DIB 3007 : E-Business
Tutorial 01
1) Which of the following best defines e-commerce?
A) digitally enabled commercial transactions between and among organizations and
individuals
B) the use of digital technologies in a firm's daily activities
C) the digital enablement of transactions and processes within an organization
D) any electronically based organizational activity that supports a firm’s market exchanges
2) Which of the following is an example of e-business?
A) Amazon's inventory control system
B) the Amazon.com website
C) an Amazon mobile app
D) Amazon's Pinterest page
3) Which of the following can be considered synonymous with the term e-commerce?
A) e-business
B) digital commerce
C) the Internet
D) the Web
4) Which of the following is not true about the use of apps?
A) Users spend nearly 90% of their smartphone app minutes using their top five apps.
B) Users still spend more time using mobile browsers than they do using mobile apps.
C) Apps are easier to control and monetize than websites.
D) Users typically use about 20 different apps per month.
5) Which of the following is not a major business trend in e-commerce in 2020-2021?
A) The mobile app ecosystem continues to grow.
B) Retail e-commerce revenues exceed B2B e-commerce revenues for the first time.
C) On-demand service companies garner multibillion-dollar valuations.
D) Social e-commerce continues to grow.
6) Which of the following is not a major technology trend in e-commerce in 2020-2021?
A) Cloud computing enables content stored on Internet-based servers to be accessed by
consumer devices such as smartphones.
B) Firms are turning to business analytics to make sense out of big data.
C) Smart speakers provide an additional platform for e-commerce.
D) Growth of the Internet of Things slows down.
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7) Which of the following statements about the Web is not true?
A) The Web is the technology upon which the Internet is based.
B) The Web was the original "killer app."
C) The Web provides access to pages written in Hypertext Markup Language.
D) The Web is both a communications infrastructure and an information storage system.
8) Which of the following was the original "killer app" that made the Internet commercially
interesting and extraordinarily popular?
A) e-commerce
B) the Web
C) social networks
D) mobile apps
Answer: B
9) Which of the following is not a unique feature of e-commerce technology?
A) interactivity
B) social technology
C) information asymmetry
D) richness
10) Which of the following features of e-commerce technology enables merchants to market and
sell "complex" goods and services to consumers via marketing messages that can integrate
video, audio, and text?
A) richness
B) ubiquity
C) information density
D) personalization
11) Which of the following features of e-commerce technology allows users to participate in the
creation of e?
A) ubiquity
B) global reach
C) information density
D) social technology
12) Which of the following features of e-commerce technology is related to the concept of
network externalities?
A) richness
B) interactivity
C) universal standards
D) information density
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13) Interactivity in the context of e-commerce provides which of the following functionalities?
A) the ability to physically touch and manipulate a product
B) the complexity and content of a message
C) the ability of consumers to create and distribute content
D) the enabling of two-way communication between consumer and merchant
14) E-commerce is available just about everywhere and anytime. This is known as:
A) richness.
B) information density.
C) ubiquity.
D) reach.
15) All of the following are platforms for social e-commerce except:
A) Instagram.
B) Facebook.
C) Y Combinator.
D) Pinterest.
SHORT ANSWER QUESTION
16) Identify the eight unique features of e-commerce technology and explain how these
features set e-commerce apart from more traditional ways of conducting commercial
transactions.
The eight unique features of e-commerce technology are:
1. Ubiquity: it is available just about everywhere, at all times
2. Richness: the complexity and content of a message
3. Interactivity: technology that allows for two-way communication between merchant and
consumer
4. Social technology: user-generated content and social networks
5. Information density: the total amount and quality of information available to all market
participants
6. Universal standards: standards that are shared by all nations around the world
7. Personalized/ customization: allow people to personalized and customize the product they
want
8. Global reach: the total number of users/customers an e-commerce business can obtain
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17) List and briefly explain the main types of e-commerce.
1. Business-to-business (B2B): business sell to the business, final supplier selling to the business
2. Business-to-consumer (B2C): online businesses selling to individual consumers
3. Consumer-to-consumer (C2C): consumers selling to other consumers
4. Mobile e-commerce: use of mobile devices to enable online transactions
5. Social e-commerce: e-commerce enabled by social networks and online social relationships
6. Local e-commerce: e-commerce that is focused on engaging the consumer based on his or her
current geographic location
