar, and syntax. No one hires someone who can't write well.
© 2019 British Council www.britishcouncil.org/learnenglish
