COMPETITIVE ANALYSIS
Direct Competitors:
1. Split Pour Café – Split Pour Café is located at Pabayo, Gaerlan St, Marfori Compound,
Cagayan de Oro, 9000 Misamis Oriental. This business started when the owner Bevearly Grace
Castrodes had a courage to start a business that supports dancing and especially coffee, these are
the two things that she love combined. This coffee shop is known for its unique characteristics
which is a Coffee shop that supports dancing, it is because the owner of this coffee shop loves to
dance and also loves coffee. The strengths of this business is that they are widely known in the
area and many people loves this place especially of their products and their customer services. It
is also an advantage that all of their employees and staff are well-practice on how to make a
coffee or any products that they serve. Unlike our business, the Split Pour Café have developed
their weaknesses and challenges and overcome it throughout their journey and it is their
advantage because they know the preferences of the customers about coffee. The weaknesses of
this business is that although they are widely known but sometimes they are lacking on
customers and their products are just the same with the other coffee shops. But what makes them
unique is that, they have their own dance studio where most of the dancers are practicing. The
Split Pour Café serves different kinds of coffee, cakes, sandwiches, and meals. Their price is also
budget friendly in order for all the customers to afford their products, whether it is unique or not
their business is really good in terms of their products and pricing.
2. Café Republique – Café Republique is located at Pabayo, Hayes St., Cagayan de Oro City,
9000 Misamis Oriental, Philippines. This business serves a high quality of products mainly
coffees. They serve with a smile and has a good customer service, they also have a variety of
products that you can choose, from meals, snacks, frappes, cakes, and coffee. This business is
known for its environment that brings solemnity and peace in order for the people to stay focused
and they also have a strong air conditioner. The strengths of this business is that they serve a
high quality of products and many people usually hangout in their store and their shop is also
known in every place especially the whole city. They also have a clean environment that many
people could enjoy their time to do their works and projects. Meanwhile, their weaknesses are
also their competitors nearby their place, knowing the streets of Pabayo where many businesses
are placed, the Café Republique sometimes lacks customers especially in this pandemic. Aside
from that, they did not fail to compromise the preferences of their customers and continuously
serve them with a high quality of foods and coffee that the customers could enjoy. Their pricing
is not as budget friendly like the Split Pour Café, but their products are the translation of their
price.
COMPETITIVE ANALYSIS FRAMEWORK
Your Business Competitor 1 Competitor 2
Company Company Café Break is a clean Split Pour Café serves Café Republique is
Profile Highlights and good place to stay a quality of coffee one of the most
relax and focused. We and other products, well-known coffee
aim for the solemnity they also support shop in Cagayan de
of our place that gives dancing and has an Oro City, it is
the divine ambiance own studio. The known for its good
in order for the business aims to build environment and a
customers to enjoy an environment clean place where
our products that we where coffee lovers people can enjoy
are serving. and dancers will unite their orders.
as one.
Length of time Recently established. 6 years in business. One of the oldest
in the school and office
business supplies in the city.
Market Target Market All of the people Student, Faculty, All people are
Information except 15 yrs. old Dancers, Workers, welcomed as long as
below Parents, and etc. they can afford.
Marketing Social Media Unique Products, Social Media
Strategy Advertisements, Social Media Advertisements,
Posters, Going with Advertisements Tarpaulines
trends
Product Products and Coffee, Cakes, Dance Studio, Wifi, Meals, Snacks,
Information Services Frappe, Ice Creams, Coffee, Cakes, Frappes, Cakes, and
Features Meals, Coffee Beans, Frappes, Meals, and Coffee, Wifi,
A place for people Sandwiches Peaceful
who wants to be
environment
alone, a good
ambiance for people
who wants to stay
focus.
Pricing Value Pricing Affordable Pricing Value Pricing.
Distribution Retailer. Wholesaler and Wholesaler and
Channels Retailer. Retailer.
SWOT Strengths - Offers a place - Offers a dance - A good place
for people studio where to relax and
who wants to dancers can enjoy
be alone practice - Good
- Has a good - A good customer
classical music pricing so that service
for a good anyone can - Customer
ambiance afford experience
- Has a good - A good place - High quality
store lighting to hangout of products
- Experience - Customer - A big place
employees Service where 50
- Customized - Good people could
products for Location fit
customers that - Has a physical - Wifi
are unique store - Has a
- Follows the - Attractive physical
trend and environment store
implements - Good place
the to work
presentation of
events in
every
occasion.
Weaknesses - Competitors - Competitors - Competitors
can easily can easily can easily
offer similar offer similar offer similar
products and products and products and
services services services
- Small physical - Pandemic - Their
store - Not enough location is
- Limited start- fame in order not easy to
up budget. to advertise be seen
their business - Limited
- The location Social Media
is in the Footprint
middle of
different
business.
Opportunities - The store is - Offers a dance - A huge place
not close to studio and where a lot
the other practice of people
competitors - High quality could enjoy
that are listed. of products - Follows the
- Social Media - Use social trend of
Advertising media for every
- Posters advertising occasion
- Safe - Promote the - Offers a high
environment cleanliness of quality of
- Offers unique the products
products and surroundings
services - Unique
products
Threats - Competitors - Competitors - Competitors
are highly from other from other
experience business business
- Competitors strand nearby strand
know the - Lack of fame nearby
system and and - Lack of
preferences of advertisement advertising.
customers - Lack of new
- Lack of new
- Increase of the strategies to
strategies to
value of the promote
promote
ingredients business
business
can affect the
product
